Writing and Disseminating Grey Literature from Coursera

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Syllabus

Welcome to the Course

Hi, we are glad you’ve joined this course on writing and disseminating grey literature! There are nine modules, with six core modules and an assignment module, that have been designed to help you finish this course in six to eight weeks. In each of these modules, you will discover how you can draw from your research or practice/industry work to write public-facing content such as op-eds, data stories, photo narratives, and infographics. You will learn useful skills to help you develop your writing and editing skills, pitch your ideas successfully to media outlets, and use social media to disseminate your work better. This first introductory module serves as an orientation to what you can expect from this course and how you can best approach it. Take a few moments to meet the course instructors, your peers, and also to introduce yourself.

The Basics: Overview of Grey Literature and Public Pieces

This first module will give you an overview of what constitutes grey literature and introduce the different types of public pieces you could produce from your research. We will then take you through how you could go about structuring and outlining your arguments before you craft a public piece, and what you need to keep in mind when you pitch your work to a publication.

Express Yourself: Crafting an Opinion Piece (Op-ed)

This module will focus on writing opinion pieces or op-eds – one type of public writing we had introduced in Week 1. We will first explain what an op-ed is and how it can be a useful resource for researchers and practitioners to communicate their work to a larger audience. We will then, in detail, cover how you can structure an op-ed and pitch it successfully, and how it varies from a piece of grey literature you may be more used to writing.

Numbers are Awesome: Using Data to Tell a Story

This module delves into another popular form of public writing – data stories. Discover what data stories are and how to build compelling narratives, choose relevant information and adapt your writing to suit this style. This module ends with an overview on how to create infographics to present data from your research.

Put Your Phone Camera to Work: Telling a Photo Narrative

This module will guide you to use the visual medium of a photo narrative to tell stories. You will learn how to identify when it's suitable to opt for this style of public writing, how to plan a narrative using photographs and how to use a smartphone to click photos while you’re out on the field.

Using Social Media to Drive Readership

This module will build on the lessons covered in the previous ones. You will learn about social media and how you can use it effectively to widen the reach of your publications, find potential collaborators and connect with others working in areas of research related to yours. We will focus on Twitter and Instagram and how you can adapt your writing to suit these two platforms.

Editing Your Own Work

The previous modules looked at how to outline, structure and build different types of public writing from scratch. To end this course, we will take you through the different stages of editing. You will learn why it’s important for you to edit your own work and how you can go about it in an organised step-by-step manner.

Course Assignment

A chance to test yourself, and put what you've learned to work! The assignment requires you to select from amongst the three options, craft and submit your work which will be graded by your peers, and gives you the opportunity to participate in peer-learning by grading the work of your peers as well. All the best! Note that you are required to submit only one of the three options for your assignment. While you are welcome to attempt and submit more than one, the requirement for course completion is the successful completion of one assignment.

Course Conclusion

Well done on completing all the modules in this course – we hope you had an enriching learning journey!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops techniques for transforming research into accessible content

Covers a wide range of public dissemination formats

Provides exposure to newer platforms for knowledge sharing

Led by experienced instructors in the field of research communication

May require writing proficiency to fully benefit from the course

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Writing and Disseminating Grey Literature with these activities:

Review university-level writing principles and basics

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Familiarize yourself with core concepts of academic writing by reviewing materials from prior courses.

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Check university resources and compile materials from previous courses.
Review writing principles (e.g., structure, grammar, formatting).
Practice writing in a structured academic setting

Read and review 'Writing Science: How to Write Papers That Get Cited and Proposals That Get Funded' by Joshua Schimel

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Gain insights into effective scientific writing and proposal development by reading and analyzing a relevant book.

View Your Future on the Faculty on Amazon

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Read and analyze the book.
Summarize key concepts and techniques.

Attend workshop on disseminating research to non-research audiences

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Attend a workshop to gain practical tips and insights on communicating research in accessible ways.

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Research and identify relevant workshops.
Attend a workshop that aligns with the course objectives.
Engage actively in discussions and exercises.

Four other activities

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Create a repository of resources on different forms of public writing

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Compile a comprehensive collection of resources, such as articles, templates, and best practices, to support your public writing endeavors.

Browse courses on Compilation

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Identify and gather relevant resources from various sources.
Organize and categorize the resources for easy access.
Share the repository with peers and colleagues.

Create a data story or photo narrative based on your research

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Apply the concepts of data storytelling or photo narrative to present your research findings in a compelling and accessible way.

Browse courses on Data Storytelling

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Select a relevant research project or topic.
Extract key data or visual elements to create the story or narrative.
Write the story or caption and incorporate appropriate visuals.

Develop a plan for a public outreach campaign based on your research

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Create a comprehensive plan to effectively communicate your research findings to the public through various channels.

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Identify target audience and objectives.
Research and select appropriate platforms and channels.
Develop a tailored message and strategy.
Plan for evaluation and impact assessment

Support high school students with writing projects

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By mentoring high school students with their writing, you can refine your communication and teaching skills in explaining complex concepts clearly and effectively.

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Identify opportunities to mentor high school students in writing.
Provide guidance and feedback on their writing assignments.
Share best practices and techniques for effective communication.

Career center

Learners who complete Writing and Disseminating Grey Literature will develop knowledge and skills that may be useful to these careers:

Data Journalist

Data Journalists analyze and interpret data to create stories that inform the public. They use their skills in data analysis, storytelling, and writing to communicate complex information in a clear and engaging way. The Writing and Disseminating Grey Literature course can help Data Journalists develop the skills they need to write compelling data stories that reach a wide audience. The course covers topics such as data storytelling, data visualization, and pitching to media outlets.

See salaries and explore the career path for Data Journalist

Communications Manager

Communications Managers plan and execute communications strategies that promote an organization's mission and values. They use their skills in writing, editing, public relations, and social media to create and distribute content that reaches a target audience. The Writing and Disseminating Grey Literature course can help Communications Managers develop the skills they need to write effective communication materials, including press releases, website content, and social media posts.

See salaries and explore the career path for Communications Manager

Public Relations Specialist

Public Relations Specialists manage the public image of organizations and individuals. They use their skills in media relations, crisis communications, and event planning to build and maintain relationships with key stakeholders. The Writing and Disseminating Grey Literature course can help Public Relations Specialists develop the skills they need to write persuasive press releases, media advisories, and other public relations materials.

See salaries and explore the career path for Public Relations Specialist

Marketing Manager

Marketing Managers plan and execute marketing campaigns that promote products or services. They use their skills in marketing strategy, advertising, and public relations to reach a target audience and achieve business goals. The Writing and Disseminating Grey Literature course can help Marketing Managers develop the skills they need to write effective marketing materials, including website content, brochures, and social media posts.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers plan and execute social media strategies that promote an organization's mission and values. They use their skills in social media marketing, content creation, and community management to build and maintain a strong social media presence. The Writing and Disseminating Grey Literature course can help Social Media Managers develop the skills they need to write engaging social media content that reaches a target audience.

See salaries and explore the career path for Social Media Manager

Content Writer

Content Writers create written content for a variety of purposes, including websites, blogs, articles, and social media. They use their skills in writing, editing, and storytelling to communicate information in a clear and engaging way. The Writing and Disseminating Grey Literature course can help Content Writers develop the skills they need to write effective content that reaches a wide audience.

See salaries and explore the career path for Content Writer

Policy Analyst

Policy Analysts research and analyze public policy issues. They use their skills in research, writing, and critical thinking to develop policy recommendations that inform decision-makers. The Writing and Disseminating Grey Literature course can help Policy Analysts develop the skills they need to write clear and concise policy briefs and other policy documents.

See salaries and explore the career path for Policy Analyst

Researcher

Researchers conduct research to answer questions and solve problems. They use their skills in research design, data analysis, and writing to produce research reports and other scholarly publications. The Writing and Disseminating Grey Literature course can help Researchers develop the skills they need to write clear and concise research reports.

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Grant Writer

Grant Writers write proposals that request funding from foundations, corporations, and government agencies. They use their skills in writing, research, and project management to develop compelling proposals that win grants. The Writing and Disseminating Grey Literature course can help Grant Writers develop the skills they need to write effective grant proposals.

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Technical Writer

Technical Writers create documentation that explains complex technical information. They use their skills in writing, editing, and technical communication to create user manuals, white papers, and other technical documents. The Writing and Disseminating Grey Literature course can help Technical Writers develop the skills they need to write clear and concise technical documentation.

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UX Writer

UX Writers write content for user interfaces and user experiences. They use their skills in writing, usability, and information architecture to create content that is clear, concise, and easy to use. The Writing and Disseminating Grey Literature course can help UX Writers develop the skills they need to write effective UX content.

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Editor

Editors review, edit, and proofread written content. They use their skills in grammar, punctuation, and style to ensure that written content is clear, concise, and error-free. The Writing and Disseminating Grey Literature course can help Editors develop the skills they need to edit a variety of written content, including academic papers, books, and articles.

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Copywriter

Copywriters write promotional and marketing materials. They use their skills in writing, persuasion, and storytelling to create content that sells products or services. The Writing and Disseminating Grey Literature course can help Copywriters develop the skills they need to write effective copy that reaches a target audience.

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Journalist

Journalists write, edit, and report on news stories. They use their skills in writing, interviewing, and research to gather and report information that informs the public. The Writing and Disseminating Grey Literature course can help Journalists develop the skills they need to write clear and concise news articles.

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Instructional Designer

Instructional Designers create and develop educational materials. They use their skills in instructional design, learning theory, and technology to create materials that are effective and engaging. The Writing and Disseminating Grey Literature course can help Instructional Designers develop the skills they need to write clear and concise instructional materials.

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Writing and Disseminating Grey Literature

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