Construye tu marca comercial con Canva from Coursera

En este proyecto guiado aprenderemos sobre cómo podemos definir la marca de nuestro negocio y cómo podemos utilizar la plataforma de Canva para hacerlo. Canva es una plataforma web de diseño gráfico donde podemos crear cualquier tipo de material que necesitemos, desde publicaciones para las redes sociales, kits de marca, resúmenes, entre muchas otras cosas. Canva ofrece un sin número de herramientas para la creación de contenido desde elementos, fuentes de texto, video y audio. Canvas es una excelente opción para aquellos que buscan una plataforma fácil de usar para crear presentaciones ya sea corporativas o para clases de escuela y universidad. Canva tiene muchos elementos que son gratuitos y te da mucha libertad a la hora de diseñar. Es una herramienta sumamente útil para quienes recién comienzan e incluso se convierte en una muy buena herramienta para quienes llevan años diseñando en programas más avanzados. Es una opción rápida que no necesita ser instalada en tu computadora y siempre que tengas conexión a Internet, será una herramienta accesible. Adicionalmente ofrece un sin número de plantillas que te facilitan el proceso creativo y una plataforma de presentaciones donde puedes utilizar cualquier medio, desde imágenes hasta videos.

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Know what's good

, what to watch for

, and possible dealbreakers

Develops design skills using a proven method

Provides a unique perspective on design

Covers the fundamental principles of design

Applies design principles to business

Offers hands-on practice exercises

Instructors have experience in design

Career center

Learners who complete Construye tu marca comercial con Canva will develop knowledge and skills that may be useful to these careers:

Brand Manager

Brand Managers are responsible for managing and developing a company's brand. This course may be useful because it helps build a foundation in the principles of brand management, including how to define a brand identity and develop effective marketing materials.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. This course may be useful because it helps build a foundation in the principles of brand management, including how to define a brand identity and develop effective marketing materials.

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Creative Director

Creative Directors develop and execute creative campaigns for clients, including advertising, branding, and marketing initiatives. This course may be useful because it helps build a foundation in the principles of brand management and visual communication.

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Art Director

Art Directors oversee the visual aspects of a project, including the design and execution of advertising campaigns, marketing materials, and other creative content. This course may be useful because it helps build a foundation in the principles of graphic design and visual communication.

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Videographer

Videographers capture and edit video footage for a variety of purposes, including journalism, advertising, and film. This course may be useful because it helps build a foundation in the principles of videography, including how to use a camera, edit video, and develop a style.

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Graphic designer

Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be useful because it helps build a foundation in the fundamentals of graphic design, including the principles of brand identity and visual communication.

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Web Designer

Web Designers create and maintain websites. This course may be useful because it helps build a foundation in the principles of web design, including how to create a user-friendly and visually appealing website.

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Photographer

Photographers take pictures for a variety of purposes, including journalism, advertising, and fine art. This course may be useful because it helps build a foundation in the principles of photography, including how to use a camera, edit photos, and develop a style.

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User Experience (UX) Designer

UX Designers create and improve the user experience of websites, apps, and other digital products. This course may be useful because it helps build a foundation in the principles of user experience design, including how to create user-friendly and visually appealing interfaces.

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Social Media Manager

Social Media Managers are responsible for managing a company's social media presence. This course may be useful because it helps build a foundation in the principles of social media marketing, including how to create engaging content and build a following.

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Content Creator

Content Creators develop and create content for a variety of platforms, including websites, blogs, and social media. This course may be useful because it helps build a foundation in the principles of content creation, including how to write engaging and informative content.

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Copywriter

Copywriters write persuasive and engaging copy for a variety of purposes, including advertising, marketing, and public relations. This course may be useful because it helps build a foundation in the principles of copywriting, including how to write clear and concise copy that sells.

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Public Relations Specialist

Public Relations Specialists manage a company's public image and reputation. This course may be useful because it helps build a foundation in the principles of public relations, including how to develop and execute effective public relations campaigns.

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Event Planner

Event Planners plan and execute events, such as conferences, weddings, and parties. This course may be useful because it helps build a foundation in the principles of event planning, including how to plan a budget, book vendors, and manage logistics.

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Product Manager

Product Managers are responsible for managing the development and launch of new products. This course may be useful because it helps build a foundation in the principles of product management, including how to define a product vision and develop a marketing strategy.

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Construye tu marca comercial con Canva

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