Comment créer des visuels pour les réseaux sociaux avec Canva from Coursera

À la fin de ce projet, vous aurez toutes les compétences de base nécessaires pour créer gratuitement et facilement divers visuels attrayants et percutants pour vos réseaux sociaux en utilisant la plateforme Canva qui est un outil en ligne de création et d’édition de visuels Marketing, rendu incontournable pour les entrepreneurs, les marketeurs ou tout simplement les personnes qui désirent être autonomes pour la création de leur contenu dans le monde digital. Grâce à ce projet, vous serez en mesure de créer des designs graphiques personnalisables pour vos réseaux sociaux en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva. Ce projet est destiné aux débutants et aux personnes qui n’ont aucune connaissance en graphisme. Il est idéal pour stimuler votre créativité, transformer vos idées en visuels graphiques attrayants pour vos publications, personnaliser des modèles proposés par la plateforme avec des mises en page, des conceptions, des images et des polices. L’objectif est de vous permettre de comprendre comment utiliser Canva en détail afin de créer tout type de publications pour vos réseaux sociaux facilement et rapidement.

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Builds a strong foundation for beginners in graphic design for social media content creation using Canva

Suitable for entrepreneurs, marketers, or individuals seeking autonomy in digital content creation

Develops skills in utilizing Canva's design tools, color palettes, and graphics to create visually engaging content

Taught by Sara Nefzaoui, an instructor in graphic design and digital marketing

Empowers learners to create custom social media graphics, leveraging design templates, layouts, and fonts

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comment créer des visuels pour les réseaux sociaux avec Canva with these activities:

Gather inspiration from design resources

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Build a collection of design ideas to enhance your creativity.

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Explore social media platforms and design websites
Save and organize inspiring designs

Review basic design principles

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Refresh your foundational understanding of design to strengthen your creations.

Browse courses on Design Principles

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Review the principles of composition, color theory, and typography

Walkthrough Canva's tutorials

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Build foundational skills by walking through official tutorials provided on the platform.

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Follow interactive tutorials
Practice using the tools and features

Five other activities

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Design daily social media posts

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Solidify your understanding of Canva's tools by consistently creating designs.

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Choose a social media platform
Select a template or start from scratch
Add text, images, and graphics

Explore advanced Canva features

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Expand your abilities by learning advanced techniques and tools within Canva.

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Access the Canva Design Academy or explore online resources
Practice using advanced design elements, animations, and video editing

Create a social media campaign in Canva

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Apply your skills to a practical project that simulates real-world tasks.

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Define your target audience and goals
Develop a content calendar
Design visually appealing images using Canva
Schedule your posts and track results

Attend a Canva workshop or webinar

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Engage with experts and learn from industry professionals.

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Find and register for a relevant workshop or webinar
Attend the event and actively participate

Become a peer mentor for new Canva users

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Sharpen your skills while assisting others and building a sense of community.

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Offer your guidance and support to新手用户
Foster a collaborative learning environment

Career center

Learners who complete Comment créer des visuels pour les réseaux sociaux avec Canva will develop knowledge and skills that may be useful to these careers:

Visual Communication Specialist

Visual Communication Specialists use visual content to communicate complex information. This course provides hands-on experience with using Canva to create visual content that can be easily understood.

See salaries and explore the career path for Visual Communication Specialist

Graphic designer

Graphic Designers make use of software to create visual content, including social media posts. This course provides hands-on experience using Canva, which is a popular tool in the field.

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Social Media Analyst

Social Media Analysts may use tools such as Canva to create reports and presentations on the performance of social media campaigns.

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Content Creator

Content Creators develop and publish content for different platforms, including social media. This course provides skills to make social media content that is more visually appealing and impactful.

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Marketing Communications Manager

Marketing Communications Managers may use tools such as Canva to create marketing materials, including social media content.

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Public Relations Specialist

Public Relations Specialists may use social media to manage a company's reputation and promote its products or services. This course provides skills in the creation of social media visuals that can be used to engage with the public.

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Digital Marketing Specialist

Digital Marketing Specialists may use social media platforms to promote products or services. This course provides skills in the creation of visual content that can be used for social media marketing campaigns.

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Marketing Manager

Marketing Managers can attract and retain customers through the creation of visually pleasing and effective social media campaigns. This course provides the skills needed to create designs for such campaigns.

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Web Designer

Web Designers may create or modify graphics for use on websites. This course focuses on creating visual content for websites.

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Event Planner

Event Planners may use social media to promote their events. This course provides skills in the creation of social media visuals that can be used for event promotion.

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Social Media Manager

Social Media Managers use visual content to increase audience engagement. This course may be helpful for someone in this career who needs to create visually engaging content for social media.

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UX Designer

UX Designers may make use of tools such as Canva to create prototypes and mockups of user interfaces.

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Freelance Writer

Freelance Writers may create social media content for clients. This course provides skills in the use of Canva to create social media visuals.

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Art Director

Art Directors may use tools such as Canva to create storyboards and other visual materials for advertising campaigns.

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Entrepreneur

Entrepreneurs typically have various responsibilities, including creating marketing materials for their businesses. This course may be helpful for entrepreneurs who wish to design social media posts on their own.

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