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The Marketing of Cool

In this course, YouTube star Curtis Richardson uncovers the building blocks of "cool" as it relates to business and marketing. Curtis explains what "cool" is, where it comes from, and how businesses are working to use it to sell to consumers. He shares insights about the importance of marketing that showcases how you're different. He also discusses the value of offering a type of exclusivity. Additionally, Curtis covers the importance of knowing your audience by learning about demographics and he provides a formula to get you well on your way to leveraging "cool".
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    LinkedIn Learning

    Rating Not enough ratings
    Length 30m 58s
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Curtis Richardson
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing B2C Marketing

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    LinkedIn Learning

    Rating Not enough ratings
    Length 30m 58s
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Curtis Richardson
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing B2C Marketing