SEO Foundations
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site. Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
Contents:
- Introduction
- 1. Overview of SEO
- 2. Keywords: The Foundation of SEO
- 3. Content Optimization: How Search Engines and People View Web Pages
- 4. Content Optimization: Technical SEO
- 5. Long-Term Content Planning
- 6. Link-Building Strategies
- 7. Measuring SEO Effectiveness
- 8. SEO for Ecommerce
- 9. Leveraging Local SEO
- 10. Mobile SEO
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 3h 36m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | David Booth |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Google Analytics Small Business Marketing Digital Marketing Brand Management Search Engine Optimization (SEO) Web Content Optimization |
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| Rating | Not enough ratings |
|---|---|
| Length | 3h 36m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | David Booth |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Google Analytics Small Business Marketing Digital Marketing Brand Management Search Engine Optimization (SEO) Web Content Optimization |
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