Construye tu marca comercial con Canva from Coursera

En este proyecto guiado aprenderemos sobre cómo podemos definir la marca de nuestro negocio y cómo podemos utilizar la plataforma de Canva para hacerlo. Canva es una plataforma web de diseño gráfico donde podemos crear cualquier tipo de material que necesitemos, desde publicaciones para las redes sociales, kits de marca, resúmenes, entre muchas otras cosas. Canva ofrece un sin número de herramientas para la creación de contenido desde elementos, fuentes de texto, video y audio. Canvas es una excelente opción para aquellos que buscan una plataforma fácil de usar para crear presentaciones ya sea corporativas o para clases de escuela y universidad. Canva tiene muchos elementos que son gratuitos y te da mucha libertad a la hora de diseñar. Es una herramienta sumamente útil para quienes recién comienzan e incluso se convierte en una muy buena herramienta para quienes llevan años diseñando en programas más avanzados. Es una opción rápida que no necesita ser instalada en tu computadora y siempre que tengas conexión a Internet, será una herramienta accesible. Adicionalmente ofrece un sin número de plantillas que te facilitan el proceso creativo y una plataforma de presentaciones donde puedes utilizar cualquier medio, desde imágenes hasta videos.

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Know what's good

, what to watch for

, and possible dealbreakers

Develops design skills using a proven method

Provides a unique perspective on design

Covers the fundamental principles of design

Applies design principles to business

Offers hands-on practice exercises

Instructors have experience in design

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Construye tu marca comercial con Canva with these activities:

Read an overview of Canva

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This introductory reading will give you the background you need to feel confident in using Canva to design your brand.

Browse courses on Canva

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Visit Canva's website and read the overview page.
Search for articles or blog posts that discuss the basics of Canva.

Watch video tutorials on Canva

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Watching video tutorials can help you learn how to use Canva more effectively.

Browse courses on Canva

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Search for Canva tutorials on YouTube or other video sharing websites.
Watch a few tutorials that cover the basics of Canva.
Follow along with the steps in the tutorials to practice using Canva.

Review software programs

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Refining your knowledge of the software programs will help you in this course as it requires that you be able to use this software in practical applications.

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Review the user manuals and online tutorials.
Complete a practice exercise.

Eight other activities

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Practice using Canva's tools

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Playing with Canva's tools will help you become more comfortable using the platform.

Browse courses on Canva

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Create a new Canva account.
Explore the different templates and tools available.
Create a few simple designs, such as a social media post or a flyer.

Join a Canva community or forum

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Connecting with other Canva users can provide you with support and inspiration.

Browse courses on Canva

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Search for Canva communities or forums online.
Join a community or forum and introduce yourself.
Ask questions and share your work with other members.
Attend online or in-person meetups hosted by the community.

Create a brand kit

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Creating a brand kit will help you practice the skills learned in this course, such as defining your brand's identity and using Canva to create branded materials.

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Define your brand's identity.
Create a logo and other branded materials.

Join a Canva user group

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Joining a Canva user group will allow you to connect with other Canva users and learn from their experiences.

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Find a Canva user group.
Introduce yourself and ask questions.

Design a brand kit using Canva

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Designing a brand kit in Canva will provide you with a personalized way to implement your branding across all of your marketing materials.

Browse courses on Canva

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Choose a color palette and fonts for your brand.
Create a logo and other branding elements, such as a favicon and social media banners.
Export your brand kit and use it to update your website and other marketing materials.

Attend a Canva workshop

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Attending a Canva workshop can provide you with hands-on experience and expert instruction.

Browse courses on Canva

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Search for Canva workshops in your area.
Register for a workshop that covers the topics you are interested in.
Attend the workshop and participate in the activities.

Contribute to the Canva community

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Contributing to the Canva community can help you learn more about the platform and give back to the community.

Browse courses on Canva

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Find a way to contribute to the Canva community, such as creating tutorials, writing blog posts, or translating the platform into other languages.
Submit your contribution to the Canva community.
Receive feedback from the community and make improvements as needed.

Volunteer to help with a Canva project

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Volunteering to help with a Canva project can provide you with real-world experience and help you build your portfolio.

Browse courses on Canva

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Search for Canva projects that need volunteers.
Contact the project organizers and express your interest in volunteering.
Complete the volunteer tasks as assigned.

Career center

Learners who complete Construye tu marca comercial con Canva will develop knowledge and skills that may be useful to these careers:

Brand Manager

Brand Managers are responsible for managing and developing a company's brand. This course may be useful because it helps build a foundation in the principles of brand management, including how to define a brand identity and develop effective marketing materials.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. This course may be useful because it helps build a foundation in the principles of brand management, including how to define a brand identity and develop effective marketing materials.

See salaries and explore the career path for Marketing Manager

Creative Director

Creative Directors develop and execute creative campaigns for clients, including advertising, branding, and marketing initiatives. This course may be useful because it helps build a foundation in the principles of brand management and visual communication.

See salaries and explore the career path for Creative Director

Art Director

Art Directors oversee the visual aspects of a project, including the design and execution of advertising campaigns, marketing materials, and other creative content. This course may be useful because it helps build a foundation in the principles of graphic design and visual communication.

See salaries and explore the career path for Art Director

Videographer

Videographers capture and edit video footage for a variety of purposes, including journalism, advertising, and film. This course may be useful because it helps build a foundation in the principles of videography, including how to use a camera, edit video, and develop a style.

See salaries and explore the career path for Videographer

Graphic designer

Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be useful because it helps build a foundation in the fundamentals of graphic design, including the principles of brand identity and visual communication.

See salaries and explore the career path for Graphic designer

Web Designer

Web Designers create and maintain websites. This course may be useful because it helps build a foundation in the principles of web design, including how to create a user-friendly and visually appealing website.

See salaries and explore the career path for Web Designer

Photographer

Photographers take pictures for a variety of purposes, including journalism, advertising, and fine art. This course may be useful because it helps build a foundation in the principles of photography, including how to use a camera, edit photos, and develop a style.

See salaries and explore the career path for Photographer

User Experience (UX) Designer

UX Designers create and improve the user experience of websites, apps, and other digital products. This course may be useful because it helps build a foundation in the principles of user experience design, including how to create user-friendly and visually appealing interfaces.

See salaries and explore the career path for User Experience (UX) Designer

Social Media Manager

Social Media Managers are responsible for managing a company's social media presence. This course may be useful because it helps build a foundation in the principles of social media marketing, including how to create engaging content and build a following.

See salaries and explore the career path for Social Media Manager

Content Creator

Content Creators develop and create content for a variety of platforms, including websites, blogs, and social media. This course may be useful because it helps build a foundation in the principles of content creation, including how to write engaging and informative content.

See salaries and explore the career path for Content Creator

Copywriter

Copywriters write persuasive and engaging copy for a variety of purposes, including advertising, marketing, and public relations. This course may be useful because it helps build a foundation in the principles of copywriting, including how to write clear and concise copy that sells.

See salaries and explore the career path for Copywriter

Public Relations Specialist

Public Relations Specialists manage a company's public image and reputation. This course may be useful because it helps build a foundation in the principles of public relations, including how to develop and execute effective public relations campaigns.

See salaries and explore the career path for Public Relations Specialist

Event Planner

Event Planners plan and execute events, such as conferences, weddings, and parties. This course may be useful because it helps build a foundation in the principles of event planning, including how to plan a budget, book vendors, and manage logistics.

See salaries and explore the career path for Event Planner

Product Manager

Product Managers are responsible for managing the development and launch of new products. This course may be useful because it helps build a foundation in the principles of product management, including how to define a product vision and develop a marketing strategy.

See salaries and explore the career path for Product Manager

Construye tu marca comercial con Canva

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