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Jonah Berger on Viral Marketing
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Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book
Contents:
- Introduction
- 1. Contagious Content
- 2. Social Currency
- 3. Triggers and Emotion
- 4. Public and Practical Value
- 5. Stories and Putting STEPPS into Practice
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| Rating | Not enough ratings |
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| Length | 54m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Jonah Berger |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business Business Skills Content Marketing Digital Marketing Viral Marketing |
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| Rating | Not enough ratings |
|---|---|
| Length | 54m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Jonah Berger |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business Business Skills Content Marketing Digital Marketing Viral Marketing |
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