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Dr. Lyron H. Andrews

Technology professionals too often use language that is not understandable to business professionals. This course will teach technologists how to utilize business language to communicate benefits without being distracted by features.

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Technology professionals too often use language that is not understandable to business professionals. This course will teach technologists how to utilize business language to communicate benefits without being distracted by features.

Technology professionals too often use language that is not understandable to business professionals. In this course, Business Language for Technologists, you’ll learn to utilize business language to communicate benefits without being distracted by features. First, you’ll explore the layers of a business and how they use different languages for specific impact. Next, you’ll discover how to use storytelling to communicate convincingly with the business. Finally, you’ll learn to utilize reflection and continuous learning to isolate the business language most important to your organization. When you’re finished with this course, you’ll have the skills and knowledge of business language for technologists needed to communicate benefits to your organization’s business.

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Business Language Storytelling Continuous Learning Benefit Communication Business Taxonomy

What's inside

Syllabus

Course Overview
Identifying Languages That Exist in Layers of an Organization
Utilize Storytelling to Convey Business Benefits
Continuous Learning and Business Service Taxonomy
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches learners how to use the language of business to enhance communication in their fields
Uses storytelling, reflection, and continuous learning as effective teaching methods
Instructs on identifying how different layers of an organization use different communication styles to achieve specific impacts

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Reviews summary

Business communication for technologists

According to our analysis, which infers potential learner feedback based on the course description and structure, this course is likely to be highly relevant for technologists aiming to bridge the communication gap with business professionals. Learners can expect to develop skills in utilizing business language and applying storytelling techniques to communicate technical benefits effectively. The structured approach to understanding organizational language layers and the emphasis on continuous learning are likely to be perceived as valuable. While no direct reviews were available, the course's clear objectives suggest it provides practical strategies for improved professional interaction.
Emphasizes ongoing refinement of business language.
"The focus on reflection and continuous learning helps ensure these communication skills evolve with my career."
"It's not just a one-off lesson; the course promotes an adaptive mindset for improving business language over time."
"I appreciate the emphasis on constantly refining my approach to business communication based on organizational needs."
Explores different linguistic styles within an organization.
"Understanding the various 'languages' used at different levels of the business was an eye-opener and changed how I approach discussions."
"The course outlined how to identify and adapt my language for specific business audiences, which is incredibly useful."
"I now have a clearer framework for recognizing the distinct communication needs of different organizational layers."
Teaches compelling communication through narrative.
"The segment on storytelling was incredibly insightful; it gave me concrete ways to make my presentations more engaging and persuasive."
"I learned how to structure my communication to highlight business value, which has already improved my project proposals."
"Applying the storytelling methods from this course made a noticeable difference in how business partners perceived my ideas."
Could benefit from a wider range of industry-specific scenarios.
"While the concepts are solid, I wished for more diverse real-world examples from different industries to broaden applicability."
"Some of the scenarios felt a bit generic; I'd love to see examples tailored to, say, finance tech or healthcare IT."
"The foundational principles are there, but I think a deeper dive into specific industry communication challenges would enhance the course."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business Language for Technologists with these activities:
Review key concepts in business communication
A key to success in this course is an understanding of business communication. By reviewing these concepts before the course begins, you'll have a strong foundation for what follows.
Browse courses on Business Communication
Show steps
  • Go back over your notes from previous business communication courses or read through an overview of key concepts online.
  • Take some practice quizzes or do some exercises to test your understanding of the material.
Review of communication skills
Reviewing communication skills will help you master the focus of this course, which is to communicate effectively.
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  • Read through an overview of business writing 101.
  • Find resources on best practices for business communications
  • Look over previous examples of any business communication materials that you've collected
Build a glossary of business terms
Expanding your business vocabulary will help you interpret the language of business more easily, which will contribute to your overall success in this course.
Show steps
  • Start by finding a list of business terms that you don't know.
  • Look up the definitions of the words and phrases that you don't know.
  • Add the terms and their definitions to your glossary.
Four other activities
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Show all seven activities
Practice interpreting business jargon
Terminology can be confusing, so dedicated practice interpreting business jargon will aid in understanding and communicating more clearly.
Show steps
  • Find some examples of business jargon that you don't understand.
  • Look up the definitions of the words and phrases that you don't know.
  • Try to come up with some examples of how the jargon could be used in a business context.
Write a short business pitch
Creating a pitch will aid you in refining what you're learning in the course about communicating benefits without getting distracted by features.
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  • Choose a product or service that you're interested in and write a business pitch for it.
  • Keep your pitch concise and to the point and make sure to highlight the benefits of your product or service.
  • Get feedback on your pitch from a friend, family member, or colleague.
Follow tutorials to improve storytelling skills
Storytelling can be a powerful tool in business communication and will help you in this course with communicating effectively with the business.
Browse courses on Storytelling
Show steps
  • Look for tutorials on storytelling for business professionals
  • Follow the tutorials and practice the techniques that you learn
  • Apply the storytelling techniques in your own business communications
Give a presentation on the benefits of effective business communication
Giving a presentation will showcase your technological knowledge, your storytelling ability, and the business language skills you've learned in this course.
Browse courses on Effective Communication
Show steps
  • Gather your research and information on the benefits of effective business communication.
  • Organize your presentation in a logical and engaging way.
  • Practice your presentation until you feel comfortable delivering it.
  • Deliver your presentation to your audience.
  • Get feedback on your presentation and make any necessary improvements.

Career center

Learners who complete Business Language for Technologists will develop knowledge and skills that may be useful to these careers:
Business Analyst
Business Analysts are responsible for analyzing business needs and developing solutions to improve business processes. They work with stakeholders across the organization to identify and prioritize business requirements. The Business Language for Technologists course can help Business Analysts by teaching them how to communicate complex technical information to business stakeholders in a clear and concise way. This course may also be helpful for Business Analysts who want to move into a consulting role.
Consultant
Consultants provide advice and guidance to organizations on a variety of business issues. They work with clients to identify and solve business problems, develop strategies, and improve performance. The Business Language for Technologists course can help Consultants by teaching them how to communicate their technical expertise to business stakeholders in a clear and concise way. This course may also be helpful for Consultants who want to move into a management role.
Account Manager
Account Managers are responsible for managing relationships with key customers. They work with customers to understand their needs, develop solutions to their problems, and build long-term relationships. The Business Language for Technologists course can help Account Managers by teaching them how to communicate the benefits of their products and services to customers. This course may also be helpful for Account Managers who want to move into a leadership role.
Product Manager
Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to create products that meet the needs of customers. The Business Language for Technologists course can help Product Managers by teaching them how to communicate the benefits of new products to business stakeholders. This course may also be helpful for Product Managers who want to move into a leadership role.
Systems Analyst
Systems Analysts are responsible for analyzing and designing computer systems. They work with stakeholders across the organization to identify and prioritize business requirements and develop solutions to meet those requirements. The Business Language for Technologists course can help Systems Analysts by teaching them how to communicate their technical expertise to business stakeholders in a clear and concise way. This course may also be helpful for Systems Analysts who want to move into a management role.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders across the organization to develop project plans, track project progress, and manage project resources. The Business Language for Technologists course can help Project Managers by teaching them how to communicate project status and progress to business stakeholders. This course may also be helpful for Project Managers who want to move into a leadership role.
Entrepreneur
Entrepreneurs are individuals who start and run their own businesses. They are responsible for all aspects of their business, including product development, marketing, sales, and finance. The Business Language for Technologists course can help Entrepreneurs by teaching them how to communicate their business ideas to investors and customers. This course may also be helpful for Entrepreneurs who want to grow their business.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They work with sales representatives to develop sales strategies, train sales teams, and track sales results. The Business Language for Technologists course can help Sales Managers by teaching them how to communicate the benefits of their products and services to customers. This course may also be helpful for Sales Managers who want to move into a leadership role.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work with product managers, sales teams, and customers to create marketing materials, manage marketing budgets, and track marketing results. The Business Language for Technologists course can help Marketing Managers by teaching them how to communicate the benefits of their products and services to customers. This course may also be helpful for Marketing Managers who want to move into a leadership role.
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products and services. They work with customers to resolve issues, provide support, and build relationships. The Business Language for Technologists course can help Customer Success Managers by teaching them how to communicate the benefits of their products and services to customers. This course may also be helpful for Customer Success Managers who want to move into a management role.
Quality Assurance Analyst
Quality Assurance Analysts are responsible for testing software and hardware products to ensure that they meet quality standards. They work with engineers and product managers to identify and fix defects. The Business Language for Technologists course can help Quality Assurance Analysts by teaching them how to communicate their technical findings to business stakeholders in a clear and concise way. This course may also be helpful for Quality Assurance Analysts who want to move into a management role.
Software Developer
Software Developers are responsible for designing, developing, and testing software applications. They work with engineers, product managers, and customers to create software that meets the needs of users. The Business Language for Technologists course can help Software Developers by teaching them how to communicate their technical expertise to business stakeholders. This course may also be helpful for Software Developers who want to move into a management role.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to help organizations make better decisions. They work with data scientists, engineers, and product managers to develop data-driven solutions to business problems. The Business Language for Technologists course can help Data Analysts by teaching them how to communicate their technical findings to business stakeholders in a clear and concise way. This course may also be helpful for Data Analysts who want to move into a management role.
Technical Support Specialist
Technical Support Specialists provide technical support to customers. They work with customers to resolve issues, answer questions, and provide guidance. The Business Language for Technologists course can help Technical Support Specialists by teaching them how to communicate technical information to customers in a clear and concise way.
Technical Writer
Technical Writers are responsible for creating and maintaining documentation for software and hardware products. They use their understanding of technology to translate complex technical information into clear and concise writing that is easy for users to understand. The Business Language for Technologists course can help Technical Writers by teaching them how to use business language to communicate the benefits of new products and features to a non-technical audience. This course may also be helpful for Technical Writers who want to move into a management role.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Business Language for Technologists.
Practical guide to explaining complex ideas clearly and effectively. It helpful resource for anyone who wants to improve their ability to communicate technical information to non-technical audiences. It provides an excellent theoretical background to the practice of translating highly technical concepts into terms a general business audience will understand.
This comprehensive handbook provides a definitive guide to business writing. It is an excellent reference tool for anyone who wants to learn more about the art and science of business writing.
Provides a behind-the-scenes look at the consulting firm McKinsey & Company. It valuable resource for anyone who wants to learn more about the consulting industry or improve their consulting skills. Since this course emphasizes the value of being able to translate technical jargon for business audiences, this book is an exemplar of well-translated communication from a highly technical, specialized field.
This classic book provides practical advice on writing well. It valuable resource for anyone who wants to improve their writing skills.
This comprehensive style guide is the standard reference for written American English. It is an excellent resource for anyone who wants to improve their writing style.
Provides a comprehensive overview of business communication, covering both written and verbal communication skills. It valuable resource for anyone who wants to improve their communication skills in a business setting. It can serve as a useful foundational text for students with little prior introduction to business communication.
Storytelling format is frequently mentioned as a powerful means of communicating in the course description, so this book is offered as a resource to help students think through the best ways to use that format for maximum effectiveness.
This handbook provides a comprehensive overview of business writing. It valuable resource for anyone who wants to improve their business writing skills. This is more appropriate as a foundational resource for students who need help on a more basic level.
Provides a comprehensive overview of business communication, covering both written and verbal communication skills. It valuable resource for anyone who wants to improve their communication skills in a business setting. It is more useful as supplemental reading than a core text.
Provides a step-by-step guide to writing a thesis. It valuable resource for anyone who is working on a thesis or dissertation.

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