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Marketing Management II

Value Chain Management,

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

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Rating 4.9 based on 42 ratings
Length 5 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Dec 7 (12 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Hayden Noel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Marketing & Program Management $78k

Marketing and P&L Management $80k

Sales / Management / Marketing $81k

Marketing/Management Instructor $81k

Marketing/Logistics Management $85k

Marketing & General Management $88k

Marketing and Business Management $92k

Senior Marketing Management $93k

Marketing / Event Management $106k

Product & Marketing Management $117k

Marketing & Management $120k

Product Management/Marketing $158k

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Rating 4.9 based on 42 ratings
Length 5 weeks
Effort 4 weeks of study, 6-8 hours/week
Starts Dec 7 (12 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructor Hayden Noel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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