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Kristhian Alexander Hueso
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Read more
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Read more
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Aprenderás a usar el editor de correos mediante la práctica editando plantillas y agregando tus propios elementos y contenido.
En este curso se explican las bases para construir una buena campaña y los elementos clave para que funcione adecuadamente.
El email marketing es muy importante como implementación para tu estrategia de comunicación ya que te permite conectar e interactuar con los usuarios que están interesados en tus productos, servicios o contenidos.
Register for this course and see more details by visiting:
OpenCourser.com/course/34rpzu/construye
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What's inside
Syllabus
Project Overview
En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Destinado a usuarios de nivel básico que quieran aprender a utilizar Mailchimp para campañas de email marketing
Save this course
Save Construye una campaña de e-mail marketing con Mailchimp to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Construye una campaña de e-mail marketing con Mailchimp with these
activities:
Organize course materials for efficient learning
Show steps
Organize resources and materials to streamline studying and retention.
Show steps
-
Create a dedicated folder or workspace for course materials
-
Set up a system for organizing notes, assignments, and other resources
-
Consider using a note-taking app or software to enhance organization and accessibility
Review past assignments and exams
Show steps
A review of the materials will help you set expectations and better understand what is expected in this course
Show steps
-
Gather notes, assignments, quizzes, and exams from previous courses that you have taken that were relevant to this course
-
Review the collected materials.
-
Assess your understanding of the materials
-
Identify areas where you need more practice or reinforcement
Revise elements of email marketing prior to class
Show steps
Revisit fundamentals of email marketing to ensure mastery of core concepts before the course begins.
Browse courses on
Email Marketing
Show steps
-
Review materials from previous courses or certifications on email marketing
-
Read articles or blog posts summarizing the basics of email marketing
-
Complete online tutorials or quizzes on email marketing fundamentals
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Watch tutorials on email marketing
Show steps
Watching tutorials will help you learn more about the concepts of email marketing and how to use Mailchimp.
Browse courses on
Email Marketing
Show steps
-
Search for tutorials on email marketing or Mailchimp
-
Watch the tutorials
-
Take notes on what you learn
Join a study group or peer session
Show steps
Joining a study group or peer session can provide you with additional support and motivation, and it can help you learn from others.
Show steps
-
Find a study group or peer session that fits your schedule and learning style
-
Attend the sessions regularly
-
Participate in the discussions
Create infographic or presentation on email list segmentation
Show steps
Demonstrate understanding of email list segmentation by creating a visual aid for practical application.
Show steps
-
Gather information on different email list segmentation strategies
-
Identify key segmentation criteria relevant to your specific target audience
-
Design and create an infographic or presentation that visually represents the segmentation strategies
Explore email marketing automation tools through online tutorials
Show steps
Develop practical skills by working through tutorials on email marketing automation tools.
Browse courses on
Email Marketing Automation
Show steps
-
Identify popular email marketing automation tools
-
Select tutorials that provide hands-on experience with these tools
-
Complete the tutorials to gain proficiency in using the automation features
Practice creating email campaigns
Show steps
Creating your own email campaigns will help you better understand the concepts you learn in the course and how they apply in practice.
Show steps
-
Create a list of your target audience
-
Choose a template
-
Write your email content
-
Test your email campaign
Collaborate with peers on a mock email campaign
Show steps
Apply concepts in a collaborative environment through a mock email campaign project.
Show steps
-
Form a study group with other course participants
-
Select a target audience and marketing goal for your mock campaign
-
Develop an email marketing strategy, including segmentation, content, and automation
-
Create and send a mock email campaign using an email marketing platform
-
Analyze the results and provide constructive feedback to each other
Design an email marketing strategy
Show steps
Developing an email marketing strategy will help you apply the concepts you learn in this course to a real-world scenario.
Show steps
-
Define your target audience
-
Set your email marketing goals
-
Choose the right email marketing software
-
Create your email content
Mentor other students who are interested in email marketing
Show steps
Mentoring other students can help solidify your own understanding of the concepts and help you develop your leadership skills.
Show steps
-
Identify students who are interested in email marketing
-
Offer to mentor them
-
Meet with them regularly to provide guidance and support
Contribute to open-source email marketing projects on GitHub
Show steps
Gain practical experience and expand knowledge by contributing to open-source projects related to email marketing.
Browse courses on
Email Marketing Automation
Show steps
-
Identify open-source projects on GitHub related to email marketing
-
Choose a project that aligns with your interests and skills
-
Fork the repository and make your own modifications
-
Submit a pull request to contribute your changes to the original project
Start an email marketing campaign for a business
Show steps
Starting an email marketing campaign for a business will help you apply the concepts of email marketing in a real-world business scenario.
Show steps
-
Identify a business that has a need for email marketing
-
Define the scope of the project
-
Develop a plan for the campaign
-
Implement the campaign
-
Track the results of the campaign
Participate in an email marketing competition
Show steps
Participating in an email marketing competition can help you test your skills and knowledge against others, and it can help you learn from other competitors.
Show steps
-
Find an email marketing competition that is relevant to your interests and skill level
-
Develop a plan for your competition entry
-
Submit your entry to the competition
Organize course materials for efficient learning
Show steps
Organize resources and materials to streamline studying and retention.
Show steps
Show steps
Show steps
- Create a dedicated folder or workspace for course materials
- Set up a system for organizing notes, assignments, and other resources
- Consider using a note-taking app or software to enhance organization and accessibility
Review past assignments and exams
Show steps
A review of the materials will help you set expectations and better understand what is expected in this course
Show steps
Show steps
Show steps
- Gather notes, assignments, quizzes, and exams from previous courses that you have taken that were relevant to this course
- Review the collected materials.
- Assess your understanding of the materials
- Identify areas where you need more practice or reinforcement
Revise elements of email marketing prior to class
Show steps
Revisit fundamentals of email marketing to ensure mastery of core concepts before the course begins.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Review materials from previous courses or certifications on email marketing
- Read articles or blog posts summarizing the basics of email marketing
- Complete online tutorials or quizzes on email marketing fundamentals
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Watch tutorials on email marketing
Show steps
Watching tutorials will help you learn more about the concepts of email marketing and how to use Mailchimp.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Search for tutorials on email marketing or Mailchimp
- Watch the tutorials
- Take notes on what you learn
Join a study group or peer session
Show steps
Joining a study group or peer session can provide you with additional support and motivation, and it can help you learn from others.
Show steps
Show steps
Show steps
- Find a study group or peer session that fits your schedule and learning style
- Attend the sessions regularly
- Participate in the discussions
Create infographic or presentation on email list segmentation
Show steps
Demonstrate understanding of email list segmentation by creating a visual aid for practical application.
Show steps
Show steps
Show steps
- Gather information on different email list segmentation strategies
- Identify key segmentation criteria relevant to your specific target audience
- Design and create an infographic or presentation that visually represents the segmentation strategies
Explore email marketing automation tools through online tutorials
Show steps
Develop practical skills by working through tutorials on email marketing automation tools.
Browse courses on
Email Marketing Automation
Show steps
Show steps
Show steps
- Identify popular email marketing automation tools
- Select tutorials that provide hands-on experience with these tools
- Complete the tutorials to gain proficiency in using the automation features
Practice creating email campaigns
Show steps
Creating your own email campaigns will help you better understand the concepts you learn in the course and how they apply in practice.
Show steps
Show steps
Show steps
- Create a list of your target audience
- Choose a template
- Write your email content
- Test your email campaign
Collaborate with peers on a mock email campaign
Show steps
Apply concepts in a collaborative environment through a mock email campaign project.
Show steps
Show steps
Show steps
- Form a study group with other course participants
- Select a target audience and marketing goal for your mock campaign
- Develop an email marketing strategy, including segmentation, content, and automation
- Create and send a mock email campaign using an email marketing platform
- Analyze the results and provide constructive feedback to each other
Design an email marketing strategy
Show steps
Developing an email marketing strategy will help you apply the concepts you learn in this course to a real-world scenario.
Show steps
Show steps
Show steps
- Define your target audience
- Set your email marketing goals
- Choose the right email marketing software
- Create your email content
Mentor other students who are interested in email marketing
Show steps
Mentoring other students can help solidify your own understanding of the concepts and help you develop your leadership skills.
Show steps
Show steps
Show steps
- Identify students who are interested in email marketing
- Offer to mentor them
- Meet with them regularly to provide guidance and support
Contribute to open-source email marketing projects on GitHub
Show steps
Gain practical experience and expand knowledge by contributing to open-source projects related to email marketing.
Browse courses on
Email Marketing Automation
Show steps
Show steps
Show steps
- Identify open-source projects on GitHub related to email marketing
- Choose a project that aligns with your interests and skills
- Fork the repository and make your own modifications
- Submit a pull request to contribute your changes to the original project
Start an email marketing campaign for a business
Show steps
Starting an email marketing campaign for a business will help you apply the concepts of email marketing in a real-world business scenario.
Show steps
Show steps
Show steps
- Identify a business that has a need for email marketing
- Define the scope of the project
- Develop a plan for the campaign
- Implement the campaign
- Track the results of the campaign
Participate in an email marketing competition
Show steps
Participating in an email marketing competition can help you test your skills and knowledge against others, and it can help you learn from other competitors.
Show steps
Show steps
Show steps
- Find an email marketing competition that is relevant to your interests and skill level
- Develop a plan for your competition entry
- Submit your entry to the competition
Career center
Learners who complete Construye una campaña de e-mail marketing con Mailchimp will develop knowledge and skills
that may be useful to these careers:
Email Marketing Manager
Email Marketing Manager
As an Email Marketing Manager, you will be responsible for planning, executing, and analyzing email marketing campaigns. This course will help you develop the skills you need to create effective email campaigns that reach your target audience and achieve your marketing goals. You will learn how to use Mailchimp to create and send emails, track results, and improve your campaigns over time.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing strategies that promote a company's products or services. This course will help you develop the skills you need to create and manage successful marketing campaigns. You will learn how to use Mailchimp to create and send emails, track results, and improve your campaigns over time. Additionally this course will provide an excellent starting point for understanding how to integrate your email marketing program into your larger marketing strategy.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. This course will help you develop the skills you need to create and manage successful digital marketing campaigns. You will learn how to use Mailchimp to create and send emails, track results, and improve your campaigns over time. Further, this course will provide a deeper understanding of how to develop email marketing campaigns as part of a cohesive digital strategy.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on how to improve their marketing efforts. This course will help you develop the skills you need to provide valuable advice to your clients. You will learn how to use Mailchimp to create and send emails, track results, and improve campaigns over time. This course may also be useful for learning how to effectively utilize these tactics and strategies within the context of broader marketing campaign.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. This course will help you develop the skills you need to create and manage successful content marketing campaigns. You will learn how to use Mailchimp to create and send emails that can help you promote your content and reach your target audience. This course may also be useful for those hoping to learn how to maximize email newsletter outreach through effective content.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for planning and executing social media campaigns. This course will help you develop the skills you need to create and manage successful social media campaigns. You may find that skills learned in this course can help you to refine elements of your social media strategy and integrate your email marketing campaigns with corresponding social media content.
Event Planner
Event Planner
Event Planners are responsible for planning and executing events. You may find that this course is helpful in developing promotional campaign materials for your events. This course will help you develop the skills you need to create and send invitations, manage RSVPs, and promote your events. You can also use this course to learn how to effectively make use of email to expand your outreach for your events.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. This course will help you develop the skills you need to create and manage successful public relations campaigns. This course can help you to learn how to write press releases, manage media relations, and build relationships with key stakeholders. Especially for those interested in promoting a public image through email campaigns, you may find this course to be helpful.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for developing new business opportunities. This course will help you develop the skills you need to create and manage successful business development campaigns. You will improve your ability to network and build relationships. This can be especially valuable when corresponding with future business partners through email.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. This course will help you develop the skills you need to create and manage successful customer success programs. Especially for those interested in onboarding new customers, this course would be useful for learning how to reach new customers through email outreach.
Sales Manager
Sales Manager
Sales Managers are responsible for managing a company's sales team. This course will help you develop the skills you need to create and manage successful sales campaigns. Through email, you can build strong relationships with customers. As a Sales Manager, knowing how to effectively correspond through email with potential and existing customers can be incredibly valuable.
Product Manager
Product Manager
Product Managers are responsible for developing and managing products. This course will help you develop the skills you need to create and manage successful products. This course can be helpful for learning how to use email to gather feedback from customers. This course can also be helpful when promoting your product to potential investors or customers via email.
User Experience Designer
User Experience Designer
User Experience Designers are responsible for designing the user experience for products. This course will help you develop the skills you need to create and manage successful user experiences. This course can be helpful for learning how to use email to gather feedback from users. This can provide valuable insights for improving your product or service.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting and analyzing data. This course will help you develop the skills you need to create and manage successful data analysis projects. This course can be helpful for learning how to use email to collect data from users. This can be especially valuable when conducting market research or gathering feedback for a product or service.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and maintaining software. This course will help you develop the skills you need to create and manage successful software projects. This course may be useful for learning how to use email to collaborate with team members and communicate with stakeholders.
For more career information including salaries, visit:
OpenCourser.com/course/34rpzu/construye
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Construye una campaña de e-mail marketing con Mailchimp.
This handbook provides a comprehensive guide to email marketing, covering everything from creating effective email campaigns to managing your email list. It valuable resource for anyone looking to improve their email marketing skills.
Comprehensive guide to email marketing for e-commerce businesses.
Focuses on the creative aspect of email marketing, emphasizing the importance of storytelling, design, and persuasive writing. It provides practical guidance on crafting effective email campaigns that engage and convert subscribers.
Este libro fácil de entender es una excelente introducción al marketing por correo electrónico para principiantes. Cubre los conceptos básicos y proporciona consejos prácticos para comenzar.
This practical guide offers a step-by-step approach to email marketing, covering key elements such as building an effective email list, creating engaging content, and tracking results. It's a valuable resource for small businesses and entrepreneurs.
Beginner-friendly guide to email marketing for small businesses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/34rpzu/construye
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Effort
1 Hora
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Kristhian Alexander Hueso
Language
Español
Good to know
Destinado a usuarios de nivel básico que quieran aprender a utilizar Mailchimp para campañas de email marketing
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