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Stacey Shanklin-Langford
By the end of this project, you will create a Google Form for marketing research. Google Forms is a free and easy way to conduct marketing research because it is easy to share links, data is generated into an organized Google Sheet, and it is easy to respond to the survey on any type of device. The most notable ways Google Forms is used are customer surveys, suggestion box, and to grow a business email list. You will learn how to create a Google Form which will include features such as branding, email opt-ins, and questions based on the user’s previous answers.
Note: This course works best for learners who are based in the North...
Read more
By the end of this project, you will create a Google Form for marketing research. Google Forms is a free and easy way to conduct marketing research because it is easy to share links, data is generated into an organized Google Sheet, and it is easy to respond to the survey on any type of device. The most notable ways Google Forms is used are customer surveys, suggestion box, and to grow a business email list. You will learn how to create a Google Form which will include features such as branding, email opt-ins, and questions based on the user’s previous answers.
Note: This course works best for learners who are based in the North...
Read more
By the end of this project, you will create a Google Form for marketing research. Google Forms is a free and easy way to conduct marketing research because it is easy to share links, data is generated into an organized Google Sheet, and it is easy to respond to the survey on any type of device. The most notable ways Google Forms is used are customer surveys, suggestion box, and to grow a business email list. You will learn how to create a Google Form which will include features such as branding, email opt-ins, and questions based on the user’s previous answers.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/b7zwve/use
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Expands foundational knowledge for students already in the field
Explores Google Forms, an industry-standard tool for conducting market research
Focuses on practical skills, such as creating branded, engaging surveys
Utilizes hands-on exercises, including developing custom surveys
Taught by experts with extensive experience in marketing research
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Reviews summary
Google forms marketing survey project
This guided project on Google Forms for Marketing Surveys has received overwhelmingly positive feedback from learners. Reviews indicate that the course is informative and useful, with clear explanations and guidance from the instructor. Learners particularly appreciate the hands-on approach of the course, which allows them to create a Google Form with various features. The project is seen as beneficial for both beginners and those looking to enhance their marketing research skills.
Helps collect information quickly.
"It ia very powerful tool which helps us to collect the information within shorter time period"
Suitable for beginners.
"Its extremely useful biggners, it teaches every thing"
Instructor provides clear explanations.
"Special thanks to the instructor who made this guided project so easy for me!!"
"Keep the good work."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Use Google Forms for Marketing Surveys with these
activities:
Review Google Drive and Google Sheets
Show steps
Reviewing Google Drive and Google Sheets will help you get familiar with the tools you'll be using to create and manage your marketing research data.
Browse courses on
Google Drive
Show steps
-
Visit the Google Drive website and sign in with your Google account.
-
Create a new folder for your marketing research project.
-
Upload any existing research data you have to the folder.
-
Create a new Google Sheet to store your marketing research data.
-
Add headers to your Google Sheet to label the different columns of data.
Watch a tutorial on using Google Forms for marketing research
Show steps
Watching a tutorial on using Google Forms for marketing research will help you learn best practices and get tips on how to create effective surveys.
Show steps
-
Search for a tutorial on YouTube or another video-sharing website.
-
Watch the tutorial and take notes on the key points.
-
Apply what you learned from the tutorial to your own Google Form survey.
Create a simple Google Form survey
Show steps
Creating a simple Google Form survey will help you practice using the tool and get a feel for the different types of questions you can ask.
Show steps
-
Enter a title and description for your survey.
-
Go to the Google Forms website and sign in with your Google account.
-
Click on the "Create a new form" button.
-
Add questions to your survey.
-
Customize the look and feel of your survey.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group or online forum to discuss Google Forms
Show steps
Joining a study group or online forum will allow you to connect with other students and learn from their experiences using Google Forms.
Show steps
-
Search for a study group or online forum related to Google Forms.
-
Join the group or forum and introduce yourself.
-
Participate in discussions and ask questions.
-
Share your own experiences and knowledge with the group.
Attend a Google Forms workshop
Show steps
Attending a Google Forms workshop will allow you to learn from experts and get hands-on experience using the tool.
Show steps
-
Search for a Google Forms workshop in your area.
-
Register for the workshop and attend.
-
Take notes and ask questions during the workshop.
-
Apply what you learned from the workshop to your own Google Form survey.
Create a marketing research plan using Google Forms
Show steps
Creating a marketing research plan using Google Forms will help you put your learning into practice and develop a plan for conducting your own marketing research project.
Show steps
-
Define your research goals and objectives.
-
Identify your target audience.
-
Develop a survey questionnaire using Google Forms.
-
Distribute your survey to your target audience.
-
Analyze your survey results and draw conclusions.
Compile your marketing research materials
Show steps
Compiling your marketing research materials will help you organize your work and make it easier to refer back to later.
Show steps
-
Gather all of your marketing research materials, including your Google Form survey, survey results, and any other relevant documents.
-
Create a folder on your computer or in the cloud to store your materials.
-
Organize your materials into subfolders.
-
Create a summary document that outlines the key findings of your research.
Review Google Drive and Google Sheets
Show steps
Reviewing Google Drive and Google Sheets will help you get familiar with the tools you'll be using to create and manage your marketing research data.
Browse courses on
Google Drive
Show steps
Show steps
Show steps
- Visit the Google Drive website and sign in with your Google account.
- Create a new folder for your marketing research project.
- Upload any existing research data you have to the folder.
- Create a new Google Sheet to store your marketing research data.
- Add headers to your Google Sheet to label the different columns of data.
Watch a tutorial on using Google Forms for marketing research
Show steps
Watching a tutorial on using Google Forms for marketing research will help you learn best practices and get tips on how to create effective surveys.
Show steps
Show steps
Show steps
- Search for a tutorial on YouTube or another video-sharing website.
- Watch the tutorial and take notes on the key points.
- Apply what you learned from the tutorial to your own Google Form survey.
Create a simple Google Form survey
Show steps
Creating a simple Google Form survey will help you practice using the tool and get a feel for the different types of questions you can ask.
Show steps
Show steps
Show steps
- Enter a title and description for your survey.
- Go to the Google Forms website and sign in with your Google account.
- Click on the "Create a new form" button.
- Add questions to your survey.
- Customize the look and feel of your survey.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group or online forum to discuss Google Forms
Show steps
Joining a study group or online forum will allow you to connect with other students and learn from their experiences using Google Forms.
Show steps
Show steps
Show steps
- Search for a study group or online forum related to Google Forms.
- Join the group or forum and introduce yourself.
- Participate in discussions and ask questions.
- Share your own experiences and knowledge with the group.
Attend a Google Forms workshop
Show steps
Attending a Google Forms workshop will allow you to learn from experts and get hands-on experience using the tool.
Show steps
Show steps
Show steps
- Search for a Google Forms workshop in your area.
- Register for the workshop and attend.
- Take notes and ask questions during the workshop.
- Apply what you learned from the workshop to your own Google Form survey.
Create a marketing research plan using Google Forms
Show steps
Creating a marketing research plan using Google Forms will help you put your learning into practice and develop a plan for conducting your own marketing research project.
Show steps
Show steps
Show steps
- Define your research goals and objectives.
- Identify your target audience.
- Develop a survey questionnaire using Google Forms.
- Distribute your survey to your target audience.
- Analyze your survey results and draw conclusions.
Compile your marketing research materials
Show steps
Compiling your marketing research materials will help you organize your work and make it easier to refer back to later.
Show steps
Show steps
Show steps
- Gather all of your marketing research materials, including your Google Form survey, survey results, and any other relevant documents.
- Create a folder on your computer or in the cloud to store your materials.
- Organize your materials into subfolders.
- Create a summary document that outlines the key findings of your research.
Career center
Learners who complete Use Google Forms for Marketing Surveys will develop knowledge and skills
that may be useful to these careers:
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct surveys and focus groups to gather data on consumer behavior and trends. They use this data to help businesses make informed decisions about product development, marketing campaigns, and other business strategies. Google Forms is a powerful tool for Market Research Analysts, as it allows them to easily create and distribute surveys, and to collect and analyze data from respondents. This course will help Market Research Analysts to learn how to use Google Forms to create effective surveys, and to use the data they collect to make informed business decisions.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that promote products and services. They work with a variety of stakeholders, including sales teams, product development teams, and creative agencies, to ensure that marketing campaigns are aligned with business goals. Google Forms is a powerful tool for Marketing Managers, as it allows them to quickly and easily collect feedback from customers and prospects. This feedback can be used to improve marketing campaigns, and to better understand the needs of the target audience.
Product Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products and services. They work with a variety of stakeholders, including engineers, designers, and marketers, to ensure that products meet the needs of the target audience. Google Forms is a powerful tool for Product Managers, as it allows them to quickly and easily collect feedback from customers and prospects. This feedback can be used to improve product development, and to better understand the needs of the target audience.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying areas for improvement. They work with a variety of stakeholders, including business leaders, IT professionals, and end users, to ensure that business processes are efficient and effective. Google Forms is a powerful tool for Business Analysts, as it allows them to quickly and easily collect data from stakeholders. This data can be used to identify areas for improvement, and to develop solutions that meet the needs of the business.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, cleaning, and analyzing data to identify trends and patterns. They use this data to help businesses make informed decisions about product development, marketing campaigns, and other business strategies. Google Forms is a powerful tool for Data Analysts, as it allows them to easily collect data from a variety of sources. This data can be used to identify trends and patterns, and to develop insights that can help businesses make better decisions.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are happy with their products and services. They work with customers to identify their needs, and to develop solutions that meet those needs. Google Forms is a powerful tool for Customer Success Managers, as it allows them to quickly and easily collect feedback from customers. This feedback can be used to improve customer satisfaction, and to identify areas for improvement in products and services.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They create and publish content, engage with followers, and track the performance of social media campaigns. Google Forms is a powerful tool for Social Media Managers, as it allows them to quickly and easily collect feedback from followers. This feedback can be used to improve social media campaigns, and to better understand the needs of the target audience.
Content Writer
Content Writer
Content Writers are responsible for creating written content for a variety of purposes, including website content, blog posts, and social media posts. They work with a variety of stakeholders, including marketing teams, product teams, and customers, to ensure that content is clear, concise, and engaging. Google Forms is a powerful tool for Content Writers, as it allows them to quickly and easily collect feedback from readers. This feedback can be used to improve content, and to better understand the needs of the target audience.
SEO Specialist
SEO Specialist
SEO Specialists are responsible for optimizing websites for search engines. They work with a variety of stakeholders, including web developers, content writers, and marketing teams, to ensure that websites are visible in search results. Google Forms is a powerful tool for SEO Specialists, as it allows them to quickly and easily collect data on website traffic and search engine rankings. This data can be used to identify areas for improvement, and to develop strategies to improve website visibility.
Email Marketer
Email Marketer
Email Marketers are responsible for creating and sending email campaigns to promote products and services. They work with a variety of stakeholders, including marketing teams, product teams, and customers, to ensure that email campaigns are effective. Google Forms is a powerful tool for Email Marketers, as it allows them to quickly and easily collect feedback from subscribers. This feedback can be used to improve email campaigns, and to better understand the needs of the target audience.
Copywriter
Copywriter
Copywriters are responsible for creating written content for a variety of purposes, including website content, blog posts, and social media posts. They work with a variety of stakeholders, including marketing teams, product teams, and customers, to ensure that content is clear, concise, and engaging. Google Forms is a powerful tool for Copywriters, as it allows them to quickly and easily collect feedback from readers. This feedback can be used to improve content, and to better understand the needs of the target audience.
Technical Writer
Technical Writer
Technical Writers are responsible for creating written content for a variety of purposes, including user manuals, white papers, and technical documentation. They work with a variety of stakeholders, including engineers, product teams, and customers, to ensure that content is clear, concise, and accurate. Google Forms is a powerful tool for Technical Writers, as it allows them to quickly and easily collect feedback from readers. This feedback can be used to improve content, and to better understand the needs of the target audience.
Instructional Designer
Instructional Designer
Instructional Designers are responsible for designing and developing educational materials. They work with a variety of stakeholders, including educators, trainers, and learners, to ensure that materials are effective and engaging. Google Forms is a powerful tool for Instructional Designers, as it allows them to quickly and easily collect feedback from learners. This feedback can be used to improve materials, and to better understand the needs of the learners.
Curriculum Developer
Curriculum Developer
Curriculum Developers are responsible for designing and developing educational programs. They work with a variety of stakeholders, including educators, administrators, and students, to ensure that programs are aligned with educational goals. Google Forms is a powerful tool for Curriculum Developers, as it allows them to quickly and easily collect feedback from stakeholders. This feedback can be used to improve programs, and to better understand the needs of students.
Training Manager
Training Manager
Training Managers are responsible for planning and delivering training programs for employees. They work with a variety of stakeholders, including managers, trainers, and employees, to ensure that training programs are effective and meet the needs of the organization. Google Forms is a powerful tool for Training Managers, as it allows them to quickly and easily collect feedback from employees. This feedback can be used to improve training programs, and to better understand the needs of employees.
For more career information including salaries, visit:
OpenCourser.com/course/b7zwve/use
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Use Google Forms for Marketing Surveys.
Save
Provides a comprehensive overview of marketing research methods, including survey design, data collection, and analysis. It valuable resource for students and professionals who want to learn more about how to conduct and evaluate marketing research.
Provides a comprehensive overview of marketing. It valuable resource for students and professionals who want to learn more about the topic.
Provides a step-by-step guide to using Google Forms for marketing research. It covers everything from creating surveys to analyzing data.
Provides a step-by-step guide to conducting marketing research for small businesses. It covers everything from defining your research goals to analyzing your data.
Provides a step-by-step guide to creating and using Google Forms. It valuable resource for students and professionals who want to learn more about how to use Google Forms for marketing research.
Provides a step-by-step guide to using Google Forms for data collection. It valuable resource for students and professionals who want to learn more about how to use Google Forms for marketing research.
Save
Provides a step-by-step guide to using Google Analytics for marketing research. It covers everything from setting up your account to analyzing data.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/b7zwve/use
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Stacey Shanklin-Langford
Good to know
Expands foundational knowledge for students already in the field
Explores Google Forms, an industry-standard tool for conducting market research
Focuses on practical skills, such as creating branded, engaging surveys
Utilizes hands-on exercises, including developing custom surveys
Taught by experts with extensive experience in marketing research
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