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Fatima Karim
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعرف على أفضل الممارسات من أجل التسويق عبر فايسبوك مسنجر.
في نهاية هذه الدورة، ستصبح قادراً على إنشاء صفحة الأعمال الخاصة بك و ربطها مع مسنجر، وضبط كافة الإعدادات التي تساعدك على استخدام مسنجر في التسويق الإلكتروني، ومن إتباع عدة ممارسات تضمن تحقيق أهدافك بنجاح.
Register for this course and see more details by visiting:
OpenCourser.com/course/ana1mp/'fDl
What's inside
Syllabus
Module 1
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعرف على أفضل الممارسات من أجل التسويق عبر فايسبوك مسنجر. في نهاية هذه الدورة، ستصبح قادراً على إنشاء صفحة الأعمال الخاصة بك و ربطها مع مسنجر، وضبط كافة الإعدادات التي تساعدك على استخدام مسنجر في التسويق الإلكتروني، ومن إتباع عدة ممارسات تضمن تحقيق أهدافك بنجاح.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
يستهدف أصحاب المشاريع الذين يبحثون عن تحسين تسويقهم عبر مسنجر فيسبوك
يساعد المتعلمين على فهم أفضل الممارسات للتسويق عبر مسنجر فيسبوك
Save this course
Save أفضل الممارسات من أجل التسويق على فيسبوك مسنجر to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in أفضل الممارسات من أجل التسويق على فيسبوك مسنجر with these
activities:
Review essential concepts of digital marketing and social media marketing
Show steps
Refreshes students' understanding of core marketing concepts, providing a solid foundation for Messenger marketing.
Browse courses on
Digital Marketing
Show steps
-
Review notes or textbooks on digital marketing and social media marketing.
-
Watch online videos or attend webinars on the topic.
-
Complete short quizzes or practice exercises to test your understanding.
Refresh understanding of basic Facebook business tools
Show steps
Reinforces fundamental understanding of Facebook business tools to ensure a strong foundation for the course.
Show steps
-
Review documentation and tutorials on Facebook business tools.
-
Set up a test Facebook business page and experiment with its features.
Mentor a junior colleague or student interested in Facebook Messenger marketing
Show steps
Encourages students to reinforce their understanding by teaching others, fostering a deeper grasp of the subject matter.
Browse courses on
Mentorship
Show steps
-
Identify a mentee who is interested in learning about Messenger marketing.
-
Share your knowledge and experience, providing guidance and support.
-
Facilitate discussions and encourage the mentee to ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice creating and managing Facebook Messenger chatbots
Show steps
Provides hands-on experience in building and managing chatbots, a key aspect of Facebook Messenger marketing.
Show steps
-
Create a chatbot using a chatbot development platform.
-
Configure the chatbot's settings and functionality.
-
Test and refine the chatbot's responses and interactions.
Follow video tutorials on using Facebook Messenger analytics
Show steps
Enhances understanding of Messenger analytics to effectively monitor and improve campaign performance.
Browse courses on
Data Analysis
Show steps
-
Find video tutorials on Facebook Messenger analytics.
-
Watch the tutorials and take notes on key concepts and techniques.
-
Apply the techniques to analyze your own Messenger marketing campaigns.
Attend a workshop or webinar on advanced Facebook Messenger marketing techniques
Show steps
Exposes students to the latest industry practices and innovative approaches to Messenger marketing.
Show steps
-
Research and identify relevant workshops or webinars.
-
Register and attend the event.
-
Take notes and engage in discussions during the event.
Develop a sample Facebook Messenger marketing campaign proposal
Show steps
Provides practical experience in planning and outlining a Messenger marketing campaign, applying course concepts.
Browse courses on
Campaign Planning
Show steps
-
Identify a target audience and define campaign goals.
-
Research and select relevant Facebook Messenger features.
-
Develop a content calendar and messaging strategy.
-
Outline performance metrics and evaluation criteria.
Create a chatbot for a real-world business or organization
Show steps
Challenges students to apply their skills in a practical setting, fostering a deeper understanding of chatbot development.
Browse courses on
Chatbot Development
Show steps
-
Identify a business or organization that could benefit from a chatbot.
-
Gather requirements and design the chatbot's functionality.
-
Develop and test the chatbot using a chatbot development platform.
-
Deploy and monitor the chatbot, making adjustments as needed.
Review essential concepts of digital marketing and social media marketing
Show steps
Refreshes students' understanding of core marketing concepts, providing a solid foundation for Messenger marketing.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Review notes or textbooks on digital marketing and social media marketing.
- Watch online videos or attend webinars on the topic.
- Complete short quizzes or practice exercises to test your understanding.
Refresh understanding of basic Facebook business tools
Show steps
Reinforces fundamental understanding of Facebook business tools to ensure a strong foundation for the course.
Show steps
Show steps
Show steps
- Review documentation and tutorials on Facebook business tools.
- Set up a test Facebook business page and experiment with its features.
Mentor a junior colleague or student interested in Facebook Messenger marketing
Show steps
Encourages students to reinforce their understanding by teaching others, fostering a deeper grasp of the subject matter.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify a mentee who is interested in learning about Messenger marketing.
- Share your knowledge and experience, providing guidance and support.
- Facilitate discussions and encourage the mentee to ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice creating and managing Facebook Messenger chatbots
Show steps
Provides hands-on experience in building and managing chatbots, a key aspect of Facebook Messenger marketing.
Show steps
Show steps
Show steps
- Create a chatbot using a chatbot development platform.
- Configure the chatbot's settings and functionality.
- Test and refine the chatbot's responses and interactions.
Follow video tutorials on using Facebook Messenger analytics
Show steps
Enhances understanding of Messenger analytics to effectively monitor and improve campaign performance.
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Find video tutorials on Facebook Messenger analytics.
- Watch the tutorials and take notes on key concepts and techniques.
- Apply the techniques to analyze your own Messenger marketing campaigns.
Attend a workshop or webinar on advanced Facebook Messenger marketing techniques
Show steps
Exposes students to the latest industry practices and innovative approaches to Messenger marketing.
Show steps
Show steps
Show steps
- Research and identify relevant workshops or webinars.
- Register and attend the event.
- Take notes and engage in discussions during the event.
Develop a sample Facebook Messenger marketing campaign proposal
Show steps
Provides practical experience in planning and outlining a Messenger marketing campaign, applying course concepts.
Browse courses on
Campaign Planning
Show steps
Show steps
Show steps
- Identify a target audience and define campaign goals.
- Research and select relevant Facebook Messenger features.
- Develop a content calendar and messaging strategy.
- Outline performance metrics and evaluation criteria.
Create a chatbot for a real-world business or organization
Show steps
Challenges students to apply their skills in a practical setting, fostering a deeper understanding of chatbot development.
Browse courses on
Chatbot Development
Show steps
Show steps
Show steps
- Identify a business or organization that could benefit from a chatbot.
- Gather requirements and design the chatbot's functionality.
- Develop and test the chatbot using a chatbot development platform.
- Deploy and monitor the chatbot, making adjustments as needed.
Career center
Learners who complete أفضل الممارسات من أجل التسويق على فيسبوك مسنجر will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager develops, executes, and analyzes digital marketing campaigns. In your role, you will use Facebook Messenger to connect with potential customers. This course will help you build a foundation in using Messenger for marketing, including creating a business page, linking it to Messenger, and using the platform's features. This course is a valuable resource for anyone looking to advance their career in digital marketing.
Social Media Manager
Social Media Manager
A Social Media Manager creates and manages social media content for businesses. In your role, you will use Facebook Messenger to engage with customers and build relationships. This course will help you develop the skills you need to use Messenger effectively, including creating engaging content, managing customer interactions, and using Messenger's analytics tools. This course is a must-have for anyone looking to start or advance their career in social media marketing.
E-commerce Manager
E-commerce Manager
An E-commerce Manager oversees the online sales operations of a business. In your role, you will use Facebook Messenger to provide customer support and drive sales. This course will help you develop the skills you need to use Messenger to its full potential, including setting up Messenger for e-commerce, using chatbots to automate customer interactions, and using Messenger to drive traffic to your website. This course is essential for anyone looking to succeed in e-commerce.
Customer Success Manager
Customer Success Manager
A Customer Success Manager helps customers achieve their goals with a product or service. In your role, you will use Facebook Messenger to provide support and build relationships with customers. This course will help you develop the skills you need to use Messenger to provide excellent customer service, including using Messenger to troubleshoot problems, answer questions, and build rapport with customers. This course is a valuable resource for anyone looking to start or advance their career in customer success.
Sales Representative
Sales Representative
A Sales Representative sells products or services to customers. In your role, you will use Facebook Messenger to connect with potential customers and close deals. This course will help you develop the skills you need to use Messenger to generate leads, qualify prospects, and close deals. This course is a must-have for anyone looking to start or advance their career in sales.
Marketing Manager
Marketing Manager
A Marketing Manager develops and executes marketing campaigns for businesses. In your role, you will use Facebook Messenger to reach new customers and build relationships with existing customers. This course will help you develop the skills you need to use Messenger to create engaging content, manage customer interactions, and track the results of your campaigns. This course is a valuable resource for anyone looking to start or advance their career in marketing.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist manages the public image of a business. In your role, you will use Facebook Messenger to build relationships with journalists and influencers. This course will help you develop the skills you need to use Messenger to pitch stories, manage media inquiries, and build a positive reputation for your business. This course is a valuable resource for anyone looking to start or advance their career in public relations.
Community Manager
Community Manager
A Community Manager builds and manages online communities for businesses. In your role, you will use Facebook Messenger to engage with community members and build relationships. This course will help you develop the skills you need to use Messenger to create engaging content, manage customer interactions, and build a thriving community. This course is a must-have for anyone looking to start or advance their career in community management.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager creates and manages content for businesses. In your role, you will use Facebook Messenger to distribute content and engage with customers. This course will help you develop the skills you need to use Messenger to create engaging content, manage customer interactions, and track the results of your campaigns. This course is a valuable resource for anyone looking to start or advance their career in content marketing.
Event Planner
Event Planner
An Event Planner plans and executes events for businesses. In your role, you will use Facebook Messenger to promote events and communicate with attendees. This course will help you develop the skills you need to use Messenger to create event pages, manage RSVPs, and send out updates to attendees. This course is a valuable resource for anyone looking to start or advance their career in event planning.
Customer Service Representative
Customer Service Representative
A Customer Service Representative provides support to customers. In your role, you will use Facebook Messenger to answer questions, resolve issues, and build relationships with customers. This course will help you develop the skills you need to use Messenger to provide excellent customer service, including using Messenger to troubleshoot problems, answer questions, and build rapport with customers. This course is a valuable resource for anyone looking to start or advance their career in customer service.
Product Manager
Product Manager
A Product Manager develops and manages products for businesses. In your role, you will use Facebook Messenger to get feedback from customers and improve your products. This course will help you develop the skills you need to use Messenger to collect feedback, manage customer relationships, and improve your products. This course may be useful for anyone looking to start or advance their career in product management.
Business Analyst
Business Analyst
A Business Analyst analyzes business processes and identifies areas for improvement. In your role, you will use Facebook Messenger to collect data from customers and improve business processes. This course may be useful for anyone looking to start or advance their career in business analysis.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data. In your role, you will use Facebook Messenger to collect data from customers and improve business processes. This course may be useful for anyone looking to start or advance their career in data analysis.
Software Engineer
Software Engineer
A Software Engineer designs, develops, and maintains software applications. In your role, you may use Facebook Messenger to communicate with team members and track the progress of software development projects. This course may be useful for anyone looking to start or advance their career in software engineering.
For more career information including salaries, visit:
OpenCourser.com/course/ana1mp/'fDl
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
أفضل الممارسات من أجل التسويق على فيسبوك مسنجر.
Provides a comprehensive overview of visual storytelling, including how to use visual storytelling to create engaging content that resonates with your audience. It valuable resource for anyone who wants to learn more about using visual storytelling to grow their business.
Provides a comprehensive overview of Facebook Messenger marketing, including how to create and manage Messenger bots, use Messenger ads, and measure the success of your Messenger marketing campaigns. It valuable resource for anyone who wants to learn more about using Messenger for marketing.
Save
Provides a comprehensive overview of Facebook marketing, including how to create and execute a successful Facebook marketing strategy. It valuable resource for anyone who wants to learn more about using Facebook to grow their business.
Provides a comprehensive overview of marketing automation, including how to use marketing automation to streamline your marketing processes, improve your results, and save time and money. It valuable resource for anyone who wants to learn more about using marketing automation to grow their business.
Provides a comprehensive overview of content marketing, including how to create and execute a successful content marketing strategy. It valuable resource for anyone who wants to learn more about using content marketing to grow their business.
Provides a comprehensive overview of digital marketing, including how to create and execute a successful digital marketing campaign. It valuable resource for anyone who wants to learn more about using digital marketing to grow their business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ana1mp/'fDl
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Effort
ساعتين
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Fatima Karim
Language
العربية
Good to know
يستهدف أصحاب المشاريع الذين يبحثون عن تحسين تسويقهم عبر مسنجر فيسبوك
يساعد المتعلمين على فهم أفضل الممارسات للتسويق عبر مسنجر فيسبوك
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