Amazon FBA The Ultimate Private Label Business Opportunity

This introduction section will set the foundations for this course. Carefully go through the video, make notes and then download the PDF to ensure you fully digest the information. Before you proceed to module 2, make sure you've worked through the key points at the end of the section.

Within the resources section you can find the full course slides, please download these so you can make notes and follow through each lecture. Those that do are far more likely to find success.

Throughout the course I've referred to different bits of software or services that we use within our business. I've managed to secure discounts for you so make sure you use these rather than paying full price.

Lets get into the good stuff.

Within this section i'll take you through the product selection rules we live by. Before you jump into any of our product research methods, it's important for you to understand the mindset behind it.

This article will provide you with more information on the product selection rules we follow. Remember just use these as a guide, what works for us might not work for you!

This is a great method for finding product opportunities in any category. You can download the blackbox slides below. Remember to save money on Helium 10 use EBOSS10 for 10% off for life or EBOSS50 for 50% Off your first month!

This is the keyword market method. By using this strategy we can quickly find markets that might be worth exploring. Remember to save money on Helium 10 use EBOSS10 for 10% off for life or EBOSS50 for 50% Off your first month!

This is the method we use to find underserved product markets on Amazon. These products are doing insane numbers but with terrible reviews! With this information we have a chance to dominate the market. Remember to save money on Helium 10 use EBOSS10 for 10% off for life or EBOSS50 for 50% Off your first month!

This is a product research method that not a lot of other sellers think about. I've used this strategy many times to help inspire winning product sourcing decisions. It's amazing how many potential products could be right under your nose!

Well, this is one of my favorite methods... It really can help you to take your product offering to the next level. This is a strategy that i was excited to share with you all.

This section will help you understand some of the key points you need to think about when it comes to finalizing your product research. Now before you decide on a product i'd fully recommend you using the product research spreadsheet tutorial in a later section. We even provide you with the exact spreadsheet we use...

This is a game changing mindset, a lot of people don't realize the power of the data we all have access to. This section & the following section will help you take your product choices to another level.

This is how you build a long term product offering. Copy cat products can work but they won't work forever, ask yourself this question... What extra value are you bringing to the customer?

This section will show you how to take your product research to the next level.

In the resources section you can and should download the exact spreadsheet we use to work through our product research.

For this method we use Helium 10's suite of tools. In the video Sam explains which tool we use for each part within the last tab on the sheet.

Helium 10 Coupons: EBOSS50 for 50% off your first month
                                  EBOSS10 for 10% off every month for life

This is an important section, i don't want you to make the same mistake we made early on... It cost us a lot of money. I'll explain what happened to us in more detail within the bonus section of this course.

This is an important section and again it is something that a lot of sellers and Amazon Guru's avoid talking about. We don't think that's fair, it's important for you to full understand the risks you might be taking.

Take note of these action points, although before you go ahead and complete your product research i'd like you to finish the branding section! This is simply because i believe this section will change your product selection decisions.

In this lecture i'll explain everything you need to know about finding suppliers in the Far East. I have over 5 years worth of experience in this area and i think you'll find a lot of these strategies useful.

Also please remember to read the MOQ article in the resources section!

In this section i share best practices when it comes to samples and inspections. This can be a very important part of the product sourcing process. When we started out we didn't know a lot of what you are going to learn in this section.

This is another important section, finding product opportunities is great but that's only half of the battle...

We want you to fully understand the shipment creation process. This lecture will give you an overview and in the next we will show you exactly how we set up shipments inside our Amazon seller central account.

In this tutorial Ed walks you through exactly how we set up a shipment for private label goods. This shipment was set up within one of our European Amazon Seller Central Accounts. Amazon often move things around so use this video as a guide and if you get stuck reach out to Amazon seller support.

In the past suppliers have arranged the shipping side of things for us but you don't have to rely on them. By using the resource mentioned in this section you can ensure you are getting the most competitive quote.

When i found out about the tactic i was shocked, i had no idea that with a few clicks of a button somebody could find out which supplier your were working with. This of course has some strong benefits.

You don't have to work with suppliers in the far east.... Some sellers prefer to work with suppliers that are based in their own country. We do both and each option has benefits. The certification side of things is certainly easier when working with suppliers that are based in the country you want to sell within... But on the cost side of things it can be difficult for these suppliers to compete with the pricing levels China has to offer.

Finish module 3 with these key points.

As mentioned earlier i'd like you to finish this module before you finalize your product research. In my opinion the power of private label lies within the power of your branding expertise. Amazon FBA isn't what it used to be, if you want to succeed long term it's very important for you to understand these principles.

In this section i teach you everything i know about Facebook Ad targeting, you can use this method with product launches or simply for the purpose of driving traffic and full priced sales!

This article will run you through everything you need to know about the different product packaging types. In the resources section i have left a link to a freelancer you could use to help with Product packaging design.

Feedback Whiz Discount Coupon: EBOSS50 - Use the link within the resources to also sign up to the free trial.

To see how we set up Feedback Whiz, read the article within the resources section.

I'd also advise watching the "Why we moved to Feedback Whiz" video.

You can also find the eBook freelancer i mentioned within the external resources below.

** UPDATE November 2020** It looks as though Amazon have now changes their Terms of service in regards to on Amazon email communications. We have interpreted as, we are now longer allowed to send PDF's attached to an email. Read Amazon's terms of service and adjust your email campaigns accordingly. A work around for this could be adding a QR code to your packaging and sending an eBook or instructions via a Manychat Flow**

When it comes to images on Amazon we follow a very strict checklist. After years of selling on the Amazon platform we understand the importance of your images. Follow these steps and use the resources i provide to compete with the best of the best on Amazon.

This isn't spoken about enough... If you want to succeed in the long term you need to embrace this mindset. In this lecture i talk to you about the power of building a community.

Focus on cultivating a community of people that you can serve with valuable products.

Finish module 4 with these key points.

Welcome to module 5! It's very important for you to watch the two YouTube videos i direct you to within this section. I'm going to teach you how to do your Keyword Research & How you can build the perfect Amazon listing.

Helium 10 Coupons: EBOSS50 = 50% Off the first month    EBOSS10 = 10% Off every month (For Life)

PS Make sure you download the keyword research spreadsheet in the resources below. This is the exact sheet we use for our Master keyword spreadsheet!

This is not a method i see many people talking about. In this video i show you the exact launch strategy we've been using to great effect over the last 18 months.

Discount Codes: 

Sellertools software 20% off for life: EBOSS20
Sellertools Last Launch Service 15% off: EBOSSLL

This is an area that a lot of sellers continue to abuse... We are not interested in breaking the rules, we are only interested in building real, long term private label brands. Within this section i explain the tactics we use to ensure we can compete on the Amazon marketplace.

Influencers can play an important role within your Amazon FBA business. Within this section i explain the strategies we use and the platforms we have had the best results from so far.

Amazon PPC is one of our biggest monthly marketing expenses. This section will help you understand the strategies we use when running PPC. Make sure you watch the video and read the articles i refer to in this section.

Well done, you are now at the end of Module 5. Make sure you take action on the key points I've mentioned.

If you are looking to build a serious Amazon business, it's important that you understand the different strategies sellers use to scale their businesses in the right way. Within this section i explain the different options you have and we look at a seller that fully understands these principles.

Financial management is a very important part of any business. Amazon make it fairly difficult to see a clear financial overview of your business, the tool i talk about in this video helps us get around that issue.

We've put together this review article to run you through the different tools Sellerboard has to offer. You can also find a link to our review video in the resources section below.

If you decide to use it remember that you can get a 2 month trial instead of the stand 1 month trial, simply use the link at the end of the article.

This section will be useful for anyone that's looking to build a business that runs like clockwork.

The two books i recommend in the video are:

1) Clockwork by Mike Michalowicz

2) Profit First by Mike Michalowicz

PS Yes i still struggle to pronounce his last name.

A lot of people don't realize the true value of an Amazon business, this video demonstrates just how valuable these businesses can become. I also talk through the different tactics you can employ to increases the value of your Amazon business from day 1.