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Ashis Mishra
This business and management course will bridge the gap between information and real world experience.
Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
Read more
This business and management course will bridge the gap between information and real world experience.
Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
Read more
This business and management course will bridge the gap between information and real world experience.
Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.
Register for this course and see more details by visiting:
OpenCourser.com/course/4z8x7j/edx
What's inside
Learning objectives
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4ps of marketing: product, price, place and promotion
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4ps of marketing: product, price, place and promotion
Syllabus
The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?Week 2: Understanding CustomersWeek 3: Market PositioningWeek 4: Marketing Strategy I : Product Life CycleWeek 5: Marketing Strategy II: 4 Ps of Marketing
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Will help learners become well versed in the 4 Ps of Marketing
Covers segmentation, targeting, differentiation, and positioning, which are core concepts in marketing
Examines the marketing strategy and its life cycle
Includes practical examples and illustrations to make marketing theories easy to understand
May benefit learners who have a foundational understanding of business concepts
Provides a solid foundation for those who want to pursue marketing management
Save this course
Save Marketing Essentials to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Essentials with these
activities:
Connect with Marketing Professionals
Show steps
Reach out to marketing professionals on LinkedIn or through alumni networks to seek guidance, advice, and insights on the latest industry trends.
Show steps
-
Identify marketing professionals in your field of interest.
-
Craft a personalized message introducing yourself.
-
Request a brief meeting or phone call to learn from their experiences.
Create a Study Guide
Show steps
Compile your notes, assignments, and practice questions into a comprehensive study guide to facilitate your preparation for exams and assignments.
Show steps
-
Gather and organize your course materials.
-
Create outlines or summaries for each topic.
-
Include practice questions or exercises to test your understanding.
-
Review and update your study guide regularly.
Apply Marketing Segmentation Strategies
Show steps
Practice applying various market segmentation strategies to real-world scenarios to enhance your understanding.
Browse courses on
Customer Segmentation
Show steps
-
Identify a specific target market.
-
Identify the relevant characteristics and variables for segmentation
-
Group customers and develop a profile based on the selected characteristics
Two other activities
Expand to see all activities and additional details
Show all five activities
Analyze Marketing Case Studies
Show steps
Analyze real-world marketing case studies to gain insights and learn from successful and unsuccessful marketing strategies.
Browse courses on
Case Study Analysis
Show steps
-
Read and understand the case study.
-
Identify the key marketing concepts and strategies used.
-
Evaluate the effectiveness of the strategies and identify any areas for improvement.
Learn Advanced Marketing Analytics
Show steps
Seek out and follow online tutorials and workshops to gain hands-on experience with advanced marketing analytics tools and techniques.
Browse courses on
Digital Marketing Analytics
Show steps
-
Identify a specific tool or technique you want to learn.
-
Find reputable online tutorials or workshops that cover the topic.
-
Follow the tutorials and complete the exercises.
Connect with Marketing Professionals
Show steps
Reach out to marketing professionals on LinkedIn or through alumni networks to seek guidance, advice, and insights on the latest industry trends.
Show steps
Show steps
Show steps
- Identify marketing professionals in your field of interest.
- Craft a personalized message introducing yourself.
- Request a brief meeting or phone call to learn from their experiences.
Create a Study Guide
Show steps
Compile your notes, assignments, and practice questions into a comprehensive study guide to facilitate your preparation for exams and assignments.
Show steps
Show steps
Show steps
- Gather and organize your course materials.
- Create outlines or summaries for each topic.
- Include practice questions or exercises to test your understanding.
- Review and update your study guide regularly.
Apply Marketing Segmentation Strategies
Show steps
Practice applying various market segmentation strategies to real-world scenarios to enhance your understanding.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Identify a specific target market.
- Identify the relevant characteristics and variables for segmentation
- Group customers and develop a profile based on the selected characteristics
Two other activities
Expand to see all activities and additional details
Show all five activities
Analyze Marketing Case Studies
Show steps
Analyze real-world marketing case studies to gain insights and learn from successful and unsuccessful marketing strategies.
Browse courses on
Case Study Analysis
Show steps
Show steps
Show steps
- Read and understand the case study.
- Identify the key marketing concepts and strategies used.
- Evaluate the effectiveness of the strategies and identify any areas for improvement.
Learn Advanced Marketing Analytics
Show steps
Seek out and follow online tutorials and workshops to gain hands-on experience with advanced marketing analytics tools and techniques.
Browse courses on
Digital Marketing Analytics
Show steps
Show steps
Show steps
- Identify a specific tool or technique you want to learn.
- Find reputable online tutorials or workshops that cover the topic.
- Follow the tutorials and complete the exercises.
Career center
Learners who complete Marketing Essentials will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
As a Marketing Manager, you lead teams of professionals in the development and execution of marketing campaigns for products and services. While this course may not cover all the minutiae, this course provides a strong foundation essential to the field of marketing necessary to succeed. The section on Marketing Strategy can also help you develop the foundational skills necessary to create a successful marketing plan and the section on the 4 Ps of Marketing will provide you with an understanding of the essential elements of marketing.
Product Manager
Product Manager
As a Product Manager, you will be responsible for ensuring the customer's needs are being met by managing the development of a particular product. You will also be in charge of a product's profitability and its place in the market. This course may be helpful for a career in Product Management as it covers topics such as Segmentation, Targeting, Differentiation, and Positioning. This course will provide you with frameworks to organize your ideas and solutions that can lead to future success.
Brand Manager
Brand Manager
As a Brand Manager, you will be responsible for the development and implementation of marketing strategies for a particular brand. This course provides the essential elements of what Marketing Management is and can help someone entering this field become familiar with some of the essential theories of marketing through examples and illustrations.
Marketing Specialist
Marketing Specialist
A Marketing Specialist carries out marketing operations and often specializes in a specific area of marketing, such as digital marketing or social media marketing. This course provides a foundational understanding of marketing strategy and marketing as a whole, which could be helpful for someone who wants to specialize in a particular area of marketing.
Market Researcher
Market Researcher
As a Market Researcher, you will collect, analyze, and interpret market data. This course provides a great introduction to the field of marketing as well as the basic concepts of marketing. This course may be useful because it will help to strengthen your understanding of the topics necessary to be an effective Market Researcher.
Sales Manager
Sales Manager
As a Sales Manager, you will manage a team of sales professionals and will be responsible for achieving sales targets. While this course does not cover sales, marketing is essential to sales and the knowledge gained in this course can be used to support a sales team. Additionally, this course can provide a strong basis of the fundamental theories of marketing.
Public relations manager
Public relations manager
As a Public Relations Manager, you will be responsible for managing the public image of an organization. This course covers some of the foundational elements of marketing, which is essential to a career in Public Relations.
Advertising Manager
Advertising Manager
As an Advertising Manager, you are responsible for the planning, development, and execution of advertising campaigns. Understanding the 4 Ps of Marketing is critical for an Advertising Manager and this course covers those elements as well as many other key marketing concepts.
Market Analyst
Market Analyst
As a Market Analyst, you will analyze market data and trends to provide insights to businesses. The course covers how to understand customers and study market positioning, which are important skills to have as a Market Analyst. Additionally, a section of this course covers the Marketing Strategy for the Product Life Cycle, which can be very helpful when trying to analyze data on a particular product.
Social Media Manager
Social Media Manager
As a Social Media Manager, you will be responsible for developing and implementing social media strategies. This course may be helpful because it provides a basic understanding of marketing as a whole. This foundational knowledge can assist someone entering the field of Social Media Management.
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for planning and executing digital marketing campaigns. This course can help you gain a basic understanding of marketing as a whole. Building a foundational knowledge of marketing can be helpful for someone entering the field of digital marketing.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with a company's products or services. This course provides a good basic understanding of the field of marketing and may be helpful to someone who wants to work with customers.
Marketing Consultant
Marketing Consultant
As a Marketing Consultant, you will provide marketing advice and services to businesses. The course's section on Marketing Strategy may be helpful as this course will explain more about how marketing strategy is implemented in the real world.
E-commerce Manager
E-commerce Manager
As an E-commerce Manager, you will be responsible for the planning and execution of e-commerce strategies. While this course solely focuses on the basics of marketing, a basic understanding of marketing can be helpful for someone entering the field of e-commerce.
Business Development Manager
Business Development Manager
As a Business Development Manager, you will be responsible for identifying and developing new business opportunities. This course may be useful because it covers a section on Market Positioning and Marketing Strategy. Understanding these concepts can help someone entering the field of Business Development.
For more career information including salaries, visit:
OpenCourser.com/course/4z8x7j/edx
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Essentials.
Provides a comprehensive overview of marketing management and is considered a classic in the field. It covers all the major topics in marketing, including market research, segmentation, targeting, product development, pricing, promotion, and distribution.
Save
Provides a comprehensive overview of digital marketing, including all the major channels such as search engine optimization, social media marketing, and email marketing. It great book for students who want to learn about the latest trends in digital marketing.
Popular textbook that provides a clear and concise overview of marketing principles. It is written in a conversational style and is easy to read and understand.
Save
Provides a comprehensive overview of search engine optimization (SEO), including tips on how to improve your website's ranking in search results. It great book for students who want to learn how to use SEO to drive traffic to their website.
Takes a unique approach to marketing by focusing on the real people and choices that drive marketing decisions. It great book for students who want to learn about the human side of marketing.
Provides a comprehensive overview of content marketing, including tips on how to create engaging content, distribute it, and measure your results. It great book for students who want to learn how to use content marketing to grow their business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/4z8x7j/edx
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Effort
2 to 4 hours per week for 5 weeks
Level
Introductory
Via
edX
Institution
Indian Institute of Management Bangalore
Instructor
Ashis Mishra
Language
English
Transcripts
English
हिंदी
Good to know
Will help learners become well versed in the 4 Ps of Marketing
Covers segmentation, targeting, differentiation, and positioning, which are core concepts in marketing
Examines the marketing strategy and its life cycle
Includes practical examples and illustrations to make marketing theories easy to understand
May benefit learners who have a foundational understanding of business concepts
Provides a solid foundation for those who want to pursue marketing management
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