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Reza Salehi

Improve your application usability and user satisfaction by providing a tailored user experience. You'll learn to use Azure Cognitive Services Personalizer so your application can make smarter choices based on previous user selections and behavior.

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Improve your application usability and user satisfaction by providing a tailored user experience. You'll learn to use Azure Cognitive Services Personalizer so your application can make smarter choices based on previous user selections and behavior.

Where in your website should you show the advertisement? What products should you suggest to your online shoppers? Which articles have a better chance of being clicked by users? Is your application smart enough to decide? In this course, Microsoft Azure Cognitive Services: Personalizer, you’ll learn to boost user experience by developing intelligent applications. First, you’ll explore what can be done with the Personalizer API. Next, you’ll discover how to provision and configure a Personalizer service in Microsoft Azure. Finally, you’ll learn how to use Personalizer to enable your application making smarter choices. When you’re finished with this course, you’ll have the skills and knowledge of Azure Cognitive Services: Personalizer needed to improve usability and user satisfaction of your software product.

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What's inside

Syllabus

Course Overview
Understanding Personalizer
Using the Personalizer API

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches how to use Azure Cognitive Services Personalizer, which is a valuable and in-demand tool for designing intelligent applications
Practical course that shows how to boost user experience by developing intelligent applications
Microsoft recognized as a leader in cloud computing, meaning this course will likely provide up-to-date knowledge and skills
Taught by Reza Salehi who is an expert in intelligent applications

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Microsoft Azure Cognitive Services: Personalizer with these activities:
Refresher on user experience principles
Review the fundamental principles of user experience design to ensure you have a solid foundation before starting this course.
Browse courses on User Experience Design
Show steps
  • Review articles about user experience best practices
  • Identify examples of good and bad user experiences in websites, apps, and other digital products
  • Participate in online forums or discussion groups about user experience
Guided tutorial: Building a recommendation engine with Personalizer
Follow a step-by-step tutorial to build a simple recommendation engine using Personalizer, which will help you understand how Personalizer works in practice.
Show steps
  • Complete the prerequisites: Azure account, Visual Studio Code
  • Follow the tutorial to create a Personalizer service and an API app
  • Test the recommendation engine with sample data
  • Review the code and documentation to understand how Personalizer works
Peer discussion: Best practices for using Personalizer
Join a peer discussion to exchange ideas and share knowledge about best practices for using Personalizer effectively in your applications.
Show steps
  • Join an online forum or chat group for Personalizer users
  • Attend a webinar or virtual meet-up on Personalizer
  • Organize or participate in a local meetup or study group for Personalizer
Five other activities
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Show all eight activities
Practice exercises: Implementing Personalizer in different scenarios
Complete a series of practical exercises that will help you apply your knowledge of Personalizer in different scenarios.
Show steps
  • Download the Personalizer SDK and set up a project
  • Implement Personalizer in a simple web application
  • Explore advanced features of Personalizer, such as contexts and actions
  • Troubleshoot common issues and errors with Personalizer
Build a Personalizer-powered application from scratch
Apply your knowledge of Personalizer to build a complete application that addresses a real-world problem or use case.
Show steps
  • Define the scope and goals of your project
  • Design the architecture and implementation plan
  • Develop and test the application using Personalizer
  • Deploy the application and track its performance
Create a case study: Using Personalizer in a real-world scenario
Develop a case study that demonstrates how you would apply Personalizer to a specific business problem or use case.
Show steps
  • Research and identify a business problem or use case that could benefit from Personalizer
  • Design a plan for how Personalizer would be implemented in this scenario
  • Develop a prototype or mock-up to illustrate your solution
  • Present your case study to your peers or colleagues for feedback
Mentor other students in using Personalizer
Share your knowledge and experience with other students who are learning about Personalizer.
Show steps
  • Identify opportunities to help other students through online forums, discussion groups, or mentoring programs
  • Provide guidance, support, and encouragement to other students
  • Share your insights and experiences to help others succeed
Participate in a Personalizer competition or hackathon
Test your skills and knowledge of Personalizer by participating in a competition or hackathon.
Show steps
  • Find an appropriate competition or hackathon that focuses on Personalizer
  • Form a team or work independently to develop a solution
  • Design, develop, and implement your solution using Personalizer
  • Submit your solution and compete for prizes or recognition

Career center

Learners who complete Microsoft Azure Cognitive Services: Personalizer will develop knowledge and skills that may be useful to these careers:
User Experience (UX) Researcher
A UX Researcher understands the user's experience with a product and provides feedback to the development team. This course can help build a foundation for this role by providing insight into how to use data to make informed decisions and optimize the user experience.
Product Manager
A Product Manager oversees the development of a product from start to finish. This course can help build a foundation for this role by providing insight into using data to make informed decisions and customize the user experience.
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make better decisions. This course may be useful for this role by providing insight into using data to make informed decisions.
Software Engineer
A Software Engineer designs, develops, and maintains software systems. This course may be useful for this role by providing insight into how to use Personalizer to enable an application to make smarter choices.
Digital Marketing Specialist
A Digital Marketing Specialist plans, executes, and analyzes digital marketing campaigns. This course may be useful for this role by providing insight into using data to make informed decisions and provide a tailored user experience.
Business Analyst
A Business Analyst analyzes business processes and makes recommendations for improvement. This course may be useful for this role by providing insight into using data to make informed decisions and understand the user's experience.
Customer Success Manager
A Customer Success Manager ensures that customers are satisfied with their product or service. This course may be useful for this role by providing insight into how to use data to make informed decisions and optimize the user experience.
Marketing Manager
A Marketing Manager plans, executes, and analyzes marketing campaigns. This course may be useful for this role by providing insight into using data to make informed decisions and provide a tailored user experience.
Information Architect
An Information Architect designs and organizes the structure of websites and other digital products. This course may be useful for this role by providing insight into how to use data to make informed decisions and understand the user's experience.
Data Scientist
A Data Scientist uses data to solve complex problems. This course may be useful for this role by providing insight into how to use data to make informed decisions.
Quantitative Analyst
A Quantitative Analyst uses mathematical and statistical techniques to solve problems in business and finance. This course may be useful for this role by providing insight into how to use data to make informed decisions.
Operations Research Analyst
An Operations Research Analyst uses mathematical and statistical techniques to solve problems in business and operations. This course may be useful for this role by providing insight into how to use data to make informed decisions.
Statistician
A Statistician collects, analyzes, and interprets data. This course may be useful for this role by providing insight into how to use data to make informed decisions.
Web Designer
A Web Designer creates and maintains websites. This course may be useful for this role by providing insight into how to use data to understand the user's experience.
Graphic designer
A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Microsoft Azure Cognitive Services: Personalizer.
This comprehensive handbook offers a thorough examination of recommender systems, covering various techniques, applications, and evaluation methods. It serves as a valuable resource for researchers and practitioners in the field of personalization.
Delves into the machine learning techniques specifically used for personalization, including collaborative filtering, content-based filtering, and hybrid approaches. It offers practical insights into how these techniques can be applied in real-world applications.
Explores the application of deep learning in recommender systems, discussing advanced techniques and architectures for personalized recommendations.
Provides a solid foundation in the machine learning techniques used in recommender systems, covering various algorithms, evaluation methods, and applications.
Provides an overview of personalization architectures. It will prove useful in understanding various approaches to personalization and how they can be used to improve user experience.
Dives into the specific application of personalization in online advertising, discussing techniques for targeted advertising, campaign optimization, and user privacy considerations.

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