Six Sigma Green Belt: Kano Analysis Specialist (Accredited) from Udemy

Passing this certification exam enables you to earn the officially accredited Kano Analysis Specialist Certification. This external exam, which is both optional and free (for the first two attempts), takes place off the Udemy platform. It requires registration (name, email, and your Udemy certificate) and is administered by AIGPE™ (Advanced Innovation Group Pro Excellence), a global Lean Six Sigma Credentialing Organization serving professionals in 193+ countries across various industries.

5573). The PMI® Authorized Training Partner seal is a registered mark of the Project Management Institute, Inc.

CPD Accredited Training & Certification: This Kano Analysis Training Program and the Kano Analysis Specialist Certification you receive is accredited by the globally renowned CPD Certification Service (Provider No: 14627, Certificate No: AO29014-09).

Recognized as a "Provider of Choice" by SHRM: AIGPE™ is also recognized as a "Provider of Choice" (Recertification Partner) of the world's largest society for Human Resources called the Society for Human Resource Management (SHRM).

Earn PDUs/PDCs/CPDs/CEUs: Due to the above accreditations and associations, after completing this course and passing the certification exam, you receive a globally recognized certification in which 1.0 official PDUs/PDCs/CPDs/CEUs are granted (at no extra cost).

With increasing competition and constantly changing customer requirements, it has become exceedingly important to learn the art and science of prioritizing the most important needs and requirements of your customers. Kano Analysis is a unique tool that has a structured approach to understand these customer requirements, translates those needs/requirements into specific categories and prioritizes them.

This tool is extensively used by Six Sigma Green Belts and Black Belts in their Lean Six Sigma projects. The Kano Analysis is most effective in the Define Phase of any Six Sigma Green Belt or a Six Sigma Black Belt project. In the Define Phase, the Green Belt or the Black Belt looks for pain areas of the business process. When Kano Analysis is used, it helps understand customer requirements and provides a laser sharp focus on only those requirements that your customer's care about. This tool can also be used as a standalone tool that is independent of a Six Sigma project.

If You want to THRIVE in Today's Competitive Environment, You must Make Your Customers Your Raving Fans. This is only possible when You Focus and Deliver exactly What Your Customer Wants. Kano Analysis is the Only Tool that helps You Identify What Your Customers Exactly Want.

In this course, you will learn:

What is Kano Analysis?
What are the different types of Customer Requirements?
How to build the Kano Analysis Grid?
How to create and administer the Kano Questionnaire?
How to use the Kano Evaluation Table?
How to Systematically Prioritize the Identified Requirements?
What are the advantages and disadvantages of using the Kano Analysis?

The Course is designed to teach you how to construct the Kano Analysis in 7 Easy Steps. It also provides a working case study that evolves at each step of your journey in this course. The course aims to provide you an immersive training experience that not only teaches you the theoretical concepts but also helps you learn to apply them in real-world scenarios.

Obtain Your PDU and CPD Credit Certificates

AIGPE takes pride in being an official Authorized Training Partner (ATP) of the prestigious Project Management Institute (PMI). Provider Number: 5573. The PMI Authorized Training Partner (ATP) Seal is a registered mark of the Project Management Institute, Inc. Completing this course enables you to earn 1 pre-approved PDU (Professional Development Units) Credits, supporting your continuous professional development in line with PMI's standards.

In addition, this course has received official accreditation from the CPD Certification Service. Provider No: 14627. Certificate No: A029014-09. This accreditation ensures that participants earn 1 pre-approved CPD/CEU (Continuing Professional Development / Continuing Educational Units) Credits upon completion of this course, further endorsing your commitment to maintaining and enhancing your professional skills.

To formally recognize your achievement, PDU or CPD/CEU Credit Certificates are available upon request. A minimal processing fee of $1.99 per certificate applies. These certificates serve as an official documentation of the accrual of the PDU or CPD/CEU credits and are endorsed by these leading organizations, Project Management Institute (PMI) and CPD Certification Service respectively. Requesting these certificates is entirely optional and is not a part of the course purchase. Further details are provided in the course content.

What are you waiting for? Enroll today, become a Kano Analysis Specialist and turn your Customers into Your Raving Fans for a life-time.

What's inside

Learning objectives

Master the ability to systematically identify and prioritize your customer requirements
Specialize your skills in exploring your customer's stated and latent needs

Become proficient in acquiring laser sharp focus on only those requirements that are your customers care about
Acquire the knack to delight your customers and make them your raving fans for a life-time

Master the ability to systematically identify and prioritize your customer requirements
Specialize your skills in exploring your customer's stated and latent needs
Become proficient in acquiring laser sharp focus on only those requirements that are your customers care about
Acquire the knack to delight your customers and make them your raving fans for a life-time

Syllabus

Introduction

Six Sigma Green Belt: Kano Analysis Specialist (Accredited) | Earn PMI PDU (PDUs) | CPD (CPDs) | CEU (CEUs)

EXAM AND CERTIFICATION PROCESS

How to obtain your PDU and CPD Credit Certificates?

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A Special Message from Ross

Types of Customer Requirements (as defined by Kano)

Ethan (Managing Director - Corporate Lending Operations - IMF Bank) has listed a bunch of his customer requirements. You have to read these requirements and help him classify them as Basic, Performance or Delighters based on your understanding of the definitions.

The Kano Analysis Grid

Based on the given definitions, identify the appropriate requirement type:

The Kano Questionnaire

Identify the functional and dysfunctional form of the questions

Kano Evaluation Table and Tabulation of Responses

Refer to the Kano Evaluation table (available in the Downloadable material section) and based on this customer response, determine into which category a given product feature falls.

The 7 Easy Steps to Construct a Kano Analysis

Advantages and Disadvantages of the Kano Analysis

Concluding the Program

AIGPE Kano Analysis Specialist Certification Exam Guidelines and Link

How to Achieve Your Official AIGPE Kano Analysis Specialist Certification

Bonus Lecture

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Six Sigma Green Belt: Kano Analysis Specialist (Accredited) with these activities:

Review Six Sigma Principles

Show steps

Solidify your understanding of Six Sigma principles to better grasp the context and application of Kano analysis within process improvement projects.

Browse courses on Six Sigma

Show steps

Review the DMAIC methodology.
Study key Six Sigma tools and techniques.
Practice applying Six Sigma to process improvement scenarios.

Read 'Understanding Customer Needs' by Kano et al.

Show steps

Gain a deeper understanding of the theoretical foundations and practical applications of the Kano model.

View Putting Knowledge to Work on Amazon

Show steps

Read the book, focusing on the theoretical underpinnings.
Study the case studies and examples provided.
Consider how the concepts can be applied to your own projects.

Read 'The Goal' by Eliyahu M. Goldratt

Show steps

Understand the principles of constraints management and process improvement to better apply Kano analysis in identifying and addressing customer needs.

View The Goal: A Process of Ongoing Improvement -... on Amazon

Show steps

Read the book, focusing on the bottleneck identification process.
Relate the concepts to process improvement in general.
Consider how these concepts can be applied to Kano analysis.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Develop a Kano Questionnaire for a Product

Show steps

Practice creating a Kano questionnaire to solidify your understanding of functional and dysfunctional questions and their role in categorizing customer requirements.

Show steps

Choose a product or service to analyze.
Develop functional and dysfunctional questions for key features.
Refine the questions for clarity and relevance.
Pilot test the questionnaire with a small group.

Analyze Customer Feedback Data

Show steps

Reinforce your ability to interpret customer feedback and categorize requirements using the Kano evaluation table.

Show steps

Obtain a sample dataset of customer feedback.
Apply the Kano evaluation table to categorize each response.
Summarize the findings and identify key customer requirements.

Apply Kano Analysis to a Real-World Project

Show steps

Apply the Kano analysis methodology to a real-world project to gain practical experience in identifying and prioritizing customer requirements.

Show steps

Select a project with a clear customer focus.
Develop and administer a Kano questionnaire.
Analyze the data and categorize customer requirements.
Prioritize requirements based on Kano categories.
Present your findings and recommendations.

Create a Kano Analysis Presentation

Show steps

Develop a presentation summarizing the Kano analysis process and its benefits to reinforce your understanding and communication skills.

Show steps

Outline the key steps of the Kano analysis process.
Create visuals to illustrate the concepts.
Prepare talking points to explain the benefits of Kano analysis.
Practice delivering the presentation.

Career center

Learners who complete Six Sigma Green Belt: Kano Analysis Specialist (Accredited) will develop knowledge and skills that may be useful to these careers:

Six Sigma Consultant

Six Sigma consultants are experts in process improvement methodologies, helping organizations streamline operations and reduce defects. This course in Kano analysis directly complements the skills of a Six Sigma consultant. Kano analysis is used in the Define phase of Six Sigma projects to understand customer requirements. The ability to translate customer needs into specific, prioritized features allows for laser-focused improvements. This course provides the tools and techniques necessary for becoming a more effective Six Sigma consultant.

See salaries and explore the career path for Six Sigma Consultant

Customer Experience Manager

The central task of a customer experience manager involves optimizing all customer interactions to ensure satisfaction and loyalty. A course on Kano analysis fits directly into this role by providing a structured framework for understanding and prioritizing customer needs. By learning how to categorize customer requirements and prioritize them, you gain insights into what truly delights customers. You will be equipped to make informed decisions about how to improve the customer journey. The focus on creating raving fans through targeted improvements aligns perfectly with the goals of a customer experience manager.

See salaries and explore the career path for Customer Experience Manager

Product Owner

A product owner defines and manages the product backlog, ensuring that the development team is building the right features and delivering value to customers. This course enables the product owner to prioritize requirements, which ensures they are aligned with customer needs. Learning how to construct a Kano analysis and interpret its results, a product owner can make informed decisions about which user stories to prioritize. This results in the delivery of a product that truly resonates with its target audience.

See salaries and explore the career path for Product Owner

Product Manager

The role of a product manager involves guiding the lifecycle of a product, from conception to launch and beyond, ensuring it meets market needs and customer demands. This course is invaluable as it specifically teaches the vital skill of understanding and prioritizing customer requirements through the Kano model. By mastering Kano analysis, you will gain the ability to identify which product features will truly delight customers. This knowledge allows you to make informed decisions about product development. You can ensure resources are focused on features that maximize customer satisfaction and drive product success. This course provides the tools to turn customers into advocates through a superior product experience.

See salaries and explore the career path for Product Manager

Continuous Improvement Manager

The continuous improvement manager works to identify opportunities to improve processes, products, and services across an organization. This course equips you with a specific tool, Kano analysis, for understanding and prioritizing customer requirements, which is essential for driving meaningful improvements. By mastering Kano analysis, you gain the ability to identify areas where the organization can better meet and exceed customer expectations. The course emphasis on practical application ensures that the continuous improvement manager can implement this technique effectively and contribute to a culture of continuous improvement within the organization.

See salaries and explore the career path for Continuous Improvement Manager

Business Analyst

A business analyst identifies problems and opportunities within an organization and recommends solutions that enable the organization to achieve its goals. This course in Kano analysis is directly applicable to a business analyst's responsibilities, as it provides a structured approach to understanding and prioritizing customer requirements. The ability to translate customer needs into actionable insights is crucial for effective business analysis. By learning how to construct a Kano analysis and interpret its results, a business analyst becomes better equipped to identify areas for improvement. This will ensure resources are focused on initiatives that deliver maximum value to customers.

See salaries and explore the career path for Business Analyst

Process Improvement Specialist

As a process improvement specialist, work involves analyzing and optimizing organizational workflows to enhance efficiency and effectiveness. This course on Kano analysis, a tool extensively used by Six Sigma Green Belts, directly aligns with the responsibilities of a process improvement specialist. It provides a structured approach to understanding customer requirements and translating them into specific categories. By learning how to use Kano analysis, you gain a laser-sharp focus on customer needs, which is crucial for identifying pain points and developing targeted improvements. The course's emphasis on systematically prioritizing requirements equips you with skills to thrive in a competitive environment.

See salaries and explore the career path for Process Improvement Specialist

User Experience Researcher

The user experience researcher focuses on understanding user behaviors and needs to improve product usability and satisfaction. A course on Kano analysis provides a structured framework for identifying and prioritizing customer requirements. By learning how to build a Kano questionnaire and evaluate responses, the user experience researcher can gain insights into what truly delights users. The course's emphasis on understanding different types of customer requirements enables you to advocate for user-centered design decisions. Overall, this results in more intuitive and enjoyable user experiences.

See salaries and explore the career path for User Experience Researcher

Quality Assurance Analyst

A quality assurance analyst focuses on ensuring products or services meet specific standards and customer expectations. This course teaches Kano analysis, providing a strong foundation for identifying and prioritizing customer requirements. By understanding what customers truly value through Kano analysis, you can more effectively assess and improve product or service quality. The course's emphasis on the different types of customer requirements and how to systematically prioritize them enables a quality assurance analyst to enhance customer satisfaction. The hands-on approach to constructing a Kano analysis further prepares you for real-world application in quality assurance.

See salaries and explore the career path for Quality Assurance Analyst

Market Research Analyst

A market research analyst studies market conditions to examine potential sales of a product or service. This course is a valuable asset, providing specific knowledge on how to effectively identify and prioritize customer requirements through Kano analysis. Understanding customer needs is at the core of market research. This course enables you to delve deeper into customer preferences, categorize them effectively, and prioritize them based on their impact. This course helps to focus market research efforts on areas that will yield the most valuable insights. Armed with this knowledge, you will be able to provide more accurate and actionable recommendations.

See salaries and explore the career path for Market Research Analyst

Project Manager

A project manager is responsible for planning, executing, and closing projects while ensuring they meet specific goals and objectives. This course in Kano analysis enhances the ability to define project scope, manage project requirements, and ensure that the project delivers value to its customers. By learning how to prioritize customer requirements, a project manager can allocate resources effectively and make informed decisions. The course focus on systematically identifying and prioritizing requirements ensures that projects are aligned with customer needs, which enhances the final project's success.

See salaries and explore the career path for Project Manager

Management Consultant

A management consultant advises organizations on how to improve their performance and efficiency. This course is directly relevant as it equips you with a specialized tool for understanding and prioritizing customer requirements, a critical aspect of business performance. By mastering Kano analysis, you are better positioned to identify areas where organizations can improve their customer focus and enhance their competitive edge. The course's emphasis on the practical application of the Kano model ensures that management consultants can confidently implement this technique. This will help clients make data-driven decisions about product and service development.

See salaries and explore the career path for Management Consultant

Data Analyst

The work of a data analyst entails interpreting data and turning it into information which can offer ways to improve a business, thus affecting business decisions. A course on Kano analysis provides a specific framework for understanding and prioritizing customer requirements, which translates directly into data-driven insights. Learning how to construct a Kano evaluation table and tabulate responses will improve proficiency in extracting meaningful information from customer data. With the knowledge gained, a data analyst provides actionable recommendations to improve customer satisfaction and drive business growth.

See salaries and explore the career path for Data Analyst

Marketing Manager

A marketing manager oversees marketing campaigns and strategies that promote a company's products or services. Mastering Kano analysis is advantageous, as it enhances the ability to identify and prioritize what customers truly value. By understanding these needs and converting them into targeted marketing messages, marketing campaigns become more effective, yielding better results. The course’s emphasis on understanding different types of customer requirements and systematically prioritizing areas, enables the marketing manager to create campaigns that resonate with the target audience. This leads to increased customer engagement.

See salaries and explore the career path for Marketing Manager

Operations Manager

An operations manager oversees the daily operations of an organization to ensure efficiency and effectiveness. Kano analysis can be a valuable tool in this field, providing a systematic approach to understanding and prioritizing customer requirements, therefore improving operational processes. By learning how to build a Kano analysis grid and administer questionnaires, an operations manager can identify areas where operations can be optimized to meet customer needs. The focus on prioritizing requirements ensures that operational improvements are targeted and impactful. This is a very useful contribution to the success of the organization.

See salaries and explore the career path for Operations Manager

Six Sigma Green Belt

Kano Analysis Specialist (Accredited)

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