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Innovation Management
Matheus Graciani
Matheus Graciani
In this course you will learn how organizations manage the development of new products and services. We will go over the main tools used to manage innovation projects, how to develop radical innovations, and how to leverage external partnerships to develop novel solutions. Unlike most innovation courses, our focus will be on the practical and managerial side of innovation. By the end of this course, you will be able to understand how organizations manage innovative projects and how you can do it in your own organization.
Register for this course and see more details by visiting:
OpenCourser.com/course/bh1jqz/innovation
What's inside
Syllabus
Week 1 - The Basics of Innovation Management
Hi there! Welcome to your course on Innovation Management. In this first module, we will go over the course structure, expectations, and context of the innovation management course. We will also introduce the ideas of risk and uncertainty and how they influence the development of new products and services. Innovation sometimes can be a little mysterious and my goal here is to help dispel this mystery. Let's get to it!
Read more
Syllabus
Week 1 - The Basics of Innovation Management
Hi there! Welcome to your course on Innovation Management. In this first module, we will go over the course structure, expectations, and context of the innovation management course. We will also introduce the ideas of risk and uncertainty and how they influence the development of new products and services. Innovation sometimes can be a little mysterious and my goal here is to help dispel this mystery. Let's get to it!
Read more
Week 2 - Managing Incremental Innovation
During this week, we will go over the main concepts and ideas behing managing incremental innovation projects. We will focus on the tools and concepts that help managers create better, updated products or services.
Week 3 - Managing Radical Innovations
During this week, we will go over the development of radical innovations, the new to the world solutions that shape competition and ensure firm survival in the long term.
Week 4 - Open Innovation and Ecosystems
During this week we will see how organizations can leverage knowledge outside their boundaries to create novel solutions.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores the latest concepts in innovation management
Develops practical skills and knowledge for managing innovation
Taught by Matheus Graciani, an experienced innovation consultant
Examines tools and frameworks used in real-world innovation projects
Suitable for individuals in product management, marketing, and entrepreneurship
May require a basic understanding of business and innovation principles
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Activities
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We're preparing activities for
Innovation Management.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Innovation Management will develop knowledge and skills
that may be useful to these careers:
Innovation Consultant
Innovation Consultant
The knowledge you will gain in this course will directly translate to the type of work you will do in Innovation Consulting. You will learn how organizations can leverage knowledge outside their boundaries to create novel solutions, which is the foundation of what an Innovation Consultant does. You will also learn about the tools and concepts that help managers create better, updated products or services.
New Product Development Manager
New Product Development Manager
The knowledge and skills you will gain in this course directly translate to the work you will do as a New Product Development Manager. You will learn how to manage the development of new products and services, and how to measure the success of your project.
Technology Innovation Manager
Technology Innovation Manager
If you are a Technology Innovation Manager, the concepts you will learn in this course are highly relevant to your role. Especially pertaining to how to leverage knowledge outside your organization's boundaries to create novel solutions.
Product Manager
Product Manager
Product Management and Innovation Management have a natural overlap in the development of new ideas. Learning how to manage the development of new products and services from this course is what a Product Manager is challenged with daily. A further benefit to your career in Product Management is the knowledge you will learn about the development of radical innovations, the new to the world solutions that shape competition and ensure firm survival in the long term.
Head of Innovation
Head of Innovation
Heads of Innovation can benefit from this course as it pertains to the management side of new product and service development. The course will also help you understand how to measure the success of your project.
Project Manager
Project Manager
Innovation Managers and Project Managers have several similarities in their day-to-day work, despite reporting to different parts of the organization. Through this course, you will learn how to manage projects, which forms the basis of much of what a Project Manager is responsible for. You will also learn how to measure the success of your project, and make recommendations for improvements based on your findings.
R&D Manager
R&D Manager
Research and Development Managers can benefit from this course as it pertains to the management side of new product and service development. The course will also help you understand how to measure the success of your project.
Software Development Manager
Software Development Manager
Innovation is crucial for a role in Software Development Management. With this new knowledge, you will be able to understand how organizations manage innovative projects and how you can do it in your own organization.
Management Consultant
Management Consultant
As a Management Consultant, understanding the principles of Innovation Management will help you create recommendations for business strategy based on your findings, and help you communicate the success of these strategies to stakeholders.
Business Analyst
Business Analyst
As a Business Analyst, understanding the principles of Innovation Management will help you create recommendations for business strategy based on your findings, and help you communicate the success of these strategies to stakeholders.
User Experience Designer
User Experience Designer
User Experience Designers, or UX designers, are responsible for making products easy to use and enjoyable. This course will help you build a foundation for your work, as you will learn how organizations manage the development of new products and services. You'll also learn about the tools and concepts that help managers create better, updated products or services.
Data Analyst
Data Analyst
If you are passionate about data and would like to use that passion to innovate new ideas, this course can help you build a foundation of knowledge. You will learn how to analyze data and use that to make decisions. You'll also learn how to present your findings to stakeholders.
Marketing Manager
Marketing Manager
For Marketing Managers working in product development, this course may help build a foundation for your work. You will learn how organizations manage the development of new products and services, and how to measure the success of your project.
Marketing Research Analyst
Marketing Research Analyst
Marketing Research Analysts use information to help companies better market their products and services. This course may help build a foundation for your work as you learn how organizations can leverage knowledge outside their boundaries to create novel solutions.
Entrepreneurship
Entrepreneurship
This Innovation Management course may be useful for those wishing to start their own business. You will learn how to develop and market new products and services, and how to measure the success of your venture.
For more career information including salaries, visit:
OpenCourser.com/course/bh1jqz/innovation
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Innovation Management.
Presents a framework for understanding why successful companies can fail when they try to innovate. It also provides insights into how to avoid this trap.
Provides a framework for understanding how established companies can avoid the innovator's dilemma. It classic work on innovation management and is highly relevant to the course.
Provides a roadmap for successfully launching new products and services. It explains how to identify and target your early adopters and how to build a marketing strategy that will reach them.
Provides a comprehensive overview of the innovation process, from idea generation to product launch. It valuable resource for anyone involved in innovation management.
Teaches you how to use the Lean Startup methodology to build and launch successful new products and services. It emphasizes the importance of testing your ideas early and often, and of iterating on your products based on feedback from customers.
Identifies the five key traits that innovators share. It also provides practical advice on how to develop these traits in yourself and your organization.
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Provides a comprehensive overview of the concept of open innovation. It valuable resource for anyone who wants to learn more about how to leverage external partnerships to develop new products and services.
Introduces the concept of open innovation. It explains how organizations can leverage external sources of innovation to create new products and services.
Provides a practical guide to creativity and innovation. It valuable resource for anyone who wants to learn more about how to generate new ideas and bring them to life.
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Provides a step-by-step guide to the innovation process. It covers everything from idea generation to product launch.
Provides a behind-the-scenes look at how some of the world's most successful companies innovate. It offers practical advice on how to create a culture of innovation in your own organization.
Provides a foundational understanding of innovation and entrepreneurship. It covers topics such as the different types of innovation, the stages of the innovation process, and the role of entrepreneurs in driving innovation.
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Provides a framework for scaling innovation. It explains how to create a growth engine for your organization and how to sustain innovation over the long term.
Save
Provides a quantitative approach to innovation. It explains how to measure the impact of innovation and how to make better decisions about innovation investments.
Provides a practical guide to experimentation. It explains how to design and conduct experiments, and how to use the results to make better decisions.
Provides a classic perspective on innovation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bh1jqz/innovation
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Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Matheus Graciani
Language
English
Transcript
tiếng Việt
Good to know
Explores the latest concepts in innovation management
Develops practical skills and knowledge for managing innovation
Taught by Matheus Graciani, an experienced innovation consultant
Examines tools and frameworks used in real-world innovation projects
Suitable for individuals in product management, marketing, and entrepreneurship
May require a basic understanding of business and innovation principles
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