Digital Media and Marketing Principles

Excellant information and great learnings of digital marketing channels.

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

Learnt a lot about the Digital marketing Landscape and its relevance in today's fast paced digital World.

The only valid reason - by my humble view - to take this course is, if you are interested in completing the "Digital Marketing Specialization" for which this course is mandatory.

I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far.

Covers the topics of both digital and traditional marketing channels:-Radio, Television, Newspapers, Magazines, Out-of-Home Media-Social Medias, Blogs, Websites, Streaming and other online platformsROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution It has to be more practical oriented with real-time exercises to gain valuable skills The content was good, however Prof Clifton is very difficult to listen to and watch on the videos.

This class is more of a Marketing 101 class than a digital marketing class.

Wonderful course and I would recommend everyone to do it who wants insights about digital marketing Totally useless.

It is the 4th course I'm taking to get ma digital marketing specialisation and is far off the poorest.

Great course for anyone willing to understand and master digital marketing.

The details and time invested really had little to do with digital marketing or the digital landscape.

I could understand various "Digital Marketing".

This is a great course that gives one a clear understanding of the Digital Landscape.

Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world Great course with updated and relevant topics.

Great insights, great course!

Great course and great teachers.

Great course with in depth knowledge and up to date information Course was pretty boring, repetition of Digital Marketing previous modules, would appreciate it more if the professor did a better presentation!

The questions were out of order, the videos and lectures were terrible and dry practical great great course A little bit too basic, I expected more.

A great course with good literature, easy to follow videos, a nice community, and very helpful content!

Great course, Thank you!

Great Course with good information and resources , but needs more practical chapters This course is very informative and very well sorted by Mike Good and thorough intro to marketing principles.

great course i love it Thanks Prof. Mike I like this course.

Great Course.

METRO Thanks a lot for this great course thanks for your effort 2 feedback: (1) The reports referred in the course are old (not the current year/latest).

Well designed course.Really very interesting course.Thank You this course is very nice There is insufficient peers to review.

Very interesting stuff Great overview and tips!

I love this course much Very good course telling you about up coming's in the marketing filed elaborating the principles widely used in the field of marketing Very interesting course!

Very interesting and helpful.

Very interesting course, with up-to -date materials.

This course is a total disappointment in comparison with all the other courses from this specialization.

The course was harder than the other courses offered.

Though, I enjoyed the other courses in this series and think they were great, but I am afraid this one was a real disappointment.

Other courses in this specialization were presented much better and it really made a difference.

I would have appreciated if the video lessons were focusing more on commenting case studies; in many cases I had the impression that the Professor was simply reading the slides...

Add more case studies videos.

No examples or case studies or insights.

The teacher begins with general well known things from other previous courses in the specialization, then starts introducing new things and overviews from Search Engines, Social Media, OOH and Direct Marketing.I am sure any other student will like the course.

This course reinforce the concepts of the three previous courses, and helps to encourage a strategic mindset!

The content is good, but the way the lectures are given not so much.

I have learned so much!