Infopreneur: Create Information Products and Online Courses from Udemy

What's inside

Learning objectives

Turn your knowledge and passion in to profit
Decide what to teach: identify what knowledge, expertise, skill or passion you have that you can teach others
Package knowledge: brain-dump all of your knowledge and turn it into organized content, then break it down into teachable material
Design curriculum: develop the content for your product, including a full curriculum and lesson plan
Identify what types of information products work best for you

Publish material: learn tools and tips for producing and publishing your content and turning it into sellable information products or online courses
Market and sell: explore examples, resources, and strategies for creating a marketing strategy and distribution your information products to your ideal clients
Show more
Show less

Turn your knowledge and passion in to profit
Decide what to teach: identify what knowledge, expertise, skill or passion you have that you can teach others
Package knowledge: brain-dump all of your knowledge and turn it into organized content, then break it down into teachable material
Design curriculum: develop the content for your product, including a full curriculum and lesson plan
Identify what types of information products work best for you
Publish material: learn tools and tips for producing and publishing your content and turning it into sellable information products or online courses
Market and sell: explore examples, resources, and strategies for creating a marketing strategy and distribution your information products to your ideal clients
Show more
Show less

Syllabus

Be prepared both mentally and with a firm understanding of infopreneurship and what to expect in this course.

Meet the instructors and find out what this course is about!

Learn how creating our first digital product transformed our lives and our business and lead to us having over 30,000 students from 170 countries and a thriving online business.

We live in the "information age" and this course will show you how to profit from it by selling your knowledge! Discover what an infopreneur is, who can be one, the outlook for the industry, and why it's the BEST time to package your knowledge and start creating passive income through information products.

Explore the benefits of creating information products.

Learn what this course covers and what it does not.

Find out how to get the answers to any questions you may have as well as utilize the extensive workbook material and exercises contained in this course.

In this lecture we address 3 important ideas:

Find out the importance of understanding that being a successful infopreneur is a marathon, not a sprint.
Consider how to organize your content into smaller parts, with greater detail, rather than overwhelming them with information.
Explore the numbers, meaning different ways you can make money with information products.

In this Video we will go over the power of numbers that can be found in this field.

Learn the process WE use to conduct our research so you are prepared to dig deeper into the specialized knowledge you'll need to know in order to successfully launch your information products or online courses.

Before embarking on this journey, make sure you've addressed any resistance and fears you have so that they don't become road blocks to your progress. We discuss 4 common fears that infopreneurs tend to face: fear of rejection, failure, success and work.

Explore your experience, talents, skills, passions to identify what teachable knowledge or wisdom you have to share.

Identify your target market and your industry niche, as well as your ideal clients. Then, use market research to learn more about your market and how to find and connect to them.

Discover the differences between teaching knowledge, skills or processes and different ways to deliver your content (through writing, coaching/consulting and training).

Explore 10 common types of information products, from ebooks to online courses, and determine which ones will work best for you. The videos that follow discuss each product type in detail.

Information regarding the information product: writing and ebooks.

Information regarding the information product: audiobooks.

Information regarding the information product: templates and forms.

Information regarding the information product: blogging.

Information regarding the information product:online videos, such as YouTube.

Information regarding the information product: Webinars and TeleSeminars.

Explore the reasons why virtual events (such as webinars and teleseminars) are highly successful forms of information products, as well as for marketing.

Information regarding the information product: in person seminars and workshops.

Information regarding the information product: online courses.

Information regarding the information product: membership programs.

Information regarding the information product: life coaching or consulting.

Explore ways to create additional sources of revenue either by converting your content into different types of products or creating additional products out of additional knowledge. Learn how your client/customers' problems hold the key to your expansion.

Information regarding the information product group life coaching or training.

Identify if you have a process you can teach and if so, break down this process into teachable steps.

Get clear about how you will organize and present your knowledge, and then work with the provided template to write down, organize, and finalize your content, curriculum, or lesson plan. This content can be used in a variety of ways, whether you're creating an ebook, online course, life coaching program, webinar, etc.

Consider what you will need to move forward, whose help you need, and what you need to DO. Also included are resources to get you started, related to eBooks, on-demand printers, audiobooks, websites, landing pages, blogs, teleseminars, webinars, online courses, email, affiliates, outsourcing, video, membership and more.

Learn strategies for researching your market to determine how to price your information products. Also, look at common pricing charged within the industry.

Learn strategies for collaborating with other businesses or infopreneurs who have access to your target market.

Explore the possibilities of working with affiliates who will market your products for you!

This lecture is part 1 of 3 and introduces the importance of creating a marketing campaign and the benefits of using it over and over again. It also explores sales pages and webinars and how they fit into a marketing campaign, as well as provides samples and a template.

This lecture is part 2 of 3 and explores opt-in pages and how to use them to offer a webinar or free/giveaway product and how they fit into a marketing campaign, as well as provides samples and a template.

This lecture is part 3 of 3 explores calls-to-action and email autoresponder sequences.

A celebration of your accomplishment and looking forward to what's next for you.

Attached is a free PDF version of Transformation Magazine: Dig Deeper .

Dig deeper this month into self-empowerment! Read inspirational stories and proven tools for making better choices, preventing stress, and following through on intentions. If you have any forgotten dreams, rediscover what you REALLY want. Learn useful tips if you're an empath and explore how karma is the original recycling program.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides a blueprint for turning expertise into revenue streams, which is valuable for those seeking to monetize their knowledge

Covers a range of information product types, from ebooks to online courses, which allows learners to explore different avenues

Explores marketing strategies, including joint ventures and affiliate programs, which are essential for business growth

Requires learners to identify their niche and ideal clients, which is crucial for creating targeted and successful products

Teaches learners how to break down their knowledge into teachable steps, which is a fundamental skill for effective instruction

Presented by instructors with experience in coaching, social services, and psychology, which may add a unique perspective to course creation

Reviews summary

Becoming an infopreneur and online course creator

According to learners, this course provides a solid foundation and a step-by-step guide for anyone looking to start an online business by creating and selling information products or online courses. Students appreciate the clear structure, the practical advice, and the enthusiasm of the instructors, Joeel & Natalie Rivera. Many find the content easy to understand and the course material, including the workbook and resources, to be very helpful and comprehensive. It's often described as a great starting point that motivates learners to take action and pursue their entrepreneurial goals. While the course covers a wide range of topics from identifying your niche to marketing, some advanced learners might find certain sections more introductory.

Covers many topics, might lack depth for some.

"It covers a lot of ground but some areas could use more in-depth explanation."

"The course is great for an overview, but I need to seek additional resources for deeper dives."

"While comprehensive, it feels like an introduction rather than a deep masterclass in certain areas."

"It touches on many aspects but might not satisfy those looking for advanced strategies."

Boosts confidence and encourages action.

"The course is very motivating and inspires you to take action on your ideas."

"I feel much more confident after taking this course."

"It really encouraged me to overcome my fears and start building my business."

"The instructors' passion is truly inspiring."

Ideal for beginners or those exploring infopreneurship.

"This course is a perfect starting point for anyone new to creating information products."

"It gives a broad overview and gets you thinking about the possibilities."

"I was a complete beginner, and this course gave me the confidence to start."

"Provides a great introduction to the world of infopreneurship."

Includes helpful templates, guides, and links.

"The workbook and additional resources are incredibly helpful and add great value."

"I found the included templates and guides very useful for implementing the lessons."

"The resources section provides excellent links and tools to get started."

"The supplementary materials really enhance the learning experience."

Instructors are enthusiastic, knowledgeable, and engaging.

"Joeel and Natalie are great instructors, very enthusiastic and knowledgeable."

"I love the instructors' energy and passion for the topic."

"The instructors explain complex topics in an easy-to-understand way."

"Their enthusiasm is contagious and keeps me motivated to learn."

Content is well-structured and easy to follow.

"The information is presented in a very clear and organized manner."

"I found the structure of the course logical and easy to follow along."

"The content is well-organized and broken down into manageable sections."

"Everything is explained clearly and makes sense as I go through the modules."

Offers clear, actionable steps to become an infopreneur.

"This course provides practical, step-by-step advice on how to get started."

"The content is very practical and easy to digest, giving me clear actions to take."

"I appreciate the practical tips and resources provided to help build my information business."

"Provides a blueprint and process for becoming an infopreneur."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Infopreneur: Create Information Products and Online Courses with these activities:

Review Basic Marketing Principles

Show steps

Reviewing basic marketing principles will help you better understand the marketing and sales strategies discussed in the course.

Browse courses on Marketing Fundamentals

Show steps

Read articles on marketing fundamentals.
Watch introductory videos on marketing concepts.
Take a short quiz on marketing terminology.

Read 'Building a StoryBrand: Clarify Your Message So Customers Will Listen' by Donald Miller

Show steps

Reading this book will help you clarify your message and create a compelling brand story for your information products.

View Building a StoryBrand 2.0: Clarify Your Message... on Amazon

Show steps

Read the book 'Building a StoryBrand'.
Identify your customer's problem.
Position yourself as the guide.
Create a clear call to action.

Read 'Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice' by Russell Brunson

Show steps

Reading this book will provide a deeper understanding of how to position yourself as an expert and market your information products effectively.

View Expert Secrets on Amazon

Show steps

Read the book 'Expert Secrets'.
Take notes on key marketing strategies.
Apply the strategies to your product.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Create a Sample Information Product

Show steps

Creating a sample information product will allow you to apply the concepts learned in the course and solidify your understanding.

Show steps

Choose a topic you are knowledgeable about.
Outline the content for your product.
Create a short ebook or video course.
Get feedback on your product.

Write Blog Posts on Your Niche

Show steps

Writing blog posts will help you establish yourself as an authority in your niche and attract potential customers.

Show steps

Write informative and engaging blog posts.
Identify relevant keywords for your niche.
Promote your blog posts on social media.

Build a Sales Page for Your Product

Show steps

Building a sales page will give you practical experience in marketing your information product and converting visitors into customers.

Show steps

Research effective sales page designs.
Write compelling copy for your sales page.
Design an attractive and user-friendly page.
Test and optimize your sales page.

Join a Peer Feedback Group

Show steps

Participating in a peer feedback group will provide valuable insights and constructive criticism on your information product ideas and marketing strategies.

Show steps

Find a group of fellow infopreneurs.
Share your product ideas and marketing plans.
Provide and receive constructive feedback.

Career center

Learners who complete Infopreneur: Create Information Products and Online Courses will develop knowledge and skills that may be useful to these careers:

Online Course Creator

An online course creator develops and designs educational content for online platforms. They structure lessons, create engaging materials, and ensure a smooth learning experience for students. This course helps aspiring online course creators identify their valuable knowledge, package it into teachable material, and design a full curriculum. The course's focus on various information product types and publishing tools may be useful in crafting effective online courses and help creators thrive in the online education market.

See salaries and explore the career path for Online Course Creator

Instructional Designer

An instructional designer creates engaging and effective learning experiences by applying instructional design principles and technologies. They work with subject matter experts to design online courses, training programs, and other educational materials. This course can help instructional designers by providing insights into how to organize knowledge into teachable material, create a full curriculum, and identify different types of information products. The course's exploration of content development and publishing tools may be useful in creating effective learning experiences.

See salaries and explore the career path for Instructional Designer

Training Specialist

A training specialist designs, develops, and delivers training programs for employees or clients. They assess training needs, create training materials, and evaluate training effectiveness. This course helps training specialists by teaching them how to identify valuable knowledge, package it into teachable material, and design a full curriculum. The course's emphasis on curriculum development and information product creation may be useful in crafting engaging and effective training programs.

See salaries and explore the career path for Training Specialist

eLearning Developer

An elearning developer builds online courses and other digital learning materials. They use authoring tools, multimedia software, and programming languages to create interactive and engaging learning experiences. This course helps elearning developers identify valuable knowledge, package it into teachable material, and design a full curriculum. The course's focus on content development and publishing tools may be useful in crafting effective online courses and enhancing the learning experience.

See salaries and explore the career path for eLearning Developer

Curriculum Developer

A curriculum developer designs and develops educational curricula for various learning environments. They research learning objectives, create lesson plans, and assess student learning outcomes. This course can help curriculum developers by providing insights into how to organize knowledge into teachable material, create a full curriculum, and identify different types of information products. The course's focus on curriculum design and content development may be useful in creating engaging and effective educational programs.

See salaries and explore the career path for Curriculum Developer

Content Marketing Specialist

A content marketing specialist creates and distributes valuable and consistent content to attract and retain a target audience. They develop content strategies, manage content calendars, and analyze content performance. This course helps content marketing specialists by teaching them how to identify valuable knowledge, package it into teachable material, and create a marketing strategy for their information products. The course's exploration of marketing and distribution strategies may be useful in creating effective content marketing campaigns.

See salaries and explore the career path for Content Marketing Specialist

Knowledge Manager

A knowledge manager is responsible for capturing, organizing, and sharing knowledge within an organization. They develop knowledge management systems, facilitate knowledge sharing, and promote a culture of learning. This course helps knowledge managers by providing insights into how to identify valuable knowledge, organize it into teachable material, and create information products. The course's focus on knowledge organization and packaging may be useful in developing effective knowledge management strategies.

See salaries and explore the career path for Knowledge Manager

Coach

A coach provides guidance and support to individuals or groups to help them achieve their goals. They use coaching techniques, provide feedback, and help clients develop action plans. This course may be useful for coaches by teaching them how to identify valuable knowledge, package it into teachable material, and create information products such as life coaching programs. The course's exploration of curriculum design and marketing strategies could be useful in attracting and retaining clients.

See salaries and explore the career path for Coach

Consultant

A consultant provides expert advice to organizations or individuals on a variety of topics. They assess client needs, recommend solutions, and provide implementation support. This course helps consultants by providing insights into how to package knowledge into teachable material and create information products. The course's focus on knowledge organization and marketing strategies may be useful in attracting clients and delivering valuable services.

See salaries and explore the career path for Consultant

Digital Marketing Specialist

A digital marketing specialist develops and implements digital marketing strategies to promote products or services online. They manage social media campaigns, conduct search engine optimization, and analyze website traffic. This course may be useful for digital marketing specialists by teaching them how to create a marketing strategy for their information products and explore different marketing channels. The course's focus on marketing and distribution may be useful in crafting digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Specialist

Freelancer

A freelancer provides services to clients on a contract basis, typically working independently. They may specialize in writing, design, marketing, or other fields. This course may be useful for freelancers by teaching them how to identify valuable knowledge, package it into teachable material, and create information products. The course's exploration of marketing strategies and different types of information products could be useful in expanding their service offerings and attracting new clients.

See salaries and explore the career path for Freelancer

Educational Consultant

An educational consultant advises schools, organizations, or individuals on educational best practices, curriculum development, and instructional strategies. They assess educational needs, recommend solutions, and provide training. This course may be useful for educational consultants by teaching them how to package knowledge into teachable material, identify different types of information products, and develop marketing strategies. The course's exploration of curriculum design and information product creation could be useful in providing informed advice to clients.

See salaries and explore the career path for Educational Consultant

Author

An author writes books, articles, or other written content for publication. They conduct research, develop plot lines, and craft compelling narratives. This course helps authors by providing insights into how to organize knowledge into teachable material and identify different types of information products, such as ebooks. The course's exploration of publishing tools and marketing strategies may be useful in promoting and selling their written works.

See salaries and explore the career path for Author

Blogger

A blogger creates and publishes content on a blog, typically focused on a specific topic or niche. They write articles, take photographs, and engage with their audience. This course may be useful for bloggers by teaching them how to identify valuable knowledge, package it into teachable material, and create a marketing strategy for their blog. The course's exploration of different types of information products, such as online videos, could be useful in expanding their blog content.

See salaries and explore the career path for Blogger

Public Speaker

A public speaker delivers speeches, presentations, or workshops to audiences on a variety of topics. They research topics, develop presentations, and engage with the audience. This course can help public speakers by providing insights into how to organize knowledge into teachable material and identify different types of information products, such as in person seminars. The course's exploration of curriculum design and marketing strategies may be useful in promoting their speaking engagements.

See salaries and explore the career path for Public Speaker

Infopreneur

Create Information Products and Online Courses

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Becoming an infopreneur and online course creator

Activities

Career center

Reading list

Share

Similar courses