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MailChimp for Ecommerce Email Marketing Master Class

4.2 Filled star Filled star Filled star Filled star Empty star
Based on 363 ratings
see reviews
Jeremy Robinson

Get Step-by-step instruction on how to use Mailchimp to Drive more Traffic and Sales to your E-commerce Site

Read more

Get Step-by-step instruction on how to use Mailchimp to Drive more Traffic and Sales to your E-commerce Site

  • Design More Effective E-commerce Emails using MailChimp

    Understand the key principles for designing effective e-commerce emails and get step-by-step instruction on building the 6 most common email types.

  • Grow Your List with Compelling Opt-Ins

    Learn highly effective techniques for building your list, including little-known tricks that multiply e-commerce opt-in rates and subscribers.

  • Automate Your Email Marketing

    Build a system that markets your products while you sleep, including in-depth instruction on creating 3 essential automation sequences.

Enroll now

What's inside

Learning objectives

  • Design e-commerce emails that sell more products
  • Implement mailchimp’s powerful marketing automation features
  • Seamlessly integrate your e-commerce store and email marketing

Syllabus

Introduction to MailChimp for Ecommerce
Who this is course is for, What You'll Learn and Who I Am
Why Mailchimp
Before we begin....
Read more

FIRST NAME MERGE TAG:

*|FNAME|*

Show a generic value in place of missing data. For example, you may want to have a greeting like "Hello *|FNAME|*," but not all of your recipients have an FNAME value in your list:

Hello *|IF:FNAME|*

*|FNAME|*,

*|ELSE:|*

Friend,

*|END:IF|*

MailChimp Merge tag cheatsheet:

https://mailchimp.com/help/all-the-merge-tags-cheat-sheet/

Here is where you can find additional material to help you on your entrepreneurial journey.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Well-tailored for e-commerce business owners and marketing professionals looking to optimize their email campaigns
Provides comprehensive instruction on using MailChimp's features to increase traffic and sales
Covers essential aspects of e-commerce email marketing, from list building to automation
Features practical examples and step-by-step guidance on creating effective email campaigns
Incorporates industry best practices and up-to-date techniques for optimizing email marketing strategies
Taught by industry experts who provide valuable insights and real-world examples

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Reviews summary

Practical mailchimp strategies for e-commerce

According to learners, this course provides clear and actionable step-by-step guidance specifically tailored for e-commerce email marketing. Students particularly praise the focus on practical strategies like building automation sequences (including abandoned cart and post-purchase flows) and implementing list growth techniques, finding them highly relevant and impactful for driving sales. While some students note that the Mailchimp interface shown in videos can be outdated compared to the current platform, they generally agree that the core marketing concepts and the instructor's easy-to-follow explanations provide a solid foundation, especially for beginners in the e-commerce marketing space.
Provides a solid foundation, suitable for novices.
"I'm new to email marketing and this gave me a solid foundation."
"A bit basic if you're already familiar with Mailchimp, but good for beginners."
"Solid introduction to Mailchimp for those running online stores."
"Overall good course, especially for someone starting out in e-commerce email marketing."
"Provides a great foundation for using Mailchimp for an online store."
Instructor explains concepts effectively.
"Thank you for this clear and actionable course! ... The step-by-step guidance is really helpful..."
"The instructor is knowledgeable and easy to follow."
"Very practical and easy to understand. I'm new to email marketing and this gave me a solid foundation."
"Excellent course! The instructor is clear and breaks down complex topics into easy-to-digest modules."
"Excellent course, well structured and easy to follow. The step-by-step instructions... were perfect."
Focuses on actionable tactics for online stores.
"Thank you for this clear and actionable course! I've already made some tweaks to my abandoned cart flow and seen an improvement."
"The automation sequences section alone is worth the price. Highly recommended for any e-commerce business owner."
"Practical, actionable, and directly applicable to my e-commerce business. The sections on abandoned carts and post-purchase sequences were invaluable."
"I've learned so much about automation."
"The focus on specific e-commerce strategies like abandoned carts and list growth is very helpful."
Mailchimp interface shown needs updating.
"Some parts feel a little dated now with Mailchimp's interface changes, but the core principles are still valid."
"The course content is okay, but the Mailchimp platform has changed significantly since some of these videos were recorded. It's sometimes confusing to follow along..."
"The Mailchimp interface shown in the videos is very different from the current one. Spent more time trying to figure out where things are than learning."
"Some UI parts are outdated, as mentioned by others, but the core marketing advice is sound."
"My main critique is the outdated UI in some videos."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in MailChimp for Ecommerce Email Marketing Master Class with these activities:
Create and send test emails using MailChimp
Hands-on practice with creating and sending test emails will familiarize you with MailChimp's interface and help you troubleshoot any potential issues before sending out actual campaigns.
Browse courses on Mailchimp
Show steps
  • Log in to your MailChimp account and create a new campaign.
  • Design and craft your test email.
  • Send a test email to yourself or a colleague.
  • Review the test email and make necessary adjustments.
Organize and review notes, assignments, and quizzes
Regularly reviewing your course materials will strengthen your understanding of the key concepts and reinforce your knowledge.
Show steps
  • Gather all notes, assignments, and quizzes from the course.
  • Organize the materials into a logical structure.
  • Review the materials actively, focusing on understanding and retention.
  • Highlight or summarize important concepts and takeaways.
Attend an e-commerce marketing workshop
Attending an e-commerce marketing workshop can provide you with valuable insights, best practices, and networking opportunities from industry experts.
Show steps
  • Research upcoming e-commerce marketing workshops in your area.
  • Register for a workshop that aligns with your interests and learning goals.
  • Attend the workshop and actively participate in discussions.
  • Connect with other attendees and industry professionals.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Answer practice questions on email design and automation
Answering these questions will reinforce your understanding of the principles and techniques covered in the course, solidifying your knowledge and skills in email design and automation.
Browse courses on Email Design
Show steps
  • Access the course materials and identify practice questions.
  • Allocate time for answering the practice questions.
  • Attempt the practice questions independently.
  • Review your answers and identify areas for improvement.
Follow online tutorials on advanced MailChimp features
Exploring advanced MailChimp features through tutorials will expand your knowledge and skillset, giving you a competitive edge in your email marketing endeavors.
Browse courses on Mailchimp
Show steps
  • Search for online tutorials on advanced MailChimp features, such as A/B testing or dynamic content.
  • Select tutorials that align with your specific areas of interest.
  • Follow the tutorials step-by-step and implement the advanced features in your MailChimp campaigns.
  • Experiment with different advanced features to optimize your email marketing strategy.
Create a curated collection of resources on email marketing best practices
Curating a collection of resources will deepen your understanding of email marketing best practices and provide you with a valuable reference for future use.
Browse courses on Email Marketing
Show steps
  • Research and identify high-quality resources on email marketing best practices, such as blog posts, articles, and whitepapers.
  • Organize the resources into a structured and accessible format, such as a shared document or online repository.
  • Include a brief summary or annotation for each resource to provide context.
  • Share your curated collection with classmates or industry peers for feedback and exchange of knowledge.
Create an e-commerce email campaign for a specific product or service
Creating an email campaign will provide you with hands-on experience in applying the concepts of email design, segmentation, and automation to a real-world scenario.
Browse courses on Email Marketing
Show steps
  • Choose a specific product or service to focus on.
  • Craft persuasive email copy and visually appealing designs.
  • Segment your audience based on relevant criteria.
  • Set up automated email sequences for different scenarios.
  • Track and analyze the performance of your campaign.
Develop an email marketing strategy for a hypothetical e-commerce business
Creating an email marketing strategy will challenge you to apply the concepts learned in the course to a real-world scenario, fostering critical thinking and strategic planning skills.
Browse courses on Email Marketing
Show steps
  • Define the target audience for the hypothetical e-commerce business.
  • Establish clear email marketing goals and objectives.
  • Develop an email marketing calendar and content plan.
  • Identify and segment different customer groups for targeted email campaigns.
  • Outline email automation sequences for different customer journeys.

Career center

Learners who complete MailChimp for Ecommerce Email Marketing Master Class will develop knowledge and skills that may be useful to these careers:
Email Marketing Specialist
Email Marketing Specialists craft email marketing campaigns for clients to craft engaging email content and develop strategies for acquiring and retaining customers. This course discusses important principles for designing content and strategies for email campaigns. Learning how to make campaigns more engaging can greatly improve your ability to go into this field.
See salaries and explore the career path for Email Marketing Specialist
Copywriter
Copywriters write text for a wide range of marketing materials, including email content. Learning from this course how to design effective email content can accelerate your progress in this field.
See salaries and explore the career path for Copywriter
Marketing Manager
Marketing Managers lead and execute marketing initiatives that help to build brands and drive sales. This course teaches how to build effective email marketing strategies, which can be a critical skill to have in this role.
See salaries and explore the career path for Marketing Manager
Digital Marketing Manager
Digital Marketing Managers oversee all aspects of a company's digital marketing strategy, including email campaigns. This course can be useful for someone in this role who wants to improve their email marketing skills.
See salaries and explore the career path for Digital Marketing Manager
Content Marketing Specialist
Content Marketing Specialists plan, create, and execute content strategies to attract and engage target audiences. This course can help you learn how to create engaging content for email campaigns, which can be very useful for this role.
See salaries and explore the career path for Content Marketing Specialist
Social Media Manager
Social Media Managers oversee all aspects of a company's social media strategy. Email marketing is often integrated with social media efforts and can help drive traffic to social media pages. This course may be useful for someone in this role who wants to learn about email strategies.
See salaries and explore the career path for Social Media Manager
Marketing Analyst
Marketing Analysts measure the effectiveness of marketing campaigns and provide insights to help improve them. This course may be useful for someone in this role who wants to learn how to measure the effectiveness of email campaigns.
See salaries and explore the career path for Marketing Analyst
Growth Hacker
Growth Hackers use unconventional techniques to help companies grow their user base and revenue. This course may be helpful for someone in this role to learn how to use email marketing to attract and engage new users.
See salaries and explore the career path for Growth Hacker
Product Manager
Product Managers are responsible for the development and launch of new products and features. This course may be useful for someone in this role who wants to learn how to use email marketing to launch and promote new products.
See salaries and explore the career path for Product Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are successful with a company's products and services. This course may be useful for someone in this role to learn how to use email marketing to engage and support customers.
See salaries and explore the career path for Customer Success Manager
Salesperson
Salespeople are responsible for generating and closing sales leads. This course may be useful for someone in this role to learn how to use email marketing to generate and nurture leads.
See salaries and explore the career path for Salesperson
Business Development Manager
Business Development Managers generate leads and develop new business opportunities for their companies. This course may be useful for someone in this role to learn how to use email marketing to reach new customers and generate interest in their company.
See salaries and explore the career path for Business Development Manager
Account Manager
Account Managers manage existing customer relationships and work to increase revenue from those accounts. This course may be useful for someone in this role to learn how to use email marketing to engage and retain customers.
See salaries and explore the career path for Account Manager
Entrepreneur
Entrepreneurs start and run their own businesses. This course may be useful for someone in this role to learn how to use email marketing to grow their business.
See salaries and explore the career path for Entrepreneur
Freelance Writer
Freelance Writers write content for a variety of clients, including email marketing campaigns. This course can help teach you how to write engaging email content, which can be useful for this role.
See salaries and explore the career path for Freelance Writer

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in MailChimp for Ecommerce Email Marketing Master Class.
Living All Out
Save
Provides a comprehensive overview of e-commerce marketing. It would be a valuable reference for students who want to learn more about the entire e-commerce marketing process.
Living All Out: The incredible true stories of 20...
Paperback
$$
Cover image
E-Commerce 2023: Business, Technology, Society,...
Save
Provides a comprehensive overview of e-commerce. It would be a valuable reference for students who want to learn more about the business, technology, and strategy of e-commerce.
E-Commerce 2023: Business, Technology, Society,...
Paperback
Check
E-Commerce 2023: Business, Technology, Society,...
Kindle Edition
Check
Cover image
HR Can Win
Save
Provides a comprehensive overview of email marketing. It would be a valuable reference for students who want to learn more about the entire email marketing process.
HR Can Win
Paperback
Check
HR Can Win
Kindle Edition
Check
Cover image
Cisco Certified DevNet Professional DEVCOR 350-901...
Save
Provides a comprehensive overview of marketing automation. It would be a valuable reference for students who want to learn more about the entire marketing automation process.
Cisco Certified DevNet Professional DEVCOR 350-901...
Kindle Edition
$$
Cover image
Email Marketing Rules
Save
Provides a comprehensive guide to email marketing for e-commerce businesses. It covers topics such as creating email campaigns, segmenting your audience, and using automation to send targeted emails.
Email Marketing Rules: 184 Best Practices to...
Paperback
$$
Cover image
The Encyclopedia of Civil Liberties in America
Save
Provides a practical guide to email marketing, with a focus on how to create effective email campaigns. It would be a useful reference for students who want to learn more about the practical aspects of email marketing.
The Encyclopedia of Civil Liberties in America
Kindle Edition
$$$$
Cover image
Fool-Proof Marketing
Save
Offers actionable insights into crafting effective emails that drive engagement and conversions. It includes practical tips, case studies, and expert advice to help you create high-performing email campaigns.
Fool-Proof Marketing
Paperback
Check
Fool-Proof Marketing
Kindle Edition
Check
Cover image
Email Marketing Rules
Save
Focuses on the critical aspect of email deliverability. It provides insights, techniques, and best practices to help you ensure that your emails reach the intended recipients and avoid spam filters.
Email Marketing Rules: Frameworks & Checklists to...
Paperback
$$
Email Marketing Rules: 184 Best Practices to...
Paperback
$$
Email Marketing Rules: Checklists, Frameworks, and...
Paperback
$$
Cover image
Web Marketing All-in-One For Dummies
Save
As a beginner-friendly guide, this book provides a step-by-step approach to email marketing. It covers essential concepts, best practices, and tips to help you build and execute successful email campaigns.
Web Marketing All-In-One for Dummies
Paperback
$$
Web Marketing All-in-One Desk Reference For Dummies
Paperback
$
Web Marketing All-in-One for Dummies
Paperback
$$
Cover image
Marketing Automation For Dummies
Save
This beginner-friendly book introduces the fundamentals of marketing automation, including email marketing. It provides practical guidance on setting up and managing automated campaigns, helping you streamline your marketing efforts and achieve better results.
Marketing Automation For Dummies
Paperback
$$
Marketing Automation For Dummies
Kindle Edition
$$
Cover image
E-Mail Marketing For Dummies
Save
Provides a gentle introduction to marketing automation. It would be a useful reference for students who want to learn more about the basics of marketing automation.
E-Mail Marketing For Dummies
Paperback
Check
E-Mail Marketing For Dummies
Kindle Edition
Check

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Course image
Rating
4.2 Filled star Filled star Filled star Filled star Empty star
Effort
4 total hours
Via
Udemy
Instructor
Jeremy Robinson
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Well-tailored for e-commerce business owners and marketing professionals looking to optimize their email campaigns
Provides comprehensive instruction on using MailChimp's features to increase traffic and sales
Covers essential aspects of e-commerce email marketing, from list building to automation
Features practical examples and step-by-step guidance on creating effective email campaigns
Incorporates industry best practices and up-to-date techniques for optimizing email marketing strategies
Taught by industry experts who provide valuable insights and real-world examples
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