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Tim Wilson

What You’ll Learn

Procreate for Marketing, Merch & Social Media – A Friendly Beginner-to-Intermediate Course

Join me for a hands-on, step-by-step Procreate course where you’ll learn how to create professional designs for merch, marketing, and social media—even if you’ve never drawn before.

Together, we’ll explore how to design a variety of projects including logos, social media content, posters, carousels, infographics, patterns, and even simple animations. You’ll also learn how to build a Behance portfolio and prepare your designs for print-on-demand platforms, so you can share and sell your work.

Read more

What You’ll Learn

Procreate for Marketing, Merch & Social Media – A Friendly Beginner-to-Intermediate Course

Join me for a hands-on, step-by-step Procreate course where you’ll learn how to create professional designs for merch, marketing, and social media—even if you’ve never drawn before.

Together, we’ll explore how to design a variety of projects including logos, social media content, posters, carousels, infographics, patterns, and even simple animations. You’ll also learn how to build a Behance portfolio and prepare your designs for print-on-demand platforms, so you can share and sell your work.

Whether you’re building a brand, creating merch, or simply exploring a creative hobby, this course will give you the skills and confidence to create polished, professional designs using Procreate.

Who This Course Is For

Hi, I’m Tim – your instructor.

I’m a professional designer and trainer with years of experience teaching beginners and creatives how to unlock their potential with design software. I love using Procreate to bring ideas to life, and I can’t wait to show you how to create amazing work—even if you don’t think you can draw.

This course is designed for complete beginners and intermediate learners, and no drawing ability is required.

What We’ll Cover

You’ll follow clear, easy-to-understand tutorials and complete step-by-step creative projects that build your skills as you go.

Tools and Techniques You’ll Learn:

  • Procreate brushes, layers, colors & textures

  • Working with RGB and CMYK for digital & print

  • Graphic design principles & layout basics

  • Exporting files for merch, social media, and print

  • Creating mockups and multipage PDFs

  • Building a Behance project/portfolio

  • Preparing and selling designs online

What You’ll Create

By the end of this course, you’ll complete finished, adaptable projects such as:

  • Logos and monograms

  • Social media posts (with text and carousels)

  • Posters and flyers (for both print and digital use)

  • Repeatable patterns for merch, fabric & wallpaper

  • Infographics

  • Simple animations for social posts

  • Professional mockups & a Behance portfolio project

These projects will help you practice your skills, build confidence, and create a portfolio you can showcase, share, or sell.

What You’ll Need

All you need to get started is:

  • An iPad

  • An Apple Pencil (or compatible stylus)

  • A copy of Procreate

Each lesson includes on-screen tips, tool reminders, and shortcuts to make learning stress-free and easy to follow.

What’s Next?

By the end of this course, you’ll have the knowledge and confidence to create professional-level Procreate designs for marketing, merch, and social media. You’ll also have a portfolio of diverse projects you can share, sell, or use to grow your brand.

Credits & Notes

  • Procreate and its logo are registered trademarks of Savage Interactive in the United States and/or other countries.

  • All artwork created in this course is original and designed for educational purposes only.

  • Creative commons references for Monograms section:

    IHS monogram - by P.poschadel - This image has been extracted from another file, CC BY-SA 3.0 - link not allowed. The Chi-Rho - by Sculpté au Moyen Age - Photographe: Clio20 - link not allowed.

    The IX monogram - by Uploadalt - Own work, photographed at the Grand Palais, CC BY-SA 3.0, - link not allowed.

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What's inside

Learning objectives

  • Basics through to some more advanced features of procreate
  • How to create and export social media posts including carousels and infographics
  • How to create patterns within procreate and where to sell them
  • How to import, trace and re-draw images to create hand-drawn artwork
  • How to add your artwork to clothing and other merch
  • Layers and blend modes
  • Basic animation
  • Create your own monogram

Syllabus

Document Essentials
Create a Document
Brush Basics
Layer Basics
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Career center

Learners who complete Procreate for Marketing & Merch: From Beginner to Portfolio will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Procreate for Marketing & Merch: From Beginner to Portfolio.
Considered a foundational text in typography, this book delves into the principles and history of type. It's essential for anyone serious about graphic design, offering detailed guidance on microtypography and macrotypography. is more of a reference tool and requires careful study, but it solidifies an understanding of a critical design element.
This influential book presents a comprehensive theory of data visualization, focusing on the principles of clarity and accuracy.
This advanced textbook delves into the mathematical and geometrical foundations of pattern design.
Considered a foundational text in new media theory, this book examines the principles and aesthetics of digital media and their impact on art and culture. It's crucial for understanding the theoretical underpinnings of digital art and provides a framework for critical analysis. is more theoretical and suitable for those looking to deepen their understanding of the academic discourse around digital art.
Addresses contemporary issues of diversity, inclusion, and social justice in graphic design practice and education. It offers critical perspectives and practical guidance for creating more equitable and representative design work. Highly relevant for students and professionals interested in the social impact of design.
Analyzes the impact of the internet and digital technologies on contemporary art, exploring themes like digitality, circulation, privacy, and globalization. It's excellent for diving into current topics and understanding how digital art engages with broader societal and political issues. It's valuable for deepening understanding of the contemporary landscape.
This anthology highlights critical perspectives on the use of digital technology in art history and museums, addressing theoretical and political aspects. It's highly relevant for those interested in contemporary issues surrounding digitization, data, and the institutional impact on digital art. It's suitable for deepening understanding of current critical discourse.
A comprehensive reference book covering the entire range of Procreate features and techniques, from basic concepts to advanced workflows.
Presents 125 key design principles, concepts, and guidelines, each explained with illustrations. It's a broad resource covering various design disciplines, offering a solid foundation in universal design thinking. It's a useful reference for students and professionals seeking to deepen their understanding of design principles.
A classic collection of essays by the influential graphic designer Paul Rand. offers timeless insights into the principles and philosophy of design. It's more of an inspirational and theoretical read, best suited for students and professionals looking to deepen their understanding of design thinking from a master.
Provides a modern and comprehensive approach to portfolio development and covers topics such as developing a digital portfolio, using social media to promote your portfolio, and adapting your portfolio to the changing needs of the job market.
Provides a comprehensive overview of the history of graphic design from the 19th century to the present. It's an excellent resource for gaining a broad understanding of the evolution of the field, key movements, and influential designers. It is particularly useful for students seeking historical context and can serve as a valuable reference throughout their studies.
Must-read for UX designers and provides practical guidance on building a portfolio that effectively showcases their skills, expertise, and user-centric approach.
Provides insights and guidance on building a portfolio that effectively showcases your skills, experience, and creativity as an artist or designer.
Offers a comprehensive guide to creating and promoting a portfolio that showcases the skills, experience, and creativity of web designers.
A collection of case studies and essays from renowned designer Michael Bierut, offering a look into his design process and problem-solving approaches. It provides real-world examples of graphic design in practice and can be inspiring for students and professionals. It's more valuable as supplementary reading.
While not exclusively about digital art, this book is considered a must-read for any artist, including digital painters, seeking to deepen their understanding of fundamental art principles like color and light. It provides a strong foundation in traditional concepts that are directly applicable to digital mediums. is more valuable as foundational reading to solidify artistic understanding rather than a direct reference for digital tools.
This accessible book is suitable for beginners and offers a wide range of creative ideas and exercises.
Explores the ethical and political implications of graphic design in a global context. It encourages designers to consider the cultural impact of their work and promotes a more responsible approach to visual communication. It's highly relevant for contemporary discussions in design and suitable for advanced students and professionals.
While not exclusively about graphic design, this influential book examines the principles of good design in everyday objects and systems. It provides valuable insights into user-centered design and usability, which are highly relevant to graphic designers, especially in digital contexts. It's a foundational text for understanding user experience.
Is specifically geared towards beginners looking to learn digital painting using Adobe Photoshop. It provides step-by-step tutorials and covers fundamental art theory within the context of the software. It's an excellent resource for gaining a broad understanding of digital painting techniques and is particularly useful for those just starting out with the tool.
A seminal work on color theory, this book explores the subjective experience of color and how colors interact with each other. While theoretical, it provides a deep understanding of color principles that are fundamental to graphic design. It classic text for serious students of design and art.
Offers practical advice and insights into the realities of working as a graphic designer. It covers topics like finding work, dealing with clients, and managing your career. While not a technical design book, it provides essential context for aspiring and practicing professionals.
A classic in the field of animation, this book provides comprehensive principles and techniques applicable to both traditional and digital animation. For digital artists interested in animation, this book must-read to understand the core concepts of movement and timing. It's a foundational text that solidifies understanding of animation principles.
Focused specifically on the Procreate app for iPad, this book offers step-by-step tutorials and tips for digital painting on a popular mobile platform. It's highly relevant for beginners using or planning to use Procreate and provides practical techniques for creating digital art.
Provides an art-historical perspective on interactive media art, offering theoretical and methodological tools for analysis. It's valuable for those interested in the theory and aesthetics of interactive digital art and provides a framework for understanding user engagement. It's a good resource for deepening understanding of a specific area within digital art.
Covers fundamental concepts and techniques in digital art, including working with digital tools, color theory, composition, and file formats. It's a good resource for beginners to gain a broad understanding of the basics of creating digital art. It can serve as foundational reading or a useful reference.
Offers an introduction to new media art through key debates and theories, covering historical contexts, contemporary forms, and future trends. It's a good resource for gaining a broad understanding of the field and its evolution. It includes case studies and reflections to help readers explore relevant terms and theories.
Offers a detailed historical perspective on the development of computer art, tracing its origins and key movements. It's valuable for gaining a deeper understanding of the historical context of digital art and its relationship to technological advancements. It provides essential background knowledge for anyone serious about the field.
Guide to logo design for print. It covers everything from choosing the right paper to using the right printing techniques.
Practical guide to logo design, with exercises and activities to help you learn the basics of logo design. It's perfect for students who want to practice their logo design skills.
This practical guide introduces the concepts and techniques of generative art, where algorithms and code are used to create artwork. It's highly relevant for those interested in this specific and increasingly popular area of digital art and provides hands-on guidance. It's valuable for exploring contemporary topics and techniques.
Examines the challenges and practices of curating digital art, including its presentation, collection, and preservation. It's highly relevant for those interested in the institutional and logistical aspects of digital art, offering insights into how it is exhibited and maintained. It's valuable for a deeper understanding of the ecosystem surrounding digital art.
This insightful book explores the nature of comics as an art form and the principles behind visual storytelling. While not solely focused on digital art, its concepts are highly relevant to digital illustration, sequential art, and visual communication in digital mediums. It's valuable for deepening understanding of narrative and visual language. provides excellent background knowledge for digital artists working in comics or illustration.
Covers the fundamentals of textile design, including pattern design, weaving, and screen printing.

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