Internal Communications Framework from Coursera

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Syllabus

Increase Employee Engagement Through Communications

Welcome to Module 1, Increase Employee Engagement Through Communications. This module will explore why effective internal communication is crucial for increasing employee engagement in the workplace. Effective internal communication can increase employee motivation, job satisfaction, and overall organizational success.

Build a Strong Culture Through Communications

Welcome to Module 2, Build a Strong Culture Through Communications. This module will explore how to build a strong company culture and the importance of diversity, equity, inclusion, and belonging for creating a positive and productive environment. Companies that become known for embracing a diverse, equitable, and inclusive work culture not only open their potential talent pool but also benefit from the potential to better relate to and win over diverse customers.

Effective Communication in Leadership

Welcome to Module 3, Effective Communication in Leadership. This module will learn about effective communication as a crucial aspect of leadership, and how transparency is an essential component of effective communication. Transparent communication involves sharing information upward, downward, and laterally in a way that allows everyone to see the “why” behind the words. Leaders who are transparent in their communication build trust with their organization.

Best Practices in Crisis Communications

Welcome to Module 4, Best Practices in Crisis Communications. This module will look at crisis communication as a crucial aspect of any organization's public relations strategy. A crisis can negatively impact an organization's reputation, credibility, or brand. Therefore, it is essential to anticipate crises and plan ahead using effective crisis communication strategies including transparency, using the right communication channels, and providing timely and consistent messaging.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Emphasizes diversity, equity, inclusion, and belonging as critical factors for a strong organizational culture

Provides practical strategies for increasing employee engagement through effective communication

Highlights the significance of transparency in executive-level communications for maintaining organizational trust

Offers best practices for crisis communication, equipping organizations to respond effectively to challenges

Led by Chris Ruoff, an experienced instructor recognized for his expertise in internal communications

Requires extensive background knowledge in internal communications

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Internal Communications Framework with these activities:

Review Key Concepts in Organizational Communication

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Prepare for the course by refreshing your understanding of fundamental organizational communication concepts and theories.

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Review your notes or textbooks from previous communication courses.
Explore online resources or articles to reinforce your knowledge.

Explore Online Resources on Leadership Communication

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Enhance your understanding of leadership communication styles and strategies by exploring online resources and tutorials.

Browse courses on Leadership Communication

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Search for online articles, videos, and blogs on effective leadership communication.
Review the materials and take notes on key insights.
Apply the techniques you learn in your own communication.

Read 'The Fearless Organization' by Amy C. Edmondson

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Understand the concept of psychological safety and its impact on organizational culture, employee engagement, and overall organizational success.

View Right Kind of Wrong: The Science of Failing Well on Amazon

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Purchase and read the book.
Take notes on key concepts and insights.
Identify strategies to foster psychological safety in your own organization.

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Practice Active Listening Skills

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Improve your ability to actively listen and demonstrate empathy in your communication with others.

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Find a partner and practice active listening techniques.
Provide feedback to your partner.

Participate in a Discussion Group on DEIB Initiatives

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Engage in discussions with peers to explore the importance of DEIB initiatives and how they contribute to a positive work environment.

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Join an online or in-person discussion group.
Contribute to the discussions and share your perspectives.
Listen actively to other participants' experiences and insights.

Develop a Communication Plan for Your Organization

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Gain practical experience in developing a comprehensive communication plan that aligns with your organization's needs and goals.

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Define your communication objectives.
Identify your target audience.
Determine the most effective communication channels.
Create a content calendar.
Measure the effectiveness of your communication plan.

Develop an Internal Newsletter for Your Team

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Gain hands-on experience in creating and distributing an internal newsletter to enhance team communication and foster a sense of community.

Browse courses on Internal communication

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Establish the purpose and goals of your newsletter.
Determine the target audience and distribution channels.
Gather content from team members.
Design and format the newsletter.
Distribute the newsletter and gather feedback.

Create a Presentation on Effective Crisis Communication

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Develop a comprehensive presentation that outlines the key principles and best practices of effective crisis communication.

Browse courses on Crisis Communication

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Research and gather information on crisis communication strategies.
Develop an outline for your presentation.
Create visual aids and supporting materials.
Rehearse your presentation and gather feedback.

Career center

Learners who complete Internal Communications Framework will develop knowledge and skills that may be useful to these careers:

Communications Manager

Communications Managers are responsible for planning and executing internal communications strategies to enhance employee engagement, build a strong company culture, and protect an organization’s brand in times of crisis or change. The Internal Communications Framework course from the University of California, Irvine can help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of internal communications best practices, including how to align communications with organizational goals, build strong relationships with employees, and use data to measure the effectiveness of communications initiatives. This course can help you gain a competitive edge in the job market and advance your career as a Communications Manager.

See salaries and explore the career path for Communications Manager

Internal Communications Specialist

Internal Communications Specialists are responsible for developing and implementing internal communications plans and initiatives to improve employee engagement, build a strong company culture, and protect the organization’s brand. The Internal Communications Framework course from the University of California, Irvine can help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of internal communications best practices, including how to write effective communications materials, use social media to engage employees, and measure the effectiveness of internal communications initiatives. This course can help you gain a competitive edge in the job market and advance your career as an Internal Communications Specialist.

See salaries and explore the career path for Internal Communications Specialist

Public relations manager

Public Relations Managers are responsible for managing the public image of an organization and building relationships with the media. The Internal Communications Framework course from the University of California, Irvine can help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of public relations best practices, including how to develop and execute public relations campaigns, manage media relations, and protect the organization’s reputation in times of crisis. This course can help you gain a competitive edge in the job market and advance your career as a Public Relations Manager.

See salaries and explore the career path for Public relations manager

Corporate Communications Manager

Corporate Communications Managers are responsible for developing and implementing corporate communications strategies to enhance the organization’s reputation and build relationships with key stakeholders. The Internal Communications Framework course from the University of California, Irvine can help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of corporate communications best practices, including how to develop and execute corporate communications campaigns, manage media relations, and protect the organization’s reputation in times of crisis. This course can help you gain a competitive edge in the job market and advance your career as a Corporate Communications Manager.

See salaries and explore the career path for Corporate Communications Manager

Media Relations Manager

Media Relations Managers are responsible for managing the media relations function of an organization and building relationships with the media. The Internal Communications Framework course from the University of California, Irvine can help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of media relations best practices, including how to develop and execute media relations campaigns, manage media inquiries, and protect the organization’s reputation in times of crisis. This course can help you gain a competitive edge in the job market and advance your career as a Media Relations Manager.

See salaries and explore the career path for Media Relations Manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies to attract and engage customers. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of social media best practices, including how to develop and execute social media campaigns, manage social media accounts, and measure the effectiveness of social media initiatives.

See salaries and explore the career path for Social Media Manager

Event Planner

Event Planners are responsible for planning and executing events for organizations. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of event planning best practices, including how to plan and execute events, manage budgets, and measure the effectiveness of events.

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Digital Marketing Manager

Digital Marketing Managers are responsible for developing and executing digital marketing strategies to attract and engage customers. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of digital marketing best practices, including how to develop and execute digital marketing campaigns, manage social media, and measure the effectiveness of digital marketing initiatives.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

Content Marketing Managers are responsible for developing and executing content marketing strategies to attract and engage customers. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of content marketing best practices, including how to develop and execute content marketing campaigns, manage social media, and measure the effectiveness of content marketing initiatives.

See salaries and explore the career path for Content Marketing Manager

Public Relations Specialist

Public Relations Specialists are responsible for developing and executing public relations campaigns to enhance the organization’s reputation and build relationships with key stakeholders. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of public relations best practices, including how to develop and execute public relations campaigns, manage media relations, and protect the organization’s reputation in times of crisis.

See salaries and explore the career path for Public Relations Specialist

Content Creator

Content Creators are responsible for developing and creating content for a variety of platforms, including websites, blogs, social media, and video. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of content creation best practices, including how to develop and create content, manage content calendars, and measure the effectiveness of content.

See salaries and explore the career path for Content Creator

Corporate Communications Specialist

Corporate Communications Specialists are responsible for developing and executing corporate communications strategies to enhance the organization’s reputation and build relationships with key stakeholders. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of corporate communications best practices, including how to develop and execute corporate communications campaigns, manage media relations, and protect the organization’s reputation in times of crisis.

See salaries and explore the career path for Corporate Communications Specialist

Media Specialist

Media Specialists are responsible for managing the media relations function of an organization and building relationships with the media. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of media relations best practices, including how to develop and execute media relations campaigns, manage media inquiries, and protect the organization’s reputation in times of crisis.

See salaries and explore the career path for Media Specialist

Digital Marketer

Digital Marketers are responsible for developing and executing digital marketing strategies to attract and engage customers. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of digital marketing best practices, including how to develop and execute digital marketing campaigns, manage social media, and measure the effectiveness of digital marketing initiatives.

See salaries and explore the career path for Digital Marketer

Social Media Marketer

Social Media Marketers are responsible for developing and executing social media strategies to attract and engage customers. The Internal Communications Framework course from the University of California, Irvine may help you develop the skills and knowledge necessary to succeed in this role by providing a comprehensive understanding of social media best practices, including how to develop and execute social media campaigns, manage social media accounts, and measure the effectiveness of social media initiatives.

See salaries and explore the career path for Social Media Marketer

Internal Communications Framework

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