We may earn an affiliate commission when you visit our partners.

經濟學概論：誘因與市場（Introduction to Economics

Incentive and Markets）

林明仁

本課程將在四週中介紹經濟學的基礎內容，包含基本經濟學原理、機會成本、供給需求、市場均衡、彈性等，課程旨在讓學習者了解經濟學範疇的入門內容，進而培養經濟直覺。課程中包含許多現實生活出現的案例，讓學習者了解經濟學在生活中各個面向的運用。

在生活中我們幾乎每天都會聽到或處理經濟相關問題，例如：交易、投資、政策、新聞內容等，經濟和人類活動的關連是如此緊密，但許多人卻對經濟學內容一知半解，透過這門課程逐步的學習，學習者將逐漸學到如何以經濟學家的方式剖析問題，對經濟議題建立正確的判斷能力，並奠定學習其他經濟學進階課程的基礎，也希望讓更多人了解經濟學的美妙之處。

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Here's a deal for you

Save money when you learn with a deal that may be relevant to this course.

All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until August 30

Google AI App Builder

Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind

What's inside

Syllabus

第一講：經濟學基本原理與介紹

本講是經濟學的入門介紹，含括經濟學的基礎概念，例如機會成本、邊際的概念、看不見的手、人們如何作決策、市場及經濟體如何運作等。本講另外包含了一個經濟學的小遊戲，可以讓你/妳學到何謂理性的預測，同時體會經濟學樂趣。【熟悉這一講的內容，你/妳將可以對經濟學有初步的認識，並對之後的內容奠下基礎。】

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Teaches introductory microeconomic concepts and tools widely used across academia and business for further study and practice

Provides real-world examples for easier grasp of economic theories and their practical implications

Builds a foundation in economic thinking and analysis for further study or application in various fields

Opens up economic perspectives and ways of thinking, applicable in both personal finance and business decision-making

Explores microeconomic principles and their relationship with supply, demand, and market dynamics

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.

Save

Reviews summary

經濟學入門基礎紮實清晰

根據學習者表示，這門課程是認識經濟學的優秀起點，尤其適合完全沒有基礎的初學者。學生們廣泛稱讚講師的講授方式非常清晰易懂，能夠將複雜的經濟學原理用貼近生活的案例解釋。普遍認為課程內容條理分明且循序漸進，成功地幫助他們建立了紮實的經濟學基礎概念。不過，有部分回饋提到部分課後測驗或考試難度偏高，感覺與授課內容的連結可以再加強。整體來說，學習者認為這是一門高品質的經濟學概論課程。

課程提供堅實的理論框架。

"這門課提供了一個很堅實的經濟學理論框架。"

"學完這門課，對經濟學基本概念有了清楚的認識。"

"課程內容涵蓋了經濟學最重要的基礎原理。"

"這門課為將來學習更進階的經濟學打下了很好的基礎。"

課程設計對初學者非常友善。

"這是我第一次接觸經濟學，課程內容讓我很順利入門。"

"完全沒有任何背景知識的人也可以輕鬆學習。"

"課程從最基礎開始，一步一步建立觀念，對新手很好。"

"如果你是初學者，這門課會是很棒的開始。"

課程運用大量實例幫助理解。

"課程中提到的很多例子都是生活中常見的，很有共鳴。"

"透過老師分享的實際案例，更能體會經濟學如何應用。"

"我喜歡課程連結現實世界的方式，讓學習更有趣。"

"這些案例讓抽象的理論變得具體，很有幫助。"

老師能將複雜概念講得簡單。

"老師講課非常清楚，是我聽過最棒的經濟學老師。"

"講師的表達能力很好，讓原本很難懂的概念變得容易吸收。"

"老師的語速和講解都恰到好處，完全跟得上進度。"

"我覺得老師的教學方式讓我對經濟學產生了興趣。"

部分學生認為測驗題目偏難。

"我覺得課後的測驗題目比上課內容難不少，有點挫折。"

"有些考試題目變化比較大，需要花時間思考如何應用。"

"感覺測驗的難度有點跳躍，跟講課內容的深度不太一致。"

"為了應付測驗，我需要花很多額外時間複習和練習。"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 經濟學概論：誘因與市場（Introduction to Economics: Incentive and Markets） with these activities:

彙整課程教材和補充資料

Show steps

彙整課程教材和補充資料，有助於學生建立完整的學習資料庫，方便課前預習和課後複習。

Show steps

收集所有課程講義、講稿和作業。
整理並建立檔案夾或筆記本。
補充課外讀物、期刊文章或線上資源。
定期回顧和更新資料庫。

Show all one activities

Career center

Learners who complete 經濟學概論：誘因與市場（Introduction to Economics: Incentive and Markets） will develop knowledge and skills that may be useful to these careers:

Economist

An Economist is a career professional with specialization in studying the economy and matters regarding production, distribution, and consumption of goods and services. This course you are taking in Introduction to Economics: Incentive and Markets may be useful to an Economist by providing the foundational knowledge to understand the bigger picture of the economy and how individuals or businesses make decisions to produce or buy goods and services. To excel in this type of role, having a formal understanding of the building blocks of economics is vital.

See salaries and explore the career path for Economist

Financial Analyst

The career of a Financial Analyst focuses on making strategic and tactical investment decisions for businesses and individuals. By understanding the foundational pillars of economics and how supply and demand are balanced, a Financial Analyst can make educated decisions based on factors that may influence a decision to invest or not to invest. This course, Introduction to Economics: Incentive and Markets, may be useful in teaching the basics of economics to build a foundation for a Financial Analyst.

See salaries and explore the career path for Financial Analyst

Market Research Analyst

A Market Research Analyst typically focuses their career on gathering data and information about target markets and their behavior and using that information to make informed decisions. By having a background in economics, one may develop the ability to use market research data to better understand how to position products or services in the marketplace, predict customer behavior, and develop strategies for increasing market share or expanding into new markets. The course, Introduction to Economics: Incentive and Markets, may help build a foundation in economics and provide a comprehensive understanding of the interplay between supply and demand and how that may influence market behavior and consumer behavior.

See salaries and explore the career path for Market Research Analyst

Management Consultant

A Management Consultant focuses their career towards developing plans and ideas to help businesses improve their performance. This course, Introduction to Economics: Incentive and Markets, may be useful in teaching the foundational components of economics, including supply and demand, so that a Management Consultant can make well-informed decisions and recommendations when working on business plans and strategies.

See salaries and explore the career path for Management Consultant

Policy Analyst

A Policy Analyst focuses their career on studying and analyzing government policies and programs, often at the local, state, or federal level. Having a strong foundation in the concepts of how incentives and markets work is crucial for a Policy Analyst to be able to craft and implement sound policies. Introduction to Economics: Incentive and Markets may be useful in helping to develop an understanding of the principles that make markets work, which can then be used to analyze and make recommendations on policy decisions.

See salaries and explore the career path for Policy Analyst

Financial Advisor

A career as a Financial Advisor often has a focus on providing financial advice and guidance to individuals and families, particularly in matters related to investments, retirement planning, and estate planning. The course, Introduction to Economics: Incentive and Markets, may be useful to a Financial Advisor as it will provide a solid foundation in the fundamentals of economics, including financial markets and instruments, which Financial Advisors can utilize to make sound financial recommendations.

See salaries and explore the career path for Financial Advisor

Data Analyst

A Data Analyst typically works in a variety of industries and focuses their career towards collecting, analyzing, interpreting, and presenting data in order to solve problems and derive meaningful insights. This course, Introduction to Economics: Incentive and Markets, may be useful for a Data Analyst in understanding basic economic theories as they relate to supply and demand and use that knowledge and understanding when analyzing data, drawing conclusions, or making recommendations.

See salaries and explore the career path for Data Analyst

Business Analyst

A Business Analyst focuses their career on analyzing an organization or business to improve its performance. This course, Introduction to Economics: Incentive and Markets, may be useful to a Business Analyst as it provides insights into the incentives and decision-making of individuals and firms. With this understanding, Business Analysts can design and implement strategies that drive business growth and success.

See salaries and explore the career path for Business Analyst

Investment Banker

The career of an Investment Banker commonly involves advising companies on mergers and acquisitions, capital raising, and other financial transactions, often within the financial services industry. This course, Introduction to Economics: Incentive and Markets, may be useful to an Investment Banker by providing a solid understanding of the principles of supply and demand and how that may influence financial markets and investment decisions.

See salaries and explore the career path for Investment Banker

Actuary

An Actuary will typically focus their career on evaluating and managing financial risk and uncertainty, usually within the insurance and financial services industries. The course, Introduction to Economics: Incentive and Markets, may be useful to an Actuary because it provides a foundational understanding of economic principles, including supply and demand, which can be used to quantify and manage financial risk.

See salaries and explore the career path for Actuary

Journalist

A career in Journalism involves researching, analyzing, and reporting on current events and issues. Although not directly related to economics, economics is often used to analyze and interpret current events. Thus, the course, Introduction to Economics: Incentive and Markets, may be useful in providing a foundational understanding of economics related to supply and demand, which Journalists can use to write more informed and insightful articles.

See salaries and explore the career path for Journalist

Lawyer

A Lawyer generally provides legal advice and representation to individuals, businesses, and organizations. While the course, Introduction to Economics: Incentive and Markets, is not directly related to law, it may be useful in building a foundation for understanding economic concepts as they may relate to legal cases. For example, an understanding of supply and demand may be useful when negotiating contracts.

See salaries and explore the career path for Lawyer

Teacher

A Teacher typically focuses their career on educating students at various levels, from elementary school through college. This course, Introduction to Economics: Incentive and Markets, may be useful to a Teacher as it provides a comprehensive overview of the foundational concepts in economics. That understanding can be passed on to students to help them develop critical thinking skills and an understanding of the global economy.

See salaries and explore the career path for Teacher

Real Estate Agent

A Real Estate Agent works by assisting clients in buying, selling, or renting real estate properties. This course, Introduction to Economics: Incentive and Markets, may be useful to a Real Estate Agent in understanding the principles of supply and demand within the housing market. With that knowledge, a Real Estate Agent can effectively price homes, negotiate contracts, and advise clients on investment decisions.

See salaries and explore the career path for Real Estate Agent

Software Engineer

A Software Engineer focuses on designing, developing, and maintaining software applications. While this course, Introduction to Economics: Incentive and Markets, is not directly related to software engineering, the principles of economics, such as supply and demand, can influence the development and marketing of software products and services.

See salaries and explore the career path for Software Engineer

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 經濟學概論：誘因與市場（Introduction to Economics: Incentive and Markets）.

经济学原理