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Как использовать функцию отслеживания имейлов в MailChimp
Daria Toropchyn
Daria Toropchyn
К концу этого проекта вы узнаете, как создавать кампании в MailChimp, как создавать отчеты и как отслеживать статистику открытия и кликов в MailChimp. Ваши новые навыки помогут вам эффективно управлять маркетингом и быть в курсе уровня открытия ваших рассылок по электронной почте в MailChimp.
Register for this course and see more details by visiting:
OpenCourser.com/course/bxsu38/kak
What's inside
Syllabus
Обзор проекта
К концу этого проекта вы узнаете, как создавать кампании в MailChimp, как создавать отчеты и как отслеживать статистику открытия и кликов в MailChimp.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Учит создавать кампании в MailChimp, что помогает маркетологам привлекать клиентов
Отслеживает статистику открытия и кликов в MailChimp, помогая маркетологам анализировать эффективность кампаний
Помогает создавать отчеты в MailChimp, предоставляя маркетологам аналитические данные для оптимизации кампаний
Развивает практические навыки создания и отслеживания кампаний в MailChimp, которые полезны в реальной работе маркетологов
Предназначен для маркетологов с любым уровнем опыта, желающих улучшить свои навыки работы с MailChimp
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Activities
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Как использовать функцию отслеживания имейлов в MailChimp.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Как использовать функцию отслеживания имейлов в MailChimp will develop knowledge and skills
that may be useful to these careers:
Email Marketing Specialist
Email Marketing Specialist
The 'How to Use Email Tracking in MailChimp' course is highly relevant for Email Marketing Specialists. The course covers essential aspects of email marketing, including campaign creation, reporting, and tracking email open and click-through rates. Mastering these skills is crucial for Email Marketing Specialists to execute effective email marketing campaigns, improve deliverability, and optimize email content for better engagement and conversions.
Campaign Manager
Campaign Manager
Campaign Managers oversee the planning, execution, and analysis of marketing campaigns across multiple channels. The 'How to Use Email Tracking in MailChimp' course provides Campaign Managers with valuable insights into email campaign management, including setting up campaigns, tracking performance, and optimizing email content for better engagement. These skills are essential for Campaign Managers to effectively manage email campaigns, measure their impact, and make data-driven decisions to improve campaign outcomes.
Marketing Manager
Marketing Manager
Marketing Managers lead the development and execution of marketing campaigns across various channels, including email. The 'How to Use Email Tracking in MailChimp' course provides valuable insights into email marketing strategies and email performance tracking, which are essential skills for Marketing Managers. By understanding how to effectively track and analyze email campaign performance, Marketing Managers can optimize their campaigns for better results and demonstrate the effectiveness of their marketing efforts.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice and support to businesses. The 'How to Use Email Tracking in MailChimp' course can be useful for Marketing Consultants who are responsible for developing and implementing email marketing campaigns for their clients. Understanding email tracking can help Marketing Consultants measure the effectiveness of email campaigns, optimize email content, and provide data-driven recommendations to improve client results.
Marketing Automation Specialist
Marketing Automation Specialist
Marketing Automation Specialists use software and tools to automate marketing tasks and processes, including email marketing. The 'How to Use Email Tracking in MailChimp' course provides Marketing Automation Specialists with a comprehensive understanding of email tracking and performance analysis. By mastering these skills, they can effectively leverage email marketing automation to create targeted email campaigns, nurture leads, and track campaign results to optimize marketing efforts.
E-commerce Manager
E-commerce Manager
E-commerce Managers oversee the operations and strategies of online stores. The 'How to Use Email Tracking in MailChimp' course provides E-commerce Managers with valuable insights into email marketing, which is a critical channel for e-commerce businesses. By understanding how to track email campaign performance, E-commerce Managers can optimize email campaigns to drive traffic to their online store, promote products, and increase sales.
Digital Marketing Analyst
Digital Marketing Analyst
Digital Marketing Analysts play a key role in analyzing and interpreting marketing data to identify trends, measure campaign effectiveness, and make data-driven marketing decisions. The 'How to Use Email Tracking in MailChimp' course provides a solid foundation for Digital Marketing Analysts to understand email campaign performance metrics and gain insights into audience behavior. This knowledge enables them to make informed recommendations and optimize marketing strategies for improved results.
Content Marketer
Content Marketer
Content Marketers create and distribute valuable, engaging, and informative content to attract and retain a clearly defined target audience. The 'How to Use Email Tracking in MailChimp' course helps Content Marketers understand how to track the effectiveness of email marketing campaigns and measure audience engagement. By analyzing email performance metrics, they can tailor their content strategy to align with audience preferences and optimize email campaigns for better reach and impact.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to identify trends, patterns, and insights. The 'How to Use Email Tracking in MailChimp' course may provide valuable insights for Data Analysts who are involved in analyzing marketing data and evaluating the effectiveness of marketing campaigns. Understanding email tracking can help Data Analysts measure the impact of email marketing on business outcomes, identify areas for improvement, and develop data-driven recommendations.
Business Analyst
Business Analyst
Business Analysts identify and analyze business needs and develop solutions to improve business processes. The 'How to Use Email Tracking in MailChimp' course may provide valuable insights for Business Analysts who are involved in analyzing marketing data and evaluating the effectiveness of marketing campaigns. Understanding email tracking can help Business Analysts measure the impact of email marketing on business outcomes and identify areas for improvement.
Customer Success Manager
Customer Success Manager
Customer Success Managers help customers achieve their goals and maximize the value of their products or services. The 'How to Use Email Tracking in MailChimp' course may be useful for Customer Success Managers who are responsible for managing customer relationships and providing support via email. Understanding email tracking can help them track the effectiveness of email communication, measure customer engagement, and identify opportunities to improve customer satisfaction.
Sales Manager
Sales Manager
Sales Managers lead and manage sales teams to achieve sales goals and objectives. While the 'How to Use Email Tracking in MailChimp' course primarily focuses on email marketing, the skills learned in this course may be beneficial for Sales Managers who are responsible for managing sales pipelines and tracking sales performance. Understanding email tracking can help Sales Managers measure the effectiveness of email outreach, identify sales opportunities, and improve sales processes.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media strategies to build brand awareness, engage with customers, and drive traffic to websites. While the 'How to Use Email Tracking in MailChimp' course primarily focuses on email marketing, the skills learned in this course can be beneficial for Social Media Managers. Understanding email tracking and performance analysis can help Social Media Managers track the effectiveness of social media campaigns and measure the impact of social media on email engagement.
Project Manager
Project Manager
Project Managers plan, execute, and close projects to achieve specific goals. While the 'How to Use Email Tracking in MailChimp' course does not directly relate to project management, it may provide valuable insights for Project Managers who are responsible for managing projects that involve email communication. Understanding email tracking can help Project Managers track the progress of email-related tasks, measure the effectiveness of email communication, and identify potential risks and roadblocks.
Product Manager
Product Manager
Product Managers are responsible for the development, launch, and management of products. While the 'How to Use Email Tracking in MailChimp' course does not directly relate to product management, it may provide valuable insights for Product Managers who are involved in the development and marketing of digital products. Understanding email marketing can help Product Managers gather feedback from users, measure product adoption, and track the effectiveness of product-related email campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/bxsu38/kak
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Как использовать функцию отслеживания имейлов в MailChimp.
Practical guide to email marketing, covering everything from list building and segmentation to campaign creation and optimization. It valuable resource for those who want to learn how to create effective email marketing campaigns that generate results.
Save
Practical workbook for email marketing, covering everything from list building and segmentation to campaign creation and optimization. It valuable resource for those who want to learn more about email marketing and how to use it effectively.
Beginner-friendly guide to email marketing, covering the basics of email marketing, including how to create email lists, design emails, and track results. It valuable resource for those who are new to email marketing and want to learn the basics.
Save
Discusses the importance of email marketing and how to use it to build relationships with customers and drive sales. It would be a good choice for anyone looking to get started with email marketing or looking to take their email marketing efforts to the next level.
Provides a comprehensive guide to email marketing deliverability. It covers everything from avoiding spam filters to ensuring your emails reach your intended audience.
Provides a comprehensive guide to email marketing design. It covers everything from creating effective email templates to using images and videos.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bxsu38/kak
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Effort
2 часа
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Daria Toropchyn
Language
Pусский
Good to know
Учит создавать кампании в MailChimp, что помогает маркетологам привлекать клиентов
Отслеживает статистику открытия и кликов в MailChimp, помогая маркетологам анализировать эффективность кампаний
Помогает создавать отчеты в MailChimp, предоставляя маркетологам аналитические данные для оптимизации кампаний
Развивает практические навыки создания и отслеживания кампаний в MailChimp, которые полезны в реальной работе маркетологов
Предназначен для маркетологов с любым уровнем опыта, желающих улучшить свои навыки работы с MailChimp
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