Craft Your Sales Pitch with Competitive Differentiation
Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.
Contents:
- Introduction
- 1. Assessing Yourself
- 2. Differentiating Yourself
- 3. Differentiating During the Sales Process
- 4. Differentiating Your Deck
- 5. Differentiating Inside Your Organization
- Conclusion
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Rating | Not enough ratings |
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Length | 1h 17m |
Starts | On Demand (Start anytime) |
Cost | $29/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructors | Lisa Earle McLeod, Elizabeth McLeod, Lisa Earle McLeod, Elizabeth (McLeod) Lotardo |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Business Business Skills Sales Competitive Differentiation |
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Competitive Intelligence Lead $114k
Senior Competitive Intelligence Manager and Project Manager $120k
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Product Marketing Manager, Competitive Intelligence $155k
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Rating | Not enough ratings |
---|---|
Length | 1h 17m |
Starts | On Demand (Start anytime) |
Cost | $29/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructors | Lisa Earle McLeod, Elizabeth McLeod, Lisa Earle McLeod, Elizabeth (McLeod) Lotardo |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Business Business Skills Sales Competitive Differentiation |
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