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經濟學概論：誘因與市場（Introduction to Economics

Incentive and Markets）

林明仁

本課程將在四週中介紹經濟學的基礎內容，包含基本經濟學原理、機會成本、供給需求、市場均衡、彈性等，課程旨在讓學習者了解經濟學範疇的入門內容，進而培養經濟直覺。課程中包含許多現實生活出現的案例，讓學習者了解經濟學在生活中各個面向的運用。

在生活中我們幾乎每天都會聽到或處理經濟相關問題，例如：交易、投資、政策、新聞內容等，經濟和人類活動的關連是如此緊密，但許多人卻對經濟學內容一知半解，透過這門課程逐步的學習，學習者將逐漸學到如何以經濟學家的方式剖析問題，對經濟議題建立正確的判斷能力，並奠定學習其他經濟學進階課程的基礎，也希望讓更多人了解經濟學的美妙之處。

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What's inside

Syllabus

第一講：經濟學基本原理與介紹

本講是經濟學的入門介紹，含括經濟學的基礎概念，例如機會成本、邊際的概念、看不見的手、人們如何作決策、市場及經濟體如何運作等。本講另外包含了一個經濟學的小遊戲，可以讓你/妳學到何謂理性的預測，同時體會經濟學樂趣。【熟悉這一講的內容，你/妳將可以對經濟學有初步的認識，並對之後的內容奠下基礎。】

第二講：供給與需求

本講介紹了經濟學中最核心的部分：供給、需求及市場均衡，內容包括影響供給、需求線變動的因素、替代品及互補品的概念。最後介紹市場如何達到均衡的過程，以及當供給或需求發生變動時，如何對市場均衡造成影響。【熟悉本講的內容，你/妳將可對供需及市場運作等概念有完整的認識。】

第三講：市場供給與需求及政府政策影響

本講承繼上一講的內容，運用供給需求的概念來看政府實施價格管制的政策效果，內容包括價格上限及價格下限對市場造成的影響，並進一步分析當實施價格管制時，供給或需求發生改變將會如何影響市場價格、數量。【熟悉本講的內容，你/妳將可了解政府價格管制相關政策的政策效果。】

第四講：剩餘

本講介紹為福利經濟學中的基本概念─剩餘，透過需求、供給線得到消費者剩餘及生產者剩餘，進一步將剩餘的概念運用到政策效果分析，透過剩餘的改變來看政府課稅及開放國際貿易對消費者及生產者福利的變化。【熟悉本講內容，你/妳將可運用供給、需求及剩餘的概念判斷政府政策對於經濟體的影響。】

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Teaches introductory microeconomic concepts and tools widely used across academia and business for further study and practice

Provides real-world examples for easier grasp of economic theories and their practical implications

Builds a foundation in economic thinking and analysis for further study or application in various fields

Opens up economic perspectives and ways of thinking, applicable in both personal finance and business decision-making

Explores microeconomic principles and their relationship with supply, demand, and market dynamics

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Reviews summary

Comprehensive economics introduction

This course provides a comprehensive introduction to the fundamentals of economics, catering to beginners. The instructor presents economic principles clearly and engagingly, utilizing real-world examples to illustrate their relevance in various aspects of life. By delving into concepts such as supply and demand, market equilibrium, and welfare economics, the course equips learners with tools to analyze economic issues and make informed decisions. Suitable for those seeking a grasp of basic economic principles or exploring economics as a potential field of study, this course receives high praise for its accessibility and relevance.

Interesting and thought-provoking presentations

"非常好的经济学入门课"

"教授講解詳細且常舉易懂的日常事件為範例"

"課程生動有趣"

"很棒的課程，讓我好好複習了經濟學基本知識！"

Accessible to students with no prior economics knowledge

"非常適合初學者，又能真的學到東西"

"沒有學過經濟學相關課程的人能輕易聽懂"

"很棒的課程，對於完全沒有經濟學基礎的我非常有幫助"

"老師循序漸進以及隨時補充實例的上課方式，讓原本枯燥乏味的理論課程變得更加生動活潑和淺顯易懂"

Practical examples connect economic principles to everyday life

"課程實用且簡單易懂"

"老師講解很清楚"

"淺顯易懂非常用心把難懂的經濟學講解的很簡單"

"舉了生活中很多例子可以印證經濟學中的概念"

Well-structured lectures with easy-to-understand explanations

"老師講解清晰，"

"深入淺出，貼合時事"

"深入淺出的教學，建構好概念"

"老師上課很有架構也很好理解"

Covers basic concepts without delving deeply into advanced topics

"課程大體上是高中經濟學的內容，想樣更深入了解經濟學的同學就必須另尋他處了"

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補充課外讀物、期刊文章或線上資源。
定期回顧和更新資料庫。

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Career center

Learners who complete 經濟學概論：誘因與市場（Introduction to Economics: Incentive and Markets） will develop knowledge and skills that may be useful to these careers:

Economist

An Economist is a career professional with specialization in studying the economy and matters regarding production, distribution, and consumption of goods and services. This course you are taking in Introduction to Economics: Incentive and Markets may be useful to an Economist by providing the foundational knowledge to understand the bigger picture of the economy and how individuals or businesses make decisions to produce or buy goods and services. To excel in this type of role, having a formal understanding of the building blocks of economics is vital.

See salaries and explore the career path for Economist

Financial Analyst

The career of a Financial Analyst focuses on making strategic and tactical investment decisions for businesses and individuals. By understanding the foundational pillars of economics and how supply and demand are balanced, a Financial Analyst can make educated decisions based on factors that may influence a decision to invest or not to invest. This course, Introduction to Economics: Incentive and Markets, may be useful in teaching the basics of economics to build a foundation for a Financial Analyst.

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Market Research Analyst

A Market Research Analyst typically focuses their career on gathering data and information about target markets and their behavior and using that information to make informed decisions. By having a background in economics, one may develop the ability to use market research data to better understand how to position products or services in the marketplace, predict customer behavior, and develop strategies for increasing market share or expanding into new markets. The course, Introduction to Economics: Incentive and Markets, may help build a foundation in economics and provide a comprehensive understanding of the interplay between supply and demand and how that may influence market behavior and consumer behavior.

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Management Consultant

A Management Consultant focuses their career towards developing plans and ideas to help businesses improve their performance. This course, Introduction to Economics: Incentive and Markets, may be useful in teaching the foundational components of economics, including supply and demand, so that a Management Consultant can make well-informed decisions and recommendations when working on business plans and strategies.

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Policy Analyst

A Policy Analyst focuses their career on studying and analyzing government policies and programs, often at the local, state, or federal level. Having a strong foundation in the concepts of how incentives and markets work is crucial for a Policy Analyst to be able to craft and implement sound policies. Introduction to Economics: Incentive and Markets may be useful in helping to develop an understanding of the principles that make markets work, which can then be used to analyze and make recommendations on policy decisions.

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Financial Advisor

A career as a Financial Advisor often has a focus on providing financial advice and guidance to individuals and families, particularly in matters related to investments, retirement planning, and estate planning. The course, Introduction to Economics: Incentive and Markets, may be useful to a Financial Advisor as it will provide a solid foundation in the fundamentals of economics, including financial markets and instruments, which Financial Advisors can utilize to make sound financial recommendations.

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Data Analyst

A Data Analyst typically works in a variety of industries and focuses their career towards collecting, analyzing, interpreting, and presenting data in order to solve problems and derive meaningful insights. This course, Introduction to Economics: Incentive and Markets, may be useful for a Data Analyst in understanding basic economic theories as they relate to supply and demand and use that knowledge and understanding when analyzing data, drawing conclusions, or making recommendations.

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Business Analyst

A Business Analyst focuses their career on analyzing an organization or business to improve its performance. This course, Introduction to Economics: Incentive and Markets, may be useful to a Business Analyst as it provides insights into the incentives and decision-making of individuals and firms. With this understanding, Business Analysts can design and implement strategies that drive business growth and success.

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Investment Banker

The career of an Investment Banker commonly involves advising companies on mergers and acquisitions, capital raising, and other financial transactions, often within the financial services industry. This course, Introduction to Economics: Incentive and Markets, may be useful to an Investment Banker by providing a solid understanding of the principles of supply and demand and how that may influence financial markets and investment decisions.

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Actuary

An Actuary will typically focus their career on evaluating and managing financial risk and uncertainty, usually within the insurance and financial services industries. The course, Introduction to Economics: Incentive and Markets, may be useful to an Actuary because it provides a foundational understanding of economic principles, including supply and demand, which can be used to quantify and manage financial risk.

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Journalist

A career in Journalism involves researching, analyzing, and reporting on current events and issues. Although not directly related to economics, economics is often used to analyze and interpret current events. Thus, the course, Introduction to Economics: Incentive and Markets, may be useful in providing a foundational understanding of economics related to supply and demand, which Journalists can use to write more informed and insightful articles.

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Lawyer

A Lawyer generally provides legal advice and representation to individuals, businesses, and organizations. While the course, Introduction to Economics: Incentive and Markets, is not directly related to law, it may be useful in building a foundation for understanding economic concepts as they may relate to legal cases. For example, an understanding of supply and demand may be useful when negotiating contracts.

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Teacher

A Teacher typically focuses their career on educating students at various levels, from elementary school through college. This course, Introduction to Economics: Incentive and Markets, may be useful to a Teacher as it provides a comprehensive overview of the foundational concepts in economics. That understanding can be passed on to students to help them develop critical thinking skills and an understanding of the global economy.

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Real Estate Agent

A Real Estate Agent works by assisting clients in buying, selling, or renting real estate properties. This course, Introduction to Economics: Incentive and Markets, may be useful to a Real Estate Agent in understanding the principles of supply and demand within the housing market. With that knowledge, a Real Estate Agent can effectively price homes, negotiate contracts, and advise clients on investment decisions.

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Software Engineer

A Software Engineer focuses on designing, developing, and maintaining software applications. While this course, Introduction to Economics: Incentive and Markets, is not directly related to software engineering, the principles of economics, such as supply and demand, can influence the development and marketing of software products and services.

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Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 經濟學概論：誘因與市場（Introduction to Economics: Incentive and Markets）.

经济学原理