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Selling Ideas

How to Influence Others, and Get Your Message to Catch On

Word of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result. Small businesses and entrepreneurs want to help their businesses grow but don’t have the money for big marketing campaigns. Word of mouth can help them grow for less money. But for all these efforts to be successful, managers have to understand how to get people to talk and share.

This course provides a step-by-step guide to getting anything to catch on.

  • How does a product’s name, price, or other attributes change how people perceive it?
  • What makes ideas memorable and message stick?
  • How can we increase our influence and shape others’ behavior?
  • Why is word of mouth ten times as effective as traditional advertising and how can we get people to talk about and share our product or idea?
  • How can we leverage the power of social media and what are the right metrics to pay attention to?

You’ll learn the answer to these, and numerous other questions, while learning how all sorts of different businesses, from B2C to B2B, for-profits to non-profits, and large to small, have applied these insights to drive their success.

By the end of this course you’ll be able to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on. Whether you’re a budding entrepreneur, an employee in a big business, or leading a non-profit, this course will provide a roadmap to help you make your stuff more successful.

This course is especially useful for:

  • Marketing managers
  • Small business owners
  • Product managers
  • Entrepreneurs or start-up founders
  • Leading a non-profit
  • Social media managers
  • Advertising executives

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

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The Wharton School of the University of Pennsylvania

Rating Not enough ratings
Length 6 weeks
Effort 2 - 3 hours per week
Starts Mar 4 (in 6 weeks)
Cost $585
From The Wharton School of the University of Pennsylvania, Wharton via edX
Instructor Jonah Berger
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

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edX

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The Wharton School of the University of Pennsylvania

Rating Not enough ratings
Length 6 weeks
Effort 2 - 3 hours per week
Starts Mar 4 (in 6 weeks)
Cost $585
From The Wharton School of the University of Pennsylvania, Wharton via edX
Instructor Jonah Berger
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management