Веб-аналитика. Базовый уровень from Coursera

Игровой курс, состоящий из 9 кейсов, решение которых превратит старый особняк в популярный отель. Цель курса – научиться подключать современные маркетинговые инструменты к веб-сайту. На примере реального проекта студентам предстоит • запустить свой собственный сайт, • провести технические работы для организации маркетинговой активности, • подключить аналитические системы для начала работы со статическим ремаркетингом, • настроить сбор информации по электронной торговле • организовать кросс-девайсное отслеживание • подключить системы аналитического отслеживания, такие как Google Analytics и Yandex Метрика • внедрить и настроить Google Tag Manager Курс рассчитан на широкий круг лиц и призван дать им основополагающее представление о веб-аналитике и способах проведения автоматизированных маркетинговых коммуникаций. По итогам продождения курса вы сможете продолжить обучение и углубить свои знания на курсе "Веб-аналитика. Продвинутый уровень!"

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops marketing skills and knowledge for web developers

Taught by experienced instructors in the marketing field

Practical application through real-world project

Covers essential web analytics tools and techniques

Provides a foundation for further learning in web analytics

Career center

Learners who complete Веб-аналитика. Базовый уровень will develop knowledge and skills that may be useful to these careers:

Web Analytics Manager

Web Analytics Managers lead teams in developing and implementing marketing strategies. This course teaches the frameworks and tools that are necessary to lead such a team. You will create your own marketing site and implement the type of solutions that a Web Analytics Manager would use in their professional lives.

See salaries and explore the career path for Web Analytics Manager

Digital Marketing Manager

Digital Marketing Managers typically lead marketing teams in the creation and execution of campaigns. This course will teach you how to use analytics tools like Google Analytics and Yandex Metrica to measure the success of your marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

Marketing Analysts have a role that is similar to Digital Marketing Managers. The main difference is that they will focus on gathering and understanding data. This course will teach you how to do exactly that, with a range of analytics tools like Google Analytics and Yandex Metrica.

See salaries and explore the career path for Marketing Analyst

Growth Hacker

Growth Hackers combine marketing, product development, and data analysis into a single role. This course will teach you two important elements of growth hacking: how to gather data through Google Analytics and Yandex Metrica and how to set up retargeting campaigns.

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Data Analyst

Data Analysts collect and analyze data to help companies make better decisions. This course will teach you how to gather and analyze data as it relates to marketing. You will learn how to use Google Analytics and Yandex Metrica to get data that you can use to create reports and presentations.

See salaries and explore the career path for Data Analyst

Web Developer

Web Developers design and build websites and online systems. While this course is not directly related to the technical aspects of web development, it will teach you the essentials of web analytics, which will allow you to collaborate with other members of a web development team.

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Product Manager

Product Managers are responsible for a product's strategy, roadmap, and launch. They need to understand how users interact with the product and what features are most valuable. This course can help Product Managers understand how to gain insights from analytics, which will allow them to make better decisions.

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E-commerce Manager

E-commerce Managers are responsible for all aspects of an online store. This course will give you the skills you need to track the success of your store, specifically as it pertains to Google Analytics and retargeting advertising.

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Social Media Manager

Social Media Managers are responsible for developing and executing social media campaigns. This course will teach you the tools available to track the progress of your campaigns so that you can iterate and improve them.

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Content Marketing Manager

Content Marketing Managers are responsible for creating and distributing content to attract and retain customers. This course will help you measure the success of your content and gain insights from the data.

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Market Research Analyst

Market Research Analysts collect and analyze data to understand consumer behavior. This course will teach you how to use Google Analytics and Yandex Metrica to gather and analyze data that you can use to create reports and presentations.

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Sales Manager

Sales Managers lead sales teams and are responsible for developing and executing sales strategies. This course will teach you how to use Google Analytics to track the performance of your sales team and your sales campaigns.

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Business Analyst

Business Analysts help companies improve their performance by analyzing data and identifying opportunities for improvement. This course will teach you how to use Google Analytics to gather and analyze data that you can use to create reports and presentations.

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User Experience Researcher

User Experience Researchers study how users interact with products and services. This course will help you understand how to use Google Analytics to gather and analyze data on how users experience your product or service.

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SEO Manager

SEO Managers optimize websites to improve their ranking in search engine results pages. This course will teach you how to use Google Analytics to track the performance of your SEO campaigns.

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Веб-аналитика. Базовый уровень

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