TikTok for Business from Coursera

What's inside

Syllabus

TikTok Business Basics

In this module, you explore how businesses use TikTok to engage audiences and enhance brand visibility. You'll learn to develop a targeted marketing strategy and content calendar, create resonant content, and adapt to trends to maintain relevance.

Creating and Maintaining a Presence on TikTok

In this module, you explore how to establish and maintain a business presence on TikTok. You will create a marketing strategy, tailor a content calendar, and produce engaging content that resonates with users. Additionally, you will learn to adapt to TikTok's evolving trends to keep your brand relevant and connected.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on developing a TikTok-specific marketing strategy, which is essential for businesses aiming to build a brand and establish a following on the platform

Explores how businesses use TikTok to engage audiences and enhance brand visibility, which is crucial for effective marketing on the platform

Teaches how to create a content calendar tailored for TikTok, which is a valuable tool for planning and organizing marketing efforts

Requires learners to adapt to TikTok's evolving trends, which is necessary to keep a brand relevant and connected on the platform

Is the second course in a specialization, suggesting a more in-depth and structured learning experience for those serious about TikTok marketing

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in TikTok for Business with these activities:

Review Social Media Marketing Fundamentals

Show steps

Solidify your understanding of core social media marketing principles to better grasp TikTok's unique approach.

Browse courses on Social Media Marketing

Show steps

Review key concepts like target audience, engagement, and ROI.
Research successful social media campaigns on other platforms.
Identify the differences between various social media platforms.

Read 'TikTok For Dummies'

Show steps

Gain a broader understanding of TikTok's features and marketing potential.

View Canva For Dummies on Amazon

Show steps

Obtain a copy of 'TikTok For Dummies'.
Read the book, focusing on chapters related to business and marketing.
Take notes on key concepts and strategies.

Brainstorm TikTok Content Ideas for a Mock Business

Show steps

Practice generating creative TikTok content ideas to prepare for developing a real marketing strategy.

Show steps

Choose a mock business or brand to focus on.
Research current TikTok trends and challenges.
Brainstorm at least 10 different TikTok video ideas.
Outline the key elements of each video idea.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Follow TikTok Business Account Setup Tutorials

Show steps

Familiarize yourself with the process of setting up a TikTok business account by following online tutorials.

Show steps

Search for recent tutorials on setting up a TikTok business account.
Follow the steps in the tutorial to create a test account.
Explore the different features and settings available.

Read 'Likeable Social Media, Third Edition: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, TikTok, and More!'

Show steps

Learn broader social media marketing strategies that can be applied to TikTok.

View Putting Knowledge to Work on Amazon

Show steps

Obtain a copy of 'Likeable Social Media'.
Read the book, focusing on chapters related to TikTok and general social media marketing principles.
Identify strategies that can be applied to your TikTok marketing efforts.

Analyze Successful TikTok Marketing Campaigns

Show steps

Deepen your understanding of effective TikTok marketing by analyzing successful campaigns.

Show steps

Identify 3-5 successful TikTok marketing campaigns.
Analyze the target audience, content strategy, and engagement metrics.
Identify the key factors that contributed to their success.
Document your findings in a short report.

Develop a TikTok Content Calendar Template

Show steps

Create a content calendar template to streamline your TikTok marketing efforts.

Show steps

Research best practices for content calendar creation.
Design a template that includes key information like date, time, content type, and target audience.
Customize the template to fit the specific needs of a business.

Career center

Learners who complete TikTok for Business will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A social media manager is responsible for developing and implementing a company's social media strategy across various platforms. This role involves creating engaging content, analyzing performance data, and staying up-to-date with the latest trends. This course provides specific insights into how businesses use TikTok for marketing, which is essential for developing a targeted strategy on the platform. This course can help a social media manager understand how to establish and maintain a business presence on TikTok, tailor a content calendar, and produce content that resonates with users. It provides experience with adapting to trends to keep a brand relevant.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

A digital marketing specialist focuses on creating and implementing digital marketing campaigns to promote products or services. This role requires understanding of various online channels, including social media, as well as data analysis. This course fits directly into the work of a digital marketing specialist by providing specific skills in developing and maintaining a TikTok marketing presence. As a digital marketing specialist, the ability to create resonant content and adapt to the platform's evolving trends is vital. This course will help a digital marketing specialist learn how to develop and implement a TikTok-specific marketing strategy, in addition to learning how to set up a business account.

See salaries and explore the career path for Digital Marketing Specialist

Content Creator

A content creator develops engaging content for various platforms, including social media, websites, and blogs. This role requires creativity, strong communication skills, and an understanding of different content formats. This course helps a content creator understand how to create effective content that resonates with users on TikTok. The course focuses on creating content specifically designed for the platform, which is crucial for a content creator looking to specialize in TikTok. It includes information on setting up a business account and building a brand presence, in addition to learning about how to adapt to trends to stay relevant.

See salaries and explore the career path for Content Creator

Brand Manager

A brand manager is responsible for developing and executing brand strategies that enhance brand recognition and loyalty. A brand manager needs to stay abreast of marketing trends and technologies to ensure a brand's message is effectively communicated. This course will benefit a brand manager by providing in-depth knowledge of how businesses can leverage TikTok to build brand awareness and engagement. A brand manager can use the knowledge gained from this course to develop a plan for establishing and maintaining a presence on the platform, which can help them reach new audiences and strengthen existing brand recognition. The course also covers creating resonant content and adapting to TikTok's trends to remain relevant.

See salaries and explore the career path for Brand Manager

Influencer Marketing Manager

An influencer marketing manager develops and implements strategies involving social media influencers to promote a brand or product. This role requires an understanding of social media platforms and trends. This course is directly relevant for an influencer marketing manager who wants to understand how to leverage the TikTok platform. The course focuses on how to build a brand, establish a following and maintain a presence on TikTok. An influencer marketing manager may use this knowledge to develop campaigns that reach a large audience via influencers.

See salaries and explore the career path for Influencer Marketing Manager

Social Media Coordinator

A social media coordinator assists in the day to day tasks of managing social media accounts. This includes content scheduling, interaction with followers, and compiling performance reports. This course may be useful for a social media coordinator as it focuses on how businesses approach social media platform. Specifically, this course will teach a social media coordinator how a business develops a social media strategy, and a content calendar. The course also focuses on creating relevant content and building a brand's presence on TikTok. This course also provides vital insights into adapting to trends.

See salaries and explore the career path for Social Media Coordinator

Marketing Coordinator

A marketing coordinator supports the marketing team by assisting with various marketing activities. This includes content creation, social media management, and campaign execution. This course may be useful for a marketing coordinator seeking to enhance their social media management skills. It will teach them how businesses use TikTok for marketing, how to develop a strategy and content calendar, and how to adapt to trends. This course provides an approach to content that is specific to the TikTok platform, which can help a marketing coordinator become more effective in their role. Additionally, this course covers creating a business presence on TikTok.

See salaries and explore the career path for Marketing Coordinator

Marketing Analyst

A marketing analyst examines marketing data to evaluate the effectiveness of campaigns and identify areas for improvement. This role requires analytical skills and an understanding of marketing metrics. While this course focuses on strategy and content creation, it can help a marketing analyst understand how various marketing activities on TikTok are executed. This may be helpful to a marketing analyst as it provides a foundation for understanding the platform. A marketing analyst may find it useful to learn how a business can develop a targeted marketing strategy and content calendar.

See salaries and explore the career path for Marketing Analyst

E-commerce Manager

An e-commerce manager oversees the online sales operations of a company. This involves developing strategies to drive sales, managing website content, and analyzing online performance. This course may be useful for an e-commerce manager who is looking to expand their reach into platforms like TikTok. An e-commerce manager can use the strategies that this course presents, such as developing a targeted marketing plan, to drive sales. This course will help an e-commerce manager to understand how to use this social platform to create relevant content, and how to stay relevant by adapting to trends.

See salaries and explore the career path for E-commerce Manager

Advertising Specialist

An advertising specialist creates and manages advertising campaigns across various media channels. This job requires a strong understanding of marketing principles and the ability to analyze campaign data. This course may be useful for an advertising specialist who wants to explore TikTok as a platform for advertising. It helps one understand how to set up a business account and create a TikTok specific marketing strategy. Further, this course provides an approach to social media marketing by looking at how to build a following on TikTok.

See salaries and explore the career path for Advertising Specialist

Communications Manager

A communications manager is responsible for developing and maintaining a company's internal and external communications strategies. This role requires excellent communication and strategic thinking skills. This course may prove useful to a communications manager seeking to integrate newer social platforms into a communication strategy. A communications manager may find it relevant that this course goes into detail on how businesses use TikTok for marketing. It also delves into developing a targeted strategy, building a following, and maintaining a presence on the platform.

See salaries and explore the career path for Communications Manager

Public Relations Specialist

A public relations specialist manages a company's communication with the public, including building relationships with the media and crafting effective messaging. This role requires strong writing, communication, and strategic thinking skills. This course may be useful for a public relations specialist who wants to explore how to use social media to reach target audiences. This course provides an understanding of how to use TikTok to enhance brand visibility, and create and maintain a presence. A public relations specialist will find information on developing a content calendar and adapting to trends useful for their role.

See salaries and explore the career path for Public Relations Specialist

Market Research Analyst

A market research analyst gathers and analyzes data on consumer behavior and market trends to provide insights to companies. This role requires strong analytical skills and a good understanding of research methods. While this course focuses on the practical aspects of TikTok marketing, a market research analyst might find it helpful to understand how businesses approach this specific platform. The information in the course can help an analyst identify trends and patterns in user behavior on TikTok in addition to understanding how businesses try to engage with consumers.

See salaries and explore the career path for Market Research Analyst

Sales Representative

A sales representative is responsible for selling a company's products or services to customers. This role involves building relationships with clients, understanding their needs, and presenting solutions. This course may be helpful for a sales representative who is looking to enhance their digital marketing skills. Although this course focuses on marketing rather than direct sales, it can help a sales representative understand the importance of content and media strategy and how to engage customers on social platforms. This course will help a sales representative understand the nature of marketing on TikTok.

See salaries and explore the career path for Sales Representative

Business Development Representative

A business development representative identifies and develops new business opportunities for a company. This includes researching potential clients and building relationships with them to generate leads. This course may be helpful for a business development representative in learning how to utilize social platforms like TikTok to gain leads and reach potential clients. This course will help to develop an understanding of how a business can market itself on the platform, develop a following, and maintain a presence. This course may help to provide insights into how businesses use content to reach customers.

See salaries and explore the career path for Business Development Representative

TikTok for Business

Here's a deal for you

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses