Social Media Contests For Massive Traffic To Your Product from Udemy

About This Course: The foundational idea of this marketing strategy is simple. People love a good contest. When you enter for a chance to win an exciting prize, it activates your mind in an interesting - hope filled - way. Instead of worrying about whether you can afford something, you dream of owning it.

This course is designed to give you a good solid introduction to the idea of running social contests in support of your online selling efforts.

Why Consider Running Contests As A Marketing Strategy? One of the biggest expenses an online marketer has to manage is - the cost of customer acquisition. It can be very challenging, even for veteran marketers, and for newbies, it's a steep learning curve. You can spend all your money trying to find prospects - and fail.

Contests are fun. They are not a hard sell. They are not smarmy, slick, or used-car-salesman-esque. They make people happy. Contests are entertaining. They are simple. And most importantly, they are effective if done correctly.

Better Than Wasting Money On Facebook Advertising? Many gurus will push you to try Facebook Ads, why? Because they (can) work if you have a (large) marketing budget. Do you? Don't worry, if you don't, you're not alone. Even though I personally spend between $20,000 and $30,000 a month in online advertising, that's not what I'd recommend for someone just starting out. I'd encourage you to find ultra-inexpensive acquisition strategies. Contests fall into that category. So, run a few and see if they provide a lower-cost customer acquisition method than online ads.

What You Get In This Course: We've designed this course to provide specific "Blueprints" for various types of contests. And in the coming months and years, we plan to add more content to this couse to show you more examples. Our current lectures include a detailed overview of 5 types of contests. They are:

The Weekly Prospector Social Contest Blueprint
The Product Launch Social Contest Blueprint
The Pre-Selling Via Voting Social Contest Blueprint
The Big Ticket Social Contest Blueprint
The Video Based Contest Blueprint

Campanion Booklet & PDF Template: We also provide a 12 page companion booklet with a full overview of the Social Contest Blueprint strategy as well as a single-page planning template you can use to organize your social contests.

What's inside

Syllabus

Introduction

Welcome & Introduction

Download our 10 page PDF Booklet that includes a description of the 5 "Baby Steps" of every Social Contest. Be sure to print and use the planning template to help you set up your first social contest.

Join us at: https://www.winningonshopify.com

In the Inner Circle Program we work directly with students to master traffic strategies, which is by far, the #1 issue our students face. If you need to learn how to get ongoing qualified traffic to your Shopify site, you need to join our Inner Circle!

Here is a testimonial we recently received from one of our students:

“I started following Jason and the Winning On Shopify team about a year ago…Using his tips and methods … in 3 weeks I have gotten over 30,000 visits and over 8,000 customer emails added to my list... We have had a 26% conversion rate on those visits. I have sent two emails with a huge open rate and click through rate. One email this week resulted in over 1,000 visits to our new Shopify website in one day. I can only thank Jason and Winning on Shopify for these results. I could not have done it without them.” - Patrick Meyer

The program is a monthly subscription for just $19 (currently, although it will go up as soon as we hit 200 members) and so for just the price of a few Starbucks Coffees, you can learn techniques that could change your life!

In The Innter Circle Program We Provide:

Monthly indepth video training on e-commerce topics!
Implementation coaching for amazon and Shopify (and other platforms).
Inspiration & exposure to best-practices via interviews & webinars!
A private FB group of likeminded entrepreneurs

Join us at: https://www.winningonshopify.com

Thanks for watching our last lecture!

Jason Miles & Kyle Hamar

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides blueprints for running social media contests, which can be a cost-effective customer acquisition strategy for entrepreneurs with limited marketing budgets

Explores contest strategies like 'Weekly Prospector' and 'Product Launch' blueprints, offering diverse approaches to engage potential customers and drive traffic

Includes case studies with specific examples, such as 'Mod Doll Monday,' to illustrate the practical application and potential results of contest strategies

Offers a companion booklet with a planning template, which helps learners organize and implement their social media contests effectively

Advises caution regarding Facebook's terms of service, which is important for avoiding penalties and ensuring contest compliance

References third-party tools like Rafflecopter, Gleam, Krowdster, Wishpond and Woobox, which may require subscriptions or fees to fully utilize contest features

Reviews summary

Social media contest strategies

Based on the course's focus and structure, learners likely appreciate its emphasis on using social media contests as a low-cost method for traffic acquisition. The course is designed around providing specific contest blueprints (Weekly Prospector, Product Launch, etc.), which students may find actionable and easy to follow. It includes case studies and walk-throughs of specific third-party tools, offering practical examples of how to implement the strategies. However, due to the dynamic nature of social media platforms, students might need to be aware that some specific tool interfaces or platform rules mentioned could potentially become outdated over time, requiring students to seek updated information independently.

Includes real-world contest examples.

"Found the case studies quite helpful in illustrating the potential outcomes of running these contests."

"Seeing examples like the Mod Doll Monday case study makes the concepts more tangible."

"The inclusion of real results provides valuable insights into what's achievable."

Aims to drive visitors to your site.

"The core idea of using contests specifically for traffic seems promising for my marketing goals."

"This course appears squarely focused on generating visitors, which is exactly what I need."

"Learned strategies specifically designed to boost traffic to my online store using social media."

Provides actionable contest plans.

"The blueprints provided seem very practical and actionable for setting up different types of contests."

"I appreciate the step-by-step guidance on how to execute each contest type."

"Having specific plans for weekly or product launch contests makes it much easier to get started."

"The course lays out a clear path to follow for running my own social media campaigns."

Check for potential platform changes.

"As social media platforms constantly evolve, some details might need checking against current rules."

"Specific tool interfaces shown in videos might look different now due to updates."

"Keep in mind that social media marketing strategies can require adjustments based on algorithm changes."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Contests For Massive Traffic To Your Product with these activities:

Review Social Media Marketing Fundamentals

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Solidify your understanding of core social media marketing principles to better grasp the nuances of contest strategies.

Browse courses on Social Media Marketing

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Review basic social media marketing concepts.
Identify key social media platforms for your target audience.
Research successful social media campaigns.

Read 'Contagious: Why Things Catch On'

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Understand the principles of virality to design more effective and engaging social media contests.

View Invisible Influence: The Hidden Forces that... on Amazon

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Read the book 'Contagious: Why Things Catch On'.
Identify the six key principles of contagiousness.
Brainstorm how to apply these principles to your contest design.

Plan a Mock Social Media Contest

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Apply the course's blueprints by planning a contest from start to finish, even without launching it, to solidify your understanding.

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Choose a product or service to promote.
Select a contest blueprint from the course.
Outline the contest rules, prizes, and timeline.
Create mock social media posts to promote the contest.

Four other activities

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Show all seven activities

Document Your Contest Planning Process

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Reinforce your learning by documenting your contest planning process, including challenges and solutions.

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Create a blog post or document outlining your contest planning process.
Describe the challenges you faced and how you overcame them.
Share your insights and lessons learned.

Design a Contest Promotion Schedule

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Create a detailed schedule for promoting your social media contest to maximize reach and engagement.

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Identify key dates and milestones for your contest.
Create a schedule of social media posts and promotional activities.
Allocate budget for paid promotion, if applicable.

Read 'Jab, Jab, Jab, Right Hook' by Gary Vaynerchuk

Show steps

Learn how to create engaging social media content to attract and retain contest participants.

View Day Trading Attention on Amazon

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Read the book 'Jab, Jab, Jab, Right Hook'.
Identify the key principles of social media engagement.
Analyze successful social media campaigns using these principles.

Explore Advanced Contest Platforms

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Deepen your knowledge by exploring advanced features and functionalities of contest platforms like Wishpond or Gleam.

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Choose a contest platform like Wishpond or Gleam.
Explore advanced features like A/B testing and analytics.
Follow tutorials on using these features to optimize your contests.

Career center

Learners who complete Social Media Contests For Massive Traffic To Your Product will develop knowledge and skills that may be useful to these careers:

Social Media Manager

As a social media manager, your central concern is to grow and maintain a brand's online presence. You will create content, engage with followers, and track performance metrics. A course focused on running social media contests helps social media managers understand how contests can be leveraged to boost traffic and engagement, offering specific strategies like the 'Weekly Prospector' and 'Product Launch' contest blueprints. This course may be useful in understanding how to acquire a lower-cost customer, which can be part of the overall marketing strategy.

See salaries and explore the career path for Social Media Manager

Marketing Specialist

A marketing specialist focuses their energy on implementing and executing marketing campaigns. This involves market research, advertising, and promotional activities. This course, with its focus on social media contests for driving traffic, helps a marketing specialist add a unique, engaging tool to their marketing arsenal. The course provides blueprints for various contest types, such as 'Video Based Contest,' helping them design effective campaigns. Marketing specialists may find that the case studies provide practical examples to adapt to their specific needs.

See salaries and explore the career path for Marketing Specialist

E-commerce Manager

An e-commerce manager is responsible for overseeing the online sales and marketing efforts of a company. This includes website management, online advertising, and customer relationship management. The strategies taught in this course on running social media contests will help an e-commerce manager boost traffic to their online store and acquire customers cost-effectively. The course's focus on specific contest blueprints, such as those for product launches or big-ticket items, may be useful to this role.

See salaries and explore the career path for E-commerce Manager

Digital Marketing Consultant

A digital marketing consultant advises businesses on how to improve their online marketing strategies. They analyze data, identify trends, and recommend solutions to increase brand awareness and sales. The knowledge from this course on social media contests can be invaluable for a digital marketing consultant, providing them with a low-cost customer acquisition strategy to offer clients. The course’s blueprints for different contest types and the included case studies provide practical examples and strategies that can directly be applied to client campaigns. Having additional skills may help digital marketing consultants stand out from the crowd.

See salaries and explore the career path for Digital Marketing Consultant

Content Creator

As a content creator, you produce engaging and informative material for various platforms, including social media, websites, and blogs. This course helps content creators understand how to develop interactive content through social media contests. The course provides specific blueprints for different contest types, giving content creators ideas for how to create engaging content. Content creators may find the legal considerations for running contests to be particularly useful.

See salaries and explore the career path for Content Creator

Brand Manager

A brand manager is responsible for shaping and maintaining a brand's image and reputation. This includes developing marketing strategies, overseeing advertising campaigns, and ensuring consistent messaging. This course may help brand managers incorporate social media contests into their overall brand strategy to increase engagement and visibility cost-effectively. The course's focus on different contest blueprints, such as those centered around video, may be useful in creating exciting and memorable brand experiences.

See salaries and explore the career path for Brand Manager

Online Community Manager

An online community manager cultivates and engages with an online community, fostering a sense of belonging and driving participation. The course helps online community managers understand how to leverage social media contests to increase community engagement and attract new members. The 'Weekly Prospector' blueprint and the included case studies may be useful in driving community growth and interaction.

See salaries and explore the career path for Online Community Manager

Growth Hacker

A growth hacker focuses on rapidly growing a business through creative and unconventional marketing strategies. This course, emphasizing low-cost customer acquisition through social media contests, may be useful to a growth hacker's toolkit. The course provides specific blueprints for various contest types, such as 'Pre-Selling Via Voting,' helping them experiment with different growth tactics. These contests are simpler than typical marketing strategies.

See salaries and explore the career path for Growth Hacker

Marketing Director

A marketing director leads and manages a company's marketing efforts, developing strategies to promote products or services and achieve sales targets. This course may help a marketing director understand how social media contests can be integrated into the overall marketing strategy as a cost-effective customer acquisition tool. The course's blueprints for different contest types, such as 'Big Ticket' contests, may be useful when planning marketing strategies.

See salaries and explore the career path for Marketing Director

Advertising Manager

An advertising manager is responsible for planning, developing, and executing advertising campaigns. This course may help advertising managers understand how to use social media contests as a tool for advertising and promotion, especially for smaller budget campaigns. The insights into Facebook advertising and cost-effective acquisition strategies can be particularly valuable. This is especially true when considering the Product Launch contest blueprint.

See salaries and explore the career path for Advertising Manager

Public Relations Specialist

A Public Relations Specialist manages a company's public image and communications. The specialist cultivates relationships with media outlets and stakeholders. This course may help public relations specialists understand how social media contests can generate positive media coverage and enhance brand image. The different contest blueprints in the course offer options for creating engaging campaigns that attract attention and boost brand visibility. The course provides the Public Relations Specialist insight into running social contests to support online selling efforts.

See salaries and explore the career path for Public Relations Specialist

Market Research Analyst

A market research analyst studies market conditions to examine potential sales of a product or service. The analyst assesses the competition and analyzes data. This marketing method helps Market Research Analysts understand how social media contests can generate valuable data about customer preferences and behavior. The course's focus on tracking contest entries and results may be useful in analyzing campaign effectiveness and gathering insights for future marketing strategies. The data can be used to determine the viability of an upcoming product.

See salaries and explore the career path for Market Research Analyst

Sales Manager

A sales manager leads a team of salespeople, setting sales targets, developing strategies, and overseeing sales activities. This course may help sales managers understand how to use social media contests as a lead generation tool and to drive sales. The emphasis on pre-selling through voting contests can be useful in building interest and generating leads before a product launch. This course provides insight to the Sales Manager on using weekly contests to attract prospects.

See salaries and explore the career path for Sales Manager

Business Development Manager

A business development manager focuses on identifying and pursuing new business opportunities to drive revenue growth. They develop strategic partnerships and expand market reach. This course may help business development managers understand how to leverage social media contests to attract new customers and partners. Implementing the techniques from this course may allow the business development manager to pre-sell via voting, creating traction for new products.

See salaries and explore the career path for Business Development Manager

Event Planner

An event planner organizes and coordinates events, such as conferences, trade shows, and promotional events. This course may help event planners incorporate social media contests into their events to increase engagement and attract attendees. The different contest blueprints in the course can be adapted to create interactive and exciting experiences for event participants. You can use this course to set up a contest in support of an upcoming product launch.

See salaries and explore the career path for Event Planner

Social Media Contests For Massive Traffic To Your Product

What's inside

Syllabus

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Reviews summary

Social media contest strategies

Activities

Career center

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