Writing White Papers
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You'll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.
Contents:
- Introduction
- 1. Exploring White Papers
- 2. Matching Format to Audience
- 3. Creating a White Paper
- Conclusion
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| Rating | Not enough ratings |
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| Length | 33m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Tom Geller |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business Humanities |
| Tags | Business Writing Content Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
White House Reporter $42k
Ryan White Part C/D Coordinator $46k
White House Operator Fellow $55k
Account Executive Converting Papers 4 $68k
Account Executive, Specialty Papers Manager $71k
Assistant Web Designer - White House Black Market $74k
Senior Commercial Litigation and White Collar Defense Attorney $80k
Congressional Correspondent, White House Correspondent, News anchor $84k
Senior Account Executive Converting Papers $88k
Product Manager; White Goods Group $96k
Commercial Litigation and White Collar Defense Attorney Manager $101k
Visiting Assistant Goodrich C. White Professor $132k
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| Rating | Not enough ratings |
|---|---|
| Length | 33m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Tom Geller |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business Humanities |
| Tags | Business Writing Content Marketing |
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