Product Management: Continuous Product Discovery from Udemy

As of March 2024

Students reported improved confidence to…

Implement continuous discovery at their workplace —> +168%

Know which discovery methodology to use when —> +137%

Connect discovery activities with the product roadmap —> +157%

Welcome to Continuous Product Discovery

Successful Agile Product teams have moved toward a truly cross-functional product team model where the teams that develop the product are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week-over-week to support their daily product decisions.But Product Discovery is still widely misunderstood and incorrectly applied at many companies. I created this course and packed it with practical, real-world experiences that I’ve gained working with Product teams around the world. All theory is paired with practical templates you can use to gain value immediately.

What you’ll get from this course

In this course, you’ll learn:

1. How to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers.2. How to build a Product Roadmap that supports Product Discovery.3. A simple way to interpret and implement the "Double Diamond" framework.4. Which discovery methodology to use and when?Also, I'll supply you with 16 MIRO Product Discovery Templates covering the most popular discovery methodologies. You'll be able to copy them and quickly get started applying what you've learned at your own workplace.

Why learn Product Discovery?

The demand for Product Managers who “get” Discovery is growing rapidly. LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success.

But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.

Don't Imitate. Understand.This course will teach you proven discovery techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product discovery skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you’re also in the right place.

What if I want a refund?

If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.

This course has a 30-day money-back guarantee policy.

No questions asked.

There is no risk for you.

What are you waiting for?

Start now and take a step further into levelling up your Product Discovery skills and uplift your career.

What are students saying?

Here is a small preview of what my students have reported.

Raj explains concepts clearly and I love the animations and notes that support the concepts. Super easy to understand and fun to watch. This course has totally captured my attention and I'm learning so much. [Courney LeGates - Director of Program at Code Nation]

The insights about decoding the “double diamond” is quite exciting and i am very interested in learning more. [Jiangfeng Li - Marketing at Alibaba]

I love how clearly and concisely the concepts are delivered [Ken Kubota - Founder at Life2us]

Concise and meaningful- connects the dots within a complex field [Kristin Miltner-Zubryzycki - Product Manager at Emergen]

I like that there are great examples and templates that I can use in my day to day to implement what I've learnt in my role. Very practical, and helped me as a PM better understand how to work with product marketing. [Aldair Borges - Product Manager at Mews]

REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days. So it's a complete no-brainer, sign up today with ZERO risk and

So what are you waiting for? Click the buy now button and join the world's most complete course on Product Discovery.

What's inside

Learning objectives

How to implement continuous product discovery activities at your workplace
Approaches for connecting discovery activities with your product roadmap
Get 16 miro discovery templates with guidance on how to adapt them to your workplace

Decode the popular "double diamond" framework
Understand which discovery methodology to use and when

How to implement continuous product discovery activities at your workplace
Approaches for connecting discovery activities with your product roadmap
Get 16 miro discovery templates with guidance on how to adapt them to your workplace
Decode the popular "double diamond" framework
Understand which discovery methodology to use and when

Syllabus

Product Discovery Basics

Welcome & Course Overview

What is Product Discovery?

Short Exercise: How Do You Do Discovery Today?

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides templates for Miro, a collaborative whiteboard platform, which can help product teams visualize and manage their discovery process more effectively

Explores the Double Diamond framework, which is a design thinking approach that helps product teams tackle complex problems and create innovative solutions

Covers methods such as empathy maps, customer interviews, and journey mapping, which are essential for understanding user needs and pain points

Teaches how to connect discovery activities with the product roadmap, which ensures that product development aligns with overall business goals and customer needs

Includes methods like brainstorming and sketching, which are useful for generating ideas and exploring different solutions during the product development process

Examines business model canvas and usability testing, which are important for validating product ideas and ensuring that they meet user needs and business requirements

Reviews summary

Practical continuous product discovery guide

According to learners, this course provides a highly practical approach to continuous product discovery, directly applicable in real-world workplace scenarios. Students frequently praise the clarity of explanation provided by the instructor, Raj. A major highlight for many is the inclusion of 16 practical Miro templates, which are seen as immensely valuable resources for immediate implementation. The course is described as concise and to the point, effectively covering essential methodologies like the Double Diamond framework. While broadly praised for its actionable content, some reviews suggest that learners seeking very deep dives into advanced topics might find the coverage more of an excellent overview.

Provides a solid foundation, potentially less depth for advanced learners.

"Concise and meaningful- connects the dots within a complex field."

"Great course to get a comprehensive overview of continuous product discovery."

"This course is an excellent starting point for anyone new to the concept, providing a solid foundation."

"While it covers a lot, those looking for extremely advanced techniques might need supplemental resources."

Offers a simple way to interpret and apply the framework.

"The insights about decoding the “double diamond” is quite exciting and i am very interested in learning more."

"The section on the Double Diamond was particularly helpful in structuring my thoughts."

"Understanding the Double Diamond framework through this course felt much simpler than expected."

"It gave me a solid understanding of the Double Diamond model and how to use it effectively."

Concepts are explained concisely and easy to understand.

"Raj explains concepts clearly and I love the animations and notes that support the concepts. Super easy to understand and fun to watch."

"I love how clearly and concisely the concepts are delivered."

"Raj does a great job of distilling complex concepts into understandable and actionable insights."

"The concepts were explained very clearly and the flow of the course was excellent."

Includes useful templates for applying discovery methods.

"I like that there are great examples and templates that I can use in my day to day to implement what I've learnt in my role."

"The Miro templates provided are a goldmine and incredibly helpful for putting the theory into practice."

"Getting access to all those Miro templates alone is almost worth the price of the course."

"The templates are highly valuable and a great resource after completing the course."

Provides strategies and templates for immediate use.

"Very practical and full of useful tools that I can apply right away at my job."

"Learned how to use practical tools and strategies that I could apply immediately to my work."

"The course is extremely practical and gives you the necessary tools to implement Continuous Discovery right away."

"It gave me very practical tools and templates that I can start implementing in my current role tomorrow."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product Management: Continuous Product Discovery with these activities:

Review Agile Principles

Show steps

Reinforce your understanding of Agile principles, as continuous product discovery is often implemented within an Agile framework.

Browse courses on Agile Principles

Show steps

Read the Agile Manifesto and its principles.
Review the Scrum Guide or Kanban Guide.
Reflect on how Agile principles relate to product discovery.

Review 'The Lean Startup'

Show steps

Understand the Lean Startup methodology, which provides a strong foundation for continuous product discovery.

View The Lean Startup: How Today's Entrepreneurs Use... on Amazon

Show steps

Read 'The Lean Startup' by Eric Ries.
Identify the key principles of the Lean Startup methodology.
Consider how these principles apply to product discovery.

Conduct User Interviews for a Hypothetical Product

Show steps

Practice user interview techniques to gather insights and validate assumptions about a product idea.

Show steps

Choose a product idea to explore.
Develop a user interview script with open-ended questions.
Recruit and interview 3-5 potential users.
Analyze the interview data to identify key themes and insights.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Document a Product Discovery Process

Show steps

Solidify your understanding by documenting a product discovery process for a specific product or feature.

Show steps

Select a product or feature to focus on.
Outline the steps involved in the product discovery process.
Describe the methods and tools used in each step.
Create a visual representation of the process (e.g., a flowchart).

Create a Prioritization Matrix

Show steps

Practice prioritizing product features or ideas using a prioritization matrix.

Show steps

Identify a set of product features or ideas.
Define the criteria for prioritization (e.g., impact, effort, risk).
Create a prioritization matrix using a spreadsheet or other tool.
Evaluate each feature or idea against the criteria.
Rank the features or ideas based on their overall score.

Review 'Inspired: How to Create Products Customers Love'

Show steps

Gain a broader perspective on product management and the role of product discovery within the overall product development lifecycle.

View Product is Hard SVPG Box Set: Includes INSPIRED... on Amazon

Show steps

Read 'Inspired: How to Create Products Customers Love' by Marty Cagan.
Identify the key principles of modern product management.
Consider how these principles relate to product discovery.

Follow Advanced Miro Tutorials

Show steps

Enhance your Miro skills to effectively utilize the platform for product discovery activities.

Show steps

Search for advanced Miro tutorials online.
Focus on tutorials related to collaboration, diagramming, and data visualization.
Practice the techniques learned in the tutorials.

Career center

Learners who complete Product Management: Continuous Product Discovery will develop knowledge and skills that may be useful to these careers:

Product Manager

A product manager is responsible for the strategy, roadmap, and feature definition of a product or product line. Given that this course focuses on continuous product discovery, it directly addresses a critical skill for product managers. The course focuses on methodologies like user research, experimentation, and synthesis of learnings, which are essential to making informed product decisions. Knowing which discovery methodology to use, as taught in this course, is crucial for a product manager to effectively guide their team. You'll learn how to connect discovery activities with the product roadmap and to implement continuous discovery at any company. The MIRO templates included in the course can be immediately applied to real-world product challenges.

See salaries and explore the career path for Product Manager

Product Owner

A product owner defines and manages the product backlog, working closely with the development team to deliver value to customers. This course in continuous product discovery provides essential skills for a product owner. The course's emphasis on user research, experimentation, and continuous feedback loops directly informs the product owner's ability to prioritize backlog items and make data-driven decisions. Learning how to connect discovery activities with the product roadmap, as taught in this course, ensures that the product owner is aligned with the overall product strategy. The practical templates provided in the course will allow a product owner to implement learnings immediately.

See salaries and explore the career path for Product Owner

User Experience Researcher

A user experience researcher plans and conducts user research to understand user behaviors, needs, and motivations, informing product design and development. This course on continuous product discovery is extremely relevant to a user experience researcher's role. It equips researchers with a deeper understanding of how to structure and implement continuous feedback loops. The course covers methodologies like empathy mapping, in-depth interviews, and ethnographic research. The course will help a user experience researcher know which discovery methodology to use and when and to effectively communicate research findings to product teams. The MIRO templates can be immediately applied to structure research.

See salaries and explore the career path for User Experience Researcher

Design Thinking Consultant

A design thinking consultant guides organizations in applying design thinking principles to solve problems and create innovative solutions. This course on continuous product discovery provides essential skills for a design thinking consultant. The course's emphasis on user research, experimentation, and continuous feedback loops directly informs the consultant's ability to guide clients. A design thinking consultant will be able to connect discovery activities with the product roadmap, as taught in this course, ensuring that the client is aligned with the user. The practical templates provided in the course will allow a consultant to implement design thinking principles immediately.

See salaries and explore the career path for Design Thinking Consultant

Growth Hacker

A growth hacker focuses on strategies to rapidly grow a company's user base or revenue. This course on continuous product discovery is relevant to a growth hacker, who can use product discovery to shape and refine their growth strategies. The course may provide a framework to structure and implement continuous feedback loops. The course's insights will help a growth hacker connect discovery activities with the product roadmap and to implement continuous discovery at the company. The MIRO templates included in the course can be immediately applied to structure growth strategies.

See salaries and explore the career path for Growth Hacker

Digital Strategist

A digital strategist develops and implements digital marketing strategies to achieve business goals. This course on continuous product discovery is relevant to a digital strategist, who can use product discovery to shape and refine their digital strategies. The course helps structure and implement continuous feedback loops. The course teaches how to connect discovery activities with the product roadmap and to implement continuous discovery at the company. The MIRO templates included in the course can be immediately applied to structure digital strategies.

See salaries and explore the career path for Digital Strategist

Innovation Manager

An innovation manager is responsible for fostering a culture of innovation within an organization and managing the process of generating and implementing new ideas. This course on continuous product discovery may be useful to an innovation manager, who needs to understand how to gather information about user needs. The course may give innovation managers the tools to use user research and experimentation to inform their innovation strategies. The included MIRO product discovery templates could be useful to an innovation manager in various workplace situations. This course may give innovation managers insights into connecting discovery activities with the product roadmap.

See salaries and explore the career path for Innovation Manager

Agile Coach

An agile coach guides teams and organizations in adopting and improving agile methodologies. This course on continuous product discovery is relevant to an agile coach's skillset. Agile coaches may benefit from a deep understanding of user needs and behaviors, and this course may give exposure to methodologies like user research and experimentation to inform agile processes. Learning how to implement continuous discovery activities at the workplace may improve an agile coach's ability to guide teams toward user-centered designs. The skills taught in the course may provide a broader understanding of which discovery methodology to use when.

See salaries and explore the career path for Agile Coach

Business Analyst

A business analyst identifies business needs and determines solutions to business problems. This course on continuous product discovery may be helpful for a business analyst. Business analysts need to understand the product development process and how to gather information about user needs. The course might give business analysts the tools to use user research and experimentation to inform their analysis. The included MIRO product discovery templates could be useful to a business analyst in various workplace situations. This course may help business analysts improve their understanding on connecting discovery activities with the product roadmap.

See salaries and explore the career path for Business Analyst

Interaction Designer

An interaction designer focuses on how users interact with a product or service, designing intuitive and engaging interfaces. This course on continuous product discovery may be useful to an interaction designer's skillset. An interaction designer benefits from a deep understanding of user needs and behaviors, and this course offers methodologies like user research, experimentation, and synthesis of learnings to inform design decisions. Learning how to implement continuous discovery activities at the workplace may improve an interaction designer's ability to create user-centered designs. The skills taught in the course will give a deeper understanding of which discovery methodology to use when.

See salaries and explore the career path for Interaction Designer

Data Analyst

A data analyst collects, processes, and performs statistical analyses of data. They make recommendations, create reports, and present findings. This course on continuous product discovery may be useful to data analysts. Data analysts may gain a deeper understanding of how product discovery is connected to data analysis. The course may give data analysts a framework to interpret and implement the "Double Diamond" framework. A data analyst may be in the right place if they work in a related role and wish to understand the importance of product discovery.

See salaries and explore the career path for Data Analyst

Market Research Analyst

A market research analyst studies market conditions to examine potential sales of a product or service. This course on continuous product discovery may be helpful to a market research analyst, who may wish to improve their product discovery skills. The course may give market research analysts the tools to use user research and experimentation to inform their analysis. The included MIRO product discovery templates could be useful to a market research analyst in various workplace situations. Learning how to connect discovery activities with the product roadmap may be valuable to a market research analyst.

See salaries and explore the career path for Market Research Analyst

Project Manager

A project manager is responsible for planning, executing, and closing projects, ensuring they are completed on time and within budget. This course on continuous product discovery may be helpful to a project manager by ensuring that the projects are well-aligned with the needs of the users. The course's emphasis on user research, experimentation, and continuous feedback loops directly informs the project manager's ability to make data-driven decisions. Connecting discovery activities with the product roadmap, which is taught in this course, ensures that the project manager is aligned with the overall product strategy.

See salaries and explore the career path for Project Manager

Software Engineer

A software engineer designs, develops, tests, and maintains software applications. This course in continuous product discovery may be useful to a software engineer. The course might provide a framework to implement continuous discovery activities at any company. The course might give software engineers the tools to use user research and experimentation to inform development. The included MIRO product discovery templates could be useful to a software engineer in various workplace situations.

See salaries and explore the career path for Software Engineer

Marketing Manager

A marketing manager plans, directs, and coordinates marketing policies and programs, identifying potential markets and overseeing advertising and promotional activities. This course on continuous product discovery may assist a marketing manager. A marketing manager benefits from a deep understanding of user needs and behaviors, and this course might give exposure to methodologies like user research and experimentation to inform marketing decisions. Learning how to connect discovery activities with the product roadmap may improve a marketing manager's ability to create targeted campaigns. The skills taught in the course may provide a broader understanding of which discovery methodology to use when.

See salaries and explore the career path for Marketing Manager

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product Management: Continuous Product Discovery.

Lean Startup: How Today's Entrepreneurs Use...

Save

Introduces the Lean Startup methodology, which emphasizes validated learning, experimentation, and iterative product development. It provides a framework for building and launching products quickly and efficiently, minimizing waste and maximizing learning. The concepts of Minimum Viable Product (MVP) and build-measure-learn feedback loops are highly relevant to the course's focus on continuous discovery. This book is foundational for understanding modern product development.

The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition

SVPG Box Set

Save

Is considered a bible for product managers. It provides a comprehensive overview of modern product management techniques, including product discovery, strategy, and execution. It emphasizes understanding customer needs and building products that solve real problems, aligning perfectly with the course's focus on continuous product discovery. This book must-read for anyone serious about product management.

Product is Hard SVPG Box Set: Includes INSPIRED,...

Hardcover

$$$$

Product Management

Continuous Product Discovery

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical continuous product discovery guide

Activities

Career center

Reading list

Share

Similar courses