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Strategic Social Media Marketing

Digital Product Management,

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

In this course, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

Understanding social media is crucial for product managers who will be operating in a digital environment. Product managers will learn how to use social media conversations to inform their decision-making and how to leverage social media to promote their products, services and the brand. Additionally, learners will gain an understanding of how social media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts.

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Rating 3.5 based on 6 ratings
Length 6 weeks
Effort 4 - 6 hours per week
Starts Sep 16 (19 weeks ago)
Cost $399
From Boston University, BUx via edX
Instructor Barbara Bickart
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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What people are saying

social media marketing

Social Media Marketing from Boston University's BU Questrom is challenging and engaging.

93 a. prof. barbara

I did study for the final and received a 93 A. Prof. Barbara Bickart did a great job.

like clicks or likes

I was really after how they convert social media metrics (like clicks or likes) into revenue.

low-grade author by asking

Poor, generalized content, very few actionable steps (if any), the content is actually a mix from other disciplines, very little to do with actual social media marketing and it's trying to promote some low-grade author by asking you to buy their books.

most are common sense

Most are common sense.

our classmates are still

Our classmates are still connecting through our Facebook, Twitter and Instagram groups.

economist tracks users

She cited one example on how The Economist tracks users, but nothing on how to implement said tracking.

for personal reasons

For personal reasons I wasn't able to keep up with the deadlines, so I will be coming back when it runs again and pursue my verification.

may because simplicity

May because simplicity (presenting one concept at a time, which makes it easier to comprehend, feel achievement, and connect concepts to each other).

buy their books

coming back when

few actionable steps

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

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Rating 3.5 based on 6 ratings
Length 6 weeks
Effort 4 - 6 hours per week
Starts Sep 16 (19 weeks ago)
Cost $399
From Boston University, BUx via edX
Instructor Barbara Bickart
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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