Email and Newsletter Marketing Foundations
Become an Online Marketing Manager,
Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business.
Contents:
- Introduction
- 1. Overview
- 2. Basics
- 3. Contacts and Lists
- 4. An Effective Email Strategy
- 5. Success with Analytics
- Conclusion
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| Rating | Not enough ratings |
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| Length | 43m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Megan Adams |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Small Business Marketing Mobile Marketing Email Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Email Marketing / Graphic Designer $52k
Coordinator, Email Marketing $61k
Email Marketing Strategy $65k
Email Marketing Operations $68k
Email and Web Marketing $71k
Senior Email Marketing Analyst $73k
Manager, Email and Mobile Marketing $74k
Email Marketing Designer $82k
Marketing Analyst, Email $82k
Email Marketing Specialist 1 $82k
Manager, Email Marketing Technology $95k
Email Marketing Data Analyst $95k
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| Rating | Not enough ratings |
|---|---|
| Length | 43m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Megan Adams |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Small Business Marketing Mobile Marketing Email Marketing |
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