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Jason Miles

Make 2023 An Amazing Year For Your Business.

Shopify Power: How To Build A Website, Sell Your Products, And Grow A Business On Shopify. Taught by award winning CEO and author Jason Miles.

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Make 2023 An Amazing Year For Your Business.

Shopify Power: How To Build A Website, Sell Your Products, And Grow A Business On Shopify. Taught by award winning CEO and author Jason Miles.

About The Instructor & His Authentic Credibility On This Topic: Together with his wife, Miles has sold millions online and their popular shopify website (Pixie Faire) has even been featured by Shopify as one of the sites premiere success case studies. Miles co-founded OmniRocket to serve and support e-commerce sellers. During this course he shares their insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built their Shopify site, which currently transacts 40,000-50,000 orders a month and serves over 1 million pageviews. 

How Is This Course Different? This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won't find on the help pages of Shopify, or in other Udemy courses. It also includes  step-by-step site build demonstration section. 

This course offers a unique and systematic framework for planning and launching a Shopify site in a step-by-step method that will prepare you for long-term ecommerce success.

Who Is This Course Designed For? Students should have a basic understanding, or willingness to learn website building, such as having previously set-up a blog. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, product idea, or product plan. If you have a private label product you sell on Amazon, or are an artist, crafter, or seller of unique items - and need a fully functional ecommerce website - then this course will be of value to you. 

Warning, Web Professionals - You May Find This Course Too Basic. We do not cover creating custom themes or working in Liquid (the code language of Shopify). This course is intended for entreprenuers, marketers, brand owners and small business people - not developers. 

Enroll now

What's inside

Learning objectives

  • Building a shopify website
  • Shopify website building quickly & easily
  • Shopify app marketplace exploration and use for store owners
  • How to set up products including integration with amazon, etsy, and other selling sites
  • How to collect money via shopify
  • How to integrate email marketing for long-term relationship building, traffic, and sales
  • How to integrate social media into your new shopify website
  • How to use shopify reports & 3rd party analytics tools to maximize profit

Syllabus

You'll Be Able To Evaluate Whether Shopify Is Right For You And Whether This Course Is Right For You

Have you heard about Shopify and wonder if it's right for you? In this video we discuss 10 reasons shopify is awesome and why it might be a good fit for your business needs.

Read more

An indepth overview of what this course covers!

In this video we discuss the 3 foundational aspects of Shopify.

In this video I provide a guided tour of the Shopify backend.

In this video we discuss the next steps you should take to get up and building quickly.

Pop Quiz for section one ...

How To Set Up Your Shopify Store And Begin Working With Your Theme

In this video we walk through an overview of how Shopify Themes work.

In this video I share insider tips - 4 considerations when looking at themes to use.

Here is the sitebuilders checklist as a PDF File.

Here is the site builders checklist as a MSWord file.

In this video we walk through the first aspect of the site builder's checklist - the branding aspects.

In this video we discuss the 2nd aspect of the site builder's checklist - the product related aspects.

In this video we discuss the 3rd aspect of the site builder's check list - the pricing aspects.

In this video we discuss the 4th aspect of the site builder's check list - the placement (or distribution) aspects.

In this video we discuss the 5th aspect of the site builder's check list - the promotion related aspects.

In this video we do a guided tour of the Theme Marketplace.

In this video we walk through how to install a theme on your Shopify site.

Integrate Their Store With Amazon, Ebay, Etsy, And Other Sales Channels

In this video we provide an introduction to the App Marketplace.

In this video we discuss 6 apps every Shopify site builder should consider installing.

In this video we give a guided tour of the App Marketplace.

In this video we discuss 7 insider tips for working with Apps.

How To Set Up Products In Shopify

In this video we give an introduction to setting up products in your Shopify site.

In this video we discuss apps you may need to install depending on the types of products you plan to sell.

In this video we discuss integrating with Amazon.

In this video we provide a walk-through of setting up a product.

In this video we discuss 3 important insider secrets related to product strategies on Shopify.

How To Set Up Payment Options & Get Paid

In this video we provide an overview to payment options on Shopify.

In this video we discuss the details of the Shopify Merchant Services Payment Processing Method.

In this video we the flow of payments from the customer to you depening on the various payment methods you install.

In this video we discuss the Shopify Point-Of-Sale Card Reader.

In this video provide an introduction to Email Marketing Integration.

In this video we discuss email address name collection via the Shopify Apps.

In this video we discuss email address collection via the Shopify Check-out process.

In this video we discuss two simple email marketing campaigns you should consider using.

An explanation of the email marketing "welcome" campaign.

An explanation of the email marketing "engagement" campaigns.

Here's a bonus ebook to help give you 49 insider tips related to Email Marketing!

How to integrate your Shopify store with social media and e-commerce platforms

In this video we give an introduction to Social Media Marketing integration.

In this video we give information related to site traffic - and the benefits of Facebook and Pinterest.

In this video we discuss using Instagram and Hashtags on your Shopify site.

In this video we show you a fun way to include Youtube videos on your product pages.

How to run Shopify reports, use the data, and evaluate 3rdd party Analytics Apps

In this video we give an introduction to Shopify Reports & Analytics Tools.

In this video we give a a walk-through of Shopify Reports.

In this video we demonstrate how to take a Shopify report and turn it into actionable business insights. 

In this video we discuss 3rd party analytics apps.

In this video we discuss how Google Analytics can help you understand what's happening on your Shopify site.

In this video we discuss the next steps on your journey!

In this series of videos we walk through an actual Shopify site build as a demonstration

In this video I welcome students to the demonstration site build portion of the course and explain a few details of how this section works.

In this video I kick off our site build and take the first steps to set up our new Shopify store.

In this video I walk through choosing a theme and also modifying your primary site slider image.

In this video I show you how to choose a theme's style (which may not be applicable to all themes).

In this video I walk you through the Shopify monthly subscription options and show you the difference between the less expensive and more expensive versions.

Site Build Video 5 - Adding Product (Part Two)
Site Build Video 6 - Adding A Product (Part Three)

In this video I demonstrate how to set up pages on your Shopify site.

In this video I walk through how to organize the menu structures in a Shopify site.

In this video I walk through how to modify the site basic settings including font type, size, and general colors.

Site Build Video 10 - Terms Of Service & Privacy Policy Pages (Part One)
Site Build Video 12 Email Integration Part One

In this video I share how to add the Privy App for Exit Intent Pop Ups

In this video I show you how to set up your blog features.

In this video we continue our discussion of the blogging features.

In this video we walk through the Point-Of-Sale (POS) setup so you can sell in-person.

In this vidoe I walk you through how to set up your Google Analytics and Facebook Pixel.

In this final video we walk through the process of setting up your custom domain name in connection with your Shopify site.

Determine What's Next For Their New Shopify Website

In this video I offer my support as you work on your Shopify site!

Join us at: https://www.winningonshopify.com

In the Inner Circle Program we work directly with students to master traffic strategies, which is by far, the #1 issue our students face. If you need to learn how to get ongoing qualified traffic to your Shopify site, you need to join our Inner Circle! 

Here is a testimonial we recently received from one of our students:

“I started following Jason and the Winning On Shopify team about a year ago…Using his tips and methods  … in 3 weeks I have gotten over 30,000 visits and over 8,000 customer emails added to my list... We have had a 26% conversion rate on those visits. I have sent two emails with a huge open rate and click through rate. One email this week resulted in over 1,000 visits to our new Shopify website in one day. I can only thank Jason and Winning on Shopify for these results. I could not have done it without them.” - Patrick Meyer

The program is a monthly subscription for just $19 (currently, although it will go up as soon as we hit 200 members) and so for just the price of a few Starbucks Coffees, you can learn techniques that could change your life!

In The Innter Circle Program We Provide:

  1. Monthly indepth video training on e-commerce topics!
  2. Implementation coaching for amazon and Shopify (and other platforms).
  3. Inspiration & exposure to best-practices via interviews & webinars!
  4. A private FB group of likeminded entrepreneurs

Join us at: https://www.winningonshopify.com

Thanks for watching our last lecture!

Jason Miles & Kyle Hamar

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines how to build, grow, and optimize aShopify website, which is an industry-standard e-commerce platform
Taught by award-winning CEO and author Jason Miles who has extensive real-world experience in e-commerce
Includes exclusive insights and tips from the instructor, which are not readily available elsewhere
Provides learners with a step-by-step framework to plan, launch, and manage a successful Shopify site
Appropriate for entrepreneurs, marketers, and small business owners, who may not have technical experience
Includes demonstration videos, quizzes, and case studies for hands-on learning

Save this course

Save Shopify Power: Build An Ecommerce Website Using Shopify to your list so you can find it easily later:
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Reviews summary

Shopify ecommerce site building basics

According to students, this course is a great option for those who want to learn the basics of building an eCommerce website using Shopify. Learners say that the course is well-structured and easy to follow, and that the instructor is knowledgeable and helpful. Overall, students say that this course is a valuable resource for anyone who wants to learn how to build an eCommerce website using Shopify, and that they would highly recommend this course to others.
Can go back and rewatch tutorials if needed.
"Good information and like that I can go back and rewatch tutorials if I need to."
Well-structured and easy to follow.
"This course is well-structured and easy to follow."
Knowledgeable and helpful instructor.
"Jason is a great instructor."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Shopify Power: Build An Ecommerce Website Using Shopify with these activities:
Compile a list of useful Shopify resources
Gather a collection of resources to support your Shopify journey.
Show steps
  • Search for online articles, tutorials, and forums related to Shopify
  • Identify reputable sources and save the links
  • Organize the resources into categories or folders
Set up a test Shopify store
Practice setting up and managing a Shopify store to gain hands-on experience.
Show steps
  • Create a free Shopify account
  • Follow the guided setup wizard to create a store
  • Customize your store's design and settings
  • Experiment with adding products and setting up payment options
Join an online community for Shopify users
Join an online community to connect with other Shopify users and learn from their experiences.
Show steps
  • Identify an active Shopify community or forum
  • Register and create a profile
  • Engage in discussions and ask questions to gather insights
Four other activities
Expand to see all activities and additional details
Show all seven activities
Watch video tutorials on Shopify
Watch video tutorials to gain a deeper understanding of Shopify features.
Show steps
  • Search for a reputable source of video tutorials on Shopify
  • Take notes on the steps and techniques shown in the tutorials
  • Apply what you've learned in your Shopify store
Write blog posts or articles
Create written content to establish your store as a thought leader and engage your audience.
Show steps
  • Identify topics that are relevant to your niche and target audience
  • Research and gather information to support your content
  • Write high-quality blog posts or articles
  • Promote your content through social media, email marketing, and other channels
Create a sales pitch for your Shopify store
Develop a sales pitch to effectively promote your Shopify store and attract customers.
Show steps
  • Define the target audience for your store
  • Identify the unique selling points and benefits of your store
  • Craft a persuasive sales pitch that highlights the value of your products and services
  • Practice and refine your sales pitch
Follow a series of tutorials on Amazon
Complete a series of guided tutorials to learn about the Amazon e-commerce platform.
Show steps
  • Identify reputable tutorials on Amazon
  • Dedicate time to following the tutorials and completing exercises

Career center

Learners who complete Shopify Power: Build An Ecommerce Website Using Shopify will develop knowledge and skills that may be useful to these careers:
E-commerce Manager
E-commerce Managers lead teams and make strategic decisions to maintain a company's digital store. This online course will help you build a strong foundation in Shopify, one of the top e-commerce platforms. You will learn how to build and manage websites, add products, set up payment options, integrate with social media, and analyze data to optimize your store. These skills are essential for success as an E-commerce Manager.
Digital Marketing Manager
Digital Marketing Managers plan and execute marketing campaigns across digital channels. This course will help you develop the skills you need to succeed in this role, including how to use Shopify to create and manage websites, integrate with social media, and analyze data to optimize your campaigns. You will also learn about email marketing, social media marketing, and other digital marketing strategies.
Shopify Developer
Shopify Developers build and customize Shopify stores for businesses. This course will teach you the skills you need to succeed in this role, including how to use Shopify's APIs, themes, and apps. You will also learn how to troubleshoot and resolve technical issues with Shopify stores.
Web Developer
Web Developers design and develop websites. This course will help you build a strong foundation in web development, including how to use Shopify to create and manage websites. You will also learn about HTML, CSS, JavaScript, and other web development technologies.
Salesforce Administrator
Salesforce Administrators manage and maintain Salesforce CRM systems. This course will help you develop the skills you need to succeed in this role, including how to use Shopify to integrate with Salesforce. You will also learn about data management, security, and other Salesforce administration tasks.
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course will help you develop the skills you need to succeed in this role, including how to use Shopify to collect and analyze data. You will also learn about data visualization, statistical analysis, and other data analysis techniques.
Business Analyst
Business Analysts help businesses improve their performance by identifying and solving problems. This course will help you develop the skills you need to succeed in this role, including how to use Shopify to collect and analyze data. You will also learn about business process improvement, project management, and other business analysis techniques.
Project Manager
Project Managers plan and execute projects to achieve specific goals. This course will help you develop the skills you need to succeed in this role, including how to use Shopify to manage projects. You will also learn about project planning, budgeting, scheduling, and other project management techniques.
Product Manager
Product Managers develop and manage products to meet the needs of customers. This course will help you develop the skills you need to succeed in this role, including how to use Shopify to launch and manage products. You will also learn about product development, marketing, and other product management techniques.
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. This course will help you develop the skills you need to succeed in this role, including how to use Shopify to create and manage marketing campaigns. You will also learn about marketing strategy, market research, and other marketing techniques.
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales goals. This course may be useful for developing the skills you need to succeed in this role, including how to use Shopify to manage sales pipelines and track sales performance. You will also learn about sales strategy, negotiation, and other sales management techniques.
Customer Success Manager
Customer Success Managers help customers achieve success with a company's products or services. This course may be useful for developing the skills you need to succeed in this role, including how to use Shopify to manage customer relationships and track customer satisfaction. You will also learn about customer relationship management, communication, and other customer success techniques.
Technical Writer
Technical Writers create and maintain documentation for software, hardware, and other technical products. This course may be useful for developing the skills you need to succeed in this role, including how to use Shopify to create and manage documentation. You will also learn about technical writing, editing, and other technical writing techniques.
Instructional Designer
Instructional Designers design and develop educational materials and programs. This course may be useful for developing the skills you need to succeed in this role, including how to use Shopify to create and manage online courses. You will also learn about instructional design, e-learning, and other instructional design techniques.
Content Writer
Content Writers create and maintain content for websites, blogs, and other online platforms. This course may be useful for developing the skills you need to succeed in this role, including how to use Shopify to create and manage content. You will also learn about content writing, editing, and other content writing techniques.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Shopify Power: Build An Ecommerce Website Using Shopify.
Provides a comprehensive overview of ecommerce marketing strategies, including email marketing, social media marketing, and paid advertising.
Must-read for any entrepreneur, regardless of whether they're using Shopify or not. It provides a step-by-step guide to building a successful business using the lean startup methodology.
Practical guide to getting your startup off the ground. It covers everything from finding your target market to developing a marketing strategy.
Beginner-friendly guide to using the Shopify platform. It covers all the basics of setting up and running an online store, including product management, order processing, and marketing.
Classic for a reason. It provides a unique perspective on small business ownership and helps you avoid the common pitfalls that lead to failure.
Comprehensive guide to Shopify content marketing. It covers everything from creating content to distributing it through multiple channels. It is written in a clear and concise style and is packed with helpful tips and insights.

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