Introduction to Product Management

This course is a part of Introduction to Agile Product Management, a 2-course Professional Certificate series from edX.

The prevalence of software, technology and digital services has changed the way that products are being brought to market and has given rise to modern management techniques. In this course, we will introduce you to different topics vital to reframing how you define, develop, and launch products, services, and features that satisfy the needs of the customer.

Participants will learn techniques and tools from many modern schools of management including Design Thinking, Agile and Lean and align them with the outcomes of Value, Flow and Quality. The principles, practices and techniques enable you to experience a mindset shift that will change how you approach work and lead you towards better and more impactful outcomes.

This course is right for you if you are:

New to the role of Product Manager

Considering transitioning into Product Management

Work in functions or departments that work closely with the Technology and Product teams

In a senior leadership position seeking a high-level understanding of product management

Starting your journey to product management accreditation

What you'll learn

• On completion of this course, participants will be able to confidently:
• Define a product and the role of Product Management
• Explain the difference between project vs product lead organizations
• Identify the benefits of a product mindset
• Understand the importance of vision, value, and strategy to effective product management
• Describe the VFQ Guiding Principles and VFQ Essential Practices
• Explain the benefits of organizing your work around delivering value
• Recognize the Product Lifecycle and the practices and tools most frequently used to take an idea through the complete product lifecycle