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Exploring Strategy & Vision
According to an Alpha 2020 product management report, a clearer product roadmap or strategy is at the top of the list for business priorities. In this course, Exploring Strategy & Vision, you'll learn how to turn a product idea into a product strategy that solves customer pain points and aligns with business strategy. First, You'll explore the concept of developing product ideas. Next, you'll discover how to create a product vision statement. Finally, you'll tie everything together by conducting market research and analysis. By the end of this course, you’ll know how to develop a product vision based on customer needs as well as market opportunities, and then use those insights to create a product strategy and roadmap that aligns with business goals and objectives.
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An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Associate Product Strategy $76k
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Product Strategy Advisor $88k
Strategy & Product Analyst $91k
Senior Manager, Product Strategy 2 $109k
Product Marketing Strategy Manager $121k
Strategy and Product Development $124k
Manager, Product Strategy $130k
Product & Strategy Manager $135k
Marketing and Product Strategy $149k
Project Manager - Product Strategy $153k
Strategy and Product Manager $182k
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