AR in marketing using Meta Spark from Coursera

This course prepares you for a career using AR in marketing. You will learn how AR is used for marketing purposes as well as processes, guidelines, and best practices for creating AR effects. While this course focuses on creating AR effects using Meta Spark, the skills you will build apply to many other similar tools.

By the end of this course, you will be able to:

- List the capabilities and limitations of Meta Spark.

- Install, set-up, and configure your work environment.

- Explain the different elements of the Meta Spark Studio and Meta Spark Hub interfaces.

- Optimize and test Meta Spark effects.

- Identify best practices for designing, developing, and testing in Meta Spark.

- Push content to Instagram using Meta Spark Hub.

- Identify Agile and Scrum best practices for Meta Spark development.

- Use Meta Spark scripting to create travel posters.

To be successful in this course, experience with object oriented programming and basic web development is needed. JavaScript is a plus but not required. We recommend completing the previous courses in the program so you can build on the knowledge and skills from those courses here.

What's inside

Syllabus

Meta Spark Quick Start

This module will introduce you to the basics of AR, as well as introduce you to Meta Spark, a tool you will use to create, save, test, and publish AR projects that you create.

Meta Spark fundamentals

Now that you have learned about the basics of AR and AR in marketing, it's time for a closer look. In this module you'll learn about 2D target trackers (where you can attach text or assets) and Meta Spark effects you can use to bring your projects to life.

Meta Spark pro

Now that you've become more comfortable using Meta Spark, it's time to practice implementing some of the more advanced features, such as design patterns, scripting, user input, audio, pickers, sliders, custom rendering, debugging, and optimization.

Game creation in Meta Spark

Now that you've learned all about creating effects in Meta Spark, it's time to put your skills to the test by creating and end-of-course project. You'll use the tools and technique you discovered in the course to create a series of a series of AR posters that incorporate 2D object trackers and interactions. We're calling it the scavenger hunt.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides step-by-step guidelines for building AR effects in Meta Spark, suitable for beginners

Taught by Meta staff, ensuring the most up-to-date knowledge and industry insights

Focuses specifically on Meta Spark, giving learners specialized skills in this tool

Covers advanced features like design patterns, scripting, and optimization, expanding learners' skill sets

Practical end-of-course project challenges learners to apply their knowledge in a real-world scenario

Requires prior experience in object-oriented programming and basic web development, which may limit accessibility

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in AR in marketing using Meta Spark with these activities:

Join a Meta Spark study group

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Collaborate with other students to learn Meta Spark and work on projects together.

Browse courses on Meta Spark

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Find a Meta Spark study group or start your own
Meet regularly with your study group to discuss Meta Spark and work on projects

Watch tutorials on advanced Meta Spark techniques

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Expand your knowledge of Meta Spark by following tutorials on more advanced techniques.

Browse courses on Meta Spark

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Find tutorials on advanced Meta Spark techniques
Watch the tutorials and follow along

Attend Meta Spark meetups and events

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Connect with other Meta Spark users and learn about the latest trends in AR marketing.

Browse courses on Meta Spark

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Find Meta Spark meetups and events in your area
Attend the events and network with other Meta Spark users

Four other activities

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Create Meta Spark effects using the skills you've learned

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Practice creating Meta Spark effects to solidify your understanding of the different features and capabilities of Meta Spark.

Browse courses on Meta Spark

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Plan your effect
Create your effect in Meta Spark
Test and publish your effect

Create a portfolio of your Meta Spark work

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Showcase your Meta Spark skills and experience by creating a portfolio of your work.

Browse courses on Meta Spark

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Gather your best Meta Spark work
Create a portfolio website or online gallery
Share your portfolio with potential employers and clients

Develop an AR marketing campaign using Meta Spark

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Apply your skills in Meta Spark to create a real-world AR marketing campaign.

Browse courses on Meta Spark

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Define the goals of your campaign
Develop a creative concept for your campaign
Create your AR effects using Meta Spark
Test and publish your AR effects
Measure the results of your campaign

Design an AR marketing campaign for a local business

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Put your Meta Spark skills to work by creating an AR marketing campaign for a real-world business.

Browse courses on Meta Spark

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Identify a local business that could benefit from an AR marketing campaign
Develop a creative concept for your campaign
Create your AR effects using Meta Spark
Test and publish your AR effects
Measure the results of your campaign

Career center

Learners who complete AR in marketing using Meta Spark will develop knowledge and skills that may be useful to these careers:

AR Developer

As an AR Developer, you will be creating and implementing augmented reality experiences. This course will help build a foundation in AR technology and provide you with the skills to develop AR effects using Meta Spark. The skills and knowledge you will gain from this course will enable you to succeed as an AR Developer.

See salaries and explore the career path for AR Developer

AR Designer

As an AR Designer, your job will be to design and create the visual elements of augmented reality experiences. This course will provide you with the skills and knowledge you need to create visually appealing and engaging AR effects. The skills you will gain from this course will help you succeed as an AR Designer.

See salaries and explore the career path for AR Designer

AR Marketing Manager

As an AR Marketing Manager, your job will be to develop and execute marketing campaigns that utilize augmented reality. This course will provide you with the skills and knowledge you need to understand the potential of AR for marketing purposes. The skills you will gain from this course will help you succeed as an AR Marketing Manager.

See salaries and explore the career path for AR Marketing Manager

AR Evangelist

As an AR Evangelist, your job will be to promote and educate others about the benefits of augmented reality. This course will provide you with the skills and knowledge you need to effectively communicate the value of AR. The skills you will gain from this course will enable you to succeed as an AR Evangelist.

See salaries and explore the career path for AR Evangelist

AR Producer

As an AR Producer, your job will be to manage the production of augmented reality experiences. This course will provide you with the skills and knowledge you need to manage AR projects effectively. The knowledge you will gain from this course may be useful as an AR Producer.

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Software Engineer

As a Software Engineer, you will be designing, developing, and maintaining software applications. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Game Developer

As a Game Developer, you will be designing, developing, and maintaining video games. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Web Developer

As a Web Developer, you will be designing, developing, and maintaining websites. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Product Manager

As a Product Manager, you will be responsible for managing the development and launch of new products. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Graphic designer

As a Graphic Designer, you will be creating visual content for a variety of purposes. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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UX Designer

As a UX Designer, you will be designing user interfaces for websites and applications. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Business Analyst

As a Business Analyst, you will be responsible for analyzing business needs and developing solutions. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Project Manager

As a Project Manager, you will be responsible for planning and executing projects. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

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Data Analyst

As a Data Analyst, you will be responsible for collecting, analyzing, and interpreting data. This course may be useful as it will provide you with a foundation in AR technology and the skills to develop AR effects using Meta Spark.

See salaries and explore the career path for Data Analyst