Small Business Secrets

Are you thinking about starting a small business, freelancing, or turning a hobby into a full-time job? Or perhaps you're already running your own business and need some inspiration to take it to the next level. Join small business coach Dave Crenshaw for two short lessons that reveal the secrets of running a successful small business. This series covers topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more.

Contents:

• Introduction
• 1. Finding Your Most Valuable Customers
• 2. Setting Fees and Prices
• 3. Solving Problems
• 4. Working with Family and Friends
• 5. Creating a Business Plan
• 6. Starting a Hobby Business
• 7. Discovering Your Most Valuable Service or Product
• 8. Bootstrapping Your Business
• 9. Creating Culture
• 10. Getting Organized
• 11. Marketing with Social Media
• 12. Business Entities and Compensation
• 13. Small Business Accounting
• 14. Finding Your Marketing Message
• 15. Documenting Business Systems
• 16. Balancing Work and Life
• 17. Increasing Sales in Your Business
• 18. Testing Whether You Have an Idea or a Business
• 19. Hiring Service Providers
• 20. Hiring Employees
• 21. Motivating Employees
• 22. Seeking Capital
• 23. Working With Difficult Customers
• 24. Letting Employees Go
• 25. Generating New Sales Leads
• 26. Maintaining Focus as a Business Owner
• 27. Thinking Like An Entrepreneur
• 28. Dealing with Competition in Business
• 29. Avoiding Blind Spots
• 30. Creating a Customer Experience
• 31. Networking for Small Business
• 32. Building Accountability into your Small Business Culture
• 33. Dealing with Business Failures
• 34. Improving Sales Systems
• 35. Giving Back
• 36. Setting Goals for Small Business
• 37. Channeling Your Motivation
• 38. Building a Small Business Exit Strategy
• 39. Building Customer Loyalty
• 40. Building Employee Loyalty
• 41. Structuring a Small Business
• 42. Branding Your Small Business
• 43. Dispelling Big-Business Illusions
• 44. Understanding if Entrepreneurship Is Right for You
• 45. Managing Remote Employees
• 46. Crowdfunding Your Business
• 47. Cultivating Entrepreneurial Curiosity
• 48. Growing into a Mature Business