Google Ads For Small Business from Udemy

What if I told you that you can run profitable ads WITHOUT paying for them? You'd probably think I'm crazy right?

Well, I must inform you that this is 100% possible and it's done by offsetting your cost per acquisition.

For example, you sell personal training sessions. Before running your ads, you will have to find out how much it costs to acquire a new customer.

Let's say you sell your sessions for $100. If your cost per acquisition is $20 then you will want to offer a "bump offer" or small end product before your potential customer signs up for a full price session.

Without doing this, you'll only end up profiting $80 per initial session. However, as an example you could sell cheap meal plan for $19.99 and it's a 1 time offer. When you generate a lead for your personal training session, you're offering this low cost item first which will offset your cost per acquisition.

In simple terms, you're using small end products/services to offset the cost of acquiring a new customer.

When you do this with running profitable ads, you will see exactly how much it costs to acquire a customer from your paid ads. This is called Cost Per Conversion.

This course dives deep into how to set up a successful Ads account. You'll end this course knowing exactly how to master Google Ads.

Some of the best lessons in the course include:

Setting up KPI reports
Spying on competitors ad performance
Finding high quality keywords
Setup remarketing ads
Breaking down ad performance
Setting up highly profitable ads for your small business

This course is designed for all small business owners because it was built by a small business owner. When you understand how paid ads work, you have the ability to completely dominate your online marketing. That is what you will learn in this course.

I hope to see you on the inside of this jam packed course.

What's inside

Learning objectives

Create profitable & successful ad campaigns in google ads
Generate quality leads & sales from quality paid ads

Easy to set up reports to analyze ad performance
Create custom audiences to better target your audience

Create profitable & successful ad campaigns in google ads
Generate quality leads & sales from quality paid ads
Easy to set up reports to analyze ad performance
Create custom audiences to better target your audience

Syllabus

Introduction

Account Setup

Setup Lead Conversions

Link To Google Analytics And Search Console

Explaining Important Terms

Marketing Goals Blueprint

This section will cover how to create your ads and have them perform at a high level.

Create A Campaign

Create An Ad Group

Create An Ad

Explaining Match Types

Finding Quality Keywords

Adding Negative Keywords

Using Ad Extensions

This section will go over reading all of your data inside your ad account. While also focusing on comparing against your competitors and starting remarketing ads.

Modify Columns

Adjusting Bid Strategies

Find The Right Bid Amount

Track Ad Performance

Compare Against Your Competitors Ads

Setup KPI Reports

Creating An Audience

Setup A Display Campaign

Setup Remarketing Ads

Setup Video Ads

Farewell Lesson

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Ads For Small Business with these activities:

Review Basic Marketing Principles

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Reviewing basic marketing principles will help you understand the underlying concepts behind Google Ads and how they fit into a broader marketing strategy.

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Review the 4Ps of marketing: Product, Price, Place, and Promotion.
Understand the concept of target audience and market segmentation.
Familiarize yourself with different marketing channels and their roles.

Read 'Building a StoryBrand' by Donald Miller

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Reading 'Building a StoryBrand' will help you craft compelling ad copy that resonates with your target audience.

View Building a StoryBrand 2.0: Clarify Your Message... on Amazon

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Read the book and take notes on the key concepts.
Apply the StoryBrand framework to your own business.
Identify your customer's pain points and how your product/service solves them.

Create a Keyword Research Spreadsheet

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Creating a keyword research spreadsheet will help you organize and prioritize keywords for your Google Ads campaigns.

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Use tools like Google Keyword Planner and SEMrush to generate a list of relevant keywords.
Categorize keywords by theme and intent.
Analyze keyword search volume, competition, and cost-per-click (CPC).
Prioritize keywords based on their potential to drive conversions.

Four other activities

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Develop a Remarketing Strategy

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Developing a remarketing strategy will help you re-engage website visitors who didn't convert on their first visit.

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Define your remarketing goals and target audience.
Create custom audiences based on website behavior.
Develop targeted ad copy and landing pages for each audience.
Set up remarketing campaigns in Google Ads.

Analyze Competitor Ads

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Analyzing competitor ads will provide insights into successful strategies and keywords in your industry.

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Identify 3-5 key competitors in your niche.
Use tools like SEMrush or SpyFu to analyze their Google Ads campaigns.
Identify their top keywords, ad copy, and landing pages.
Document your findings and identify potential opportunities for your own campaigns.

A/B Test Ad Copy Variations

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Practicing A/B testing will help you optimize your ad copy for higher click-through rates and conversion rates.

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Create multiple variations of your ad copy, changing headlines, descriptions, and calls to action.
Run A/B tests to compare the performance of different ad variations.
Track key metrics like click-through rate (CTR) and conversion rate.
Identify the winning ad variations and implement them in your campaigns.

Read 'Contagious' by Jonah Berger

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Reading 'Contagious' will help you understand how to create ads that are more likely to be shared and go viral.

View Invisible Influence: The Hidden Forces that... on Amazon

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Read the book and take notes on the key principles of contagiousness.
Apply these principles to your ad copy and targeting strategies.
Brainstorm ideas for creating ads that are more likely to be shared and remembered.

Career center

Learners who complete Google Ads For Small Business will develop knowledge and skills that may be useful to these careers:

Small Business Owner

Small business owners often need to wear many hats, including that of a marketing manager. This course is specifically designed for small business owners to learn how to dominate their online marketing through paid ads. The course covers how to set up successful Google Ads accounts, create profitable ad campaigns, and generate quality leads and sales. This course covers setting up key performance indicator reports, spying on competitors' ad performance, and finding high quality keywords. Small business owners will find the hands on approach, as highlighted in the course, invaluable for taking control of their online advertising and driving business growth.

See salaries and explore the career path for Small Business Owner

Search Engine Marketing Specialist

The work of a search engine marketing specialist involves planning, implementing, and managing search engine marketing strategies. A key part of this role is proficiency in Google Ads, and this course focuses on mastering that platform. The course covers essential elements like setting up key performance indicator reports, finding high-quality keywords, and optimizing ad performance. By teaching how to create successful Google Ads campaigns, generate quality leads and sales, and analyze ad performance, this course is valuable for anyone aiming to excel as a search engine marketing specialist. Many search engine marketing specialists find it invaluable to understand setting up remarketing ads, a facet that this course touches upon directly.

See salaries and explore the career path for Search Engine Marketing Specialist

E-commerce Marketing Specialist

An e-commerce marketing specialist is responsible for developing and executing marketing strategies to drive sales and growth for online businesses. A crucial aspect of this role is the effective use of paid advertising, particularly through platforms like Google Ads, which makes this course particularly helpful. The course emphasizes generating quality leads and sales from paid ads, setting up key performance indicator reports to analyze ad performance, and finding high quality keywords. An e-commerce marketing specialist who has taken this course will be well equipped to optimize ad campaigns, target the right audiences using custom audiences, and ultimately boost the online business's revenue.

See salaries and explore the career path for E-commerce Marketing Specialist

Online Advertising Manager

An online advertising manager oversees the planning, execution, and optimization of online advertising campaigns. To excel as an online advertising manager, a deep understanding of Google Ads is essential, and this course may be useful. The course dives into setting up successful ad accounts, creating profitable ad campaigns, and generating quality leads from paid ads. The course also discusses how to analyze ad performance, setup key performance indicator reports, create custom audiences, and setup remarketing ads. Online advertising managers will find the comprehensive insights into Google Ads helpful in dominating online marketing, as taught in the course.

See salaries and explore the career path for Online Advertising Manager

Digital Marketing Specialist

A digital marketing specialist develops and executes marketing campaigns across various digital channels. This role requires a deep understanding of online advertising platforms, which is where this course may be useful. This course focuses on mastering Google Ads, including setting up key performance indicator reports, spying on competitors' ad performance, and finding high-quality keywords. For someone looking to become a digital marketing specialist, this course may help them understand how to create profitable ad campaigns and analyze ad performance, providing a practical understanding of paid advertising strategies. A digital marketing specialist would benefit from learning how to generate quality leads and sales from paid ads, which makes this Google Ads course relevant.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

A marketing consultant advises businesses on developing and implementing effective marketing strategies. This often involves guiding small businesses on leveraging online advertising to increase their reach and profitability. This course may be useful for a marketing consultant, teaching how to create profitable Google Ads campaigns tailored for small businesses. It covers essential topics like finding high-quality keywords, setting up remarketing ads, and breaking down ad performance. By mastering Google Ads, as emphasized in this course, a marketing consultant can offer valuable, data driven advice to small business clients, helping them dominate their online marketing efforts.

See salaries and explore the career path for Marketing Consultant

Marketing Coordinator

A marketing coordinator supports marketing teams by assisting in the execution of marketing campaigns and initiatives. This course may be useful for a marketing coordinator, focusing on practical skills in Google Ads, including setting up campaigns, creating ad groups, and finding quality keywords. The course provides an understanding of how to track ad performance, compare against competitors, and set up remarketing ads, which helps the marketing coordinator contribute effectively to digital marketing strategies. The course teaches how to generate quality leads and sales from quality paid ads, a vital skill for marketing coordinators.

See salaries and explore the career path for Marketing Coordinator

Business Development Manager

A business development manager is focused on growing a company's revenue and market share, often through strategic partnerships and marketing initiatives. This course may be useful for a business development manager because understanding how to generate quality leads and sales through Google Ads can directly contribute to business growth. The course covers essential topics like setting up key performance indicator reports, finding high quality keywords, and creating custom audiences. A business development manager who has taken this course will have valuable insights into leveraging paid advertising to acquire new customers and expand the business. The course offers hands on knowledge of paid ads, which the business development manager is sure to find valuable.

See salaries and explore the career path for Business Development Manager

Social Media Advertising Specialist

Social media advertising specialists manage paid advertising campaigns on social media platforms. While this course focuses on Google Ads, the principles of creating profitable ad campaigns and analyzing ad performance are transferable. This course discusses setting up key performance indicator reports and breaking down ad performance, and these are applicable to social media advertising as well. Skills learned in this course may allow a social media advertising specialist to better understand how paid ads work, a vital skill for succeeding in the field.

See salaries and explore the career path for Social Media Advertising Specialist

Web Analytics Consultant

Web analytics consultants analyze website data to provide insights and recommendations for improving online performance. While this course focuses on Google Ads, it covers essential aspects of analyzing ad performance using key performance indicator reports. This course may be helpful to a web analytics consultant by gaining insights into how paid advertising campaigns contribute to overall website traffic and conversions. The course also discusses creating custom audiences to better target audiences. The insight into paid ads might prove invaluable.

See salaries and explore the career path for Web Analytics Consultant

Content Marketing Specialist

Content marketing specialists create and distribute valuable content to attract and engage a target audience. While content marketing primarily focuses on organic reach, understanding paid advertising can amplify content's impact. This course may be useful for content marketing specialists, providing insights into how to strategically promote content through Google Ads. The course covers setting up key performance indicator reports and breaking down ad performance, which helps content marketing specialists measure the effectiveness of their promotional efforts. Content marketing specialists who understand how paid ads work, as highlighted in the course, are able to dominate online marketing.

See salaries and explore the career path for Content Marketing Specialist

Sales Manager

A sales manager leads and manages a team of sales representatives to achieve sales targets. Although this course focuses on Google Ads and online marketing, the principles of generating quality leads and sales from paid ads can be valuable for a sales manager. This course may be useful for a sales manager, teaching how to create profitable ad campaigns and understand key performance indicators. Sales managers who understand how paid ads work, as highlighted in the course, have the ability to completely dominate online marketing.

See salaries and explore the career path for Sales Manager

Market Research Analyst

Market research analysts study market conditions to examine potential sales of a product or service. While this course focuses on Google Ads, understanding how to gather data on customer behavior and preferences through online advertising may allow a market research analyst to benefit. This course may allow a market research analyst to learn about creating custom audiences to better target audiences, an essential skill. Market research analysts may benefit from understanding how paid ads work.

See salaries and explore the career path for Market Research Analyst

Brand Manager

Brand managers oversee the positioning and promotion of a brand. While this course focuses on Google Ads and online marketing, the skills learned here may be useful for a brand manager. The course focuses on creating targeted advertising campaigns and analyzing their performance. Brand managers who understand the nuances of online advertising, as taught in the course, may have the ability to dominate their online marketing.

See salaries and explore the career path for Brand Manager

Public Relations Specialist

A public relations specialist manages a company's public image and communications. While this course focuses on Google Ads, learning how to target specific audiences and measure campaign performance can be valuable in crafting targeted public relations campaigns. Understanding how to set up key performance indicator reports, create custom audiences, and analyze ad performance may allow the specialist to reach target demographics. While not directly related, the skills taught in this course may allow a public relations specialist to better tailor their messages and strategies.

See salaries and explore the career path for Public Relations Specialist

Google Ads For Small Business

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