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Construye una campaña de e-mail marketing con Mailchimp
Kristhian Alexander Hueso
Kristhian Alexander Hueso
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Read more
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Read more
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Aprenderás a usar el editor de correos mediante la práctica editando plantillas y agregando tus propios elementos y contenido.
En este curso se explican las bases para construir una buena campaña y los elementos clave para que funcione adecuadamente.
El email marketing es muy importante como implementación para tu estrategia de comunicación ya que te permite conectar e interactuar con los usuarios que están interesados en tus productos, servicios o contenidos.
Register for this course and see more details by visiting:
OpenCourser.com/course/34rpzu/construye
What's inside
Syllabus
Project Overview
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Destinado a usuarios de nivel básico que quieran aprender a utilizar Mailchimp para campañas de email marketing
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Activities
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We're preparing activities for
Construye una campaña de e-mail marketing con Mailchimp.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Construye una campaña de e-mail marketing con Mailchimp will develop knowledge and skills
that may be useful to these careers:
Email Marketing Manager
Email Marketing Manager
As an Email Marketing Manager, you will be responsible for planning, executing, and analyzing email marketing campaigns. This course will help you develop the skills you need to create effective email campaigns that reach your target audience and achieve your marketing goals. You will learn how to use Mailchimp to create and send emails, track results, and improve your campaigns over time.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing strategies that promote a company's products or services. This course will help you develop the skills you need to create and manage successful marketing campaigns. You will learn how to use Mailchimp to create and send emails, track results, and improve your campaigns over time. Additionally this course will provide an excellent starting point for understanding how to integrate your email marketing program into your larger marketing strategy.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. This course will help you develop the skills you need to create and manage successful digital marketing campaigns. You will learn how to use Mailchimp to create and send emails, track results, and improve your campaigns over time. Further, this course will provide a deeper understanding of how to develop email marketing campaigns as part of a cohesive digital strategy.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on how to improve their marketing efforts. This course will help you develop the skills you need to provide valuable advice to your clients. You will learn how to use Mailchimp to create and send emails, track results, and improve campaigns over time. This course may also be useful for learning how to effectively utilize these tactics and strategies within the context of broader marketing campaign.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. This course will help you develop the skills you need to create and manage successful content marketing campaigns. You will learn how to use Mailchimp to create and send emails that can help you promote your content and reach your target audience. This course may also be useful for those hoping to learn how to maximize email newsletter outreach through effective content.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for planning and executing social media campaigns. This course will help you develop the skills you need to create and manage successful social media campaigns. You may find that skills learned in this course can help you to refine elements of your social media strategy and integrate your email marketing campaigns with corresponding social media content.
Event Planner
Event Planner
Event Planners are responsible for planning and executing events. You may find that this course is helpful in developing promotional campaign materials for your events. This course will help you develop the skills you need to create and send invitations, manage RSVPs, and promote your events. You can also use this course to learn how to effectively make use of email to expand your outreach for your events.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. This course will help you develop the skills you need to create and manage successful public relations campaigns. This course can help you to learn how to write press releases, manage media relations, and build relationships with key stakeholders. Especially for those interested in promoting a public image through email campaigns, you may find this course to be helpful.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for developing new business opportunities. This course will help you develop the skills you need to create and manage successful business development campaigns. You will improve your ability to network and build relationships. This can be especially valuable when corresponding with future business partners through email.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. This course will help you develop the skills you need to create and manage successful customer success programs. Especially for those interested in onboarding new customers, this course would be useful for learning how to reach new customers through email outreach.
Sales Manager
Sales Manager
Sales Managers are responsible for managing a company's sales team. This course will help you develop the skills you need to create and manage successful sales campaigns. Through email, you can build strong relationships with customers. As a Sales Manager, knowing how to effectively correspond through email with potential and existing customers can be incredibly valuable.
Product Manager
Product Manager
Product Managers are responsible for developing and managing products. This course will help you develop the skills you need to create and manage successful products. This course can be helpful for learning how to use email to gather feedback from customers. This course can also be helpful when promoting your product to potential investors or customers via email.
User Experience Designer
User Experience Designer
User Experience Designers are responsible for designing the user experience for products. This course will help you develop the skills you need to create and manage successful user experiences. This course can be helpful for learning how to use email to gather feedback from users. This can provide valuable insights for improving your product or service.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting and analyzing data. This course will help you develop the skills you need to create and manage successful data analysis projects. This course can be helpful for learning how to use email to collect data from users. This can be especially valuable when conducting market research or gathering feedback for a product or service.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and maintaining software. This course will help you develop the skills you need to create and manage successful software projects. This course may be useful for learning how to use email to collaborate with team members and communicate with stakeholders.
For more career information including salaries, visit:
OpenCourser.com/course/34rpzu/construye
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Construye una campaña de e-mail marketing con Mailchimp.
This handbook provides a comprehensive guide to email marketing, covering everything from creating effective email campaigns to managing your email list. It valuable resource for anyone looking to improve their email marketing skills.
Comprehensive guide to email marketing for e-commerce businesses.
Focuses on the creative aspect of email marketing, emphasizing the importance of storytelling, design, and persuasive writing. It provides practical guidance on crafting effective email campaigns that engage and convert subscribers.
Este libro fácil de entender es una excelente introducción al marketing por correo electrónico para principiantes. Cubre los conceptos básicos y proporciona consejos prácticos para comenzar.
This practical guide offers a step-by-step approach to email marketing, covering key elements such as building an effective email list, creating engaging content, and tracking results. It's a valuable resource for small businesses and entrepreneurs.
Beginner-friendly guide to email marketing for small businesses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/34rpzu/construye
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Effort
1 Hora
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Kristhian Alexander Hueso
Language
Español
Good to know
Destinado a usuarios de nivel básico que quieran aprender a utilizar Mailchimp para campañas de email marketing
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