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Sumner Hobart and Ali Hobart

How To SKYROCKET Your Amazon Sales, Keyword Ranking & Reviews Starting

(This works EVEN IF you’ve tried before and failed or have ZERO experience with advertising of any kind.)

Did you know that 64% of Amazon Sellers have a profit margin of

This means that MOST Amazon Sellers who are spending more on Amazon PPC advertising than they are even making in profit.

The problem is that there is SO MUCH misinformation out there about Amazon PPC & Amazon advertising.

Read more

How To SKYROCKET Your Amazon Sales, Keyword Ranking & Reviews Starting

(This works EVEN IF you’ve tried before and failed or have ZERO experience with advertising of any kind.)

Did you know that 64% of Amazon Sellers have a profit margin of

This means that MOST Amazon Sellers who are spending more on Amazon PPC advertising than they are even making in profit.

The problem is that there is SO MUCH misinformation out there about Amazon PPC & Amazon advertising.

Amazon PPC “experts” try to make Amazon advertising sound like the most complicated thing on the planet in hopes to get you to buy their expensive services or courses.

Here’s what happens….

1. You watch hours of outdated/ completely false YouTube videos about Amazon PPC

2. Try implementing these “strategies” with your own products

3. End up with just a few sales and an EXTREMELY high ACOS

4. After weeks or months of high ACOS you think, “I’m not smart enough for Amazon PPC” and end up hiring a “PPC professional” just to find that even they cannot get an ACOS below 30%.

Are you cursed? Is your product a failure? Is it impossible to achieve.

NO.

All you need is a SIMPLE Amazon PPC system that works time-and-again for THOUSANDS of fellow Amazon Sellers & products in the same position as you.

Lucky for you, there is such a system.

Let me introduce you to the Proven &

By “copy-and-pasting” the exact step-by-step strategies in this course you WILL see PROFOUND Amazon advertising results within 30 days OR your money back.

Specifically, you are going to learn….

  • What the heck Amazon PPC advertising is and the BEST way to use it to increase rank, reviews, & ultimately profit in 2024

  • #1 reason for Amazon PPC failure (Lecture 5)

  • Generate (Lectures 41 - 43)

  • EVEN MORE tips & tricks not found anywhere else.

Now, why do I (Sumner) have any credibility to teach this topic?

First, I’m an actual Amazon Seller who has spent 6-figures of my OWN money on Amazon PPC which has led me to generate over $1,000,000 in product sales on Amazon.

Like you, I’ve gone down the YouTube video rabbit hole.

4 years ago I even paid an “Amazon PPC agency” $2,000/ month to manage my Amazon advertising campaigns with

Over many years, HUNDREDS of stressful hours and tens of thousands of dollars lost, I have discovered a simple yet powerful system to achieve predictable and profitable sales every single month with Amazon PPC and I can help you do the same.

Don’t take my word for it though.

Just read a few of these raving student testimonials for yourself…

“This is amazing for beginners, after this course I did implemented new PPC campaigns and my ACOS dropped from 300% to 44% . Awesome course if you want learn Amazon PPC.” - Mecislovas Z

“ATTENTION: I have taken many "highly rated" courses from big names like Ben Cummings, Seller Tradecraft, Kevin David(lol) etc. This is my fav course from Sumner. I can tell he has put his blood, sweat and tears in his courses. I still cannot believe he is given this amount of value at this price. Every single course I have taken was missing some info that is needed to succeed, so they can upsell their advance course (lol). Please listen when I tell you that his courses is the only one's you need to succeed. Thank you so much Sumner. I can tell you are truly genuine. Bless up. ” - Reese

“I highly recommend this course. The strategies used to optimize your ppc campaign is legit. My ACOS improved after applying methods prescribed in this course. The best Amazon ppc course out there. ” - Ronald

“This course is to the point with no fluff. It has unique campaigns (ones I have never though of but all that make sense) which I am implementing right now. I am glad I got this course and I would recommend this to anyone who wants to see an increase in their sales. ” - Sarath S

“This is the best information I have found on this topic. Super useful stuff that I literally had to stop myself from pausing the learning to go implement because I am so excited to try these methods. Thank you for putting this content on Udemy. ” - Kathy M

“This was by FAR the best Amazon course I have taken on Udemy. Very well put together , it was communicated perfectly with the absolute most helpful information by a long shot.I want to take all his courses and hire him as a business coach. Thanks so much, you really made all the difference.” - Christian G

“Amazing content. Affordable price. I highly recommend it. Sumner went straight to the point and explained clearly his strategies. As a new amazon seller, I am going to implement many of his ideas and see how it goes. Thanks a lot. ” - Victoria A

“Sumner does such a good job on explaining everything in detail. I’ve bought every course he has and I’ve learned so much from him. Thank you. " - Mira M

“The course was comprehensive yet easy to understand. Thank you for explaining everything very well. Each action has an explanation which I like. It also helped that there are walkthrough videos.” - Janice E

“Really simplifies PPC so it's easy to understand and gives a great foundation to begin finding what works for your product with different strategies for PPC.” - Jill S

“Sumner is the man. His course is really good and helps cut through all of the noise on YouTube. If you want to take your PPC game to the next level, then this course is for you. ” - Anthony G

“It has been very helpful for me to see that he has a lot of experience. I have begun to implement what he suggests and am already seeing good results. ” - Itay A

By enrolling in this course you are going to gain INSTANT &

BONUS: Students who enroll today will receive 100% FREE access to my personal Amazon PPC bid optimization calculator AND weekly bid optimization criteria template.

30-

You have nothing to lose and so much to gain.

Enroll now

What's inside

Learning objectives

  • Want a proven, simple way to get your acos below 30% and generate significantly more reviews, keyword ranking & sales? this amazon ppc course is for you!
  • 100% free amazon ppc bid optimization calculator and weekly bid optimization template! (lecture 1)
  • Learn what the heck amazon ppc advertising is and the best way to use it to increase rank, reviews, & ultimately profit in 2024
  • Watch this - #1 reason for amazon ad failure (lecture 5)
  • Generate hundreds of ridiculously profitable keywords in minutes (lecture 16)
  • Ethically exploit weak competitors for serious profit even if you have 0 reviews (lecture 22)
  • Extremely simple, step-by-step training tutorials on how to set up every single amazon ppc campaign from start-to-finish (lectures 13 - 32)
  • How to use amazon advertising for your amazon product launch (lecture 40)
  • Complete guide to maximize your sponsored product ads (spa), sponsored brand ads (sba) and sponsored display ads (sda) for beginners to advanced.
  • Get more sales with a lower acos every week with this exact amazon ppc bid optimization checklist (lecture 34)
  • Profitably scale & manage your amazon ppc campaigns with search term reports! (lectures 41 - 43)
  • Save hours of time & stress with the #1 (little-known) amazon ppc automation tool. (lectures 37 - 39)
  • Even more tips & tricks not found anywhere else! add to cart now.
  • Show more
  • Show less

Syllabus

Welcome! (Start Here)
Amazon PPC Simplified
Amazon PPC Terms Simplified
What Is Amazon PPC & How Does It Work?
Read more
Amazon PPC Campaign Types
Do This Before EVEN THINKING About Advertising On Amazon!
Keyword Match Types Explained
The RIGHT Amazon PPC Campaign Structure
What Is Your Goal? (MUST WATCH!)
Selecting The RIGHT Starting Bid
Portfolios - Keep Your Campaigns Organized!
Amazon Sponsored Products Ads (SPA)
Sponsored Products Ads (SPA) Intro
Where To Find Everything In The Amazon Advertising Dashboard
AUTO Campaign Tutorial
Quickly Identify THE BEST Keywords for Amazon PPC
EXACT Match Campaign Tutorial
DOMINATE Keyword Ranking & SKYROCKET Profit w/ This Exact Match Campaign
2 INSANELY Profitable Exact Match Campaigns
THE MOST Profitable Keywords To Target With Your Amazon PPC
Target THESE Keywords With Amazon PPC
Get High-Demand, Low-Competition Keywords In Seconds With Helium 10
PHRASE Match Campaign Tutorial
BROAD Match Campaign Tutorial
ASIN Campaign Tutorial
Find HUNDREDS of Profitable Product Targets in SECONDS!
CATEGORY Campaign Tutorial
3 RIDICULOUSLY Profitable & EASY Amazon PPC Campaigns
Advertising Variations With Amazon PPC
COMPLETE LIST of Amazon PPC SPA Campaigns
Amazon Sponsored Brand Ads (SBA)
Sponsored Brand Ads (SBA) Intro
INSANELY Profitable Headline Search Ads (HSA) Guide
Super Profitable Video PPC Ads
COMPLETE LIST of Amazon PPC SBA Campaigns
Amazon Sponsored Display Ads (SDA)
Sponsored Display Ads (SDA) Intro
SDA Campaign Tutorial (ASIN)
COMPLETE LIST of Amazon PPC SDA Campaigns
Brand Tailored Promotion Campaigns
Get 9% ACOS With These (Secret) Campaigns
Amazon PPC Weekly Optimization Guide
5 Step Guide to Lower ACOS AND Increase Sales THIS WEEK
WALKTHROUGH: Weekly PPC Optimization In Campaign Manager
SECRET Exact Match Amazon PPC Hack
How To Optimize AUTO Campaigns
Amazon PPC Automation (Save HOURS Every Week!)
Save HOURS Optimizing PPC With The #1 Amazon PPC Tool
Step-by-Step Guide To Using AdTactix (7 FREE SOPs)
Product Launch With Amazon PPC
Amazon Product Launch with PPC
How to Optimize PPC During a Product Launch
Amazon PPC Monthly Optimization Guide
Scale Your PPC Campaigns For More Profit Using Search Terms
Find Profitable Keywords You May Be Missing!
Let Chat GPT Optimize Your Search Term Report
Let Amazon TELL YOU How To Profitably Scale Your Campaigns
FREE Amazon Keyword Tool - Search Query Performance (SQP)
Simple Trick to INSTANTLY Improve The Profitability of Your AUTO Campaigns!
Effortlessly Add High-Potential Keywords To Existing Campaigns In Just MINUTES
TOP 5 Amazon PPC Agency List
Track Your Results
FREE Amazon Keyword Tracker!
FINAL STEP!
BONUS!
BONUS! (Inside)

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a system to achieve predictable and profitable sales every month with Amazon PPC, which can be valuable for sellers looking to improve their advertising results
Includes a bonus Amazon PPC bid optimization calculator and weekly bid optimization criteria template, which can help sellers save time and effort in managing their campaigns
Teaches how to ethically exploit weak competitors for serious profit, which may be useful for sellers looking to gain a competitive edge in the market
Focuses on using Amazon PPC to increase rank, reviews, and ultimately profit, which aligns with the goals of many Amazon sellers
Emphasizes a simple Amazon PPC system that works for thousands of fellow Amazon sellers, suggesting a proven and reliable approach
Covers maximizing Sponsored Product Ads (SPA), Sponsored Brand Ads (SBA), and Sponsored Display Ads (SDA), which are essential for comprehensive Amazon advertising

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Proven & PROFITABLE Amazon PPC Advertising Course (2025) with these activities:
Review Amazon Seller Central Basics
Familiarize yourself with the Amazon Seller Central interface and its functionalities to navigate the platform effectively during the course.
Show steps
  • Explore the Seller Central dashboard.
  • Review product listing creation process.
  • Understand order management and fulfillment options.
Read 'Amazon Selling Secrets' by William U. Peña
Gain a broader understanding of Amazon selling strategies and best practices to complement the course's PPC-focused content.
Show steps
  • Read the book and take notes on key concepts.
  • Identify strategies applicable to your product niche.
  • Compare the book's advice with the course content.
Set Up a Test Amazon PPC Campaign
Apply the course's teachings by creating a small-scale PPC campaign for a sample product to gain hands-on experience.
Show steps
  • Choose a product to advertise.
  • Research relevant keywords.
  • Create a Sponsored Products campaign.
  • Monitor campaign performance and make adjustments.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Weekly ACOS Optimization Exercises
Reinforce your understanding of ACOS optimization by performing weekly exercises using sample data and scenarios.
Show steps
  • Download sample ACOS data.
  • Analyze the data and identify areas for improvement.
  • Implement optimization strategies based on course teachings.
  • Track the results of your optimizations.
Document Your PPC Campaign Strategies
Solidify your learning by creating a written guide or video tutorial explaining your approach to Amazon PPC campaign management.
Show steps
  • Choose a specific PPC strategy to document.
  • Outline the steps involved in the strategy.
  • Create a written guide or video tutorial.
  • Share your content with other students for feedback.
Read 'Advertising on Amazon' by John Stone
Deepen your understanding of advanced Amazon advertising strategies and tactics to further optimize your PPC campaigns.
Show steps
  • Read the book and highlight key takeaways.
  • Identify advanced strategies applicable to your business.
  • Experiment with new strategies in your PPC campaigns.
Answer Questions in Amazon Seller Forums
Reinforce your knowledge by helping other Amazon sellers with their PPC questions and challenges in online forums.
Show steps
  • Find relevant Amazon seller forums.
  • Monitor the forums for PPC-related questions.
  • Provide helpful and accurate answers based on your knowledge.

Career center

Learners who complete Proven & PROFITABLE Amazon PPC Advertising Course (2025) will develop knowledge and skills that may be useful to these careers:
Amazon Seller
An Amazon seller manages all aspects of selling products on the Amazon marketplace. This includes product sourcing or creation, advertising, and fulfillment, which are all topics that one who is in this role should be aware of. The Proven & PROFITABLE Amazon PPC Advertising course provides the strategies to successfully manage Amazon pay per click campaigns, directly impacting an Amazon seller's ability to make sales and profits. The course goes into specific tactics, such as bid optimization and keyword research, which will help you understand how to use Amazon advertising to increase product visibility. If you want to be an Amazon seller, this course is ideal for helping you reach profitability.
eCommerce Manager
An ecommerce manager is responsible for the online sales strategy and execution of a business. This role often involves managing all aspects of an online store, including advertising, which is why this course is a strong fit. The Proven & PROFITABLE Amazon PPC Advertising course will equip you with techniques in using Amazon pay per click to boost sales, keyword ranking, and reviews, all vital to managing and growing an ecommerce business, and the course specifically addresses Amazon advertising. A learner taking this course will learn the skills to manage product launches and also improve their pay per click optimization skills, which are directly applicable to an ecommerce manager's responsibilities.
Paid Search Specialist
The paid search specialist is responsible for planning, implementing, and managing paid search campaigns. This includes pay per click advertising, which is the focus of this course. The Proven & PROFITABLE Amazon PPC Advertising course provides focused information on all aspects of Amazon pay per click advertising. This course will provide you with strategies to increase sales, keyword ranking, and reviews through Amazon advertising. It also dives into campaign setup and optimization for various ad types, which are necessary skills for a paid search specialist.
Small Business Owner
A small business owner must wear many hats, including marketing and sales. The Proven & PROFITABLE Amazon PPC Advertising course will give any business owner the skills to manage Amazon pay per click advertising, to increase sales and effectively manage ad spend. This course will teach a business owner to use Amazon's advertising platform to improve product ranking and reviews. This may help a business owner to handle their own marketing without having to pay for outside help, saving time and resources.
Online Business Owner
An online business owner manages and oversees all aspects of their online business. This includes marketing and advertising, which is where the Proven & PROFITABLE Amazon PPC Advertising course provides a crucial understanding of Amazon pay per click. This course will help a business owner to increase sales and manage ad spend effectively. It will also give someone the skills to improve product ranking and reviews on the Amazon marketplace, which are necessary to grow a business on Amazon. This course is a perfect resource for an online entrepreneur looking to maximize their profit and success with pay per click advertising.
Digital Marketing Specialist
A digital marketing specialist focuses on strategies to promote products or services online. This includes managing online advertising campaigns, which makes this course particularly relevant. The Proven & PROFITABLE Amazon PPC Advertising course will provide you with the knowledge to effectively use Amazon pay per click advertising to drive sales and improve product visibility. The course covers various Amazon advertising strategies, including Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads, which are key areas for a digital marketing specialist. This course may be helpful for you to learn how to increase keyword ranking and reviews through Amazon's advertising, which are important metrics for a digital marketer's goals.
E-commerce Consultant
An ecommerce consultant advises businesses on how to improve their online sales. This includes strategies for marketing, advertising, and improving product visibility. The Proven & PROFITABLE Amazon PPC Advertising course gives you a hands-on approach to managing Amazon pay per click campaigns, which is essential for optimizing sales on the platform. The course covers not only how to understand Amazon advertising, but how to use the tools to increase product ranking and reviews. This course may be helpful when advising clients seeking to improve their Amazon sales performance.
Marketing Analyst
A marketing analyst examines data and market trends to advise on marketing strategies. This role requires an awareness of advertising performance, which is why you may find this course valuable. The Proven & PROFITABLE Amazon PPC Advertising course will give you insights into Amazon pay per click advertising, including understanding ACOS and how to optimize campaigns for better results. This course should be useful in understanding the optimization of Amazon advertising campaigns using data insights, like those found in search term reports. Using this knowledge, you can help inform marketing strategies and improve advertising performance.
Market Research Analyst
A market research analyst examines market trends and consumer behavior to inform business decisions. This includes understanding how advertising impacts the market, which is why this course is a good fit. The Proven & PROFITABLE Amazon PPC Advertising course provides techniques for using Amazon pay per click advertising to drive sales and improve marketplace visibility. The course covers how to use data to optimize advertising campaigns, such as by analyzing search term reports, which is a critical skill for understanding market impact. This course should be helpful to anyone who wishes to improve their understanding of sales performance based on advertising.
Sales Manager
A sales manager leads a sales team and develops strategies to meet sales targets. Since many businesses now have an online presence, understanding online advertising is very valuable to one in this role. The Proven & PROFITABLE Amazon PPC Advertising course provides strategies to use Amazon pay per click advertising to increase sales and customer engagement. This course will help you understand how to use Amazon's advertising tools to improve product visibility and sales, which will also help you lead a sales team effectively. This course may be useful for sales managers looking to improve sales performance through Amazon.
Brand Manager
A brand manager oversees the marketing and strategy for a brand. Since this often includes managing the online presence of a brand, this course may be relevant. The Proven & PROFITABLE Amazon PPC Advertising course will give you the ability to use Amazon pay per click advertising to increase visibility for the brand and improve sales. This course also teaches you to use tactics to increase keyword ranking and reviews. By taking this course, a brand manager who wishes to maximize a brand's presence on Amazon will gain valuable skills.
Product Manager
A product manager is in charge of the strategy, roadmap, and execution of product development and launch. Understanding how to increase product visibility and manage advertising is very helpful, which is why this course may be useful. The Proven & PROFITABLE Amazon PPC Advertising course will teach a product manager to use Amazon pay per click advertising, which is necessary for a product launch. This course will help a product manager launch a product successfully on Amazon by teaching them how to use advertising and optimize for reviews and ranking. This course may be particularly relevant when one in this role is launching a new product on Amazon.
Marketing Coordinator
The marketing coordinator provides support to marketing teams. This includes assisting in the planning and execution of marketing campaigns. The Proven & PROFITABLE Amazon PPC Advertising course will equip you with skills in Amazon pay per click advertising, which is very useful when working within an online marketing team. This course is a good way to learn how to use Amazon advertising to increase product visibility, improve keyword ranking, and drive sales. A marketing coordinator would find this course may be helpful in understanding and implementing online marketing strategies.
Content Creator
A content creator is involved in making and distributing content in various forms. This can include video content, and the skills gained from this course will not be directly valuable to creating content. However, content creators often need to improve sales and visibility of their own products, and the principles in this course may be useful. The Proven & PROFITABLE Amazon PPC Advertising course teaches how to profitably use Amazon pay per click for sales and advertisement. A content creator who sells products of their own may find the strategies in this course worthwhile.
Social Media Manager
A social media manager typically handles posting, scheduling, and engagement strategies for social media. The Proven & PROFITABLE Amazon PPC Advertising course is not directly related to social media, instead dealing with advertisement and sales directly on the Amazon marketplace. While this role does involve marketing, it does not directly apply to the content of this course, so it may only be useful in a limited sense. This course will give you skills in Amazon pay per click optimization, but this is not specific to the social media space.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Proven & PROFITABLE Amazon PPC Advertising Course (2025).
Delves into advanced Amazon advertising techniques, including sponsored ads, display ads, and video ads. It provides insights into optimizing campaigns for maximum ROI and building a strong brand presence on Amazon. This book is more valuable as additional reading to expand on the course's core concepts. It is commonly used by industry professionals seeking to refine their Amazon advertising strategies.
Provides a comprehensive overview of selling on Amazon, covering product research, listing optimization, and marketing strategies. It offers practical advice and actionable tips for beginners and experienced sellers alike. Reading this book can provide a solid foundation for understanding the Amazon marketplace and developing a successful selling strategy. It serves as a useful reference for understanding the broader context of Amazon selling.

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