التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة from Coursera

في هذا المشروع سيقوم المتعلم بإنشاء ملف تعريف العميل وإتقان قواعد السلوك في مجموعات فيسبوك واستخدامها كأداة للتسويق. سوف نتعلم كيفية إيجاد عملاء باستخدام طريقة تنظيمية مجانية بدون إعلانات مدفوعة. في نهاية هذا المشروع سنقوم بوضع خطة عمل يومية لمجموعة فيسبوك للترويج للأعمال التجارية الصغيرة خطوة بخطوة وتطوير حساب فيسبوك قوي مؤثر لجذب العملاء ذوي الأجور المرتفعة. سيتمكن المتعلمون من إنشاء ملف شخصي للمستهلك المثالي. و سيتعلم كيفية استخدام برنامج العميل للعثور على مجموعات الفيسبوك المناسبة لإجراء اتصالات، وأيضًا كيفية تحديد ما إذا كانت المجموعة نشطة وتفاعلية. أخيرًا نظرة شاملة عن بعض "آداب التعامل" حول الطريقة المناسبة للتفاعل في مجموعة الفيسبوك.

ملاحظة: تعمل هذه الدورة التدريبية بشكل أفضل للمتعلمين المقيمين في منطقة أمريكا الشمالية. نعمل حاليًا على توفير نفس التجربة في مناطق أخرى.

What's inside

Syllabus

التسويق العضوي: الاستفادة من مجموعات الفيسبوك للشركات الصغيرة

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

تتوافق مع احتياجات رواد الأعمال وأصحاب الأعمال التجارية الصغيرة الذين يتطلعون إلى التسويق لمشاريعهم التجارية باستخدام مجموعات فيسبوك

تركز على الممارسات العضوية وغير المدفوعة للترويج للأعمال التجارية، مما يجعلها مفيدة لأصحاب الأعمال ذات الميزانيات المحدودة

تقدم أدوات عملية، مثل برنامج العميل، للمساعدة في العثور على المجموعات ذات الصلة والاتصال بأعضاء المجموعة المحتملين

تتوافق مع المتعلمين المقيمين في منطقة أمريكا الشمالية، مما يضمن التركيز على السياق المحلي واستراتيجيات التسويق

Reviews summary

Marketing using facebook groups

Reviews indicate that this is an effective course in teaching students how to use Groups on Facebook in order to market their small businesses. Two out of the three students who reviewed the course would recommend it to others.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة with these activities:

عمل مجموعات صغيرة على الفيسبوك

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ستمنحك هذه الممارسة فرصة للتعرف على وظيفة المجموعات الصغيرة في فيسبوك واكتساب الثقة والراحة اللازمين لاستخدامها

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انضم إلى مجموعة صغيرة على Facebook واتبع القواعد والقوانين المنظمة لها
تفاعل مع الأعضاء الآخرين في المجموعة عن طريق الإعجاب والتعليق والمشاركة

إنشاء ملف تعريف العميل

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ستساعدك هذه المهمة على فهم عملائك بشكل أفضل وتطوير استراتيجيات تسويقية أكثر فعالية

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إجراء مقابلات مع العملاء الحاليين والمحتملين
تحليل البيانات من منصات التواصل الاجتماعي وموقع الويب الخاص بك
إنشاء ملف تعريف مفصل للعميل يتضمن التركيبة السكانية والاهتمامات والسلوك

تطوير حساب فيسبوك قوي

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سيساعدك هذا النشاط على إنشاء حساب Facebook مهني وجذاب

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اختر اسم مستخدم وصورة ملف تعريف تمثل عملك بشكل احترافي
اكتب سيرة ذاتية واضحة وموجزة تصف عملك
أضف صورًا ومقاطع فيديو عالية الجودة إلى ملفك الشخصي

Four other activities

Expand to see all activities and additional details

Show all seven activities

مشاركة المحتوى على مجموعتك في الفيسبوك

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سيساعدك هذا النشاط على إنشاء محتوى جذاب ومفيد لمجموعة Facebook الخاصة بك

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حدد أنواع المحتوى التي ستشاركها في مجموعتك
ابتكر جدولاً زمنياً منتظماً لمشاركة المحتوى
تفاعل مع أعضاء المجموعة من خلال الرد على التعليقات والأسئلة

التشبيك مع العملاء المحتملين

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سيساعدك هذا التمرين على تطوير مهاراتك التواصلية وإنشاء علاقات مع العملاء المحتملين

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حدد مجموعة من العملاء المحتملين الذين يمكن أن يستفيدوا من منتجاتك أو خدماتك
تواصل مع هؤلاء العملاء المحتملين عبر مجموعات الفيسبوك
قدم قيمة واجب على هؤلاء العملاء المحتملين من خلال مشاركة المحتوى المفيد

إنشاء خطة عمل يومية لمجموعة Facebook

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ستتيح لك هذه المهمة وضع خطة عمل واضحة لجهودك التسويقية على Facebook

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حدد أهدافك لمجموعة الفيسبوك الخاصة بك
حدد جمهورك المستهدف
حدد المحتوى الذي ستنشره وكيفية نشرته
حدد كيف ستتفاعل مع أعضاء المجموعة

إنشاء صفحة هبوط لجمع جهات اتصال العملاء المحتملين

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سيساعدك هذا النشاط على إنشاء صفحة هبوط فعالة لجمع جهات الاتصال من العملاء المحتملين

Show steps

حدد عرضًا أو محفزًا لتشجيع العملاء المحتملين على تقديم معلوماتهم
اختر نموذجًا لصفحة الهبوط يلائم هدفك
قم بتصميم صفحة الهبوط الخاصة بك ونسخها بالمعلومات ذات الصلة

Career center

Learners who complete التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة will develop knowledge and skills that may be useful to these careers:

Small Business Marketing Manager

Small Business Marketing Managers are responsible for developing and implementing marketing plans for small businesses. To be successful, you will need to have a strong understanding of marketing principles, be able to manage a budget, and be able to work with a variety of stakeholders. This course may be helpful for aspiring Small Business Marketing Managers by teaching the basics of organic marketing and how to use Facebook groups to reach your target audience and promote your business.

See salaries and explore the career path for Small Business Marketing Manager

Social Media Manager

Social Media Managers are responsible for creating and managing social media content, as well as monitoring and engaging with audiences on social media platforms. To be successful, you will need to have a strong understanding of social media marketing principles, be able to create engaging content, and be able to manage a variety of social media platforms. This course may be helpful for aspiring Social Media Managers by teaching the basics of organic marketing and how to use Facebook groups to reach new audiences and build brand awareness.

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Digital Marketing Specialist

Digital Marketing Specialists are responsible for creating and implementing digital marketing campaigns that reach target audiences and achieve business goals. You will need to be able to use a variety of digital marketing channels, including social media, search engine optimization, and email marketing. This course, which teaches the basics of organic marketing and how to use Facebook groups for business, can be useful for aspiring Digital Marketing Specialists who want to develop their marketing skills.

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Marketing Consultant

Marketing Consultants work independently, providing marketing services to clients such as businesses, organizations, and individuals. To be successful, you will need to have a strong understanding of marketing principles, be able to meet deadlines, and be able to work independently. This course may be useful to aspiring Marketing Consultants by teaching the basics of organic marketing and how to use Facebook groups to reach new customers and build relationships with clients.

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Content Marketing Specialist

Content Marketing Specialists are responsible for creating and managing content that is valuable and engaging to a target audience. To be successful, you will need to have a strong understanding of content marketing principles, be able to create engaging content, and be able to track and measure the results of your content marketing campaigns. This course may be helpful for aspiring Content Marketing Specialists by teaching the basics of organic marketing and how to use Facebook groups to reach your target audience and promote your content.

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Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns that reach target audiences and achieve business goals. You will need to have a strong understanding of marketing principles, be able to manage a budget, and be able to work with a variety of stakeholders. This course may be helpful for aspiring Marketing Managers by teaching the basics of organic marketing and how to use Facebook groups to reach new customers and build brand awareness

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Brand Manager

Brand Managers are responsible for developing and managing a brand's identity and reputation. To be successful, you will need to have a strong understanding of branding principles, be able to think strategically, and be able to work with a variety of stakeholders. This course may be useful to aspiring Brand Managers by teaching the basics of organic marketing and how to use Facebook groups to build relationships with customers and promote your brand.

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Public relations manager

Public Relations Managers are responsible for developing and implementing public relations campaigns that reach target audiences and achieve business goals. To be successful, you will need to have a strong understanding of public relations principles, be able to manage a budget, and be able to work with a variety of stakeholders. This course may be helpful to aspiring Public Relations Managers by teaching the basics of organic marketing and how to use Facebook groups to reach new audiences and build relationships with the media.

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Community Manager

Community Managers are responsible for building and managing online communities for businesses and organizations. To be successful, you will need to have a strong understanding of community management principles, be able to create engaging content, and be able to build relationships with community members. This course may be useful to aspiring Community Managers by teaching the basics of organic marketing and how to use Facebook groups to build and manage an online community.

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Nonprofit Marketing Manager

Nonprofit Marketing Managers are responsible for creating the marketing strategy to promote a nonprofit's mission and goals. To be successful, you will need to have a strong understanding of marketing principles, be able to manage a budget, and be able to work with a variety of stakeholders. This course may be helpful to aspiring Nonprofit Marketing Managers by teaching the basics of organic marketing and how to use Facebook groups to reach new audiences and build relationships with donors.

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Public Relations Specialist

Public Relations Specialists are responsible for managing a company's public image and reputation. To be successful, you will need to have a strong understanding of public relations principles, be able to write well, and be able to build relationships with the media. This course may be useful to aspiring Public Relations Specialists by teaching the basics of organic marketing and how to use Facebook groups to build relationships with potential customers and promote your company's image.

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Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. To be successful, you will need to have a strong entrepreneurial mindset, be able to identify and solve problems, and be able to manage risk. This course may be useful to aspiring Entrepreneurs by teaching the basics of organic marketing and how to use Facebook groups to reach new customers and build your business.

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Advertising Copywriter

An Advertising Copywriter is responsible for creating advertising materials that promote products or services. To be successful, you must have a strong ability to connect with your target audience, understand their needs, and create persuasive messages. This course, which teaches the basics of organic marketing and how to use Facebook groups to reach new customers, may be useful for aspiring Advertising Copywriters who want to develop their marketing skills.

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Event Planner

Event Planners are responsible for planning and coordinating events, such as conferences, weddings, and parties. You will need to be able to manage budgets, negotiate contracts, and work with a variety of vendors. This course, which teaches the basics of organic marketing and how to use Facebook groups for business, may be useful for aspiring Event Planners who want to develop their marketing skills.

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Freelance Writer

Freelance Writers work independently, providing writing services to clients such as businesses, organizations, and individuals. To be successful, you must have strong writing skills, be able to meet deadlines, and be able to work independently. This course can be useful to Freelance Writers by teaching the basics of organic marketing and how to use Facebook groups to reach new customers. You will learn how to create engaging content and build relationships with potential clients.

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