Becoming a Product Manager

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This course is a part of LinkedIn Learning Highlights: Courses Watched by New Hires, a 9-course series from LinkedIn Learning.

What does a product manager actually do? What kind of product manager roles are out there, and how do they differ from project management? In this course, get answers to those questions—and more—as you learn about the different tools and techniques needed to successfully coordinate all aspects of product development. Instructors Cole Mercer and Evan Kimbrell go over the major phases of the product lifecycle and discuss how approaches like agile, scrum, and kanban actually work in real-world situations. Plus, learn how to address real user needs, approach customer development, run MVP experiments, sketch out mobile apps, work with your stakeholders, and much more.

Contents:

• 1. Introduction to Product Management
• 2. Introduction to Product Development
• 3. Ideas and User Needs
• 4. Competitive and Market Analysis
• 5. Customer Development
• 6. Designing and Running Experiments
• 7. Conceptualizing the Solution
• 8. Metrics for Product Managers: Defining Success and Measuring Results
• 9. Building the Product: Project Management for PMs
• 10. Working with People and Stakeholders
• 11. What You Should Do to Prepare Yourself for the Job
• 12. How to Look for a Job in Product Management
• 13. How to Get the Job in Product Management
• 14. After You've Got the Job
• 15. Extended Interviews with Current Product Managers