Introduction to Public Relations
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Public Relations For Digital Media,
What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strategies and tactics? In this course, you will learn what Public Relations is, what are some of the key growth areas in Public Relations, and the future of the practice. You will learn about the various theories of Public Relations and how to put these theories to use when carrying out Public Relations activities. The course will provide you a big picture of the Public Relations process, and the important roles of strategy and tactics in the process. This is a foundation course for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners wanting to brush up on their knowledge of the field. Throughout the course, I will converse with you about the ongoing trends in technology and culture and the ways in which these trends are shaping PR across the globe. Come join me in this fun tour of Public Relations practice, PR theories, and the PR process. We will learn together about the nature of PR in our technologically-powered networked societies and the ways in which PR careers are being transformed by global conversations.
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| Rating | 4.5★ based on 58 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 6-8 hours/week |
| Starts | May 21 (314 weeks ago) |
| Cost | $79 |
| From | National University of Singapore via Coursera |
| Instructor | Mohan Dutta |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
public relations
Very nice course, the teacher is amazing A brilliant introduction to public relations and what I would call pure public relations before marketing and spin get to it.
to Mohan Dutta and Introduction to PR.Thank you fro the golden knowledge you have given to me!I wish you taught all the courses in this specializationThank You This course is a good introduction into Public Relations which was a black box to me before.
Good Good course, good introduction to Public Relations!!!
If you're interested in Public Relations then this is the best stepping stone into the world of PR!
Realy helpful, thank This course is pure gold for anyone interested in Public Relations.
Professor Dutta is a true PR Professional, both in theoretical and practical aspects of Public Relations.
Good introductory course to Public Relations.
An excellent course in all respects - I learned a lot about the nature of Public Relations in a very short period of time.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
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| Rating | 4.5★ based on 58 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 6-8 hours/week |
| Starts | May 21 (314 weeks ago) |
| Cost | $79 |
| From | National University of Singapore via Coursera |
| Instructor | Mohan Dutta |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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