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Print and Digital Elements of Design

Branding and User Experience

Lori Poole

Graphic design projects can be delivered in either a printed format or a digital format, or both. This course will look at how to work with creative professionals to get the ideal usage out of a design to use in print medium such as logos, brochures and larger printed projects that will also carry over as seamlessly as possible into the digital realm of websites and social media. We will also cover the user experience and how to keep the end result in mind when working on creative endeavors.

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What's inside

Syllabus

More on Textual Elements, Color and Fixing Design Issues

This module will build on textual and color elements, as well as tips on fixing design issues.

Printing Elements of Graphic Design

This module will cover printing terms and paper options, as well as print-specific features in computer design programs.

Online Elements of Graphic Design

This module will look at online elements of graphic design such as designing for online mediums and converting image sizes for use on websites.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Helps learners use design seamlessly across print and digital mediums

Teaches key terminology and features for both print and digital design

Covers user experience considerations in design projects

Builds knowledge of textual elements and color in design, especially across multiple mediums

This course is designed for learners with some familiarity with graphic design concepts

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Reviews summary

Well-received graphic design course

Learners say that this well-received course is an excellent introduction to design elements and principles. They particularly enjoyed the engaging discussions and activities, as well as the clear and well-explained material. Students found the course easy to digest, even as a beginner. Some found the material especially helpful for eLearning design. Overall, learners highly recommend this course for those wanting to venture into graphic design.

The course had a supportive learning environment.

"I had a great experience through the learning process"

"Very Nice Course. Madam has taken very patiently and explained very well."

"Absolutely loved this course. It was a great experience."

The course is a good introduction to graphic design for beginners.

"Good, but really interactive. It is good for beginner like me."

"It is easy to learn and it was a good experience learning this skills."

"This course is great to get started in Graphic Design."

The course material was explained in a clear and understandable way.

"The lessons are verry easy to digest and the professor explained everything clearly."

"This course was excellent to learn more about the basic elements and principles of the design"

"This course helped me to change that."

The course materials and activities were engaging for learners.

"I really enjoyed the discussions and the activities. I learned a lot"

"This course opened my eyes to the Graphic Design World. It was a great experience."

"I really enjoyed the website design activity and theory behind it."

Learners found this course to be a positive learning experience.

"I enjoyed taking the course and I really learned a lot."

"It was a great course. A learned a lot from this."

"Learning with this online course was great!"

Some learners felt that certain aspects of the course were incomplete or not well-explained.

"it is okay but i felt it was a little incomplete"

"The term "sales piece" is never defined throughout the entire course and then the 45% weight final project asks for them."

"the course jumps quickly from basic design principles to web designing with little to no explanation about web design and/or UI/UX design."

Some learners found the final project to be challenging or unclear.

"I liked this much better than the one by CalArts in the sense that I found the assignments to be much more challenging, which I liked."

"There was very little real content in the lessons and it was not particularly related to the final project."

"In the end, you are peer-reviewed so your feedback can be all over the board in terms or quality"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Print and Digital Elements of Design: Branding and User Experience with these activities:

Review principles of design

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Help develop a foundation in graphic design principles.

View Graphic Design Thinking on Amazon

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Identify key design principles
Analyze examples of effective design
Practice applying principles to design concepts

Review previous coursework on design principles

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Strengthens the foundation of design principles, ensuring a deeper understanding of the course material.

Browse courses on Design Principles

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Gather notes and materials from previous coursework on design principles.
Review the key concepts and theories.
Complete any practice exercises or assignments to reinforce your understanding.

Attend a graphic design conference

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Connect with professionals, learn about industry trends, and gather inspiration.

Browse courses on Networking

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Research and identify relevant conferences
Attend sessions, workshops, and networking events

14 other activities

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Show all 17 activities

Learn about typography and color theory

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Enhance understanding of visual elements crucial in graphic design.

Browse courses on Typography

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Find tutorials on typography and color theory
Follow tutorials and practice applying concepts

Complete online quizzes on color theory

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Reinforces understanding of color theory and improves problem-solving skills.

Browse courses on Color Theory

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Find online quizzes on color theory.
Take the quizzes and review your results.
Identify areas where you need to improve your understanding.

Watch tutorials on using Adobe Photoshop

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Develops proficiency in using industry-standard software for graphic design.

Browse courses on Adobe Photoshop

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Find video tutorials on using Adobe Photoshop.
Watch the tutorials and follow along with the instructions.
Practice using the techniques you learn in the tutorials.

Attend a design critique session

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Receive constructive feedback and learn from others' perspectives.

Browse courses on Critique

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Find a design critique session
Prepare designs for presentation
Participate in the critique session

Read Graphic Design: The New Basics

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Provides a strong foundation in the fundamentals of graphic design, including typography, color theory, and layout.

View Graphic Design: The New Basics on Amazon

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Read the introduction and first chapter.
Review the sections on typography, color theory, and layout.
Complete the exercises at the end of each chapter.

Design mockups for print and digital formats

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Reinforce practical design skills for both print and digital media.

Browse courses on Mockups

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Create design mockups for various print materials
Design mockups for digital platforms
Review and iterate designs to improve effectiveness

Textual and Color Elements

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Get comfortable with textual elements, color elements, and fixing design issues in preparation for more advanced graphic design

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Review the visual elements of design
Practice using different fonts
Experiment with different colors

Design a user interface for a mobile application

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Apply design principles to create a functional and engaging user experience.

Browse courses on User Interface

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Define the purpose and target audience for the app
Sketch and wireframe the user interface
Create a high-fidelity prototype

Create a logo for a hypothetical business

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Provides hands-on experience in applying design principles to a real-world scenario.

Browse courses on Logo Design

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Research different logo styles and techniques.
Brainstorm ideas for a logo that reflects the business's brand identity.
Sketch out several logo concepts.
Digitize the logo using a design software.
Present the logo to the hypothetical business.

Practice online elements of graphic design

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Practice the online elements of graphic design to prepare for developing digital media

Browse courses on Web Design

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Learn about designing for different online mediums
Practice converting image sizes for websites
Experiment with different online design tools

Write a blog post about the importance of typography in graphic design

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Enhances understanding of the role of typography in effective design and improves writing skills.

Browse courses on Typography

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Research the different aspects of typography, such as font selection, size, and spacing.
Identify examples of effective typography in real-world designs.
Write an outline for the blog post.
Draft the blog post.
Edit and proofread the blog post.

Attend a workshop on user experience (UX) design

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Provides insights into the principles and best practices of UX design, enhancing the student's ability to create user-centered designs.

Browse courses on User Experience (UX) Design

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Research UX design workshops in your area.
Attend a workshop that aligns with your learning goals.
Actively participate in the workshop activities.
Apply the knowledge and skills you learn to your own design projects.

Build a portfolio of design work

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Demonstrate skills and progress by creating a portfolio of design projects.

Browse courses on Portfolio

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Select projects to showcase diversity and skills
Create high-quality visuals and descriptions for each project
Organize portfolio for clarity and easy navigation

Develop a social media marketing campaign for a local business

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Provides practical experience in applying graphic design skills to a marketing context.

Browse courses on Social Media Marketing

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Research the business's target audience and marketing goals.
Develop a social media strategy.
Create visually appealing social media content.
Implement the social media campaign.
Track and analyze the campaign's results.
Make adjustments to the campaign as needed.

Career center

Learners who complete Print and Digital Elements of Design: Branding and User Experience will develop knowledge and skills that may be useful to these careers:

Graphic designer

Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as brochures, magazines, and corporate reports.

See salaries and explore the career path for Graphic designer

Web Designer

Web Designers are responsible for creating the look and feel of a website, including the layout, color scheme, and images. They must also ensure that the website is easy to navigate and accessible to users.

See salaries and explore the career path for Web Designer

Art Director

Art Directors oversee the visual aspects of a project, such as the design of a magazine, website, or advertising campaign.

See salaries and explore the career path for Art Director

User Experience Designer

User Experience Designers (UX Designers) are responsible for the user experience of a product or service. This includes the design of the user interface, the navigation, and the overall flow of the experience.

See salaries and explore the career path for User Experience Designer

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They must understand the target audience, develop a marketing strategy, and create marketing materials.

See salaries and explore the career path for Marketing Manager

Brand Manager

Brand Managers are responsible for developing and managing a brand's identity. They work with a team of marketers, designers, and other creatives to create a consistent brand experience across all channels.

See salaries and explore the career path for Brand Manager

Creative Director

Creative Directors are responsible for the overall creative vision of a project. They work with a team of designers and other creatives to bring the project to life.

See salaries and explore the career path for Creative Director

Public relations manager

Public Relations Managers are responsible for managing a company's public image. They work with the media to get positive coverage for their company.

See salaries and explore the career path for Public relations manager

Advertising Manager

Advertising Managers are responsible for planning and executing advertising campaigns. They work with a team of creatives and media buyers to develop and place ads.

See salaries and explore the career path for Advertising Manager

Event Planner

Event Planners are responsible for planning and executing events, such as weddings, conferences, and corporate events.

See salaries and explore the career path for Event Planner

Product Designer

Product Designers are responsible for designing products, such as furniture, appliances, and electronics. They work with a team of engineers and other creatives to create products that are both functional and aesthetically pleasing.

See salaries and explore the career path for Product Designer

Fashion Designer

Fashion Designers are responsible for designing clothing and accessories. They work with a team of designers and other creatives to create a collection that is both stylish and functional.

See salaries and explore the career path for Fashion Designer

Interior designer

Interior Designers are responsible for designing the interior of buildings, including the layout, furniture, and decor.

See salaries and explore the career path for Interior designer

Architect

Architects are responsible for designing buildings and other structures. They work with a team of engineers and other creatives to create designs that are both functional and aesthetically pleasing.

See salaries and explore the career path for Architect

Landscape Architect

Landscape Architects are responsible for designing outdoor spaces, such as parks, gardens, and playgrounds. They work with a team of engineers and other creatives to create designs that are both functional and aesthetically pleasing.

See salaries and explore the career path for Landscape Architect

Reading list

We've selected 17 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Print and Digital Elements of Design: Branding and User Experience.

The Ridge

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This classic book on typography must-read for any designer, and it provides a solid foundation for understanding how to use type effectively in both print and digital media.

Print and Digital Elements of Design

Branding and User Experience

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Well-received graphic design course

Activities

Career center

Reading list

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