If you are new to Amazon FBA, let me describe in summary what we mean by an Amazon FBA business.  This summarises the steps you need to take and the overall structure of the business you are going to create!

A PDF of the Slide Deck is available to download from the Resources Section of this lecture.

We have included this lecture early in the course to provide you with a clear understanding of the Amazon FBA business process.  This lecture takes you through how you sell Private Label products on Amazon using Amazon FBA and will help to establish the framework which we cover in much more detail throughout the course.

A PDF of the Slide Deck is available to download from the Resources Section of this lecture.

This video considers the strategic business background to the business you are going to build on Amazon. While the course will focus on HOW you identify what you are going to sell on Amazon, I want you to have the strategic business context in mind so that you can keep yourself focused on the end objective of this whole exercise.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Before we start I would like to explain why Amazon and Amazon FBA in particular is such an amazing market place where, if you work hard, you can make money. I explain the major benefits of using the Fullfilled By Amazon - FBA - service and set out some key criteria for the sort of business we are helping you to design using Amazon FBA.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Before we get started, I want to challenge your mindset about selling on Amazon. You need to be considering how you are going to stand out from the crowd, serve your customers and differentiate yourself, other than on price. These six questions are intended to challenge your mindset at the outset!

This video focuses on the important point that you need to identify your customer - to do this you need to identify a niche to build your business in and then learn who the ideal customers are in this market. Be prepared to do your homework before you start and once you have identified your niche, find the authority product review sites and bloggers in this niche

To start with you need to see what they are saying about the products and customer but later you are going to want to contact them and even partner with them to sell your products.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

A personal welcome message to the course from John Colley

Personal welcome message by Instructor Sergey to the Amazon FBA course

This lecture introduces this Product Characteristics chapter in which we introduce you to the range of variables and factors you need to take into consideration when deciding what to sell on Amazon FBA.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This video covers the characteristics of the product you are going to sell and those that you want to avoid. The idea is to eliminate risk, problems and pitfalls from the outset. It will make it much easier to eliminate products that do not fit your criteria before you start doing your detailed research

In Summary;

• Size Matters; keep it small and light and avoid delicate products
• Keep your Products Generic - you are going to white label your own products later
• Sales Pricing Matters - sell things within a range of $5 to $40 to start with.
• Avoid fads and novelties
• Find products which minimise your potential liabilities
• Simple products with no moving parts are better
• Make sure your products are of the highest quality - this will mean getting samples from manufacturers to satisfy yourself that the quality is right
• Consumable products which people use and need to replace thats great but avoid anything with a limited shelf life
• What are you passionate about - find products that people will buy with emotion and passion or which are everyday necessities which are going to make your customers' lives easier

This is a really important area and you need to keep the criteria firmly in mind when you make your product selection

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This lecture considers product selection criteria which apply to both Amazon and more broadly to ecommerce products and by explaining them, help you to understand some of the main criteria you need to apply to your product selection.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Here we introduce the Products Characteristics Checklist, a tool which you are going to be able to make use of as you progress through the course. This video explains the contents of the Checklist and why some of the variables are important to record.

You can find a PDF and a Spreadsheet of the Checklist attached in the Additional Materials Section of this lecture.

Before moving on, we take a brief look at what you have covered in this Chapter of the Course.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

In this Chapter of the Course we show you how to select products which have already been prioritised as best sellers and products with significant sales potential from the millions of products that are available on Amazon.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Our starting point is the Best Seller lists as this is one of our major selection criteria. We can see if we just take a look at the Best Seller List that immediately we can glean some essential information.

We can see all the top level categories in Amazon, although they all have sub-categories and sub-sub categories below them.

We can see which items are at the top of the best seller list for any particular category - this changes regularly so you need to watch this carefully.

We can see how many reviews each product has - another key part of the selection criteria as this is a major competitive element selling on Amazon.

If we look at more detail in the listing itself, we can identify:

• the price
• the product summary
• the number of images
• the ASIN number
• information about the product's size and weight

This is all important information in our product selection criteria.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This short lecture introduces a great resource which you can use for free to help you to identify product ideas which are selling like hotcakes on eBay.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

If you are still struggling to find a product, here are a wealth of resources for you to explore for inspiration. From Trending Sites to Social Curation sites, go out and see what is exciting people in the market. Can you fulfill that unsatisfied demand?

This lecture summarises what we have covered in this Product Prioritisation Chapter.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This Chapter focuses on the detail of how to select products to sell on Amazon FBA. We take you through a step by step, very hands on, process to show you what you need to do to select your Amazon FBA product.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This is the first stage of our search for an appropriate product. It is easier to start by eliminating all the major departments which we want to avoid and I show you how to do this.

Next I show you how to take a look at the major categories in each department and select a few which particularly interest you while parking the remainder for the time being - you can always return to them at a later stage.

I then demonstrate to you that even though you are now going to look only at the best sellers in some of these categories, there are still tens of thousands of products for you to consider. Far more in fact than you could ever handle

Finally, I want to remind you of the major criteria on which we are basing our screening process before we dive in.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

In this video I want to remind you of the key criteria we identified earlier in the course and to help you by making an initial purge of some Amazon categories which I believe you need to avoid. I provide you with the short list which comprises:

• Automotive
• Beauty
• Cell Phones & Accessories
• Electronics
• Health & Personal Care
• Home & Kitchen
• Home Improvement
• Industrial & Scientific
• Kitchen & Dining
• Musical Instruments
• Patio, Lawn & Garden
• Pet Supplies
• Sports & Outdoors
• Toys & Games

This is only an initial screening.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

In this lecture I actually walk you through a category screening exercise so that you can understand how to look at potential products and take a view as to whether they might be suitable for your business.

This lecture shows you how to review best seller categories in Amazon and select products which you might consider selling in due course. It is important to know what to avoid as much as it is knowing what to choose. Taking a close look at reviews is also important so that you get a feel for how well the product is doing in Amazon.

This lecture explains the importance of two critical metrics which Amazon provides you with and which you need to understand when choosing your product: Best Seller Ranking and Number of Reviews

I will share with you how to interpret these numbers so that you understand what they mean in terms of the attractiveness of a potential product (Best Seller Ranking) and the competitive threat a product might pose for you (Number of Reviews).

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This lecture is focused on examining the components of a competitors listing to evaluate how competitive they might be against us and at the same time learning the strengths and weaknesses they may have.

Amazon listings are a critical success factor and you really need to understand how to put them together. This early look at them will prepare you for when you need to compose your own first listing.

This lecture also acts as an introduction to my Amazon FBA Scorecard about which you will learn more in the next lecture.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This is a scorecard I have devised to enable you to objectively assess an Amazon listing, including your own. By following the simple inputs which I explain in the video, you can quickly assess the quality of the listing in a very objective fashion.

You can also find a zipped copy of the spreadsheet in the Additional Resources section of this lecture. The spreadsheet contains a Master Template and two worked examples.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This lecture summarises what we have covered in this Product Selection Chapter.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Any Amazon Best Seller list is out of date 30 minutes after it is created.  

Here is a way to use my data of Amazon Best Sellers (over 48,000 product listings) to screen and short list some products you might wish to consider selling.

There are three steps to the process which is designed to help you over come the overwhelm of trying to select from tens of thousands of products.

Follow the instructions in the lecture and good luck!

A PDF of the Slide Deck is available to download from the Resources Section of this lecture.

This datafile contains details of 2,360 products from the Profit Spotlight Data from July 2014 which you can research using filters in Excel

The date of this spreadsheet is irrelevant.  What it shows you are potential products that you can target to sell in Amazon yourself.  The data is presented in a concise easy to review format rather that clicking through pages of Amazon listings.

If they were best sellers in 2014 and still are today, then the longevity is positive, if they are no longer best sellers then that tells you to avoid them and be sceptical about similar products.  Use the lessons of time to your advantage.

I want to share with you some software tools and Chrome Extensions which will help you in your product research.  Some of these have free versions or trials which you can take advantage of.  I am not selling these nor recommending a specific product.  You should be aware that these are available and its worth researching to see whether you think you can make use of them

Its a way to get right up to date data for the products you are researching.

A PDF of the Slide Deck is available to download from the Resources Section of this lecture.

This lecture is an introduction to the sourcing process and explains many of the key issues involved in the sourcing process including the questions you are going to have to ask your potential suppliers and what you will have to do in order to end up with a product ready to sell in the Amazon Market place.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Before you start looking on websites for suppliers, make sure you do your homework on all the details of the product. You do this by looking at some competitors listings. As well as identifying features and benefits read through the reviews to look for details which customers are either complaining about or asking for. This will be a source of considerable inspiration!

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This lecture shows in practice how you can identify sources of products and obtain the best price for the products that you want to resell in Amazon. We highlight the importance of going directly to the manufacturers or wholesalers involved and why you should make sure that you get a sample before you place an order.

In this lecture I share 9 different wholesale directories where you can find potential suppliers and source products. I have provided a downloadable PDF in the Additional Resources section of this lecture so that you can easily access the website links.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This lecture is focused on Alibaba but much of its content relates to all the other sites too. You need to be rigourous with your supplier screening to reduce the risk of fraud, of paying too much or of simply ending up with a second rate supplier. This lecture takes you through this process and gives you a checklist of actions you can take to rigourously screen your potential suppliers.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Here we show you how to go into Alibaba and identify potential products to source to sell on Amazon and how to avoid some of the pitfalls that you might encounter. We also show you Aliexpress as an alternative source of products.

This video shows you how Sergey screens potential products and demonstrates the pros and cons of different products and he explains why he likes some and dislikes others.

In this lecture we show you how to arbitrage offer prices and seasonality in order to buy items inexpensively and then resell them later for a substantial profit. This requires a little research and patience, but ultimately can be very rewarding.

Here we show you a great way to get authentic Apple products which you can resell on Amazon at a profit. The margins are lower but the quality of the merchandise is assured. We show you how simple this can be and which products to avoid.

Here is a really smart way to find products which you can resell at a profit. Sergey explains the reasons behind some of his choices and helps you to look at potential products objectively.

Here is another source of great products which you can resell on Amazon. The real trick here is to know where these sites are and how to chose which products to purchase and resell!. Sergey also has a real neat tip to save more money when buying from Amazon.

I recommend that you communicate by email rather than phone as this creates a paper trail and is less likely to lead to any misunderstandings. In this lecture I take you through the initial email you need to send to your potential supplier and the key questions you need to ask.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Here we offer practical advice on how to approach companies directly. You need to be transparent about the fact that you want to sell on Amazon as the company you approach may be selling on Amazon already.

Here we share more ideas for sourcing great products at low prices which you can then resell. It is important that you keep your eyes open for opportunities to source products and not become too dependent on one supplier.

If you are considering selling food through Amazon, this video gives you advice on how to find suitable products and why they are sellable on Amazon. The downside is that they don't sell and you eat them :)

Testing the market is important to your long term success. A bit of extra work at the start but in the end you will benefit a lot more by having a product that actually sells well and you do not waste money on investing in the wrong product.

Lets take a time out - I would love to get your feedback on the course - start a discussion or message me.

This would also be a great time for you to help out other students by telling them what you think about the course - why not leave a rating and review now? You can always go back and edit it at any time later if you wish.

Where to create your Amazon FBA account and what do you need to have before you get started

Essential links to offical Amazon FBA tutorials and videos

This video discusses the benefits of selling as an Amazon FBA seller as compared to selling through Amazon but handling the products yourself. You need to be aware that there is a cost to using the FBA service. You need to weigh up the pros and cons for yourself and make a judgement about what works for you.

How to price your item competitively in your category and methods that will help you avoid pricing your item at the bottom

The Amazon revenue calculator is a key tool to understanding your costs and profit margin when selling on Amazon. You need to use this to check out any item that you are thinking of selling on Amazon. It works for both Amazon FBA and Direct.

Your Amazon FBA business is exactly that - a business. It is therefore critical that you know at all times what your margins are for each of the products you sell through Amazon

In this lecture we explain how to arrive at this figure taking into account not only your supplier's costs but also the charges you will have to pay within the Amazon FBA network itself.

Every item you sell through Amazon FBA needs its own unique UPC number and barcode. This lectures explains why Amazon FBA needs these and how to get them.

We also explain what the Amazon FBA ASIN number is and why you need it.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

While we strongly advise against selling other peoples branded products in Amazon FBA, we equally strongly advise creating your own brand and product names so that you can white label generic products with your “brand” and thereby stand out from your competition.

This lecture explains how to do this and the benefits of having your own unique ASIN number within Amazon FBA.

This lecture explains what you need to do to optimise your Amazon FBA sales page. There are four key areas:

• Titles
• Bullets
• Photographs
• Descriptions

The lecture explains what you need to do to ensure that your Amazon FBA sale page has maximum impact.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

In this lecture I review and comment on some real Amazon FBA sales pages and explain what I like and what I don't like so that you can see how you can optimise your Amazon FBA sales page

Getting amazing pictures for your Amazon FBA product can substantially increase your sales learn how to do this cheaply without compromising quality in this video

Here we explain the benefits of adding bonuses and accessories to your product offering as an inexpensive way to differentiate your products from your competition.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This is not a frequent problem but it can still happen to you.  A Hijacker will create a listing which is identical to yours and then sell your customers a counterfeit, and normally inferior, version of your Private Label product.  This lecture explains what this looks like if it happens and what you can do about it.

A PDF of the Slide Deck is available to download from the Resources Section of this lecture.

There are three distinct phases to growing a successful business on Amazon and these have to be done in the right order once the success objectives for each phase have been achieved

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This is the pre-launch phase when you can significantly accelerate the launch of your Amazon business by building an audience in your selected niche ahead of your product launch. This is something you can be doing while you are going through the supplier selection process and the product evaluation process.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

In this first phase you are working hard to establish your business as the market leader for your niche product. Your aim is to get onto the first page of Amazon for your product organically and you do this by establishing regular sales and by getting positive reviews from your customers

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This lecture explains the benefits of selecting a small portfolio of connected products which you can sell and cross sell to your Amazon FBA buyers.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

Once your Amazon business is established, you can move onto Phase 2 in which you launch a second, related product so that you benefit from cross selling, something that Amazon is very good at. Once this second product is established, following the criteria in phase 1, you can launch a third, fourth and fifth product.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This final stage is principally about getting increased value from your customer base. You do this by developing strategies to get them onto your mailing list, by telephoning them and also by making your products available through other platforms and channels which all feed back to Amazon to boost your organic sales.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

This strategy shows you two ways to use the information Amazon presents you with on every product page to identify either additional products to sell or even, another way to find your original product.

This lecture contains a PDF of the Slide Deck with is available for you in the additional resources section to down load to assist you with your study.

In this lecture we will be learning how to find Whitelabel products to resale from Amazon to sell on either Amazon or other places such as eBay. This lecture shows you what to look for and how to find the source of this product on Alibaba and how to proceed ordering a sample product

Sales momentum is essential to your long term success, once sales pick up it is very important to keep up the pace yet not make classic mistake that will give you even more sales now at the expense of future sales and profits.

To be successful on Amazon FBA it is important to reduce inventory that is not selling in order to reduce unnecessary storage fees.

The importance of timing and seasonality when it comes to selling on Amazon is vital to your success. Do not make the common mistake of just selling because you got something to sell timing the market right will give you a lot more money and better sales.

How to deal with Amazon FBA returns, this lesson will ensure a significant reduction in your returns and also tell you about how to handle correctly items that have not been sold after 1 year return item back or get it destoryed dilemma

What you need to know to set up a successful social media presence on facebook. We will cover what groups to join and how to use facebook page for business needs.

Pinterest is a great platform for publicising your products and drawing them to the attention of a wider audience.

Meetup.com is a great way to meet locals, set up networking and find professionals to interact with

Join up in this program that is free and make amazing amount of money using very little to no work. Excellent way to get passive income.

Official guide on how to be an Amazon FBA seller

This is a great resources site which I recently came across and which I think it will be valuable for you to know about.  You cannot be expert at everything and its smart to outsource what you are not good at to other people who are, at an affordable price of course.  Check out this Amazon Freelancers Market place for help with your Amazon FBA business

I have no axe to grind here.  No affiliate relationship. It free to sign up to and whether you use the freelancers' services is up to you.

A PDF of the Slide Deck is available to download from the Resources Section of this lecture.

Congratulations on completing this Amazon FBA Course! You are now ready to start your business

This lecture summarises what the course has covered.

If you have any questions, any time, send a message to John or Sergey and we shall get back to you as soon as possible!