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Chris Ruoff
Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.
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What's inside
Syllabus
The Role of Corporate Communications
Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.
Read more
Syllabus
The Role of Corporate Communications
Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.
Read more
Corporate Communication Tools
Welcome to Module 2, Corporate Communication Tools. This module will introduce which tools are used to communicate in both internal and external environments as well as the types and uses of each.
Communicating in Hybrid Work Environments
Welcome to Module 3, Communicating in Hybrid Work Environments. This module will discuss the emergence of hybrid work environments, how corporate communications are essential to engaging the workforce, and what tools to use.
Corporate Communications as a Career
Welcome to Module 4, Corporate Communications as a Career. This module will look at career opportunities in corporate communications, including which specific jobs are available, possible career paths, and entry requirements into the field.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides a comprehensive overview of corporate communications, ideal for beginners
Teaches practical strategies for engaging employees in hybrid work environments, adapting to the modern workplace
Instructors, Chris Ruoff, have expertise in corporate communications, ensuring the course is up-to-date and industry-relevant
Discusses tools like storytelling and social media, which are widely used in corporate communications
Explores the significance of transparency in corporate communications, which aligns with the growing demand for ethical business practices
Outlines career opportunities in corporate communications, providing valuable insights for career planning
Save this course
Save Introduction to Corporate Communications to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introduction to Corporate Communications with these
activities:
Review Core Concepts
Show steps
Helps establish understanding of corporate communication concepts and fundamentals
Browse courses on
Communication Principles
Show steps
-
Reread assigned chapters and take notes
-
Quiz yourself on key terms and theories
Attend Corporate Communication Workshops
Show steps
Provides opportunities to enhance practical skills and network with industry professionals
Browse courses on
Media Training
Show steps
-
Research upcoming workshops in corporate communication
-
Register and attend the workshops
Engage in Storytelling Exercises
Show steps
Sharpens storytelling abilities, a crucial skill in corporate communications
Show steps
-
Practice telling stories that convey key messages
-
Seek feedback on storytelling structure and effectiveness
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Social Media Case Studies
Show steps
Provides insights into successful social media strategies and their applications
Browse courses on
Social Media Marketing
Show steps
-
Analyze case studies of effective social media campaigns
-
Identify key takeaways and best practices
Conduct Mock Press Conferences
Show steps
Simulates real-world media interactions, enhancing crisis communication skills
Browse courses on
Media Relations
Show steps
-
Prepare questions and responses as a spokesperson
-
Role-play media interactions in small groups
Develop Your Communication Plan
Show steps
Provides practical experience in designing effective communication strategies
Browse courses on
Communication Plan
Show steps
-
Identify communication goals and objectives
-
Conduct audience research
-
Select communication channels
-
Develop key messages
Participate in Communication Competitions
Show steps
Challenges students to apply their knowledge in competitive settings, honing their communication abilities
Browse courses on
Communication Skills
Show steps
-
Identify relevant competitions and hackathons
-
Prepare and submit presentations or deliverables
Contribute to Open Source Communication Projects
Show steps
Encourages involvement in practical projects that advance open source communication technologies
Browse courses on
Software Development
Show steps
-
Find open source projects related to communication
-
Identify areas where you can contribute code or documentation
Review Core Concepts
Show steps
Helps establish understanding of corporate communication concepts and fundamentals
Browse courses on
Communication Principles
Show steps
Show steps
Show steps
- Reread assigned chapters and take notes
- Quiz yourself on key terms and theories
Attend Corporate Communication Workshops
Show steps
Provides opportunities to enhance practical skills and network with industry professionals
Browse courses on
Media Training
Show steps
Show steps
Show steps
- Research upcoming workshops in corporate communication
- Register and attend the workshops
Engage in Storytelling Exercises
Show steps
Sharpens storytelling abilities, a crucial skill in corporate communications
Show steps
Show steps
Show steps
- Practice telling stories that convey key messages
- Seek feedback on storytelling structure and effectiveness
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Social Media Case Studies
Show steps
Provides insights into successful social media strategies and their applications
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Analyze case studies of effective social media campaigns
- Identify key takeaways and best practices
Conduct Mock Press Conferences
Show steps
Simulates real-world media interactions, enhancing crisis communication skills
Browse courses on
Media Relations
Show steps
Show steps
Show steps
- Prepare questions and responses as a spokesperson
- Role-play media interactions in small groups
Develop Your Communication Plan
Show steps
Provides practical experience in designing effective communication strategies
Browse courses on
Communication Plan
Show steps
Show steps
Show steps
- Identify communication goals and objectives
- Conduct audience research
- Select communication channels
- Develop key messages
Participate in Communication Competitions
Show steps
Challenges students to apply their knowledge in competitive settings, honing their communication abilities
Browse courses on
Communication Skills
Show steps
Show steps
Show steps
- Identify relevant competitions and hackathons
- Prepare and submit presentations or deliverables
Contribute to Open Source Communication Projects
Show steps
Encourages involvement in practical projects that advance open source communication technologies
Browse courses on
Software Development
Show steps
Show steps
Show steps
- Find open source projects related to communication
- Identify areas where you can contribute code or documentation
Career center
Learners who complete Introduction to Corporate Communications will develop knowledge and skills
that may be useful to these careers:
Corporate Communications Specialist
Corporate Communications Specialist
Corporate Communications Specialists provide guidance to an organization regarding the release of information. The information could be internal or external. While working with top leadership, they often establish the narrative an organization will take. This course helps build a foundation for this career as it focuses on corporate communications and its importance. The tools taught in the course may prove essential for communicating a message effectively.
Public relations manager
Public relations manager
Public Relations Managers implement a strategy to build a positive public image for their organization. They work to maintain a favorable reputation with target audiences such as customers or stakeholders. This course provides an overview of corporate communication, including its role, tools, and methods of use. It can help prepare individuals for a career in public relations management.
Media Relations Manager
Media Relations Manager
Media Relations Managers monitor and analyze media channels to identify opportunities to promote their organization. This may include pitching stories to journalists or writing press releases. The course's examination of corporate communication tools and storytelling could be useful for individuals interested in this career.
Communications Manager
Communications Manager
Communications Managers establish and oversee the communication strategy of an organization. They work to ensure all communication is consistent and professional. This may include managing internal communications, public relations, and marketing communications. The course provides an overview of corporate communication, including its role and tools. It may be helpful for individuals interested in a career in communications management.
Brand Manager
Brand Manager
Brand Managers develop and implement strategies to build and maintain a strong brand identity for their organization. They work to ensure that all aspects of the brand are consistent and aligned with the organization's overall marketing goals. This course's focus on corporate communication, storytelling, and brand management may be useful for individuals interested in a career in brand management.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists work to manage the public image of an organization. They write press releases, arrange interviews with the media, and respond to media inquiries. This course's focus on corporate communication, storytelling, and media relations may be useful for individuals interested in a career in public relations.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media strategies for organizations. They work to create and publish content, engage with followers, and measure the effectiveness of social media campaigns. This course's focus on social media tools and storytelling may be useful for individuals interested in a career in social media management.
Content Creator
Content Creator
Content Creators develop and produce content for various platforms, such as websites, social media, and blogs. They work to create engaging content that aligns with the organization's brand and marketing goals. This course's focus on storytelling and social media tools may be useful for individuals interested in a career in content creation.
Corporate Affairs Manager
Corporate Affairs Manager
Corporate Affairs Managers are responsible for managing the relationship between an organization and its external stakeholders. They work to protect the organization's reputation and build and maintain positive relationships with key stakeholders such as government, media, and community groups. This course's focus on corporate communication and stakeholder engagement may be useful for individuals interested in a career in corporate affairs management.
Investor Relations Manager
Investor Relations Manager
Investor Relations Managers are responsible for communicating with investors and financial analysts. They work to provide information about the organization's financial performance and strategy. This course's focus on corporate communication and stakeholder engagement may be useful for individuals interested in a career in investor relations management.
Communications Consultant
Communications Consultant
Communications Consultants provide advice and support to organizations on a variety of communication-related issues. They work with clients to develop and implement communication strategies, write speeches and presentations, and manage media relations. This course's focus on corporate communication, storytelling, and stakeholder engagement may be useful for individuals interested in a career in communications consulting.
Speechwriter
Speechwriter
Speechwriters write speeches for public figures, such as politicians, CEOs, and celebrities. They work to craft speeches that are clear, persuasive, and engaging. This course's focus on corporate communication, storytelling, and media relations may be useful for individuals interested in a career as a speechwriter.
Corporate Spokesperson
Corporate Spokesperson
Corporate Spokespersons are responsible for representing an organization to the public. They work to communicate the organization's messages and positions to the media and other stakeholders. This course's focus on corporate communication, storytelling, and media relations may be useful for individuals interested in a career as a corporate spokesperson.
Market Research Analyst
Market Research Analyst
Market Research Analysts gather and analyze data about markets and consumers. They use this information to help organizations make informed decisions about their products, services, and marketing strategies. This course's focus on corporate communication and stakeholder engagement may be useful for individuals interested in a career in market research.
Technical Writer
Technical Writer
Technical Writers create user manuals, technical reports, and other documents that explain complex technical information to non-technical audiences. This course's focus on corporate communication and storytelling may be useful for individuals interested in a career as a technical writer.
For more career information including salaries, visit:
OpenCourser.com/course/27as2d/introduction
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to Corporate Communications.
Save
This textbook provides a comprehensive overview of corporate communication theory and practice. It covers key concepts, models, and case studies, offering a foundation for understanding the role of communication in organizations.
This handbook offers a comprehensive overview of the field of public relations, covering key concepts, theories, and practices. It provides insights into the role of public relations in organizations, media relations, crisis communication, and digital communication.
Save
This handbook offers a comprehensive overview of communication strategies, covering their development, implementation, and evaluation. It provides insights into the strategic role of communication in organizations and offers practical guidance for practitioners.
Provides a comprehensive overview of strategic corporate communication, including reputation management, media relations, and crisis communication. It valuable reference for both students and practitioners.
Explores the concept of corporate reputation and its impact on business performance. It provides insights into managing reputation, building strong relationships with stakeholders, and communicating the organization's values.
This handbook provides a comprehensive overview of corporate communication and public relations theory and practice. It useful reference for students and practitioners alike.
Save
This textbook provides a comprehensive overview of public relations and corporate communication theory and practice. It useful reference for students and practitioners alike.
This handbook provides a comprehensive overview of corporate communication theory and practice. It useful reference for students and practitioners.
Provides a practical guide to corporate communication. It is written in a clear and concise style and is packed with useful tips and advice.
This textbook provides a comprehensive overview of corporate communication in a global context. It useful reference for students and practitioners alike.
Provides a practical guide to corporate communication strategies and skills. It is written in a clear and concise style and is packed with useful tips and advice.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/27as2d/introduction
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Effort
4 weeks of study, 2-3 hours/week
Level
Introductory
Via
Coursera
Institution
University of California, Irvine
Instructor
Chris Ruoff
Language
English
This course belongs to a
collection
called
Corporate Communications. It's comprised of three courses:
- Introduction to Corporate Communications (viewing)
- External Communications Channels
- Internal Communications Framework
Good to know
Provides a comprehensive overview of corporate communications, ideal for beginners
Teaches practical strategies for engaging employees in hybrid work environments, adapting to the modern workplace
Instructors, Chris Ruoff, have expertise in corporate communications, ensuring the course is up-to-date and industry-relevant
Discusses tools like storytelling and social media, which are widely used in corporate communications
Explores the significance of transparency in corporate communications, which aligns with the growing demand for ethical business practices
Outlines career opportunities in corporate communications, providing valuable insights for career planning
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