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Lindsay Marsh

NEW CONTENT  New - How Much Do Designers Make and How to Make More.  New - Create A Dynamic Poster with Movement and DepthNew - Master Gestalt Theory to Elevate your designs and layouts.  New - Learn How to Create Mockups from Photos.  New - New Adobe Dimensions Section.  Create a 3D product mockup.  New - New Video on My top preforming Instagram posts and how to growNew - Create a Dynamic Seamless Instagram Carousel Post. New - Creating effective Highlights & Shadows on mockupsNew - The Guide to Print Design 22 page pdf resource New - The Practical Guide to Print Design.    New - Logo Design Presentation Template.   New - Adobe InDesign Portfolio Building Template.    New - The Full Logo Design Process and Downloadable Logo Design Worksheet Template  New - Mastering Isometric Grids.  New - Portfolio Building Section - How to Build Strong Design PortfoliosNew - InDesign Project Added - Creating a Magazine Front Cover and Article SpreadNew - full page ad design project and Photoshop section added. New - Create Compelling Infographics.   New - How to Price Your Freelance Projects.  Updated lessons New - Package Design Lessons. Design a chocolate bar wrapper from start to finishNew - Project: Create a Poster Using Only Typography New - New Lesson - Characteristics of Solid Logo Designs New - The Legal Side of Design: Properly Using Photos, Fonts and Resources

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NEW CONTENT  New - How Much Do Designers Make and How to Make More.  New - Create A Dynamic Poster with Movement and DepthNew - Master Gestalt Theory to Elevate your designs and layouts.  New - Learn How to Create Mockups from Photos.  New - New Adobe Dimensions Section.  Create a 3D product mockup.  New - New Video on My top preforming Instagram posts and how to growNew - Create a Dynamic Seamless Instagram Carousel Post. New - Creating effective Highlights & Shadows on mockupsNew - The Guide to Print Design 22 page pdf resource New - The Practical Guide to Print Design.    New - Logo Design Presentation Template.   New - Adobe InDesign Portfolio Building Template.    New - The Full Logo Design Process and Downloadable Logo Design Worksheet Template  New - Mastering Isometric Grids.  New - Portfolio Building Section - How to Build Strong Design PortfoliosNew - InDesign Project Added - Creating a Magazine Front Cover and Article SpreadNew - full page ad design project and Photoshop section added. New - Create Compelling Infographics.   New - How to Price Your Freelance Projects.  Updated lessons New - Package Design Lessons. Design a chocolate bar wrapper from start to finishNew - Project: Create a Poster Using Only Typography New - New Lesson - Characteristics of Solid Logo Designs New - The Legal Side of Design: Properly Using Photos, Fonts and Resources

The Graphic design masterclass intermediate level, are you ready to level up your design skills

Who should take this class? Those with very basic skills in Adobe Photoshop and Illustrator. You already may be familiar with the pen tool basics understand the layering system and know a few other basic tools. You have a little experience using these programs and have a solid basic working knowledge of these programs.Or you have taken my Graphic Design Masterclass: Learn Great Design, the first in this masterclass series, although taking this class is not a requirement to join on this one, just those basic software skills. But this class Is a natural next intermediate step.This is a practical design course meant to teach you techniques and skills by producing real world projects. We will first talk about intermediate techniques when it comes to Adobe Photoshop, like diving deep with removing complex objects from photos and using the content aware tools. We then will talk about photo composites and put two totally different photos together using curves and other more intermediate Photoshop tools. We will brush up on your brush tool in Photoshop to learn how to paint on realistic shadows that can be applied to a variety of situations. We quickly get into real world projects by tackling a fast food burger ad that is both dynamic and helps us practice working with typography, headlines and effects in Adobe Photoshop. This course includes a fairly large logo design section. We talk about the power of sketching our ideas on paper or in a digital sketching app. This course even includes an extensive downloadable logo design worksheet and we will work through the entire logo design process with the help of this worksheet. We talk about client presentation, when to present to clients, color and even exporting files.The golden ratio is a great intermediate logo design concept to master and we will do just that in this course. Speaking of grids we will not stop there, we talk all about the isometric grid system and work through an entire project using isometric grids to create a realistic 3D illustration. New to this course is an intermediate InDesign section. We will walk through the creation of a magazine spread and cover and talk in more depth about creating strong editorial designs, headlines and crafting compelling stories with photos. Infographics is a tough topic for designers and can have a steep learning curve, I thought it would make for the perfect project to work through together in this extensive section. We will walk through topics about how to legally and safely use fonts photos and downloadable vector resources as this is impotent to any maturing designer. Knowing how to craft effective ads is a great quality to have and can help you have more success as a designer, we will talk about how to create effective advertising as well as work through an entire social media campaign. There are tons of extra project sections including one on creating a poster using just typography. Package design is another great intermediate topic and we will go in-depth about the package design process including how to work with files, set them up and create a rich looking package design for a chocolate bar. Graphic design is more than just creating projects it also about finding work and clients. I have included an entire portfolio building section where we talk about how to create stunning portfolio presentations and how to build them online and offline. I hope you decide to join me for this incredible journey through lots of fantastic intermediate design topics, projects and more. The Ready for the next Level?

This course is dynamic, so new lessons and bonus content will be added frequently.  

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What's inside

Learning objectives

  • You will be able to create polished and practical logo designs and brand assets
  • Be able to create images for a full digital marketing campaign, including facebook and instagram
  • Produce complex photo manipulations for the use of ad design and understand solid layout and design principles
  • Sketch logo design and concepts with ease and understand the golden ratio and how to incorporate that in your design process
  • Create and build a strong graphic design portfolio both in pdf and online
  • Understand some of the many ways of making money by selling creative content and resources
  • Understand how to use more intermediate tools in adobe illustrator and photoshop
  • Study the golden ratio and create a graphic illustration with it
  • Go through the entire package design process for a chocolate bar wrapper
  • Create a typography only poster
  • Learn what makes compelling infographics and take boring data and make it come alive.
  • Create a magazine front cover and article spread using indesign and talk about more intermediate topics like using photos and headlines to help craft stories
  • Work through the entire logo design process including how to present your work to clients, export files.
  • Understand how to work with various print design projects
  • Learn how to create mockups from photos you take!
  • Learn the basics of adobe dimensions to create stunning 3d product mockups!
  • Learn intermediate design theory basics like gestalt theory to elevate your designs!
  • Create a poster using movement and depth in design
  • Learn how much graphic designers make both salaried and freelance, and how to make more!
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Syllabus

Introduction - Downloadable Resources & Course Guide!
Course Preview

Make sure to download the Resource Guide for links to most of the resources, photos and mock-ups used throughout this course. A pdf has been attached, just in case a word doc is not compatible with your setup.

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NEW! Elevate Your Layouts with Gestalt Theory
Section Introduction
Gestalt Theory - Similarity, Proximity & Simplicity
Gestalt Theory - Figure & Ground, Closure & Continuation
Reviewing Strong Gestalt Examples
Gestalt Theory in the Bookstore & Beyond
Student Project
Intermediate Photoshop Techniques
Content Aware
Content Aware and Perspective Warp
More Challenging Object Removal Projects
Building a Photo Composite
Building a Photo Composite - Part 2
Fast Food Full Page Ad Design Project
Project Setup
Layout and Blocking
Adding Text Effects - Flames and Water
Photo Editing for Food Photos
Exporting both Digital and Print - RGB and CMYK Conversion
Logo Design Section
Characteristics of Solid Logo Designs
The Full Logo Design Process and Worksheet - Video Flux Project
The Client Brief and Getting Started
The Brainstorming and Sketching Process
Vectorizing Assets
Manually Adjusting Type
Details and Typography
Picking Your Final Concept
Grid Work
Picking Our Colors
Adding Details and Extras
Exporting Our Files
STUDENT CHALLENGE and Examples!
The Logo Presentation Template
Guide to the Logo Presentation Template
Student Logo Design Challenge! The Golden Hop Brewery
Local Brewery and Restaurant - Client Brief - The Golden Hop Brewery
Student Project Review Video
The Golden Ratio in Design
What is the Golden Ratio?
Golden Ratio Practice
Golden Ratio Practice - Part 2
Logo Design Student Project - Optional
Option 1: Dog Love - Logo Design Challenge and Client Brief
NEW! How Much Can Graphic Designers Make & How to Make More!
How Much Can You Make Working A Salaried Position?
How Much Can You Make Freelancing?
Logo Design from $10 - $10,000 A long Journey
How To Level Up to Make More Money
NEW! Create A Dynamic Poster with Movement & Depth
Section Preview
Getting started
Creating 3D shapes in illustrator
Depth and Movement
Adding Details
Adding Typography
Finishing Touches
STUDENT PROJECT - POSTER DESIGN
Create a Dynamic Instagram Post!
Getting Started
The Template Setup
First Slide
Second Slide
Third Slide
Go Bold
Tell Stories
Call to Action
Uploading and Student Challenge
My Biggest Instagram Posts Review - Tips and Tricks to Grow
Instagram Post Review - Tips and Insights to What Works on Instagram
Mastering Isometric Grids
Introduction to Isometric Grids
Isometric Grid Project
Creating Our 3D Layers
Layout and Effects
Creating Shadows
Isometric Typography
Using People
Adobe InDesign - Intermediate Project - Editorial Magazine Spread and Cover
Editorial Spread - setup
Working with Photos
Inside Spread
The Front Cover Layout
Working in our article titles
Exporting and Print Prep
Adobe InDesign Portfolio Building Template
Introduction to the Portfolio Building Template
PROJECT: Create Compelling Infographics
Section Intro
Infographic Design Theory
Infographic Project - Blocking and Layout
Simple Pie Chart Project
Project: Using Icons
Project: Showing Scale
Project: Creating a Complex Pie Chart - Part 1
Project: Creating a Complex Pie Chart - Part 2
Project: Creating a Custom line Graph

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops practical skills and knowledge that are useful for those exploring a career in graphic design
Teaches real-world, field-tested solutions to graphic design problems
Continues instruction from the the first level course in this series
Suitable for those with some basic skills in Adobe Photoshop and Adobe Illustrator
Enhances skills in using Adobe Photoshop, especially with more advanced features
Offers a comprehensive study of graphic design, including logo design, typography, and advertising

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Graphic Design Masterclass Intermediate: The NEXT Level with these activities:
Review basic Photoshop skills
Ensure you can perform basic image editing tasks like cropping, resizing, adjusting contrast, and other foundational skills.
Browse courses on Photoshop
Show steps
  • Open Photoshop and familiarize yourself with the interface.
  • Practice cropping and resizing images.
  • Adjust the contrast and brightness of an image.
  • Use the clone stamp tool to remove unwanted objects.
  • Save your edited images in different formats.
Practice using the pen tool in Illustrator
The pen tool is essential for creating precise vector graphics. Practice using it to create shapes, paths, and curves.
Browse courses on Illustrator
Show steps
  • Create a new document in Illustrator.
  • Select the pen tool from the toolbar.
  • Practice drawing straight lines and curves.
  • Create a simple shape using the pen tool.
  • Save your work as an .ai file.
Design a logo for a hypothetical company
Create a logo for a company to practice combining your graphic design skills with your understanding of branding.
Browse courses on Logo Design
Show steps
  • Brainstorm ideas for the company's logo.
  • Sketch out a few different logo designs.
  • Create a digital version of your logo in Photoshop or Illustrator.
  • Present your logo to a friend or family member for feedback.
  • Refine your logo based on the feedback you receive.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a website landing page for a product or service
Design and develop a landing page for a product or service. This will test your knowledge of web design principles and your ability to use design software.
Browse courses on Web Design
Show steps
  • Choose a product or service to create a landing page for.
  • Write the copy for the landing page.
  • Design the layout of the landing page.
  • Develop the landing page using HTML and CSS.
  • Test the landing page and make any necessary changes.
Follow a tutorial on how to create a 3D model in Blender
Create a 3D model in Blender to practice applying the concepts you've learned in class to a practical project.
Browse courses on 3D Modeling
Show steps
  • Find a tutorial on how to create a 3D model in Blender.
  • Follow the steps in the tutorial to create your own 3D model.
  • Experiment with different techniques and settings to create a unique model.
  • Export your 3D model to a file format that you can share with others.
  • Share your 3D model with friends or family for feedback.
Start a personal portfolio website to showcase your graphic design work
Create a personal portfolio website to showcase your best graphic design work.
Browse courses on Portfolio
Show steps
  • Choose a domain name and hosting provider for your website.
  • Design and develop your website using HTML, CSS, and JavaScript.
  • Upload your best graphic design work to your website.
  • Optimize your website for search engines.
  • Promote your website on social media and other online platforms.
Attend a workshop on typography or graphic design
Expand your knowledge of typography or graphic design by attending a workshop led by an experienced professional.
Browse courses on Typography
Show steps
  • Find a workshop on typography or graphic design that interests you.
  • Register for the workshop and pay the registration fee.
  • Attend the workshop and participate in the activities.
  • Take notes and ask questions during the workshop.
  • Apply what you learn in the workshop to your own work.
Attend a networking event for graphic designers
Meet other graphic designers, learn about new job opportunities, and get feedback on your work by attending a networking event.
Browse courses on Networking
Show steps
  • Find a networking event for graphic designers in your area.
  • Register for the event and pay the registration fee.
  • Attend the event and introduce yourself to other graphic designers.
  • Talk to other graphic designers about their work and experience.
  • Exchange contact information with other graphic designers you meet.

Career center

Learners who complete Graphic Design Masterclass Intermediate: The NEXT Level will develop knowledge and skills that may be useful to these careers:
Graphic designer
A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as brochures, magazines, and corporate reports.
Product Designer
A Product Designer creates the physical and digital products that we use every day. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, package design, and branding.
Photo Editor
A Photo Editor modifies and enhances photographs to improve their appearance and quality. They may work in a variety of settings, including advertising, publishing, and fine art. This course may be useful for those interested in this role, as it provides instruction on photo editing.
Web Designer
A Web Designer creates websites. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.
Illustrator
An Illustrator creates visual artwork, using a variety of media and techniques to communicate ideas, stories, and concepts. They may work in a variety of settings, including advertising, publishing, and fine art.
Package Designer
A Package Designer creates the packaging for a product. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on package design.
UI/UX Designer
A UI/UX Designer creates the user interface and user experience for websites and apps. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.
Marketing Manager
A Marketing Manager develops and executes marketing plans to promote a company's products or services. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, and branding.
Marketing Communications Specialist
A Marketing Communications Specialist develops and executes marketing communications campaigns to promote a company's products or services. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.
Communications Manager
A Communications Manager develops and executes communications plans to promote a company's products or services. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.
Public relations manager
A Public Relations Manager develops and executes public relations campaigns to promote a company's products or services. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.
Brand Manager
A Brand Manager develops and executes branding campaigns to promote a company's products or services. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.
Creative Director
A Creative Director is responsible for the overall creative vision of a project. They work with clients to develop concepts and ensure that the final product is consistent with the brand's identity. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, and branding.
Advertising Manager
An Advertising Manager plans and executes advertising campaigns to promote a company's products or services. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.
Art Director
An Art Director oversees the visual aesthetic of a variety of projects. They work with clients to develop concepts and ensure that the final product meets the client's needs. This course may be useful for those interested in this role, as it provides instruction on logo and poster design, typography, and branding.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Graphic Design Masterclass Intermediate: The NEXT Level.
A practical guide to web design, covering everything from planning and wireframing to coding and launch. is useful as a textbook.
A comprehensive guide to interaction design, covering everything from user experience to usability testing. is useful as both a textbook and a reference tool.
A contemporary guide to graphic design, covering everything from digital design to social media to environmental design. is useful as both a textbook and a reference tool.
A practical guide to design thinking, a human-centered approach to problem-solving. is useful as both a textbook and a reference tool.
A classic business book that explores the challenges of innovation and how to overcome them. is useful as additional reading.
A visual history of graphic design, covering everything from early cave paintings to modern digital design. is useful as additional reading.

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