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Sara Nefzaoui

À la fin de ce projet, vous aurez toutes les compétences de base pour créer du contenu Facebook pour sensibiliser et informer votre public en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de créer du contenu graphique personnalisable en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva. Ce projet est destiné aux débutants, aux personnes qui n’ont aucune connaissance en graphisme et qui souhaiteraient contribuer à un monde meilleur. Il est idéal pour créer du contenu graphique professionnel pour Facebook en utilisant différents modèles proposés par Canva.

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What's inside

Syllabus

Présentation du projet
À la fin de ce projet, vous aurez toutes les compétences de base pour créer du contenu Facebook pour sensibiliser et informer votre public en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de créer du contenu graphique personnalisable en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Targeted at beginners who seek to create social media content with a social mission in mind
Offers hands-on training in using Canva, a popular social media content creation tool
Provides a solid foundation for creating visually engaging social media content
Taught by experienced instructors with expertise in social media marketing
May require learners to have some prior knowledge of social media marketing concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Créez du contenu de sensibilisation sur Facebook avec Canva with these activities:
Review Basic Graphic Design Principles
Revisit the fundamental concepts of graphic design to ensure a strong foundation for creating impactful Facebook content.
Show steps
  • Explore online resources or tutorials on basic design principles.
  • Practice applying these principles to create simple visual designs.
Explore Canva Tutorials and How-To Guides
Become familiar with Canva's user interface and features through guided tutorials.
Browse courses on Visual Content Creation
Show steps
  • Access Canva's online tutorials or YouTube videos for beginners.
  • Experiment with different templates and design options to gain practical experience.
Design a Series of Facebook Posts Using Canva
Apply your Canva skills to create a cohesive set of Facebook posts that effectively convey your message.
Browse courses on Visual Storytelling
Show steps
  • Brainstorm ideas for engaging Facebook posts related to the course topic.
  • Choose appropriate templates and elements within Canva to create visually appealing posts.
  • Apply text, images, and graphics to convey your message in a clear and impactful way.
Two other activities
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Show all five activities
Experiment with Different Canva Tools and Features
Gain proficiency in Canva by exploring its diverse range of tools and experimenting with their applications.
Browse courses on Visual Design
Show steps
  • Familiarize yourself with the various tools and features available in Canva.
  • Create different types of visual content, such as infographics, social media graphics, and presentations.
  • Experiment with different combinations of tools and features to achieve unique and effective designs.
Participate in a Canva Design Sharing and Feedback Session
Engage in peer learning by sharing your Canva designs and receiving constructive feedback.
Show steps
  • Join a study group or connect with classmates to form a design sharing circle.
  • Present your Canva designs for feedback on visual impact, message clarity, and design principles.
  • Provide constructive feedback to peers, offering suggestions for improvement.

Career center

Learners who complete Créez du contenu de sensibilisation sur Facebook avec Canva will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers are responsible for creating and managing social media content for businesses and organizations. They develop social media strategies, create engaging content, and track results. With this course, you can enhance your ability to create captivating social media content for Facebook. You will learn how to use the vast library of templates and graphics offered by Canva to produce visually appealing images and videos that can help you capture attention and drive engagement on social media.
Content Creator
Content Creators develop and produce written, visual, and audio content for a variety of platforms, including websites, social media, and blogs. They research topics, write articles, create videos, and design graphics. This course can be a valuable asset to Content Creators who want to expand their skillset. You'll learn how to use Canva to create high-quality content that can help you engage your audience and achieve your marketing goals.
Digital Content Producer
Digital Content Producers create and produce digital content for a variety of platforms, including websites, social media, and blogs. They develop content strategies, write articles, create videos, and design graphics. By providing you with the skills to create visually appealing content, this course can help you succeed as a Digital Content Producer. You'll learn how to use Canva to design images and videos that can help you engage your audience and achieve your marketing goals.
Graphic designer
Graphic Designers create visual content for a variety of purposes, including marketing, advertising, and web design. They develop concepts, create layouts, and select images and typography. This course can provide you with the essential skills to kickstart your career as a Graphic Designer. You'll gain hands-on experience using Canva to create professional-looking designs that can attract and inform your target audience.
Marketing Specialist
Marketing Specialists develop and execute marketing campaigns for businesses and organizations. They conduct market research, develop marketing strategies, and create marketing materials. With this course, you can gain the skills you need to create visually appealing content that can help you attract and engage customers. You'll learn how to use Canva to design graphics, videos, and other materials that can be used in a variety of marketing campaigns.
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products or services. They develop brand strategies, conduct market research, and create marketing materials. By creating visually appealing content that resonates with your audience, this course can help you build a foundation for success as a Marketing Manager. You'll learn how to use tools like Canva to design graphics, videos, and other materials that can help you attract and engage customers.
Social Media Strategist
Social Media Strategists develop and implement social media strategies for businesses and organizations. They create content calendars, manage social media accounts, and track results. By providing you with the ability to create visually appealing content, this course may equip you with an added advantage as a Social Media Strategist. Using Canva, you will learn how to design images and videos that can help you capture attention and drive engagement on social media.
Public relations manager
Public Relations Managers develop and implement public relations campaigns for businesses and organizations. They manage media relations, create press releases, and oversee crisis communications. This course can be a valuable addition to your skillset if you want to become a Public Relations Manager. You'll learn how to use Canva to create compelling visuals that can help you communicate your message effectively and engage your audience.
Communications Manager
Communications Managers are responsible for developing and implementing communication strategies for businesses and organizations. They manage media relations, create internal and external communications, and oversee crisis communications. This course may be helpful for Communications Managers who want to enhance their digital marketing skills. You'll learn how to use Canva to create visually appealing content that can help you communicate your message effectively and engage your audience.
Community Manager
Community Managers develop and manage online communities for businesses and organizations. They create content, moderate discussions, and engage with community members. By providing you with the ability to create engaging visual content, this course may enhance your ability to succeed as a Community Manager. Using Canva, you will learn how to design images and videos that can help you capture attention and foster a sense of community.
Brand Manager
Brand Managers develop and manage brands for businesses and organizations. They create brand strategies, develop brand identities, and manage brand reputation. By providing you with the ability to create visually appealing content, this course may be a great addition to your professional development. Using Canva, you will learn how to design images and videos that can help you build a strong brand identity and engage your audience.
Digital Marketing Specialist
Digital Marketing Specialists plan and execute digital marketing campaigns to promote products or services. They use a variety of digital channels, including search engines, social media, and email. By providing you with the ability to create visually appealing content for Facebook, this course may be a good addition to your professional development. Using Canva, you will learn how to design images and videos that can help you capture attention and drive engagement on social media.
Advertising Manager
Advertising Managers plan and execute advertising campaigns for businesses and organizations. They develop advertising strategies, create advertising materials, and track results. This course may provide you with the necessary skills to succeed as an Advertising Manager. You'll learn how to use Canva to create visually appealing advertising materials that can help you capture attention and drive conversions.
Event Manager
Event Managers plan and execute events for businesses and organizations. They develop event concepts, create event budgets, and manage event logistics. By providing you with the ability to create visually engaging content, this course may prove useful in your career as an Event Manager. Using Canva, you will learn how to design invitations, posters, and other materials that can help you promote your event and attract attendees.
Influencer Marketing Manager
Influencer Marketing Managers develop and execute influencer marketing campaigns for businesses and organizations. They identify influencers, negotiate partnerships, and track results. This course may provide you with the skills you need to excel as an Influencer Marketing Manager. You'll learn how to use Canva to create visually appealing content that can help you attract and engage influencers.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Créez du contenu de sensibilisation sur Facebook avec Canva.
Is full of actionable tips and advice on how to use words to create persuasive and engaging content. It would be a valuable resource for anyone creating content for social media.
Bien que ce livre se concentre sur Instagram, il fournit des principes de marketing sur les réseaux sociaux et des conseils pertinents pour créer et promouvoir du contenu Facebook.
Ce livre fournit des instructions étape par étape sur le marketing Facebook, couvrant la création de pages, la publicité et l'engagement avec votre public.
Practical guide to writing copy that sells. It provides step-by-step instructions on how to create effective marketing materials.
Ce livre fournit une vue d'ensemble des stratégies et des tactiques de marketing des médias sociaux, y compris des études de cas sur le marketing Facebook.
Ce livre explore l'importance de la narration visuelle dans le marketing et fournit des conseils sur la création de contenu visuel attrayant pour les médias sociaux.
Provides a comprehensive overview of content marketing. It covers everything from creating a content strategy to promoting your content.
Classic textbook on marketing management. It provides a comprehensive overview of the marketing process, from developing a marketing plan to measuring your results.
More concise reference book on marketing research. It covers the essential topics of marketing research, such as designing a research study and analyzing the results.

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