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Creating Holistic Product Strategies
Technology leaders and product developers are expected to create holistic products that thrill their customers and align seamlessly to their own business’s needs, but many people find themselves confused and overwhelmed by these often-conflicting demands. In this course, Creating Holistic Product Strategies, you’ll participate in a business-case based learning experience that teaches a practical approach to creating compelling product strategies in the real world using the key elements of product strategy. First, you’ll explore how market information and businesses themselves influence and constrain product strategy. Next, you’ll experience the practical application of the key elements of product strategy in creating a holistic product concept that aligns to both customer and business needs. Finally, you’ll see how feedback and the discovery of constraints can be used to create more detailed product strategy iterations that produce the financial impacts of most importance to your own business. When you’re finished with this course, you’ll know the steps to take to create a product strategy and you’ll be able to anticipate and manage feedback and constraints through an iterative process.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Associate Product Strategy $76k
Product Strategy Analyst $88k
Product Strategy Advisor $88k
Strategy & Product Analyst $91k
Senior Manager, Product Strategy 2 $109k
Product Marketing Strategy Manager $121k
Strategy and Product Development $124k
Manager, Product Strategy $130k
Product & Strategy Manager $135k
Marketing and Product Strategy $149k
Project Manager - Product Strategy $153k
Strategy and Product Manager $182k
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