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Adobe

By the end of the course, learners will understand the role of AI in modern design workflows, apply multiple AI techniques to create and refine visuals, and export professional-quality designs. This course is ideal for graphic designers seeking to integrate AI into their creative process.

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Syllabus

Welcome to generative AI in Adobe Photoshop
This module introduces you to the role of generative AI in modern design workflows. You'll explore how AI can support creativity, experiment with AI-powered tools in Adobe Photoshop, and connect with the Adobe community. The module includes onboarding, an FAQ, and a knowledge check to help you build confidence before you dive into hands-on creation.
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Learners who complete Generative AI for Designers will develop knowledge and skills that may be useful to these careers:
Graphic Designer
A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. This course is specifically designed for Graphic Designers seeking to integrate Generative AI into their creative process, making it an exceptional fit. Learners will gain direct experience with AI tools in Adobe Photoshop, exploring how to generate, enhance, and remix visual content. The modules on creating with generative AI, expanding canvases, and AI-powered compositing and finishing provide practical skills immediately applicable to a Graphic Designer's daily tasks, enabling them to accelerate ideation and polish professional-quality designs efficiently.
Visual Designer
A Visual Designer focuses on the aesthetics of a product or brand, creating compelling visual elements across various platforms from websites to marketing materials. They ensure consistency and impact through strong visual communication. This course is exceptionally well-suited for a Visual Designer looking to integrate leading-edge AI capabilities into their workflow. Learners will gain practical experience using Firefly powered features in Photoshop to generate, enhance, and remix visual content. The course's comprehensive approach, from understanding the role of AI in modern design workflows to applying AI techniques for creating, refining, and exporting professional-quality designs, directly supports a Visual Designer in accelerating ideation, polishing visual assets, and exploring new creative directions with confidence.
Digital Artist
A Digital Artist creates visual art using digital tools and software, often for various media including games, films, or personal projects. This role constantly seeks innovative methods to produce compelling visuals. For a Digital Artist, this course provides a direct pathway to mastering Generative AI for creative exploration within Adobe Photoshop. Learners will delve into how AI can support creativity, experimenting with tools to generate new backgrounds, expand canvases, and apply diverse AI techniques to bring artistic visions to life. The focus on experimentation and iteration in the Creating with Generative AI module is particularly beneficial, as is the ability to refine and complete designs through AI Powered Compositing and Finishing, ensuring professional-quality exports.
Photo Editor
A Photo Editor is responsible for enhancing, correcting, and manipulating images to meet specific artistic or technical requirements for publications, websites, or campaigns. Meticulous detail and proficiency in image manipulation software are essential. This course is an outstanding fit for a Photo Editor, as it directly addresses advanced image manipulation using Generative AI in Photoshop. Learners will gain hands-on experience applying AI tools to refine and complete designs, including generating overlays, enhancing detail, and controlling fill precision. The AI Powered Compositing and Finishing module is particularly relevant, allowing a Photo Editor to achieve sophisticated results more efficiently, polish their work, and prepare professional-quality designs for export with confidence.
Illustrator
An Illustrator creates original images and artwork, often for books, magazines, or advertising, using a variety of mediums and styles. For an Illustrator, this course offers an exciting expansion of their creative toolkit by exploring Generative AI in Photoshop. Learners will discover how AI tools can assist in creating and transforming images, such as generating new backgrounds, expanding canvases, or applying multiple AI techniques to enhance their unique artistic vision. The emphasis on experimentation and iteration within the course is particularly relevant for an Illustrator seeking to innovate their process, allowing for rapid exploration of stylistic variations or complex scene compositions, ultimately helping to polish professional-quality designs.
Concept Artist
A Concept Artist generates visual ideas and designs for characters, environments, and objects for films, video games, or animation. Their work is pivotal in defining the aesthetic direction of a project, often requiring rapid iteration and exploration of numerous possibilities. For a Concept Artist, this course offers powerful tools to enhance their creative process by leveraging Generative AI in Photoshop. Learners will explore how AI can support creativity and experiment with AI powered tools to generate, enhance, and remix visual content, directly aiding in the quick production of diverse concepts. The emphasis on experimentation and iteration, alongside the ability to expand canvases and apply multiple AI techniques, is invaluable for exploring new directions and accelerating ideation in concept design.
Marketing Designer
A Marketing Designer creates visual content essential for promotional campaigns, advertisements, social media, and websites, aiming to attract and engage target audiences. For a Marketing Designer, efficiency, brand consistency, and the ability to produce high-quality, impactful visuals are paramount. This course offers highly relevant skills by introducing the creative possibilities of Generative AI in Photoshop. Learners will gain hands-on experience using AI tools to generate, enhance, and remix visual content, enabling them to accelerate ideation for campaigns and quickly produce variations. The modules focusing on applying multiple AI techniques to create and refine visuals and preparing professional-quality designs for export are directly applicable to delivering polished marketing assets.
Brand Designer
A Brand Designer develops the visual identity of a brand, creating logos, color palettes, typography, and imagery that resonate with its core values and target audience. Consistency and innovative visual storytelling are essential. This course offers a valuable expansion of tools for a Brand Designer by introducing the creative possibilities of Generative AI in Photoshop. Learners will explore how AI tools can generate, enhance, and remix visual content, which can be particularly useful for quickly iterating on mood boards, exploring diverse visual assets, or developing consistent stylistic elements for brand guidelines. The focus on accelerating ideation and polishing designs helps a Brand Designer maintain high standards while exploring new creative directions with confidence.
Creative Technologist
A Creative Technologist explores and applies emerging technologies to solve creative problems and develop innovative experiences, often at the intersection of design, art, and technology. For a Creative Technologist, understanding and harnessing Generative AI in design workflows is a crucial area of expertise. This course helps build confidence using Firefly powered features to accelerate ideation and explore new directions, providing a hands-on introduction to AI tools in Adobe Photoshop for generating, enhancing, and remixing visual content. Learners will understand the role of AI in modern design workflows, which is invaluable for conceptualizing and implementing cutting-edge creative solutions and integrating AI into broader interactive projects.
Art Director
An Art Director oversees the visual style and images for various projects, including magazines, product packaging, and film sets, guiding design teams and ensuring creative visions are executed. For an Art Director, understanding emerging technologies that impact design workflows is critical for effective leadership and strategic planning. This course will help build confidence in using Firefly powered features to accelerate ideation and explore new creative directions, which is invaluable for guiding visual strategy. Learners will understand the role of AI in modern design workflows and explore how AI can support creativity, enabling an Art Director to better direct teams on leveraging these powerful new tools for generating and refining visual content.
Content Creator
A Content Creator produces various forms of media, including articles, videos, and images, for digital platforms to inform, entertain, or engage an audience. For a Content Creator, the need for fresh, high-quality visual assets is constant, often requiring rapid production. This course helps build confidence in using Firefly powered features to accelerate ideation and polish designs for all types of visual content. Learners will explore how to use AI tools in Photoshop to generate, enhance, and remix visual content efficiently. The ability to quickly create new backgrounds, expand canvases, and refine visuals through AI powered compositing and finishing can significantly boost a Content Creator's output and visual quality across their diverse platforms.
User Interface User Experience Designer
A User Interface User Experience Designer focuses on making digital products both aesthetically pleasing and easy to use, creating intuitive interfaces and engaging user experiences. While primarily concerned with user flows and interactions, a strong visual design sense and efficient asset creation are crucial. This course helps build confidence in using Firefly powered features to accelerate ideation and polish designs, which can be highly advantageous for a User Interface User Experience Designer. Learners will understand the role of AI in modern design workflows and apply AI techniques to create and refine visuals, such as generating overlays or enhancing details for prototypes and design systems. This skill set can significantly streamline the visual component of UI UX design work.
Motion Graphics Designer
A Motion Graphics Designer creates animated visual elements, often combining animation, graphic design, and video to convey messages or enhance storytelling. While this course focuses on static visual creation, the skills gained are highly transferable for producing the foundational assets and elements used in motion graphics. Learners will explore how to use AI tools in Photoshop to generate, enhance, and remix visual content. The ability to expand canvases, generate new backgrounds, and apply AI techniques for compositing and finishing can significantly accelerate asset creation for a Motion Graphics Designer, offering new creative possibilities for visual elements that will be animated later. The course helps build confidence in integrating AI into creative processes.
Product Designer
A Product Designer orchestrates the entire user experience of a product, from ideation to launch, encompassing both functionality and visual appeal. While often focused on user research and interaction, creating compelling visual prototypes and assets is a key component. This course helps build confidence in using Firefly powered features to accelerate ideation and polish designs related to the product's visual elements. Learners will apply AI techniques to create and refine visuals within Photoshop, which can streamline the prototyping process for user interfaces, marketing visuals, or even conceptual product imagery. Understanding the role of AI in modern design workflows can also inform their approach to new design tools and efficiencies.
Technical Artist
A Technical Artist bridges the gap between artists and programmers, often developing tools, optimizing workflows, and implementing art assets within game engines or other interactive platforms. They possess both artistic sensibility and a strong understanding of technology. For a Technical Artist, this course helps build confidence in using Firefly powered features to accelerate ideation and polish designs, particularly concerning visual asset creation and manipulation. Learners will understand the role of AI in modern design workflows and apply AI techniques to create and refine visuals within Photoshop. This foundational understanding of AI's practical application in a creative context can inform the development of more efficient pipelines and tools for complex visual content, relevant to their innovative work.

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Generative AI for Designers.
A comprehensive guide to Photoshop Elements that covers everything from the basics to advanced techniques. is perfect for beginners who want to learn how to use Photoshop Elements or experienced users who want to brush up on their skills.
This comprehensive textbook provides a broad overview of the field of artificial intelligence, covering fundamental concepts, algorithms, and applications. It is an essential resource for anyone interested in understanding the basics of AI.
Serves as an excellent introduction to the fundamental principles of graphic design, which are core to visual design. It covers essential concepts like composition, hierarchy, and grid structures with clear visual examples. It is commonly used as a textbook in academic settings and is highly recommended for beginners to build a solid foundation.
The second edition of Foster's book, updated to include recent advancements like diffusion models, making it highly relevant to contemporary image generation. It offers a practical guide to building generative models with TensorFlow and Keras. This edition is particularly valuable for understanding the latest techniques.
Considered a definitive guide to typography, this book delves into the history, principles, and practice of arranging type. It's a classic resource for those seeking a deep understanding of typography's role in visual communication and is highly respected in the field.
This recent book focuses on two of the most impactful contemporary architectures in generative AI: Transformers and Diffusion Models, both crucial for state-of-the-art image generation. It provides hands-on experience, making it highly relevant for those looking to implement modern techniques.
Provides a practical guide to using generative AI, covering the different techniques and tools available. It is written by two leading experts in the field, Josh Patterson and Adam Gibson.
Presents 125 laws, guidelines, human biases, and principles that are fundamental to effective design across various disciplines, including visual design. It's a highly useful reference tool for understanding the underlying concepts that make designs work and is often recommended in design programs.
Teaches readers how to use Photoshop Lightroom Classic to edit and organize their digital photos. It covers all the essential techniques that photographers need to know.
Comprehensive guide to deep learning, a powerful AI technique that has revolutionized fields such as computer vision, natural language processing, and speech recognition. It covers the theoretical foundations of deep learning as well as practical implementation details.
A seminal work in the field of design, this book examines the principles of good design through the lens of everyday objects. It emphasizes usability and user-centered design, offering valuable perspectives that inform visual design decisions across all mediums.
Introduces fundamental design concepts through the lens of everyday experiences and visual communication. It helps readers understand how design shapes their interactions with the world, providing a broad and accessible entry point into the field of visual design.
Addresses contemporary issues of diversity, inclusion, and social justice in graphic design practice and education. It offers critical perspectives and practical guidance for creating more equitable and representative design work. Highly relevant for students and professionals interested in the social impact of design.
Color theory fundamental component of visual design. This classic book explores the subjective experience of color and how colors interact with each other. It's a crucial resource for developing a sophisticated understanding of color usage in design.
Understanding human psychology is vital for effective visual design. explores how people see, read, remember, and decide, providing actionable insights for creating designs that resonate with users. It's a valuable resource for adding a behavioral dimension to visual design practice.
This handbook breaks down visual design into its basic elements and explains how they can be combined to create meaningful compositions. It provides a clear framework for understanding the 'grammar' of visual language, making it useful for beginners and as a quick reference.
Provides a practitioner-focused view of generative AI, including image generation, with an emphasis on real-world applications, deployment, and ethical considerations. It's valuable for professionals looking to integrate generative AI into their work.
Provides a comprehensive overview of the history of graphic design from the 19th century to the present. It's an excellent resource for gaining a broad understanding of the evolution of the field, key movements, and influential designers. It is particularly useful for students seeking historical context and can serve as a valuable reference throughout their studies.
A classic collection of essays by the influential graphic designer Paul Rand. offers timeless insights into the principles and philosophy of design. It's more of an inspirational and theoretical read, best suited for students and professionals looking to deepen their understanding of design thinking from a master.
Focusing specifically on typography for digital interfaces, this book addresses the unique challenges and opportunities of using type on screens. It's essential reading for anyone involved in visual design for web, mobile, and other digital platforms.
Focuses specifically on Generative Adversarial Networks (GANs), a key architecture in image generation. It provides practical guidance on building and training GANs, covering various techniques and applications. It's a useful resource for those wanting to specialize in GAN-based image generation.
Paul Rand was a highly influential visual designer. offers insights into his design philosophy and process, illustrated with examples of his iconic work. It's a valuable read for understanding the thinking behind impactful visual communication.
Focusing on interaction design patterns, this book is highly relevant for those applying visual design to digital interfaces. It provides a catalog of common design solutions for user interfaces, helping designers create intuitive and effective digital products.
Offers a practical, step-by-step guide to using Midjourney, a popular AI image generation tool. While less focused on the underlying models, it's highly relevant for users looking to create images with AI and understand prompting techniques. It's a valuable resource for practical application.
Provides a business-oriented perspective on generative AI, discussing its potential impact on industries and how companies can use it to gain a competitive advantage. It is written by three leading experts in the field, Thomas Davenport, Rajeev Ronanki, and Nitin Mittal.
Provides a thought-provoking exploration of the future of generative AI, discussing its potential benefits and risks. It is written by Gary Marcus, a leading researcher in the field.
Covers the use of Photoshop for 3D artists, including techniques for creating textures, rendering images, and compositing 3D elements. It is an excellent resource for 3D artists who want to learn how to use Photoshop effectively.
A collection of case studies and essays from renowned designer Michael Bierut, offering a look into his design process and problem-solving approaches. It provides real-world examples of graphic design in practice and can be inspiring for students and professionals. It's more valuable as supplementary reading.
Explores the ethical and political implications of graphic design in a global context. It encourages designers to consider the cultural impact of their work and promotes a more responsible approach to visual communication. It's highly relevant for contemporary discussions in design and suitable for advanced students and professionals.
Provides a hands-on introduction to machine learning using popular Python libraries such as Scikit-Learn, Keras, and TensorFlow. It great resource for beginners who want to learn how to build and deploy machine learning models.
This monograph provides a focused introduction to Variational Autoencoders (VAEs), a foundational generative model. It's a good resource for those wanting to delve specifically into the theoretical details and applications of VAEs.
Provides a step-by-step guide to image editing and manipulation using Photoshop. It great resource for beginners who want to learn the basics of Photoshop.
Effective prompting is crucial for controlling generative AI models, including those for image generation. focuses on the principles of prompt engineering, a valuable skill for anyone working with these tools.
This classic textbook covers the mathematical underpinnings of machine learning and pattern recognition, providing essential background for understanding image generation techniques. It offers a comprehensive treatment of probability and graphical models, which are foundational concepts. It valuable reference for a deeper theoretical understanding.
Examines deep learning techniques applied to computer vision tasks, including those relevant to image generation like GANs and image modification. It's suitable for machine learning practitioners and researchers seeking to apply deep learning to visual data.
Offers practical advice and insights into the realities of working as a graphic designer. It covers topics like finding work, dealing with clients, and managing your career. While not a technical design book, it provides essential context for aspiring and practicing professionals.
Critically examines the relationship between graphic design and capitalism, exploring the social, ethical, and economic dimensions of the field. It's a valuable resource for those interested in contemporary issues and critical perspectives within visual design.
Provides a non-technical introduction to artificial intelligence, making it accessible to readers with no prior knowledge of the field. It covers the history of AI, its potential benefits and risks, and its impact on society.
Covers deep learning and computer vision, including topics like image classification, object detection, neural style transfer, and GANs, all of which are related to image generation. It helps in understanding how computers interpret and modify images.
Offers a thorough introduction to computer vision, covering topics like image generation and machine learning techniques used in vision systems. It provides a solid mathematical and statistical foundation.
This textbook provides an accessible introduction to the foundations of computer vision, incorporating recent deep learning advances relevant to image generation. It's a good resource for students and researchers.
Explores the work and design philosophy of Dieter Rams, known for his minimalist and functional approach. It provides inspiration and insights into the principles of good design. While not a how-to guide, it's valuable for understanding the impact of thoughtful and restrained design.
Provides a global perspective on the development and impact of AI. It discusses the rise of AI in China and other countries, and explores the challenges and opportunities that AI poses for society.
Explores the relationship between generative AI and the creative process, discussing how generative AI can be used to enhance creativity. It is written by Margaret Boden, a leading researcher in the field.
This concise book offers a brief introduction to deep learning fundamentals necessary for understanding image generation models. It's a good starting point for those with a STEM background who need a quick overview of the core concepts. Available for free, it serves as a helpful introductory resource.

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