Writing Press Releases
There is no more effective and immediate way to generate interest in your products and services than writing a press release.
Read more
There is no more effective and immediate way to generate interest in your products and services than writing a press release.
There is no more effective and immediate way to generate interest in your products and services than writing a press release.
Above any other form of SEM (search engine marketing), online press releases, written well, hold the ability to produce immediate brand recognition and fast website traffic for your products and services.
Here are the top 7 benefits students receive from taking this course;
1. Learning how to effectively format a press release
2. Accurately describing the 5 'W's of releases - Who, What, When, Where and Why
3. How to increase interest in your brand's message
4. Why 97.8% of press releases fail
5. How your press release drives traffic to products and services
6. How to increase profitability through well-written releases
7. Where to strategically insert links to increase profits
These are just a few of many more strategies and best practices students will learn in this course so join us today.
What's inside
Learning objectives
- Teach press release marketing basics
- Introduce basics of formatting press release for online marketing
- Teach sales direct calls to action
- Teach press release marketing basics
- Introduce basics of formatting press release for online marketing
- Teach sales direct calls to action
Syllabus
How to Write a Press Release
In this opening lecture, we demonstrate through use of Powerpoint to video, key areas of writing an effective press release for online distribution. When this course is complete, please join us for Online Press Release Marketing @ 65% off by clicking on the link below!
https://www.udemy.com/press-release-how-to/?couponCode=howtopressstudent
Read more
Syllabus
https://www.udemy.com/press-release-how-to/?couponCode=howtopressstudent
In this video tutorial lecture, we continue our discussion on press releases and industry dynamics.
Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click on the below link to take our course for just $13.
In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.
Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click on the below link to take our course for just $13.
In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.
Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.
In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.
Enroll in our Press Release Marketing course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.
In this video tutorial lecture, we continue the discussion on press releases and industry dynamics.
Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.
In this video tutorial lecture, we continue the discussion on press release and industry dynamics.
Enroll in our Press Release Marketing Course for an ASTOUNDING 65% of our regular price of $47. Click the below link to take our course for just $13.
In this video tutorial lecture, we finish the discussion on industry dynamics. Enroll in out Press Release marketing course for an ASTOUNDING 65% off costing only $13!
General press releases are typically written and distributed for items of 'general' public interests as discussed in this video tutorial lecture.
Launch press releases are used to inform readers of joint ventures, partnerships and a number of other news related items.
For most entrepreneurs and small business owners, product launch releases are used to generate sales leads and interest in products and services.
For most entrepreneurs and small business owners, product launch press releases are used to generate sales leads and interests in products and services.
Executive Releases are used to announce staff, executive and other leadership changes to the public.
Learn the basics of Expert Positioning Releases in this video tutorial lecture.
Above any other form of release; Event Press Releases must contain very concise and detailed information as learned in this video tutorial lecture.
In this video tutorial lecture, we insert a company logo and other key details as we begin to create our -e-release.
In this video tutorial lecture, we begin the process of creating phrase rich press release titles.
A summary section, as taught in this video tutorial lecture, continues to build brand message momentum began with title creation.
Date and location data allows readership to understand location and date relevance of releases as taught in this video tutorial lecture.
Few things are as important as the opening paragraph of a press release as learned in this video tutorial lecture.
Few things are as important as the opening paragraph of a press release as taught in this video tutorial lecture.
The second paragraph should give background to claims and expertise made as taught in this video tutorial lecture.
Paragraph # 3 should include a quote from a third party source as taught in this video tutorial lecture.
Paragraph #4 should contain a mix of non-quotes and quotes as taught in this video tutorial lecture.
In this video tutorial lecture, we teach creation of effective About Us sections as well as the ever needed 'call to direct action'.
In this video tutorial lecture, we teach creation of effective About Us sections as well as the ever needed 'call to direct action'.
In this video tutorial lecture, we finish the writing process with creating a Contact Us section.
Final review of Press Release creation!
https://www.udemy.com/press-release-how-to/?couponCode=howtopressstudent
Download our Press Release Powerpoint Presentation!
Good to know
Save this course
Save
Activities
Watch a video tutorial on press release writing
Show steps
Watching a video tutorial can help you learn the basics of press release writing and get some tips from experienced professionals.
Show steps
-
Find a reputable video tutorial.
-
Watch the tutorial.
-
Take notes.
Read a book on press release writing
Show steps
Reading a book on press release writing can help you learn the basics of the topic and get some tips from experienced professionals.
View
Garner's Modern English Usage
on Amazon
Show steps
-
Find a book on press release writing.
-
Read the book.
-
Take notes.
Compile a list of resources on press release writing
Show steps
Compiling a list of resources on press release writing can help you learn more about the topic and find additional resources that you can use in your future work.
Show steps
-
Search online for resources on press release writing.
-
Create a list of the resources you find.
-
Organize your list by topic or type of resource.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Attend a workshop on press release writing
Show steps
Attending a workshop on press release writing can help you learn the basics of the topic and get some tips from experienced professionals.
Show steps
-
Find a workshop on press release writing.
-
Register for the workshop.
-
Attend the workshop.
Discuss press release writing with a classmate
Show steps
Discussing press release writing with a classmate can help you get feedback on your work and learn from their experiences.
Show steps
-
Find a classmate who is also taking the course.
-
Schedule a time to meet.
-
Discuss your press release writing.
Write a press release
Show steps
Writing a press release allows you to practice the skills you're learning in the course and see firsthand how they can be applied in a real-world scenario.
Show steps
-
Choose a newsworthy topic.
-
Write a compelling headline.
-
Craft a concise and informative body.
-
Include a call to action.
Create a PowerPoint presentation
Show steps
Creating a PowerPoint presentation allows you to organize and present information in a clear and visually appealing way.
Browse courses on
PowerPoint
Show steps
-
Choose a topic.
-
Gather your research.
-
Create your slides.
-
Practice your delivery.
Help a classmate with their press release writing
Show steps
Helping a classmate with their press release writing can help you solidify your understanding of the topic and improve your communication skills.
Show steps
-
Find a classmate who needs help with their press release writing.
-
Offer to help them.
-
Provide feedback on their work.
-
Help them improve their writing skills.
Write a press release for a mock product launch
Show steps
Writing a press release for a mock product launch allows you to practice your skills and get feedback from your instructor.
Show steps
-
Choose a product.
-
Write a press release announcing the product launch.
-
Submit your press release to your instructor for feedback.
Watch a video tutorial on press release writing
Show steps
Watching a video tutorial can help you learn the basics of press release writing and get some tips from experienced professionals.
Show steps
- Find a reputable video tutorial.
- Watch the tutorial.
- Take notes.
Read a book on press release writing
Show steps
Reading a book on press release writing can help you learn the basics of the topic and get some tips from experienced professionals.
View
Garner's Modern English Usage
on Amazon
Show steps
- Find a book on press release writing.
- Read the book.
- Take notes.
Compile a list of resources on press release writing
Show steps
Compiling a list of resources on press release writing can help you learn more about the topic and find additional resources that you can use in your future work.
Show steps
- Search online for resources on press release writing.
- Create a list of the resources you find.
- Organize your list by topic or type of resource.
Attend a workshop on press release writing
Show steps
Attending a workshop on press release writing can help you learn the basics of the topic and get some tips from experienced professionals.
Show steps
- Find a workshop on press release writing.
- Register for the workshop.
- Attend the workshop.
Discuss press release writing with a classmate
Show steps
Discussing press release writing with a classmate can help you get feedback on your work and learn from their experiences.
Show steps
- Find a classmate who is also taking the course.
- Schedule a time to meet.
- Discuss your press release writing.
Write a press release
Show steps
Writing a press release allows you to practice the skills you're learning in the course and see firsthand how they can be applied in a real-world scenario.
Show steps
- Choose a newsworthy topic.
- Write a compelling headline.
- Craft a concise and informative body.
- Include a call to action.
Create a PowerPoint presentation
Show steps
Creating a PowerPoint presentation allows you to organize and present information in a clear and visually appealing way.
Browse courses on
PowerPoint
Show steps
- Choose a topic.
- Gather your research.
- Create your slides.
- Practice your delivery.
Help a classmate with their press release writing
Show steps
Helping a classmate with their press release writing can help you solidify your understanding of the topic and improve your communication skills.
Show steps
- Find a classmate who needs help with their press release writing.
- Offer to help them.
- Provide feedback on their work.
- Help them improve their writing skills.
Write a press release for a mock product launch
Show steps
Writing a press release for a mock product launch allows you to practice your skills and get feedback from your instructor.
Show steps
- Choose a product.
- Write a press release announcing the product launch.
- Submit your press release to your instructor for feedback.
Career center
Reading list
Share
Similar courses
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
