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Introduction to Corporate Communications

Chris Ruoff

Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.

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What's inside

Syllabus

The Role of Corporate Communications

Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.

Corporate Communication Tools

Welcome to Module 2, Corporate Communication Tools. This module will introduce which tools are used to communicate in both internal and external environments as well as the types and uses of each.

Communicating in Hybrid Work Environments

Welcome to Module 3, Communicating in Hybrid Work Environments. This module will discuss the emergence of hybrid work environments, how corporate communications are essential to engaging the workforce, and what tools to use.

Corporate Communications as a Career

Welcome to Module 4, Corporate Communications as a Career. This module will look at career opportunities in corporate communications, including which specific jobs are available, possible career paths, and entry requirements into the field.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a comprehensive overview of corporate communications, ideal for beginners

Teaches practical strategies for engaging employees in hybrid work environments, adapting to the modern workplace

Instructors, Chris Ruoff, have expertise in corporate communications, ensuring the course is up-to-date and industry-relevant

Discusses tools like storytelling and social media, which are widely used in corporate communications

Explores the significance of transparency in corporate communications, which aligns with the growing demand for ethical business practices

Outlines career opportunities in corporate communications, providing valuable insights for career planning

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Activities

Coming soon We're preparing activities for Introduction to Corporate Communications. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Introduction to Corporate Communications will develop knowledge and skills that may be useful to these careers:

Corporate Communications Specialist

Corporate Communications Specialists provide guidance to an organization regarding the release of information. The information could be internal or external. While working with top leadership, they often establish the narrative an organization will take. This course helps build a foundation for this career as it focuses on corporate communications and its importance. The tools taught in the course may prove essential for communicating a message effectively.

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Public relations manager

Public Relations Managers implement a strategy to build a positive public image for their organization. They work to maintain a favorable reputation with target audiences such as customers or stakeholders. This course provides an overview of corporate communication, including its role, tools, and methods of use. It can help prepare individuals for a career in public relations management.

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Media Relations Manager

Media Relations Managers monitor and analyze media channels to identify opportunities to promote their organization. This may include pitching stories to journalists or writing press releases. The course's examination of corporate communication tools and storytelling could be useful for individuals interested in this career.

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Communications Manager

Communications Managers establish and oversee the communication strategy of an organization. They work to ensure all communication is consistent and professional. This may include managing internal communications, public relations, and marketing communications. The course provides an overview of corporate communication, including its role and tools. It may be helpful for individuals interested in a career in communications management.

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Brand Manager

Brand Managers develop and implement strategies to build and maintain a strong brand identity for their organization. They work to ensure that all aspects of the brand are consistent and aligned with the organization's overall marketing goals. This course's focus on corporate communication, storytelling, and brand management may be useful for individuals interested in a career in brand management.

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Public Relations Specialist

Public Relations Specialists work to manage the public image of an organization. They write press releases, arrange interviews with the media, and respond to media inquiries. This course's focus on corporate communication, storytelling, and media relations may be useful for individuals interested in a career in public relations.

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Social Media Manager

Social Media Managers develop and execute social media strategies for organizations. They work to create and publish content, engage with followers, and measure the effectiveness of social media campaigns. This course's focus on social media tools and storytelling may be useful for individuals interested in a career in social media management.

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Content Creator

Content Creators develop and produce content for various platforms, such as websites, social media, and blogs. They work to create engaging content that aligns with the organization's brand and marketing goals. This course's focus on storytelling and social media tools may be useful for individuals interested in a career in content creation.

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Corporate Affairs Manager

Corporate Affairs Managers are responsible for managing the relationship between an organization and its external stakeholders. They work to protect the organization's reputation and build and maintain positive relationships with key stakeholders such as government, media, and community groups. This course's focus on corporate communication and stakeholder engagement may be useful for individuals interested in a career in corporate affairs management.

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Investor Relations Manager

Investor Relations Managers are responsible for communicating with investors and financial analysts. They work to provide information about the organization's financial performance and strategy. This course's focus on corporate communication and stakeholder engagement may be useful for individuals interested in a career in investor relations management.

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Communications Consultant

Communications Consultants provide advice and support to organizations on a variety of communication-related issues. They work with clients to develop and implement communication strategies, write speeches and presentations, and manage media relations. This course's focus on corporate communication, storytelling, and stakeholder engagement may be useful for individuals interested in a career in communications consulting.

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Speechwriter

Speechwriters write speeches for public figures, such as politicians, CEOs, and celebrities. They work to craft speeches that are clear, persuasive, and engaging. This course's focus on corporate communication, storytelling, and media relations may be useful for individuals interested in a career as a speechwriter.

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Corporate Spokesperson

Corporate Spokespersons are responsible for representing an organization to the public. They work to communicate the organization's messages and positions to the media and other stakeholders. This course's focus on corporate communication, storytelling, and media relations may be useful for individuals interested in a career as a corporate spokesperson.

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Market Research Analyst

Market Research Analysts gather and analyze data about markets and consumers. They use this information to help organizations make informed decisions about their products, services, and marketing strategies. This course's focus on corporate communication and stakeholder engagement may be useful for individuals interested in a career in market research.

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Technical Writer

Technical Writers create user manuals, technical reports, and other documents that explain complex technical information to non-technical audiences. This course's focus on corporate communication and storytelling may be useful for individuals interested in a career as a technical writer.

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Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Corporate Communications.

The Human Voice